Home Improvements

What Home Improvements does

Home Improvement Supplies, trading as Home Improvements, is an independent building materials retailer based in Brighouse, West Yorkshire. The company operates a hybrid distribution model combining a physical trade counter and showroom with a full e-commerce storefront, serving both trade professionals (builders, installers, tradespeople) and retail homeowners undertaking DIY projects, renovations, and refurbishments. Its delivery footprint extends up to 75 miles from its Brighouse base, with collection available at the showroom.

The product portfolio spans wall panels (bathroom, shower, and feature wall panels under the SolidStyle® registered trademark), flooring and skirting, composite fencing and aluminium garden gates, artificial grass, recycled outdoor furniture, composite garden rooms, composite decking with balustrade systems, external cladding (composite, uPVC, and aluminium slatted), made-to-measure windows (uPVC and aluminium), made-to-measure doors (composite, uPVC, aluminium, and internal uPVC), roofing (EPDM, polycarbonate), and roofline and drainage systems (fascias, soffits, guttering, underground and channel drainage). Differentiation is built on configurability (made-to-measure windows and doors, an internal door builder), cut-to-size services for polycarbonate, roofing, EPDM, artificial grass, Perspex and glass, and specialist stocking such as Twinplas and Freeflow guttering with matching advice.

Revenue is generated almost entirely through one-time product sales at unit prices with VAT included, supplemented by higher-value made-to-measure product sales priced by quote. The GTM motion is direct-to-consumer and direct-to-trade, with the same counter pricing applied to both. Marketing is driven by a content-led blog with buying guides, an email newsletter with a 10% first-order incentive, and organic social media on Facebook, YouTube, and Instagram. The business is privately held with no disclosed funding, no parent company, and no management team details in the source material.

Name

Home Improvements

Legal name

Home Improvement Supplies

Website

https://home-is.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Improvement Supplies is an independent Brighouse-based building materials retailer operating a physical trade counter and showroom alongside a full e-commerce site, serving trade professionals and homeowners across West Yorkshire with wall panels, decking, cladding, windows, doors, roofing, fencing, and drainage products.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110), Home Centers (44411), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Home improvement supplies
• Building materials retail
• Composite decking cladding
• Roofline roofline boards
• Made to measure windows doors

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of home improvement materials including wall panels, decking, cladding, roofing, windows, doors, fencing, and related accessories. Products are sold at unit prices with VAT included.
2. Made-to-Measure Products: Custom manufactured windows and doors to customer specifications, sold as one-time purchases with installation services potentially available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Home Improvement Supplies is an independent Brighouse-based trade counter, showroom and online retailer selling a broad range of home improvement and building materials including wall panels, flooring, composite fencing, garden products, composite decking, external cladding, uPVC and aluminium windows, composite and aluminium doors, roofline boards, EPDM and polycarbonate roofing, and guttering and drainage systems. The company offers made-to-measure fabrication for windows and doors, cut-to-size services for materials such as polycarbonate, EPDM, artificial grass and Perspex, and serves both trade professionals and the general public at the same counter prices with no account required.

Product overview

Home Improvement Supplies is an independent Brighouse-based trade counter and online retailer offering a comprehensive range of building materials for trade professionals and public customers. The portfolio spans wall panels (bathroom, shower, feature wall, tile effect, marble effect, solid/rigid SPC), flooring (SPC vinyl), fencing (composite, aluminium gates), garden products (artificial grass, recycled furniture, composite garden rooms), decking (composite with balustrade systems), external cladding (composite, uPVC, aluminium slatted), windows (uPVC, aluminium in various styles), doors (composite, uPVC, aluminium, internal), roofing & roofline (fascia, soffit, EPDM rubber, polycarbonate), and guttering & drainage systems (multiple profiles including Twinplas, half round, square line, ogee, deep flow, cast iron effect). The company operates a local showroom in Brighouse, West Yorkshire, and provides made-to-measure products for windows, doors, and cut-to-size services for various materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom & Shower Wall Panels Waterproof wall panels for showers, bathrooms and wet areas, including lightweight PVC panels, 1m shower panels, solid and rigid SPC/WPC boards, tile effect and marble effect finishes for residential bathroom refurbishment projects.
• Feature Wall Panels Interior decorative wall panels including acoustic and slatted wall panels, fluted panels and stone effect puzzle-style panels for feature wall installations.
• Flooring & Skirting Endura Bull SPC vinyl flooring, natural finish flooring and uPVC skirting boards for interior floor and skirting installations.
• Composite Fencing Composite woodgrain fencing boards, fence posts, caps, mounts and trellis toppers for garden boundary installations.
• Aluminium Garden Gates Aluminium garden gate kits designed to work with composite boards for outdoor garden entrances.
• Composite Decking DuraDeck composite decking boards with accessories, edging, fascia and balustrade railing systems for outdoor deck construction.
• Composite Cladding Duraclad composite wall cladding boards and trims for exterior wall finishes.
• UPVC Exterior Cladding uPVC cladding products for external wall applications including Fortex shadow gap cladding.
• External Slatted Cladding Slatted aluminium cladding systems for modern exterior wall aesthetics.
• UPVC Windows (Made-to-Measure) Made-to-measure uPVC windows in various styles and finishes for replacement and renovation projects.
• Aluminium Windows (Made-to-Measure) Aluminium windows for modern, durable window solutions in various styles, available as made-to-measure.
• Composite Doors (Made-to-Measure) Made-to-measure composite doors available in various styles, colours, glass and hardware options for residential entrances.
• uPVC Doors uPVC door products for residential entrances and exits.
• Aluminium Doors Aluminium bifold doors, French doors, sliding doors and matching windows for modern architectural applications.
• Internal uPVC Doors Internal uPVC doors with customizable options via an online internal door builder configuration tool.
• Fascia Boards uPVC fascia boards in white and woodgrain finishes for roofline protection.
• Soffit Boards uPVC soffit boards for roof ventilation and finishing beneath roof overhangs.
• EPDM Rubber Roofing Systems EPDM rubber roofing membrane systems for flat and low-slope roof applications.
• Polycarbonate Roofing Polycarbonate sheet roofing products for conservatories, carports and covered walkways.
• Guttering Systems Rainwater guttering including Twinplas wood replacement, half round, square line, ogee, deep flow systems and cast iron effect options.
• Underground Drainage Underground drainage systems and black soil pipe fittings for property water management.
• Channel Drainage Systems Channel drainage systems for surface water collection and management.
• Balustrade Railing Systems Balustrade railing systems for decks, balconies and staircases.
• Artificial Grass Synthetic grass products for gardens and outdoor spaces requiring low-maintenance lawn alternatives.
• Recycled Outdoor Furniture Outdoor furniture made from recycled plastic materials for sustainable garden settings.
• Composite Garden Rooms Prefabricated composite garden room structures for outdoor living spaces and home offices.
• Recycled Plastic Lumber Boards Recycled plastic lumber boards for outdoor construction and landscaping applications.
• SolidStyle Waterproof Wall Panels SolidStyle is a registered trademark range of waterproof wall panels with solid core construction, available in 13 designs for bathroom and wet area installations.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wickes: UK home improvement retailer serving both trade and DIY customers with kitchen, bathroom, joinery, and building materials. Closely comparable to Home Improvement Supplies on product mix, hybrid B2B/B2C positioning, and trade counter model.
• Screwfix: UK trade-focused tools, hardware, and building supplies retailer with extensive counter-sales and e-commerce presence. Highly comparable on the trade counter + online catalog hybrid model that Home Improvement Supplies operates.
• Jewson: UK builders' merchant with branch-based trade counters and showrooms serving both trade builders and the public. Highly comparable on physical trade counter + showroom model and building materials range.
• Howdens Joinery: UK kitchen and joinery supplier with a trade-only depot model and strong local depots. Comparable on trade-focused supply, local depot presence, and reliance on small builder/installers.
• Selco Builders Warehouse: UK trade-only builders' warehouse with multiple branches and a multi-category building materials range. Comparable on counter-based trade supply and broad heavy-side/light-side product mix.
• Toolstation: UK trade supplies retailer with branches and strong e-commerce, focused on tools, hardware, and building products. Comparable on trade counter + online catalog model and small-ticket building materials supply.
• Huws Gray: UK independent builders' merchant group with regional branches covering heavyside, lightside, and kitchen/bathroom products. Closely comparable as an independent-minded merchant with a trade and public customer mix.

Broad incumbents

• B&Q: UK's largest home improvement and DIY retailer offering a broad range of building materials, garden, and home goods. Comparable in category coverage but at significantly larger scale and with a more consumer-led proposition.
• Travis Perkins: UK's largest builders' merchant supplying timber, building materials, and heavyside products to trade professionals. Comparable on building materials range and trade customer base, though larger and more B2B-skewed.

Regional players

• Bradfords: Long-established UK regional independent building supplies merchant with branches primarily in the South West. Comparable as an independent builders' merchant, but operates in a different geography to Home Improvement Supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@homeimprovementsupplies943
• Facebookfacebook.com/HomeImprovementsBrighouse
• Instagraminstagram.com/homeimprovementsbrighouse
• Xx.com/homeimprovebrig
• LinkedInlinkedin.com/company/home-improvement-supplies-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Improvements