What Rifle Paper Co. does

Rifle Paper Co. is a privately held, founder-owned lifestyle brand founded in 2009 by Anna Bond and Nathan Bond and headquartered in Winter Park, Florida. The company designs and sells a broad assortment of consumer goods — greeting cards, stationery, journals, planners, wallpaper, rugs, bedding, furniture, kitchenware, apparel, and tech accessories — all unified by Anna Bond's hand-painted gouache floral and botanical illustrations. Its core creative asset is a proprietary library of more than 30 signature patterns originating as original paintings, applied across every product category to maintain a coherent brand aesthetic.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce through riflepaperco.com as the primary channel, a company-owned retail storefront in Winter Park, FL with a planned second location at Hyde Park Village in Tampa, a wholesale program for independent stockists, and a licensing program extending the brand into adjacent product categories via manufacturing partners. Licensing partnerships with Loloi (rugs), York Wallcoverings (wallpaper), The Company Store (bedding), and Corkcicle (drinkware) produce co-branded goods, while a major retail partnership with Target supports exclusive designer collaborations, most recently a limited-edition Gillette Venus shave collection launched in March 2026. Products are priced on a unit basis from roughly $3.25 for greeting cards to $700+ for furniture and framed wall art.

Revenue is generated through direct product sales, wholesale distribution to stockists, royalties from licensing partners, and transaction-based sales through retail collaborations. End-customer segments are primarily gift buyers, home decor enthusiasts, and stationery consumers in North America, with limited international shipping. Marketing is driven by email and SMS, organic social media, content marketing (seasonal lookbooks), an affiliate program through Ascend Partner Network, and earned media coverage in design publications. The company employs between 101 and 250 people and operates without institutional or private equity ownership.

Name

Rifle Paper Co.

Legal name

Rifle Paper Co.

Website

https://riflepaperco.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Rifle Paper Co. is a privately held, founder-owned lifestyle brand founded in 2009 that designs and sells greeting cards, stationery, home decor, and lifestyle products featuring co-founder Anna Bond's hand-painted floral illustrations, distributed through DTC e-commerce, owned retail, wholesale, and licensing partnerships.

Ownership category

akta.pro rank

Product category

Stationery and Home Decor

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Greeting cards
• Stationery products
• Home decor
• Lifestyle brand
• Floral illustration

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through riflepaperco.com, selling greeting cards, stationery, home decor, apparel, and gifts
2. Retail Storefront: Physical retail store in Winter Park, FL selling full product assortment
3. Wholesale Distribution: Wholesale program allowing third-party retailers to stock Rifle Paper Co. products
4. Licensing & Brand Partnerships: Licensing brand designs to partners like Loloi (rugs), The Company Store (bedding), York Wallcoverings, and Corkcicle for co-branded products with revenue from royalties
5. Retail Collaboration Products: Limited-edition exclusive collaborations with retailers like Target, sold through partner retail channels

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rifle Paper Co. designs and sells a broad assortment of consumer lifestyle products — greeting cards, planners, journals, stationery, wallpaper, rugs, bedding, kitchen and dining items, made-to-order furniture, tech accessories, apparel, and gift wrap — featuring original hand-painted gouache floral and botanical artwork by co-founder Anna Bond. Products are sold direct-to-consumer via riflepaperco.com, through the company's flagship retail store in Winter Park, FL, via a wholesale stockist network, and through licensed co-branded collaborations with Loloi, The Company Store, York Wallcoverings, Corkcicle, and limited-edition collections at Target.

Product overview

Rifle Paper Co. is a lifestyle brand selling paper products and home decor featuring hand-painted floral and botanical illustrations by co-founder Anna Bond. The product portfolio includes wallpaper (peel-and-stick, traditional, mural), rugs (washable, wool-hooked, printed), greeting cards, planners and calendars, journals and notebooks, stationery and writing tools, home decor (candles, wall art, pillows, blankets), kitchen and dining (melamine dinnerware, porcelain mugs, tea towels), bedding and bath, furniture (made-to-order with 15 silhouettes in 12 fabrics), tech accessories (phone cases, AirPods cases, Kindle cases), apparel and accessories (bags, travel accessories, loungewear), gift wrap and party supplies, and fabric. The company operates through collaborations including Loloi (rugs and pillows), The Company Store (bedding), York Wallcoverings (wallpaper), and Corkcicle (drinkware), with products available online and at physical retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Greeting Cards
• Planners and Calendars
• Journals and Notebooks
• Stationery and Writing Tools
• Wallpaper
• Rugs
• Home Decor Accents
• Kitchen and Dining
• Bedding and Bath
• Furniture
• Tech Accessories
• Apparel and Accessories
• Gift Wrap and Party Supplies
• Fabric
• Digital Gift Cards
• Gillette Venus × Rifle Paper Co. Shave Collection

Quantifiable outcome

• 30+ signature patterns available across all product categories
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gillette Venus (Procter & Gamble)coreGTM or Marketing Partner · 11 March 2026Limited-edition floral-designed shave collection exclusively launched at Target, integrating Rifle Paper Co.'s signature floral illustrations with Gillette Venus grooming products.
• TargetcoreChannel Partner/ Reseller/ Distributor · 5 March 2026Major retail partnership for exclusive designer collaborations featuring Rifle Paper Co. products alongside Roller Rabbit, Free People's intimates, and MacKenzie-Childs. Products available at Target stores and online with staggered March releases.
• LoloicoreOEM/ Whitelabel/ Licensing PartnerRug manufacturing partnership producing co-branded rugs and home textiles. Wool rugs begin with original artwork by Anna Bond and are hand-woven by expert weavers in India. Collection includes washable rugs, wool hooked rugs, and power-loomed rugs available in various patterns.
• The Company StorecoreOEM/ Whitelabel/ Licensing PartnerBedding and home textiles collaboration exclusive to riflepaperco.com and thecompanystore.com. Collection includes comforters, duvet covers, quilts, sheets, and bath items shipped at $12 flat rate within US.
• York WallcoveringscoreOEM/ Whitelabel/ Licensing PartnerWallpaper manufacturing partnership producing Rifle Paper Co. branded wallpapers including peel & stick, traditional, and mural wallpapers through York Wallcoverings.
• CorkcicleminorOEM/ Whitelabel/ Licensing PartnerDrinkware and beverage accessory collaboration featuring Rifle Paper Co. floral designs on Corkcicle products.
• Alex's Lemonade Stand FoundationminorGTM or Marketing PartnerGiving Tuesday charitable partnership supporting childhood cancer research through special product collaborations.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Crate & Barrel: National home furnishings and decor retailer overlapping with Rifle Paper Co.'s kitchen, dining, bedding, and furniture lines. Operates at significantly larger scale and broader price points.
• Anthropologie: Multi-category lifestyle brand under URBN spanning apparel, home decor, furniture, and gifts with a similar artisanal-romantic aesthetic. Competes with Rifle Paper Co. across home decor, bedding, and gifting at a much larger scale.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer. Comparable in home decor, rugs, and furniture categories where Rifle Paper Co. competes via licensed partners, though at a much broader scale and contemporary aesthetic.
• Hallmark: Largest greeting card and gift retailer in the US. Comparable in the greeting card and gifting category where Rifle Paper Co. originated, though Hallmark operates at dramatically greater scale with a mass-market positioning.

Direct peers

• Paper Source: Specialty stationery and gift retailer with own storefronts and e-commerce, now owned by Target. Directly comparable as a premium stationery/gift omnichannel brand competing for the same gift-occasion shopper.
• Minted: DTC marketplace and brand for independent artist-designed stationery, art prints, and home decor. Closely comparable to Rifle Paper Co. in product mix, customer base, and direct-to-consumer gifting motion, and is the most direct strategic peer.
• Sugar Paper: Lifestyle stationery and paper goods brand known for refined, design-forward products, owned by Target. Similar aesthetic positioning and gift-occasion focus as Rifle Paper Co., and a sister brand at Target that creates direct channel overlap.

Emerging players

• Society6: Artist-driven marketplace and DTC brand for art prints, home decor, and lifestyle goods. Comparable as a marketplace/distribution channel for independent artist designs, overlapping Rifle Paper Co.'s art-print and home-decor footprint.
• Papier: Digitally native stationery and personalized paper goods brand. Comparable to Rifle Paper Co. in DTC stationery, personalization, and lifestyle gifting, with stronger technology-driven personalization and faster fulfillment.

Others

• Etsy: Online marketplace for handmade and vintage goods, hosting many indie designer brands with similar floral/illustrated aesthetics. Functions as a competitive channel where similar-style independent sellers reach gifting shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/riflepaperco
• Facebookfacebook.com/riflepaperco
• LinkedInlinkedin.com/company/rifle-paper-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rifle Paper Co.