Pier One Yacht Sales

What Pier One Yacht Sales does

Pier One Yacht Sales, doing business as Pier-1 Marine, is a Southwest Florida-based full-service yacht brokerage and marine center headquartered at 4760 Taylor Road, Punta Gorda, with direct water access to Charlotte Harbor and the Gulf of Mexico. The firm operates a sales-led brokerage model using 28 professional brokers positioned across Florida's premier boating destinations, facilitating both buyer and seller transactions across powerboats, sailboats, and a spectrum of brand-name vessels (Hatteras, Sea Ray, Scout, Carver, Chris-Craft, Viking) listed from approximately $29,900 to $1,340,000. Beyond core brokerage, the company offers exclusive new boat brands (Sedna, Dynamic, Blue Cat Luxury Catamarans, Cormorant Yachts, Watersports Cars), vessel management and storage, financing and insurance referrals via its services portal, and a multi-category marine e-commerce shop.

The company's revenue model is transaction-based commissions on brokerage sales, supplemented by recurring-adjacent income from storage, service, parts e-commerce, and referral fees from finance and insurance partners. GTM is hybrid: high-touch direct sales via brokers for high-value yacht transactions layered with a digital front door (website listings, newsletter, blog content) and physical promotional events. Distribution is regional (Southwest Florida) with the broker network expanding across the state.

Corporate structure is privately held with 51-100 total employees, no disclosed institutional investment, no parent company, no subsidiaries, and no disclosed revenue. Management team information is not provided in the available data; the sole direct contact is [email protected]. Technology is marked Not disclosed with no proprietary features listed, and there is no API or SDK surface.

Name

Pier One Yacht Sales

Legal name

Pier-1 Marine

Website

https://pieroneyachtsales.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Pier One Yacht Sales (dba Pier-1 Marine) is a Southwest Florida full-service yacht brokerage operating 28 brokers across Florida, matching buyers and sellers of powerboats, sailboats, and luxury yachts while also offering storage, service, financing, insurance, and a marine parts e-commerce shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Punta Gorda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Yacht and Boat Brokerage Commissions: The company earns commissions on yacht and boat sales transactions. As a full-service brokerage, they facilitate both buyer and seller transactions, matching discerning clients with vessels and providing comprehensive brokerage services including marketing, documentation, and transaction management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pier-1 Marine (DBA: Pier One Yacht Sales) is a full-service yacht and boat brokerage that facilitates buyer and seller transactions through 28 professional brokers positioned across Florida's premier boating destinations. The company's core revenue activity is matching buyers and sellers of power boats and sail boats, with represented inventory pricing from approximately $29,900 to $1,340,000, complemented by vessel management, secure boat storage, concierge financing and insurance services, and an e-commerce marine parts shop.

Product overview

Pier-1 Marine operates as a single unified full-service yacht brokerage and marine center, not a modular platform. The offering centers on yacht and boat sales (both new and pre-owned) supported by professional brokerage services with digital marketing capabilities. Their exclusive new boat brands include Sedna, Dynamic, Blue Cat Luxury Catamarans, Cormorant Yachts, and Watersports Cars, complemented by sub-brands like American Custom Catamarans and Magic Tilt Trailers. The core brokerage service is enhanced by add-on offerings including vessel management, storage, concierge services (financing and insurance), service/detailing, and an e-commerce marine shop offering parts across categories (Electronics & Navigation, Sailing, Boat Outfitting, Engine Parts, Plumbing & Pumps). The company maintains 28 brokers across Florida with flagship operations in Punta Gorda.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht & Boat Brokerage Services Full-service yacht and boat brokerage offering premium vessel sales including power boats and sail boats, with 28 professional brokers across Florida's premier boating destinations facilitating both buyer and seller representation.
• Used Boat Sales Pre-owned vessel brokerage featuring diverse inventory including Hatteras, Sea Ray, Scout, Carver, Chris-Craft, Viking, and other yacht brands spanning various years and price points from approximately $29,900 to $1,340,000.
• Seller Representation & Marketing Services Digital marketing and strategic industry-connection services that maximize vessel exposure for sellers and connect sellers with qualified buyers, including free market valuation and promotional event support.
• Vessel Management Professional vessel management including maintenance, storage coordination, and complete vessel care services for boat owners.
• Boat Storage Services Secure boat storage facilities at the Punta Gorda flagship location offering convenient access to Charlotte Harbor and the Gulf of Mexico for vessel owners.
• Concierge Services (Financing & Insurance) Tailored assistance with boat financing (loan pre-qualification and application status tracking) and boat insurance quotes offered through the services.pier-1marine.com portal.
• Marine Parts E-commerce Shop E-commerce shop offering marine products across categories including Electronics & Navigation, Sailing gear, Boat Outfitting, Engine Parts, and Plumbing & Pumps.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SednacoreStrategic or Co-development PartnerExclusive new boat offering partner providing Sedna vessels as part of Pier-1 Marine's premium yacht portfolio.
• DynamiccoreStrategic or Co-development PartnerExclusive new boat offering partner providing Dynamic vessels as part of Pier-1 Marine's premium yacht portfolio.
• Blue Cat Luxury CatamaranscoreStrategic or Co-development PartnerExclusive new boat offering partner providing Blue Cat Luxury Catamarans as part of Pier-1 Marine's catamaran offerings. Pier-1 Marine has a dedicated page for BlueCat Catamarans.
• Cormorant YachtscoreStrategic or Co-development PartnerExclusive new boat offering partner providing Cormorant Yachts as part of Pier-1 Marine's premium yacht portfolio.
• Watersports CarscoreStrategic or Co-development PartnerExclusive new boat offering partner providing Watersports Cars as part of Pier-1 Marine's diverse vessel offerings.
• American Custom CatamaranscoreStrategic or Co-development PartnerPartner brand featured on Pier-1 Marine's website with a dedicated page. American Custom Catamarans represents premium catamaran options for buyers.
• Magic Tilt TrailerminorStrategic or Co-development PartnerPartner brand featured on Pier-1 Marine's website with a dedicated page. Magic Tilt Trailer provides trailer solutions for boat owners.
• Finance ServicescoreChannel Partner/ Reseller/ DistributorFinancing services offered through services.pier-1marine.com, providing pre-qualification for loans and application status tracking for boat purchases.
• Insurance ServicescoreChannel Partner/ Reseller/ DistributorBoat insurance quotes and services offered through services.pier-1marine.com/boat-insurance-quote, providing comprehensive insurance solutions for vessel owners.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Galati Yacht Sales: Long-standing Florida yacht brokerage with multiple coastal locations, representing premium new and used motor yachts. Closest like-for-like competitor to Pier-1 Marine in terms of Florida footprint, premium brand representation, and full-service brokerage model.
• Denison Yachting: Multi-regional yacht brokerage and new-yacht dealer with strong Florida presence and a digital-first marketing approach. Competes directly with Pier-1 Marine for both seller representation and buyer relationships in the Southeast US.
• HMY Yacht Sales: Established Florida-focused yacht brokerage with a network of offices along the state's east and west coasts. Competes head-to-head with Pier-1 Marine for sportfish, motor yacht, and convertible listings in the same coastal markets.
• United Yacht Sales: Network-affiliated yacht brokerage with a broker-referral model spanning the US East Coast and Gulf Coast. Competes for the same Florida seller listings and buyer inquiries as Pier-1 Marine, with a comparable commission-based revenue model.
• SYS Yacht Sales: Florida-based yacht brokerage specializing in motor yachts in the same coastal markets as Pier-1 Marine. Direct competitor for mid-to-large motor yacht listings across Tampa Bay, Naples, and Southwest Florida.
• Rick Obey & Associates: Boutique Florida yacht brokerage with a long-standing presence in Fort Lauderdale and Southeast Florida. Competes directly with Pier-1 Marine for premium used-yacht listings and qualified buyer leads in the Florida market.
• Luke Brown Yachts: Florida-based yacht brokerage and new-yacht dealer with showrooms in Fort Lauderdale and other Southeast locations. Direct competitor for premium cruiser and sportfish transactions, including on new-boat franchise lines.
• Atlantic Yacht & Ship: Florida yacht brokerage and new-yacht dealer active in Fort Lauderdale and Southeast Florida. Overlaps with Pier-1 Marine's buyer/seller pool in larger motor yacht and sportfish categories.

Broad incumbents

• MarineMax: Largest publicly traded US recreational boat retailer with significant Florida dealership and brokerage operations. Wider portfolio includes new-boat brands, financing, and service; a much larger incumbent that competes on scale and brand exclusivity.
• OneWater Marine: Public marine retailer with both dealership and brokerage operations across the Southeast US, including Florida. Broader, scaled platform that competes with Pier-1 Marine for both prime brokerage listings and new-boat franchise allocations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pieroneyachts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pier One Yacht Sales