Jigsaw Research
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Jigsaw Research firmographics
Firmographics- Name
- Jigsaw Research
- Legal name
- STRAT7 Limited
- Website
- https://jigsaw-research.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jigsaw Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Jigsaw Research is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Jigsaw Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Strategic Research Services: Full-service research agency providing bespoke research programs for enterprise clients across multiple sectors. Revenue generated through project-based consulting engagements, strategic insight studies, and ongoing client partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Jigsaw Research product offering
Product offeringCore offering
Jigsaw Research is a full-service, strategic, international, multi-method insight agency providing bespoke qualitative and quantitative research programs for enterprise clients. Its offerings span eight core sectors (Financial Services, Life Science, TMT, Public Sector, Retail & Leisure, Energy, Sport, and Professional Services) covering topics including Advertising & Communication, Brand, Digital Research, Customer Relationships, NPD, and Market Segmentation. The agency's research delivery is augmented by its proprietary Whycatcher platform, which features WhatsApp functionality and AI capabilities for human-centric digital insights.
Product overview
Jigsaw Research is a full-service strategic insight agency operating as a division of STRAT7 Limited. Their core offering centers on qualitative and quantitative research services augmented by their proprietary Whycatcher platform, which provides AI-powered digital research capabilities. The agency serves multiple sectors including Financial Services, Life Science, TMT, Public Sector, Retail, Energy, Sport, and Professional Services, offering research across topics such as Advertising & Communication, Brand, Digital Research, Customer Relationships, NPD, and Market Segmentation.
Differentiator
Problem solved
Functional benefit
Brands
- Whycatcher: Award-winning research platform with WhatsApp functionality and AI capabilities, used for digital research and human-centric insights.
Products and services
- Whycatcher Platform Award-winning proprietary research platform featuring WhatsApp functionality and AI capabilities for human-centric digital insights. Enables agile project execution, data analysis, and insight extraction for client research programs across sectors.
- Bespoke Strategic Research Programs Full-service, bespoke qualitative and quantitative research programs designed from scratch for each enterprise client brief, drawing on classic and emerging methodologies and augmented by the AI toolbox and Whycatcher platform.
Quantifiable outcome
- Multiple MRS Awards 2024 including Business Impact of the Year UK winner and multiple finalist positions
Companies that use Jigsaw Research
Customer profileNamed customers17 records
Segments11 records
Ideal customer profiles4 records
Jigsaw Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Jigsaw Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WhycatchercoreWhycatcher is Jigsaw Research's proprietary research platform. The partnership represents internal technology development rather than an external partnership. Whycatcher features award-winning WhatsApp functionality for human-centric insights and includes AI capabilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Jigsaw Research competitors and assessment
Company assessmentDirect peers
- ResearchBods: UK-based research panel and insight agency, also a division of STRAT7 Limited. Closest comparable as a sister company serving similar enterprise clients with overlapping methodology and shared group infrastructure.
- Northstar Research Partners: UK boutique strategic research agency offering bespoke qual and quant across multiple sectors. Comparable size, business model, and consultative enterprise sales motion as Jigsaw.
- The Big Window: London-based boutique insight and brand research agency serving enterprise clients across sectors. Comparable in size, methodology mix, and bespoke strategic research positioning.
- Kadence International: International boutique research agency with strong UK presence, offering qual and quant across B2B and consumer audiences. Comparable mid-sized international strategic research positioning.
- Bonamy Finch: Strategic research agency and fellow STRAT7 Limited division. Closest comparable as a sister company under the same group, serving similar enterprise clients with bespoke strategic research.
Broad incumbents
- Ipsos: Global market research leader serving enterprise clients across all major sectors. Competes with Jigsaw for larger enterprise programmes and provides scale benchmark for sector coverage and methodology breadth.
- Kantar: World's largest marketing data and research company. Competes broadly across Jigsaw's sector verticals and represents the largest scale competitor for enterprise research spend.
- NielsenIQ: Global consumer intelligence and measurement firm. Competes in retail, FMCG, and consumer insight segments that overlap with Jigsaw's Retail & Leisure and TMT verticals.
- GfK: Global consumer and market research firm with strong consumer goods, retail, and TMT presence. Overlaps with Jigsaw across multiple verticals with broader portfolio and scale.
Regional players
- BVA Group: France-headquartered research and insights group. Comparable as a European strategic research operator with similar multi-sector enterprise focus, though primarily France-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jigsaw Research social profiles
Digital presenceJigsaw Research compliance and trust
Trust signalCompliance2 records
Jigsaw Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jigsaw Research leadership team
Management profileNumber of profiles
Jigsaw Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jigsaw Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jigsaw Research
What does Jigsaw Research do?
Jigsaw Research is a full-service, strategic, international, multi-method insight agency providing bespoke qualitative and quantitative research programs for enterprise clients. Its offerings span eight core sectors (Financial Services, Life Science, TMT, Public Sector, Retail & Leisure, Energy, Sport, and Professional Services) covering topics including Advertising & Communication, Brand, Digital Research, Customer Relationships, NPD, and Market Segmentation. The agency's research delivery is augmented by its proprietary Whycatcher platform, which features WhatsApp functionality and AI capabilities for human-centric digital insights.
Is Jigsaw Research a public or private company?
Jigsaw Research is a private company. It is classified as corporate owned and is currently operating.
When was Jigsaw Research founded?
Jigsaw Research was founded in 1998. It employs 11 to 50 people.
Where is Jigsaw Research based?
Jigsaw Research is headquartered in London, United Kingdom, in the Europe region.
How does Jigsaw Research make money?
One revenue line is on record: strategic Research Services.
Who are Jigsaw Research's main competitors?
Direct peers on record are ResearchBods, Northstar Research Partners, The Big Window, Kadence International and Bonamy Finch. Broad incumbents are Ipsos, Kantar, NielsenIQ and GfK. BVA Group is listed as a regional player.
Does Jigsaw Research have an API?
No public API is recorded for Jigsaw Research.
What industry is Jigsaw Research in?
Jigsaw Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 54191 and its SIC code is 8700.