Punch Studio
Punch Studio is a Culver City, California-based stationery and lifestyle brand founded in 2001 that designs and sells greeting cards, journals, home décor, and gift products to retail consumers and wholesale buyers through e-commerce and global retail distribution.
- Company typePrivate
- Founded2001
- HeadquartersCulver City, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Punch Studio does
Punch Studio is a Culver City, California-based stationery and lifestyle brand founded in 2001 that designs, manufactures, and distributes a broad portfolio of paper goods, greeting cards, home décor accessories, and gift products. The company serves retail consumers through direct-to-consumer e-commerce at punchstudio.com and wholesale buyers through a separate B2B portal at wholesale.punchstudio.com, with products organized into themed collections including Ephemeral Garden, Timeless Treasures, Renaissance, Petals and Paws, Vintage Floral, Notable Florals, Golden Botanicals, Emerald Peacock, and Nature's Grace. The catalog spans stationery (boxed cards, journals, notepads, planners, pens, stationery sets), home essentials (decorative boxes, totes, pouches, soaps, drinkware), gifting accessories (cocktail napkins, wine bags, gift bags, tags, ribbons, tissue paper), and specialty items such as 3D pop-up and shadow box cards.
Punch Studio operates two wholly-owned sister brands — Molly & Rex (mollyandrex.com) and Lady Jayne Ltd. (shopladyjayne.com) — as well as a sustainability-focused sub-brand called Kelly Green, which features products made from 50–70% post-consumer recycled materials with soy-based inks. The value proposition centers on proprietary in-studio artwork blending traditional watercolor techniques with digital painting, embossed and gold-foil embellishments on premium products, and distinctive vintage motifs reimagined with modern sensibility. Unit pricing ranges from approximately $6 for small accessories (gift tags, ribbons) to $85 for premium decorative boxes, with free standard shipping on orders over $75 in the contiguous United States.
Revenue is generated through one-time purchase transactions across both consumer and wholesale channels; the company does not maintain its own physical retail stores and instead distributes through retail partners worldwide, although direct international shipping is not offered. Punch Studio is privately held, has not raised disclosed outside funding, and is led by founder, president, and CEO Todd Kirshner, with a workforce of 251–500 employees operating from its headquarters and an adjacent returns-processing warehouse on W Slauson Avenue in Culver City.
Punch Studio firmographics
Firmographics- Name
- Punch Studio
- Legal name
- Punch Studio
- Website
- https://punchstudio.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Punch Studio is a Culver City, California-based stationery and lifestyle brand founded in 2001 that designs and sells greeting cards, journals, home décor, and gift products to retail consumers and wholesale buyers through e-commerce and global retail distribution.
- Ownership category
- akta.pro rank
Punch Studio industry classification
Industry- Product category
- Stationery & Gift Paper Goods
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Greeting Card Publishers (513191), Stationery Product Manufacturing (32223), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Greeting Cards (2771), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Pens, Pencils & Other Artists' Materials (3950), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Art & Drafting Supplies Retail (CRALABAG), Scrapbooking & Paper Crafts Retail (CRALACAD), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Where Punch Studio is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Punch Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Punch Studio operates direct-to-consumer sales through punchstudio.com, selling stationery, greeting cards, journals, home essentials, and gift items at list prices.
- Wholesale Distribution: B2B wholesale sales through wholesale.punchstudio.com. Wholesale buyers must apply and get approved (24-hour approval process) to access wholesale pricing and minimum order quantities.
- Sister Brand Sales: Punch Studio operates multiple branded websites (mollyandrex.com, shopladyjayne.com) that offer products through their own wholesale portals, expanding market reach for what appears to be related product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for direct consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Punch Studio product offering
Product offeringCore offering
Punch Studio designs, produces, and sells stationery and lifestyle paper goods—including greeting cards, boxed note cards, journals, notepads, planners, decorative boxes, totes, soaps, drinkware, and gift wrap—organized into themed collections featuring original vintage-inspired and botanical artwork. Products are sold both directly to retail consumers through punchstudio.com and to wholesale buyers worldwide through a dedicated wholesale portal, with an eco-friendly Kelly Green sub-brand emphasizing recycled materials and soy-based inks.
Product overview
Punch Studio is a stationery and lifestyle brand offering a diverse portfolio of paper products and home accessories. The core offering includes greeting cards (with 3D pop-up and shadow box varieties), boxed note cards, journals and notebooks (softcover, hardcover, spiral, and fabric-bound), notepads (pocket, magnetic list, flip-top, and tall formats), planners, pens, decorative boxes, tote bags, cosmetic bags, pouches, hand soaps, drinkware, cocktail napkins, wine bags, gift bags, gift tags, tissue paper, and ribbons. Products are organized into themed collections including Ephemeral Garden, Regalia, Timeless Treasures, Petals and Paws, Vintage Floral, Renaissance, Notable Florals, Golden Botanicals, Emerald Peacock, and Nature's Grace. The company also operates a sustainability-focused sub-brand called Kelly Green, featuring products made from 50-70% post-consumer recycled materials with soy-based inks. Products are available for retail through the website and for wholesale through dedicated wholesale portals. Sister brands include Molly & Rex and Lady Jayne Ltd.
Differentiator
Problem solved
Functional benefit
Brands
- Kelly Green: Eco-friendly stationery line featuring 50-70% post-consumer recycled materials, soy-based ink, and reusable items made to last.
- Kelly Green
Products and services
- Punch Studio Stationery & Lifestyle Products A core product line of stationery and lifestyle goods sold directly to consumers and wholesale buyers, including greeting cards, boxed note cards, journals, notepads, planners, pens, decorative boxes, tote bags, pouches, soaps, drinkware, cocktail napkins, wine bags, gift bags, tags, ribbons, and tissue paper organized into themed collections with vintage motifs and botanical designs.
- Kelly Green Eco-Friendly Stationery Line An eco-friendly sub-brand offering greeting cards, boxed cards, desk pads, journals, notepads, and tote bags made with 50–70% post-consumer recycled materials and soy-based inks, targeting sustainability-minded consumers and wholesale buyers.
- Boxed Note Cards
Companies that use Punch Studio
Customer profileSegments2 records
Ideal customer profiles2 records
Punch Studio technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Punch Studio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Molly & RexminorSister brand mentioned for cross-promotion. The company directs wholesale inquiries to also check out Molly & Rex at wholesale.mollyandrex.com for additional products suitable for businesses. Relationship appears to be common ownership under Punch Studio.
- Lady Jayne Ltd.minorSister brand mentioned for cross-promotion. The company directs wholesale inquiries to also check out Lady Jayne Ltd. at wholesale.shopladyjayne.com for additional products suitable for businesses. Relationship appears to be common ownership under Punch Studio.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Punch Studio competitors and assessment
Company assessmentBroad incumbents
- Hallmark Cards: Hallmark is the dominant mass-market greeting card and gift company with its own retail network and extensive wholesale presence. It overlaps Punch Studio's greeting card and gift wrap categories at broader scale but targets a wider price-and-aesthetic range.
- Anthropologie (home and stationery): Anthropologie sells curated home goods, stationery, and gift items with a vintage-inspired, design-forward aesthetic across owned retail and wholesale. Competes with Punch Studio in the same end-consumer gifting and home décor occasions.
- Kate Spade New York (stationery and gifts): Kate Spade offers a lifestyle stationery, paper, and gifting assortment within its broader fashion brand, sold through department stores and DTC. Overlaps Punch Studio in boxed note cards, journals, and gift wrap at a premium designer-brand price point.
Direct peers
- Rifle Paper Co. Rifle Paper Co. is a design-forward stationery, greeting card, journal, and home goods brand with proprietary florals and vintage-inspired artwork. It is the closest direct competitor to Punch Studio in aesthetic positioning, product categories, and wholesale-to-DTC go-to-market model.
- Crane & Co. Crane & Co. is a heritage stationery and greeting card maker focused on premium cotton paper, engraving, and classic design. Comparable to Punch Studio in product mix (cards, stationery, journals) and premium gifting positioning.
- Papyrus (brands under Schurman): Papyrus is an upscale greeting card and stationery retailer known for premium paper, embossing, and design-led cards. Closely mirrors Punch Studio's premium, design-forward positioning in boxed note cards and greeting cards.
- Sugar Paper: Sugar Paper is a stationery and lifestyle brand offering greeting cards, journals, planners, and gift items with an elegant, modern aesthetic. Operates via DTC and wholesale with a similar premium gift and paper assortment as Punch Studio.
- Galison: Galison publishes art-driven puzzles, greeting cards, and stationery products, distributing wholesale to museums and gift retailers. Comparable to Punch Studio in the wholesale gift shop channel and art-led product design.
- Design Design Inc. Design Design is a wholesale-driven greeting card and gift stationery company selling exclusively to gift retailers. Direct overlap with Punch Studio in the wholesale gift-shop distribution model and category mix.
- Recycled Paper Greetings: Recycled Paper Greetings is a greeting card publisher focused on eco-friendly, recycled paper cards sold via mass-market and wholesale channels. Closest analog to Punch Studio's Kelly Green sustainability positioning within greeting cards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Punch Studio social profiles
Digital presencePunch Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punch Studio leadership team
Management profileNumber of profiles
Profiles1 record
Punch Studio subsidiaries and ownership
Company hierarchySubsidiaries2 records
Punch Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punch Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punch Studio
What does Punch Studio do?
Punch Studio designs, produces, and sells stationery and lifestyle paper goods—including greeting cards, boxed note cards, journals, notepads, planners, decorative boxes, totes, soaps, drinkware, and gift wrap—organized into themed collections featuring original vintage-inspired and botanical artwork. Products are sold both directly to retail consumers through punchstudio.com and to wholesale buyers worldwide through a dedicated wholesale portal, with an eco-friendly Kelly Green sub-brand emphasizing recycled materials and soy-based inks.
Is Punch Studio a public or private company?
Punch Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Punch Studio founded?
Punch Studio was founded in 2001. It employs 251 to 500 people.
Where is Punch Studio based?
Punch Studio is headquartered in Culver City, United States, in the North America region.
How does Punch Studio make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and sister Brand Sales.
Who are Punch Studio's main competitors?
Broad incumbents on record are Hallmark Cards, Anthropologie (home and stationery) and Kate Spade New York (stationery and gifts). Direct peers are Rifle Paper Co., Crane & Co., Papyrus (brands under Schurman), Sugar Paper, Galison, Design Design Inc. and Recycled Paper Greetings.
Does Punch Studio have an API?
No public API is recorded for Punch Studio.
What industry is Punch Studio in?
Punch Studio's product category is Stationery & Gift Paper Goods. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRALABAG, Art & Drafting Supplies Retail. Its NAICS code is 4594 and its SIC code is 2771.