Wild Apple Graphics
Wild Apple Graphics is a privately held, full-service art licensing agency founded in 1990 that licenses artwork from 50+ artists to home decor manufacturers, retailers, interior designers, hospitality, and film/TV clients worldwide via a 45,000+ image digital catalog.
- Company typePrivate
- Founded1990
- HeadquartersWoodstock, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wild Apple Graphics does
Wild Apple Graphics is a privately held, full-service art licensing agency founded in 1990 and headquartered in Woodstock, Vermont. The company curates and licenses artwork from a roster of 50+ artists, offering access to a catalog of over 45,000 high-resolution images organized across categories including florals, abstracts, botanicals, coastal, landscapes, photography, food and drink, seasonal, travel, typography, and figurative art. Wild Apple licenses this content to manufacturers and retailers worldwide for use on home decor products — dinnerware, textiles, rugs, wallpaper, stationery, kitchenware, and wall decor — and additionally sells wholesale prints and print-on-demand art through its own digital platform and through a network of consumer retail partners.
The core technology is a digital licensing platform with a searchable, categorized art library, layered production-ready digital files designed for integration into third-party manufacturing workflows across multiple substrates, and a print-on-demand capability that supports any size and material (canvas, fine art giclee, poster paper, metal, wood). The platform exposes account-based access for B2B customers and direct-order functionality for interior designers and print-on-demand buyers. Distribution is multi-channel: direct B2B licensing, a designer portal, the in-house POD platform with a POD Exchange integration, and a long tail of retail resellers including Art.com, Allposters, Barewalls, icanvas, Pixels, Zazzle, Laural Home, PosterLounge, Prints.com, and others.
The business model is primarily B2B licensing royalties on artwork applied to manufactured home goods, supplemented by wholesale art print sales and print-on-demand revenue. Wild Apple operates with approximately 25 employees, is wholly owned by founder and CEO Shawn Harned, and is self-funded with no external capital. The company markets through content (art licensing blog, trend guides, lookbooks), organic social, an email newsletter, trade shows (High Point Market, Surtex, China Art & Frame Expo), and a YouTube video channel. It has been named a Best Place to Work in Vermont for eleven consecutive years and is a founding member of the Art Copyright Coalition.
Wild Apple Graphics firmographics
Firmographics- Name
- Wild Apple Graphics
- Legal name
- Wild Apple Graphics
- Website
- https://wildapple.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Apple Graphics is a privately held, full-service art licensing agency founded in 1990 that licenses artwork from 50+ artists to home decor manufacturers, retailers, interior designers, hospitality, and film/TV clients worldwide via a 45,000+ image digital catalog.
- Ownership category
- akta.pro rank
Wild Apple Graphics industry classification
Industry- Product category
- Art licensing and publishing
- NAICS
- Art Dealers (45992), Commercial Screen Printing (323113)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industries
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE), Merchandising & D2C Management (Artists) (MPAIAGAI), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where Wild Apple Graphics is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild Apple Graphics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Art Licensing Royalties: Wild Apple licenses artwork to manufacturers of home decor products including dinnerware, textiles, rugs, wallpaper, stationery, and more. Artists are paid royalties on sales of their artwork. This is the primary revenue stream.
- Art Print Sales: Wild Apple produces and sells art prints and posters business-to-business worldwide. Also offers print-on-demand services through their website.
- Wholesale Wall Decor: Wholesale wall decor prints sold through their partner site and directly to retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock image licensing for marketing materials |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Wild Apple Graphics product offering
Product offeringCore offering
Wild Apple Graphics operates as a full-service art licensing agency that curates more than 45,000 high-resolution artworks from around 50 artists and licenses them royalty-based to manufacturers of home decor products (wall decor, textiles, dinnerware, rugs, wallpaper, stationery) and to retailers, interior designers, hospitality operators, and film/TV productions. The company supplements licensing with B2B wholesale and print-on-demand wall decor print sales, supported by a digital licensing platform that delivers production-ready layered files for third-party manufacturing.
Product overview
Wild Apple Graphics is a full-service art licensing agency that operates as a curated digital marketplace and licensing platform connecting artists with manufacturers, retailers, and designers. The company offers three primary service lines: Art Licensing Services (core licensing of artwork for home decor products), Wholesale Wall Decor Prints (print-on-demand and wholesale prints sold B2B), and Lookbooks (curated seasonal collections). Their platform provides access to over 45,000 images from approximately 80 artists, with artwork licensed for use across dinnerware, textiles, rugs, wallpaper, stationery, and wall decor. The platform also includes specialized services for film/TV productions and interior designers, with print-on-demand capabilities enabling flexible production and distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Licensing Services Full-service art licensing agency service providing manufacturers and retailers with curated collections of artwork licensed for use on home decor products across wall decor, stationery, dinnerware, textiles, gift, and related categories.
- Wholesale Wall Decor Prints Print-on-demand and wholesale wall decor prints sold business-to-business worldwide in various sizes, intended for retailers and manufacturers needing wall art inventory.
- Art for Interior Designers Licensed art files available to interior designers for residential and commercial projects, offering high-resolution artwork that can be printed at any size on multiple substrates with custom framing support.
- Art for Film + TV Art licensing services specifically tailored for film and television productions requiring artwork for set decoration and background art.
- Print-on-Demand Art Service Digital art files available for print-on-demand production, allowing partners and customers to print Wild Apple artwork in-house or through third-party POD services in various sizes and substrates.
- Lookbooks Curated seasonal collections of art and designs for wall decor and licensing, presented as lookbooks and accessible to members via the Wild Apple website for browsing and selection.
Quantifiable outcome
- Near 30 years of continuous operation as a full-service art licensing agency
- +1 more outcomes
Companies that use Wild Apple Graphics
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Wild Apple Graphics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Wild Apple Graphics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Art.comcorePrimary retail partner where Wild Apple art is sold directly to consumers. Links to Wild Apple collection page on Art.com for poster and print purchases.
- Allposters.comcoreRetail partner for Wild Apple art prints and posters available to consumers worldwide.
- icanvas.comcorePrint-on-demand retail partner offering Wild Apple artwork as canvas prints and other formats.
- Laural HomecoreHome decor retail partner that carries Wild Apple portfolios and art in their collections.
- POD ExchangecorePrint-on-demand service partner that Wild Apple customers can use for printing artwork on various substrates.
- Art Copyright CoalitioncoreWild Apple is a founding member of the Art Copyright Coalition, working with other art publishers to protect intellectual property rights and combat copyright infringement, particularly at Chinese trade shows.
- Additional Retail PartnersminorAdditional retail partners including Barewalls.com, FramedCanvasArt.com, FulcrumGallery.com, GreatBigCanvas.com, Pixels.com, Posters2Prints.com, PosterLounge.com, Prints.com, and Zazzle.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wild Apple Graphics competitors and assessment
Company assessmentDirect peers
- Fine Art America: Leading print-on-demand art platform connecting independent artists with consumers via wall decor, apparel, and home goods. Closely comparable to Wild Apple's POD and licensing model, with a far larger artist base but similar B2B/B2C print-on-demand mechanics.
- iCanvas: Online art retailer offering canvas, framed, and print-on-demand artwork from independent artists. Direct retail partner of Wild Apple and operates in the same POD wall decor category.
- Bridgeman Images: Specialized art licensing agency representing artists and image collections for editorial, commercial, and product licensing. Closest direct peer in the art licensing agency model that Wild Apple operates.
- Minted: Artist-driven marketplace selling art prints, wall decor, stationery, and home goods from independent artists. Comparable in artist curation, multi-category product licensing, and D2C retail model.
- Society6: Print-on-demand marketplace where artists sell wall art, home decor, and accessories. Direct comparison to Wild Apple's POD/artist model across multiple product categories.
- Great Big Canvas: Online retailer specializing in large-format canvas prints and wall decor. Operates in the same POD wall decor space and is a Wild Apple retail partner.
- Pixels.com: Print-on-demand art marketplace operated by Fine Art America, selling prints, framed art, and home goods from independent artists. Direct retail partner of Wild Apple and overlapping competitor in the POD art retail category.
Broad incumbents
- Art.com: One of the largest online art retailers, carrying posters, prints, and framed art from multiple publishers. Acts as Wild Apple's primary D2C retail partner but operates at a much larger scale and is not a direct licensing competitor.
- Saatchi Art: Global online art marketplace connecting collectors with original and limited-edition artwork from emerging and established artists. Adjacent to Wild Apple's wall decor / art licensing space at a different price point and curation model.
Emerging players
- Redbubble: Global print-on-demand marketplace for artist-designed products across apparel, home decor, and wall art. Comparable POD mechanic and artist network, but with much broader consumer product scope than Wild Apple.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Wild Apple Graphics social profiles
Digital presenceWild Apple Graphics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Apple Graphics leadership team
Management profileNumber of profiles
Profiles2 records
Wild Apple Graphics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Apple Graphics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Apple Graphics
What does Wild Apple Graphics do?
Wild Apple Graphics operates as a full-service art licensing agency that curates more than 45,000 high-resolution artworks from around 50 artists and licenses them royalty-based to manufacturers of home decor products (wall decor, textiles, dinnerware, rugs, wallpaper, stationery) and to retailers, interior designers, hospitality operators, and film/TV productions. The company supplements licensing with B2B wholesale and print-on-demand wall decor print sales, supported by a digital licensing platform that delivers production-ready layered files for third-party manufacturing.
Is Wild Apple Graphics a public or private company?
Wild Apple Graphics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Apple Graphics founded?
Wild Apple Graphics was founded in 1990. It employs 11 to 50 people.
Where is Wild Apple Graphics based?
Wild Apple Graphics is headquartered in Woodstock, United States, in the North America region.
How does Wild Apple Graphics make money?
Three revenue lines are on record. Art Licensing Royalties are the primary driver. The others are art Print Sales and wholesale Wall Decor.
Who are Wild Apple Graphics's main competitors?
Direct peers on record are Fine Art America, iCanvas, Bridgeman Images, Minted, Society6, Great Big Canvas and Pixels.com. Broad incumbents are Art.com and Saatchi Art. Redbubble is listed as an emerging player.
Does Wild Apple Graphics have an API?
No public API is recorded for Wild Apple Graphics.
What industry is Wild Apple Graphics in?
Wild Apple Graphics's product category is Art licensing and publishing. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its NAICS code is 45992 and its SIC code is 7330.