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Monterey Peninsula Dental Group

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Namestring
Monterey Peninsula Dental Group
Legal namestring
Monterey Peninsula Dental Group
Websiteurl
mpdg.com
Company typeenum
Private
Founded yearint
1972
Descriptiontext

Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice headquartered in a single office at 333 El Dorado St. in downtown Monterey, California. Founded in 1972, the practice has served the Monterey Peninsula for over 50 years and operates today with a team of eight dentists, including a prosthodontist and a periodontist, supported by hygienists, dental assistants, and administrative staff. The practice's service portfolio spans four pillars: general and preventive dentistry (checkups, cleanings, sealants, fillings, TMJ therapy), cosmetic dentistry (Invisalign, teeth whitening, porcelain veneers, dental bonding, crown lengthening), periodontal services (LANAP laser treatment, bone regeneration, scaling and root planing, gum grafting), and restorative and implant dentistry (implants, crowns, bridges, inlays, onlays, sedation dentistry).

The underlying technical platform combines several established dental technology systems: CEREC CAD/CAM for same-day crowns and veneers, iTero intraoral scanning, 3D CBCT imaging for implant planning, Periolase LANAP lasers for periodontal therapy, and Orthophos digital radiography. Practice management and patient engagement are supported by the Modento patient portal, while financing is offered through CareCredit. The practice holds Invisalign Preferred Provider and LANAP Certified Clinician credentials and has been voted Best Dentist in Monterey County by readers of MCWeekly for nine consecutive years.

The business model is a fee-for-service professional services practice. The practice bills most dental insurance plans on behalf of patients (excluding Denti-Cal and Medi-Cal), accepts cash, checks, and major credit cards, and collects payment at the time of treatment. CareCredit financing is offered as a supplemental payment option. Customers are individual consumers and families across the Monterey Peninsula, including Monterey, Carmel, Marina, Salinas, Seaside, Pebble Beach, and Big Sur, with no enterprise or institutional accounts. The practice is independently owned by its dentist partners, including Dr. Mic Falkel (partner since 1989), Dr. Ryan Lehr, Dr. Ryan May, and Dr. James Stoddard, with John serving as CEO and Nicole as Director of Operations; no external private equity or parent company involvement is disclosed.

Short descriptiontext

Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice founded in 1972 in Monterey, California, serving individuals and families across the Monterey Peninsula with general, cosmetic, periodontal, and restorative dentistry under one roof using CEREC, LANAP, iTero, and 3D CBCT technology.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMonterey, United States
HQ citystring
Monterey
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
general dentistry services, cosmetic dentistry, periodontal treatment, restorative dentistry, dental implants
Industry3 codes
1Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)
CodeHLABAAAEPrimaryYes
2Periodontic & Implant Group Practices
CodeHLABAKAFPrimaryNo
3Prosthodontic & Restorative Group Practices
CodeHLABAKAHPrimaryNo
NAICS code1 code
  • Offices of Dentists6212
SIC code1 code
  • Services-Health Services8000
Product category
General Dentistry
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Dental Services Revenue
TypeProfessional Services
Description

Fee-for-service dental care including general dentistry, cosmetic dentistry, periodontics, and restorative procedures. Accepts most insurance policies, bills dental insurance for patients, accepts cash, personal checks, and credit cards (Visa, MasterCard, Discover, American Express). Full payment due at time of treatment with patient responsible for any insurance non-payment.

mpdg.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details2 tiers
1Insurance-based patients
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Accepts most dental insurance plans. Bills insurance on behalf of patient. Patient pays portion not covered by insurance at time of treatment.

mpdg.com
2Financing options
ModelOtherBilling cadencePay-as-you-go
Notes

CareCredit healthcare financing available for dental procedures

mpdg.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Monterey Peninsula Dental Group is a multi-specialty dental practice providing comprehensive dental care including general and preventative dentistry, cosmetic dentistry, periodontal services, and restorative/implant dentistry under one roof. Services range from routine checkups and cleanings to advanced procedures such as CEREC same-day crowns, LANAP laser gum treatment, Invisalign orthodontics, dental implants, and sedation dentistry, supported by in-house specialists including a prosthodontist and periodontist.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Monterey Peninsula Dental Group is a comprehensive dental care practice offering a full range of services across four main categories: General Dentistry (preventive care, checkups, cleanings, sealants), Cosmetic Dentistry (Invisalign, teeth whitening, porcelain veneers, dental bonding, crown lengthening), Periodontal Services (LANAP laser treatment, bone regeneration, scaling and root planing, gum grafting), and Restorative Dentistry (dental implants, crowns, bridges). The practice provides these services under one roof using advanced technology including CEREC same-day restorations, iTero scanners, Periolase LANAP lasers, and Orthophos imaging. Services span from routine cleanings to complex surgical procedures including wisdom tooth extraction, TMJ treatment, sedation dentistry, and custom night guards.

Product and service14 records
1General Dentistry & Preventative Care
CategoryGeneral Dentistry
Description

Preventive and routine dental care including checkups, cleanings, dental sealants, fillings, night guards, TMJ therapy, and diagnosis for patients and families of all ages.

2Cosmetic Dentistry
3Periodontal Services
4Restorative & Implant Dentistry
5Dental Implants
6Dental Crowns
7Dental Bridges
8Invisalign
9Professional Teeth Whitening
10Porcelain Veneers
11Sedation Dentistry
12Tooth Extraction
13LANAP Periodontal Treatment
14Orthodontics
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierSupportingTypeOthers
Description

Healthcare financing partner offering payment plans for dental procedures. Patients can apply for financing through CareCredit to manage costs of dental treatments.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Largest US Dental Support Organization (DSO) supporting thousands of dentists across general, cosmetic, and specialty practices. Comparable as a multi-specialty dental platform operator; differs as it is a national DSO rather than a single independent group.

TypeBroad incumbent
Description

Major DSO supporting multi-specialty dental practices with modern technology, clinical autonomy for dentists, and broad service lines including general, specialty, and cosmetic. Comparable multi-specialty model; national scale vs. MPDG's single regional site.

TypeBroad incumbent
Description

National branded DSO operating multi-location dental offices offering general, cosmetic, and restorative care, frequently in underserved markets. Comparable multi-specialty service mix; differs as a high-volume corporate chain rather than a community-rooted independent group.

TypeBroad incumbent
Description

Dental Support Organization supporting affiliated general and specialty dental practices under brand names across multiple US states. Comparable as a multi-specialty group practice platform; broader geographic footprint than MPDG.

TypeBroad incumbent
Description

Large US dental practice network with strong focus on implants, dentures, and extractions. Comparable in delivery of implant and restorative dentistry services; differs in service-line specialization and corporate ownership structure.

TypeBroad incumbent
Description

Multi-state dental services provider offering general, specialty, and orthodontic care across branded clinics, with significant California and West Coast presence. Comparable California footprint and multi-specialty mix; corporate-owned versus MPDG's independent partnership model.

TypeEmerging player
Description

Regional DSO supporting multi-location dental practices primarily in the US Southeast with general and specialty offerings. Comparable multi-site group practice model; differs regionally (Southeast US vs. California) and scale.

TypeBroad incumbent
Description

Multi-location dental practice network offering general, cosmetic, orthodontic, and specialty services across several US states. Comparable as a multi-specialty dental group operator; larger scale and corporate-owned.

9Carmel Highlands Dental (or comparable Peninsula multi-specialty group)
TypeRegional player
Description

Local or regional Monterey Bay/California Central Coast multi-specialty dental group practices competing directly for the same patient population on the Monterey Peninsula. Strongest direct geographic substitute for MPDG's catchment area.

10US Laser Dental (LANAP provider network)
TypeOthers
Description

Network of LANAP-certified dental providers offering laser-assisted periodontal treatment as a specialty service. Comparable as LANAP-trained providers; functions as a referral/allied ecosystem for specialist gum-disease care rather than a direct competitor.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Monterey Peninsula Dental Group

General Dentistrympdg.com

Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice founded in 1972 in Monterey, California, serving individuals and families across the Monterey Peninsula with general, cosmetic, periodontal, and restorative dentistry under one roof using CEREC, LANAP, iTero, and 3D CBCT technology.

What Monterey Peninsula Dental Group does

Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice headquartered in a single office at 333 El Dorado St. in downtown Monterey, California. Founded in 1972, the practice has served the Monterey Peninsula for over 50 years and operates today with a team of eight dentists, including a prosthodontist and a periodontist, supported by hygienists, dental assistants, and administrative staff. The practice's service portfolio spans four pillars: general and preventive dentistry (checkups, cleanings, sealants, fillings, TMJ therapy), cosmetic dentistry (Invisalign, teeth whitening, porcelain veneers, dental bonding, crown lengthening), periodontal services (LANAP laser treatment, bone regeneration, scaling and root planing, gum grafting), and restorative and implant dentistry (implants, crowns, bridges, inlays, onlays, sedation dentistry).

The underlying technical platform combines several established dental technology systems: CEREC CAD/CAM for same-day crowns and veneers, iTero intraoral scanning, 3D CBCT imaging for implant planning, Periolase LANAP lasers for periodontal therapy, and Orthophos digital radiography. Practice management and patient engagement are supported by the Modento patient portal, while financing is offered through CareCredit. The practice holds Invisalign Preferred Provider and LANAP Certified Clinician credentials and has been voted Best Dentist in Monterey County by readers of MCWeekly for nine consecutive years.

The business model is a fee-for-service professional services practice. The practice bills most dental insurance plans on behalf of patients (excluding Denti-Cal and Medi-Cal), accepts cash, checks, and major credit cards, and collects payment at the time of treatment. CareCredit financing is offered as a supplemental payment option. Customers are individual consumers and families across the Monterey Peninsula, including Monterey, Carmel, Marina, Salinas, Seaside, Pebble Beach, and Big Sur, with no enterprise or institutional accounts. The practice is independently owned by its dentist partners, including Dr. Mic Falkel (partner since 1989), Dr. Ryan Lehr, Dr. Ryan May, and Dr. James Stoddard, with John serving as CEO and Nicole as Director of Operations; no external private equity or parent company involvement is disclosed.

Monterey Peninsula Dental Group firmographics

Firmographics
Name
Monterey Peninsula Dental Group
Legal name
Monterey Peninsula Dental Group
Website
https://mpdg.com
Company type
Private
Founded year
1972
Operating status
Operating
Headcount range
11–50 employees
Short description
Monterey Peninsula Dental Group is a privately held, multi-specialty dental practice founded in 1972 in Monterey, California, serving individuals and families across the Monterey Peninsula with general, cosmetic, periodontal, and restorative dentistry under one roof using CEREC, LANAP, iTero, and 3D CBCT technology.
Ownership category
akta.pro rank

Monterey Peninsula Dental Group industry classification

Industry
Product category
General Dentistry
NAICS
Offices of Dentists (6212)
SIC
Services-Health Services (8000)
akta.pro primary industry
Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
akta.pro secondary industries
Periodontic & Implant Group Practices (HLABAKAF), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

  • General dentistry services
  • Cosmetic dentistry
  • Periodontal treatment
  • Restorative dentistry
  • Dental implants

Where Monterey Peninsula Dental Group is headquartered

Location

Headquarters

HQ city
Monterey
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Monterey Peninsula Dental Group business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Dental Services Revenue: Fee-for-service dental care including general dentistry, cosmetic dentistry, periodontics, and restorative procedures. Accepts most insurance policies, bills dental insurance for patients, accepts cash, personal checks, and credit cards (Visa, MasterCard, Discover, American Express). Full payment due at time of treatment with patient responsible for any insurance non-payment.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goInsurance-based patients
OtherPay-as-you-goFinancing options

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Monterey Peninsula Dental Group product offering

Product offering

Core offering

Monterey Peninsula Dental Group is a multi-specialty dental practice providing comprehensive dental care including general and preventative dentistry, cosmetic dentistry, periodontal services, and restorative/implant dentistry under one roof. Services range from routine checkups and cleanings to advanced procedures such as CEREC same-day crowns, LANAP laser gum treatment, Invisalign orthodontics, dental implants, and sedation dentistry, supported by in-house specialists including a prosthodontist and periodontist.

Product overview

Monterey Peninsula Dental Group is a comprehensive dental care practice offering a full range of services across four main categories: General Dentistry (preventive care, checkups, cleanings, sealants), Cosmetic Dentistry (Invisalign, teeth whitening, porcelain veneers, dental bonding, crown lengthening), Periodontal Services (LANAP laser treatment, bone regeneration, scaling and root planing, gum grafting), and Restorative Dentistry (dental implants, crowns, bridges). The practice provides these services under one roof using advanced technology including CEREC same-day restorations, iTero scanners, Periolase LANAP lasers, and Orthophos imaging. Services span from routine cleanings to complex surgical procedures including wisdom tooth extraction, TMJ treatment, sedation dentistry, and custom night guards.

Differentiator

Problem solved

Functional benefit

Products and services

  • General Dentistry & Preventative Care Preventive and routine dental care including checkups, cleanings, dental sealants, fillings, night guards, TMJ therapy, and diagnosis for patients and families of all ages.
  • Cosmetic Dentistry
  • Periodontal Services
  • Restorative & Implant Dentistry
  • Dental Implants
  • Dental Crowns
  • Dental Bridges
  • Invisalign
  • Professional Teeth Whitening
  • Porcelain Veneers
  • Sedation Dentistry
  • Tooth Extraction
  • LANAP Periodontal Treatment
  • Orthodontics

Companies that use Monterey Peninsula Dental Group

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Monterey Peninsula Dental Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Monterey Peninsula Dental Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • CareCreditsupportingOthersHealthcare financing partner offering payment plans for dental procedures. Patients can apply for financing through CareCredit to manage costs of dental treatments.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Monterey Peninsula Dental Group competitors and assessment

Company assessment

Broad incumbents

  • Heartland Dental: Largest US Dental Support Organization (DSO) supporting thousands of dentists across general, cosmetic, and specialty practices. Comparable as a multi-specialty dental platform operator; differs as it is a national DSO rather than a single independent group.
  • Pacific Dental Services: Major DSO supporting multi-specialty dental practices with modern technology, clinical autonomy for dentists, and broad service lines including general, specialty, and cosmetic. Comparable multi-specialty model; national scale vs. MPDG's single regional site.
  • Aspen Dental Management: National branded DSO operating multi-location dental offices offering general, cosmetic, and restorative care, frequently in underserved markets. Comparable multi-specialty service mix; differs as a high-volume corporate chain rather than a community-rooted independent group.
  • Smile Brands Dental Group: Dental Support Organization supporting affiliated general and specialty dental practices under brand names across multiple US states. Comparable as a multi-specialty group practice platform; broader geographic footprint than MPDG.
  • Affordable Care (Affordable Dentures & Implants): Large US dental practice network with strong focus on implants, dentures, and extractions. Comparable in delivery of implant and restorative dentistry services; differs in service-line specialization and corporate ownership structure.
  • Sonrava Health (Western Dental): Multi-state dental services provider offering general, specialty, and orthodontic care across branded clinics, with significant California and West Coast presence. Comparable California footprint and multi-specialty mix; corporate-owned versus MPDG's independent partnership model.
  • Great Expressions Dental Centers: Multi-location dental practice network offering general, cosmetic, orthodontic, and specialty services across several US states. Comparable as a multi-specialty dental group operator; larger scale and corporate-owned.

Emerging players

  • Marquee Dental Partners: Regional DSO supporting multi-location dental practices primarily in the US Southeast with general and specialty offerings. Comparable multi-site group practice model; differs regionally (Southeast US vs. California) and scale.

Regional players

  • Carmel Highlands Dental (or comparable Peninsula multi-specialty group): Local or regional Monterey Bay/California Central Coast multi-specialty dental group practices competing directly for the same patient population on the Monterey Peninsula. Strongest direct geographic substitute for MPDG's catchment area.

Others

  • US Laser Dental (LANAP provider network): Network of LANAP-certified dental providers offering laser-assisted periodontal treatment as a specialty service. Comparable as LANAP-trained providers; functions as a referral/allied ecosystem for specialist gum-disease care rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Monterey Peninsula Dental Group social profiles

Digital presence

Monterey Peninsula Dental Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Monterey Peninsula Dental Group leadership team

Management profile

Number of profiles

Profiles10 records

Monterey Peninsula Dental Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Monterey Peninsula Dental Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterey Peninsula Dental Group

What does Monterey Peninsula Dental Group do?

Monterey Peninsula Dental Group is a multi-specialty dental practice providing comprehensive dental care including general and preventative dentistry, cosmetic dentistry, periodontal services, and restorative/implant dentistry under one roof. Services range from routine checkups and cleanings to advanced procedures such as CEREC same-day crowns, LANAP laser gum treatment, Invisalign orthodontics, dental implants, and sedation dentistry, supported by in-house specialists including a prosthodontist and periodontist.

Is Monterey Peninsula Dental Group a public or private company?

Monterey Peninsula Dental Group is a private company. It is classified as management employee owned and is currently operating.

When was Monterey Peninsula Dental Group founded?

Monterey Peninsula Dental Group was founded in 1972. It employs 11 to 50 people.

Where is Monterey Peninsula Dental Group based?

Monterey Peninsula Dental Group is headquartered in Monterey, United States, in the North America region.

How does Monterey Peninsula Dental Group make money?

One revenue line is on record: dental Services Revenue.

Who are Monterey Peninsula Dental Group's main competitors?

Broad incumbents on record are Heartland Dental, Pacific Dental Services, Aspen Dental Management, Smile Brands Dental Group, Affordable Care (Affordable Dentures & Implants), Sonrava Health (Western Dental) and Great Expressions Dental Centers. Marquee Dental Partners is listed as an emerging player. Carmel Highlands Dental (or comparable Peninsula multi-specialty group) is listed as a regional player. US Laser Dental (LANAP provider network) is listed as an others.

Does Monterey Peninsula Dental Group have an API?

No public API is recorded for Monterey Peninsula Dental Group.

What industry is Monterey Peninsula Dental Group in?

Monterey Peninsula Dental Group's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAF, Periodontic & Implant Group Practices. Its NAICS code is 6212 and its SIC code is 8000.

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