Monterey Peninsula Dental Group
Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice founded in 1972 in Monterey, California, serving individuals and families across the Monterey Peninsula with general, cosmetic, periodontal, and restorative dentistry under one roof using CEREC, LANAP, iTero, and 3D CBCT technology.
- Company typePrivate
- Founded1972
- HeadquartersMonterey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Monterey Peninsula Dental Group does
Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice headquartered in a single office at 333 El Dorado St. in downtown Monterey, California. Founded in 1972, the practice has served the Monterey Peninsula for over 50 years and operates today with a team of eight dentists, including a prosthodontist and a periodontist, supported by hygienists, dental assistants, and administrative staff. The practice's service portfolio spans four pillars: general and preventive dentistry (checkups, cleanings, sealants, fillings, TMJ therapy), cosmetic dentistry (Invisalign, teeth whitening, porcelain veneers, dental bonding, crown lengthening), periodontal services (LANAP laser treatment, bone regeneration, scaling and root planing, gum grafting), and restorative and implant dentistry (implants, crowns, bridges, inlays, onlays, sedation dentistry).
The underlying technical platform combines several established dental technology systems: CEREC CAD/CAM for same-day crowns and veneers, iTero intraoral scanning, 3D CBCT imaging for implant planning, Periolase LANAP lasers for periodontal therapy, and Orthophos digital radiography. Practice management and patient engagement are supported by the Modento patient portal, while financing is offered through CareCredit. The practice holds Invisalign Preferred Provider and LANAP Certified Clinician credentials and has been voted Best Dentist in Monterey County by readers of MCWeekly for nine consecutive years.
The business model is a fee-for-service professional services practice. The practice bills most dental insurance plans on behalf of patients (excluding Denti-Cal and Medi-Cal), accepts cash, checks, and major credit cards, and collects payment at the time of treatment. CareCredit financing is offered as a supplemental payment option. Customers are individual consumers and families across the Monterey Peninsula, including Monterey, Carmel, Marina, Salinas, Seaside, Pebble Beach, and Big Sur, with no enterprise or institutional accounts. The practice is independently owned by its dentist partners, including Dr. Mic Falkel (partner since 1989), Dr. Ryan Lehr, Dr. Ryan May, and Dr. James Stoddard, with John serving as CEO and Nicole as Director of Operations; no external private equity or parent company involvement is disclosed.
Monterey Peninsula Dental Group firmographics
Firmographics- Name
- Monterey Peninsula Dental Group
- Legal name
- Monterey Peninsula Dental Group
- Website
- https://mpdg.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice founded in 1972 in Monterey, California, serving individuals and families across the Monterey Peninsula with general, cosmetic, periodontal, and restorative dentistry under one roof using CEREC, LANAP, iTero, and 3D CBCT technology.
- Ownership category
- akta.pro rank
Monterey Peninsula Dental Group industry classification
Industry- Product category
- General Dentistry
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Periodontic & Implant Group Practices (HLABAKAF), Prosthodontic & Restorative Group Practices (HLABAKAH)
Keywords
Where Monterey Peninsula Dental Group is headquartered
LocationHeadquarters
- HQ city
- Monterey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Monterey Peninsula Dental Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Services Revenue: Fee-for-service dental care including general dentistry, cosmetic dentistry, periodontics, and restorative procedures. Accepts most insurance policies, bills dental insurance for patients, accepts cash, personal checks, and credit cards (Visa, MasterCard, Discover, American Express). Full payment due at time of treatment with patient responsible for any insurance non-payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-based patients |
| Other | Pay-as-you-go | Financing options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Monterey Peninsula Dental Group product offering
Product offeringCore offering
Monterey Peninsula Dental Group is a multi-specialty dental practice providing comprehensive dental care including general and preventative dentistry, cosmetic dentistry, periodontal services, and restorative/implant dentistry under one roof. Services range from routine checkups and cleanings to advanced procedures such as CEREC same-day crowns, LANAP laser gum treatment, Invisalign orthodontics, dental implants, and sedation dentistry, supported by in-house specialists including a prosthodontist and periodontist.
Product overview
Monterey Peninsula Dental Group is a comprehensive dental care practice offering a full range of services across four main categories: General Dentistry (preventive care, checkups, cleanings, sealants), Cosmetic Dentistry (Invisalign, teeth whitening, porcelain veneers, dental bonding, crown lengthening), Periodontal Services (LANAP laser treatment, bone regeneration, scaling and root planing, gum grafting), and Restorative Dentistry (dental implants, crowns, bridges). The practice provides these services under one roof using advanced technology including CEREC same-day restorations, iTero scanners, Periolase LANAP lasers, and Orthophos imaging. Services span from routine cleanings to complex surgical procedures including wisdom tooth extraction, TMJ treatment, sedation dentistry, and custom night guards.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry & Preventative Care Preventive and routine dental care including checkups, cleanings, dental sealants, fillings, night guards, TMJ therapy, and diagnosis for patients and families of all ages.
- Cosmetic Dentistry
- Periodontal Services
- Restorative & Implant Dentistry
- Dental Implants
- Dental Crowns
- Dental Bridges
- Invisalign
- Professional Teeth Whitening
- Porcelain Veneers
- Sedation Dentistry
- Tooth Extraction
- LANAP Periodontal Treatment
- Orthodontics
Companies that use Monterey Peninsula Dental Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Monterey Peninsula Dental Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Monterey Peninsula Dental Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CareCreditsupportingHealthcare financing partner offering payment plans for dental procedures. Patients can apply for financing through CareCredit to manage costs of dental treatments.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Monterey Peninsula Dental Group competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest US Dental Support Organization (DSO) supporting thousands of dentists across general, cosmetic, and specialty practices. Comparable as a multi-specialty dental platform operator; differs as it is a national DSO rather than a single independent group.
- Pacific Dental Services: Major DSO supporting multi-specialty dental practices with modern technology, clinical autonomy for dentists, and broad service lines including general, specialty, and cosmetic. Comparable multi-specialty model; national scale vs. MPDG's single regional site.
- Aspen Dental Management: National branded DSO operating multi-location dental offices offering general, cosmetic, and restorative care, frequently in underserved markets. Comparable multi-specialty service mix; differs as a high-volume corporate chain rather than a community-rooted independent group.
- Smile Brands Dental Group: Dental Support Organization supporting affiliated general and specialty dental practices under brand names across multiple US states. Comparable as a multi-specialty group practice platform; broader geographic footprint than MPDG.
- Affordable Care (Affordable Dentures & Implants): Large US dental practice network with strong focus on implants, dentures, and extractions. Comparable in delivery of implant and restorative dentistry services; differs in service-line specialization and corporate ownership structure.
- Sonrava Health (Western Dental): Multi-state dental services provider offering general, specialty, and orthodontic care across branded clinics, with significant California and West Coast presence. Comparable California footprint and multi-specialty mix; corporate-owned versus MPDG's independent partnership model.
- Great Expressions Dental Centers: Multi-location dental practice network offering general, cosmetic, orthodontic, and specialty services across several US states. Comparable as a multi-specialty dental group operator; larger scale and corporate-owned.
Emerging players
- Marquee Dental Partners: Regional DSO supporting multi-location dental practices primarily in the US Southeast with general and specialty offerings. Comparable multi-site group practice model; differs regionally (Southeast US vs. California) and scale.
Regional players
- Carmel Highlands Dental (or comparable Peninsula multi-specialty group): Local or regional Monterey Bay/California Central Coast multi-specialty dental group practices competing directly for the same patient population on the Monterey Peninsula. Strongest direct geographic substitute for MPDG's catchment area.
Others
- US Laser Dental (LANAP provider network): Network of LANAP-certified dental providers offering laser-assisted periodontal treatment as a specialty service. Comparable as LANAP-trained providers; functions as a referral/allied ecosystem for specialist gum-disease care rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Monterey Peninsula Dental Group social profiles
Digital presenceMonterey Peninsula Dental Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monterey Peninsula Dental Group leadership team
Management profileNumber of profiles
Profiles10 records
Monterey Peninsula Dental Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monterey Peninsula Dental Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monterey Peninsula Dental Group
What does Monterey Peninsula Dental Group do?
Monterey Peninsula Dental Group is a multi-specialty dental practice providing comprehensive dental care including general and preventative dentistry, cosmetic dentistry, periodontal services, and restorative/implant dentistry under one roof. Services range from routine checkups and cleanings to advanced procedures such as CEREC same-day crowns, LANAP laser gum treatment, Invisalign orthodontics, dental implants, and sedation dentistry, supported by in-house specialists including a prosthodontist and periodontist.
Is Monterey Peninsula Dental Group a public or private company?
Monterey Peninsula Dental Group is a private company. It is classified as management employee owned and is currently operating.
When was Monterey Peninsula Dental Group founded?
Monterey Peninsula Dental Group was founded in 1972. It employs 11 to 50 people.
Where is Monterey Peninsula Dental Group based?
Monterey Peninsula Dental Group is headquartered in Monterey, United States, in the North America region.
How does Monterey Peninsula Dental Group make money?
One revenue line is on record: dental Services Revenue.
Who are Monterey Peninsula Dental Group's main competitors?
Broad incumbents on record are Heartland Dental, Pacific Dental Services, Aspen Dental Management, Smile Brands Dental Group, Affordable Care (Affordable Dentures & Implants), Sonrava Health (Western Dental) and Great Expressions Dental Centers. Marquee Dental Partners is listed as an emerging player. Carmel Highlands Dental (or comparable Peninsula multi-specialty group) is listed as a regional player. US Laser Dental (LANAP provider network) is listed as an others.
Does Monterey Peninsula Dental Group have an API?
No public API is recorded for Monterey Peninsula Dental Group.
What industry is Monterey Peninsula Dental Group in?
Monterey Peninsula Dental Group's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAF, Periodontic & Implant Group Practices. Its NAICS code is 6212 and its SIC code is 8000.