STRAT7 ResearchBods

What STRAT7 ResearchBods does

STRAT7 ResearchBods is a Leeds-headquartered market research consultancy that operates as the Insight Communities arm of the STRAT7 Group. Founded around 2008 (firmographics) or 2015 (company history) under the Researchbods name, the company has grown through acquisition and now maintains a New York office supporting North American expansion. It builds and manages always-on customer insight communities for enterprise brands, combining proprietary technology with dedicated research services.

The company's core product is the ex-plor platform, a proprietary insight community engine featuring hundreds of question types, API integration, and custom brand design. It is complemented by the SurveyBods access panel providing reach to over 110 million consumers across 85-95 countries, and AI-powered features including an AI Survey Chatbot (launched 2025) and a Sentiment Analysis Tool (2022). The offering is organized around four service pillars (Insight Communities, Community Management, Onboarding, and Client Services) and supported by sub-brands including Custom Insight, Studio, Expert Lab, and Customer Success divisions.

STRAT7 ResearchBods operates a hybrid revenue model combining subscription-based access to the ex-plor platform with project-based professional services for ad-hoc research, sold through direct enterprise sales and self-service demo requests on a quote-based, annual billing cadence. Enterprise clients span financial services (HSBC, Nationwide, LV=), retail (Asda, Morrisons, Costa, Purina), travel and hospitality (British Airways, Travelodge, Greene King), media and telecommunications (ITV, LADbible, O2), automotive (AA), and charity (National Trust). The company has grown through three acquisitions (Crowd DNA in 2020, Incite in 2021, Jigsaw Research in 2022), reported 26% revenue growth as of September 2021, and has been recognized among the top 20 fastest-growing agencies in the UK research sector.

Name

STRAT7 ResearchBods

Legal name

STRAT7 Researchbods

Website

https://researchbods.strat7.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

STRAT7 ResearchBods is a Leeds-based market research consultancy that builds always-on Insight Communities for enterprise brands using its proprietary ex-plor platform, serving clients across financial services, retail, travel, and media with subscription and project-based research services.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Insight communities
• Market research
• Customer understanding
• Brand strategy research
• Survey panel access

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insight Community Platform & Management: Ongoing subscription-based access to the ex-plor platform with dedicated community management, including onboarding, engagement, and strategic research design services
2. Ad-hoc Research Projects: Project-based research services including brand tracking, concept testing, customer understanding, and market research delivered through the community platform or traditional methods
3. Expert Lab Global Support Service: Enhanced global support service for research operations and data collection

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

STRAT7 ResearchBods builds and manages always-on Insight Communities for enterprise brands using its proprietary ex-plor platform, while also delivering ad-hoc market research projects (brand tracking, concept testing, customer understanding, product innovation). The offering combines subscription-based platform access with dedicated community management, onboarding, client services, and strategic consultancy to convert continuous customer feedback into actionable strategy.

Product overview

STRAT7 ResearchBods offers a platform-plus-services model centered on the ex-plor insight platform, which powers their core Insight Communities service. The platform provides hundreds of question types and seamless API integration, while specialized service teams handle Community Management, Onboarding, and Client Services. Additional offerings include the Survey toolkit for quantitative/qualitative research, SurveyBods proprietary access panel (110M+ consumers globally), and AI-powered features including an AI Survey Chatbot and Sentiment Analysis Tool.

Differentiator

Problem solved

Functional benefit

Brands

• ex-plor: Insight community platform that delivers customer insights constantly, eliminating delays of traditional research methods.
• SurveyBods
• Expert Lab

Products and services

• ex-plor Proprietary insight platform powering STRAT7 ResearchBods' Insight Communities. Eliminates delays of traditional research by delivering customer insights continuously through hundreds of question types and seamless API integration with client systems.
• Insight Communities Always-on research communities providing continuous access to customer thinking. Built on the ex-plor platform with custom design tailored to brand identity and supported by dedicated specialist teams. For enterprise brands seeking ongoing customer insight programs.
• Community Management Specialist team service that drives participation, maintains engagement, and keeps community members actively contributing to ensure consistent feedback flow for the client's insight community.
• Onboarding Expert-led setup service that handles platform complexity and migrations for new insight communities, drawing on 120+ builds and transitions to avoid common pitfalls that kill community engagement.
• Client Services Dedicated team that drives community success beyond individual projects, optimizing community strategy for business results and building stakeholder confidence for the client.
• SurveyBods Proprietary access panel providing access to over 110 million consumers in 95+ countries, used for survey research and audience recruitment for client research projects.

Quantifiable outcome

• 26% revenue growth reported
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• STRAT7 GroupcoreOthersSTRAT7 ResearchBods is part of STRAT7 Group, a global strategic insights and analytics group. The parent company provides strategic direction and infrastructure supporting the research consultancy's operations.

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Savanta: UK-based market research consultancy serving enterprise clients across multiple verticals with a mix of proprietary technology platforms, syndicated research, and custom ad-hoc studies — directly comparable in size, geography, customer base, and platform-plus-services model to STRAT7 ResearchBods.
• Toluna: Global online panel and consumer insights platform providing access panels, survey technology, and insight community capabilities to enterprise brands — a direct competitor to ResearchBods' ex-plor platform and SurveyBods panel offering.
• Dynata: One of the world's largest first-party data and insights platforms, offering access to a global consumer panel combined with research technology — competing head-to-head with ResearchBods on enterprise panel access and survey-based research.
• Attest: Consumer research platform offering self-serve brand tracking, market research, and audience access for growth-stage and enterprise brands — comparable as a tech-enabled, panel-backed consumer insights provider targeting similar buyer personas.
• GWI (Global Web Index): Audience research company providing syndicated and custom consumer insights across 50+ markets using a proprietary panel — overlapping with ResearchBods' enterprise customer insight offering and global panel infrastructure.

Broad incumbents

• Qualtrics: Large experience management and research platform offering enterprise-grade survey, CX, and market research technology at significantly greater scale — competing across overlapping use cases (customer understanding, brand tracking, employee research) but as part of a much broader portfolio.
• Kantar: Global market research and insights giant operating across brand tracking, consumer panels, and consulting — the dominant incumbent competing with ResearchBods on enterprise brand and consumer research engagements, particularly multi-market programs.
• Ipsos: Global market research and consulting firm offering syndicated and custom research across consumer, brand, and public affairs — directly competes for the same enterprise clients and includes digital community-style offerings.

Emerging players

• Yabble: AI-native consumer research platform using synthetic audiences and automated analysis to deliver rapid insights — an emerging threat to traditional panel-based research models like ResearchBods' core offering.

Regional players

• BrainJuicer / System1: Marketing and brand insights company using emotional response measurement and predictive brand science — comparable as a UK-headquartered, tech-enabled research consultancy serving global enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strat7.researchbods
• Xx.com/researchbods

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRAT7 ResearchBods