RealPars
RealPars is a Netherlands-based online learning platform offering 130+ courses, a professional community, and live classes for industrial automation engineers and technicians, monetized through individual subscriptions, per-seat business memberships, and enterprise custom training.
- Company typePrivate
- Founded2017
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RealPars does
RealPars B.V. is a Netherlands-based (Rotterdam/Amsterdam) online learning platform focused exclusively on industrial automation education, founded in 2017 and operating with 11-50 employees. Its core offering is a subscription-based ecosystem comprising 130+ expert-led courses covering PLC programming, PID controllers, industrial sensors, robotics, SCADA, HMI design, industrial networking, industrial IoT, motion control, industrial cybersecurity, and maintenance automation; a private community platform that the company describes as the largest of its kind for industrial automation professionals, with 998k+ enrolled students and weekly challenges; live instructor-led classes; a gamified engagement system with points-based progression; guided learning paths supported by a Course Finder quiz and Course Map visualization; and dedicated iOS and Android mobile applications. Content is produced in-house by working automation engineers and co-created with tier-1 industrial vendors including Omron, Emerson, Phoenix Contact, Endress+Hauser, ifm, CODESYS, Mitsubishi Electric, Siemens, Allen-Bradley/Rockwell, and Schneider Electric, with jointly branded certificates issued upon completion.
The company monetizes through three streams: an Individual Membership at $50/month (annual) or $60/month (monthly) with a 7-day free trial; a Business Membership priced at $500 per seat per year for teams of two or more, sold via demo requests and dedicated account managers with weekly progress reports and invoice payment options; and Custom Training engagements for enterprise-specific curricula. Go-to-market is hybrid: a product-led growth motion drives individual self-serve sign-ups through the website and YouTube channel (1.2M subscribers) acting as a top-of-funnel acquisition engine, while an enterprise field sales motion targets industrial companies for team-wide deployments.
RealPars discloses enterprise customers including PepsiCo, Pfizer, Volkswagen, Scania, Bosch, Valeo Foods, TechnipFMC, Air Liquide, and SpaceX, and reports customer outcomes such as a 47% reduction in unplanned downtime and 23% faster Mean Time To Repair for business customers using the platform. The company is bootstrapped and founder-led, with Shahpour Shapournia as co-founder and CEO, and discloses no venture capital funding rounds, no subsidiaries, no acquisitions, and no AI/ML capability claims in the available source material.
RealPars firmographics
Firmographics- Name
- RealPars
- Legal name
- RealPars B.V.
- Website
- https://realpars.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RealPars is a Netherlands-based online learning platform offering 130+ courses, a professional community, and live classes for industrial automation engineers and technicians, monetized through individual subscriptions, per-seat business memberships, and enterprise custom training.
- Ownership category
- akta.pro rank
RealPars industry classification
Industry- Product category
- Industrial Automation Online Training
- NAICS
- Business Schools and Computer and Management Training (6114), Computer Training (611420), Professional and Management Development Training (611430), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- PLC, HMI & SCADA Automation (EDAOAHAD)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Digital Learning & Course Subscriptions (CRAFAIAD), Workshops, Webinars & Live Masterclasses (MPACALAD), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where RealPars is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
RealPars business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Membership Subscription: Monthly or annual subscription for individual learners providing access to 120+ courses, live classes, community, and certificates
- Business Membership Subscription: Annual per-seat subscription for enterprise teams with dedicated account management and progress reporting
- Custom Training: Custom training programs built for specific company needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly - $60/month with 7-day free trial |
| Subscription | Annual | Individual Annual - $50/month (billed annually) |
| Subscription | Annual | Business Membership - $500/seat/year |
| Subscription | Multi-year contract | Custom Training - Enterprise pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
RealPars product offering
Product offeringCore offering
RealPars operates a subscription-based online learning platform that delivers 130+ expert-led courses in industrial automation, including PLC programming, robotics, SCADA, PID controllers, industrial networking, and industrial cybersecurity. Learners access self-paced courses, live instructor-led classes, guided learning paths, mobile apps, and a private professional community, with certificates co-issued with industrial partners such as Omron, Emerson, and Phoenix Contact. Enterprise customers can subscribe to a Business Membership for team training or commission Custom Training programs tailored to specific operational needs.
Product overview
RealPars is an online learning platform providing industrial automation education through a multi-component ecosystem. The core offering consists of the RealPars Community (a professional networking hub with 998k enrolled members), Live Classes (real-time instructor sessions), and 120+ Online Courses covering PLC programming, PID controllers, industrial sensors, robotics, SCADA, HMI design, industrial networking, industrial IoT, motion control, industrial cybersecurity, and maintenance automation. The platform includes Guided Learning Paths with Course Finder and Course Map tools, iOS & Android mobile apps for learning on-the-go, and a Gamification system rewarding engagement with points. For organizations, RealPars Business Membership and Custom Training modules provide team management dashboards, progress reporting, and bespoke course development. Certificates are awarded by RealPars and industry partners including Omron, Phoenix Contact, Emerson, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- RealPars Community The largest private online community for industrial automation professionals, enabling members to connect, share experiences, post questions, and receive practical advice from experts worldwide, including weekly challenges and practical projects.
- Live Classes 30-minute focused live instructor-led sessions where learners join via desktop or mobile app to learn practical industrial automation skills applicable immediately in their work, with recordings available afterward.
- Online Courses 130+ practical online courses covering PLC programming, PID controllers, industrial sensors, robotics, SCADA, HMI design, industrial networking, industrial IoT, motion control, industrial cybersecurity, and maintenance automation, providing certificates from RealPars and industry partners.
- Guided Learning Path Structured learning progression tools including the Course Finder (an interactive quiz to recommend courses based on goals and skill level) and Course Map (a visual overview of all courses and learner progress).
- RealPars Mobile Apps (iOS & Android) Mobile applications enabling learners to access courses, participate in the community, join live classes, and complete lessons from anywhere on iOS and Android devices.
- RealPars Business Membership Team training subscription for industrial companies at $500/seat/year, providing manager dashboards, team member management, weekly progress reports, and a dedicated account manager for training multiple employees.
- Custom Training Bespoke training programs built for specific organizational needs, enabling companies to address unique industrial automation skill gaps with custom curriculum delivered by RealPars.
- Skill Paths Curated learning tracks including PLC Programming, Industrial Sensors, Robotics, PID Controller, Motion Control, Industrial Networking, Industrial IoT, HMI Design, SCADA, Industrial Cybersecurity, and Maintenance Automation.
Quantifiable outcome
- Reduce unplanned downtime by 47%
- +2 more outcomes
Companies that use RealPars
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
RealPars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RealPars partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- OmroncoreCo-creates courses with RealPars; provides certificates for select courses that can be added to LinkedIn
- EmersoncoreCo-creates courses with RealPars; provides certificates for select courses
- Phoenix ContactcoreCo-creates courses with RealPars; provides certificates for select courses
- Endress+HausermajorCo-creates courses with RealPars for industrial automation training
- ifmmajorCo-creates courses with RealPars for industrial automation training
- CODESYSmajorCo-creates CODESYS PLC programming courses with RealPars
- WeidmüllermajorListed as course co-creation partner
- WAGOmajorListed as course co-creation partner
- TE ConnectivitymajorListed as course co-creation partner
- Mitsubishi ElectricmajorPartner brand featured in courses; training on Mitsubishi PLC systems
- MoxamajorCo-created OT Cybersecurity course with RealPars
- FanucmajorPartner brand featured in robotics courses
- SiemensmajorPartner brand featured in courses covering Siemens PLC systems (TIA Portal, S7-300)
- Allen-Bradley (Rockwell Automation)majorPartner brand featured in courses covering Allen-Bradley PLCs and Studio 5000
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RealPars competitors and assessment
Company assessmentDirect peers
- Pluralsight: Technology and engineering skills platform serving enterprises with subscription-based video courses and skill assessments. Closely comparable to RealPars in its subscription SaaS model, individual/business tiers, and focus on technical upskilling, though broader in scope (software/cloud/IT) rather than industrial automation.
- Udemy Business: Enterprise arm of the Udemy marketplace, offering subscription access to a large catalog of courses across technical and professional topics. Comparable subscription pricing model and self-serve plus enterprise GTM, competing for the same corporate L&D budgets that RealPars targets.
- Siemens SITRAIN: Siemens' official industrial automation training program covering SIMATIC PLCs, TIA Portal, and drive systems. Direct competitor for PLC/SCADA training budgets, with stronger vendor authority on Siemens platforms where RealPars also offers content.
- Rockwell Automation University: Rockwell Automation's official training offering for Allen-Bradley PLCs, Studio 5000, and integrated architecture. Directly competes with RealPars' Allen-Bradley curriculum for enterprise maintenance and engineering training dollars.
- Festo Didactic: Industrial automation and mechatronics training provider offering courses, labs, and learning factories globally. Highly comparable niche focus on industrial automation education with both digital and hands-on delivery.
Broad incumbents
- Coursera: Large online learning platform partnering with universities and companies to deliver courses, certificates, and enterprise programs. Overlaps with RealPars in subscription-based skill development and credentialing, with a much broader catalog and stronger academic brand.
- LinkedIn Learning: LinkedIn's professional learning subscription bundled with LinkedIn Premium and Talent solutions. Comparable in subscription model and enterprise distribution, with growing technical/engineering content that overlaps RealPars' catalog at generally lower depth but higher reach.
Emerging players
- Control.com / Control Engineering Training: Online community and resource hub for control and automation professionals that has expanded into courses and training content. Comparable audience (industrial automation engineers) with similar community-led model, though smaller course catalog than RealPars.
- Skillshare: Creator-led subscription learning platform covering technical and creative skills. Comparable subscription model, community features, and creator-instructor format, though focused more on creative/business topics than industrial automation.
Regional players
- AutomationDirect Training / Interconnecting Automation: Industrial automation supplier with training resources and free PLC/automation courses targeted at technicians in North America. Overlaps with RealPars in PLC and controls training, with narrower scope and a hardware-vendor-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RealPars social profiles
Digital presenceRealPars financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealPars leadership team
Management profileNumber of profiles
Profiles2 records
RealPars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealPars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealPars
What does RealPars do?
RealPars operates a subscription-based online learning platform that delivers 130+ expert-led courses in industrial automation, including PLC programming, robotics, SCADA, PID controllers, industrial networking, and industrial cybersecurity. Learners access self-paced courses, live instructor-led classes, guided learning paths, mobile apps, and a private professional community, with certificates co-issued with industrial partners such as Omron, Emerson, and Phoenix Contact. Enterprise customers can subscribe to a Business Membership for team training or commission Custom Training programs tailored to specific operational needs.
Is RealPars a public or private company?
RealPars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RealPars founded?
RealPars was founded in 2017. It employs 11 to 50 people.
Where is RealPars based?
RealPars is headquartered in Rotterdam, Netherlands, in the Europe region.
How does RealPars make money?
Three revenue lines are on record. Individual Membership Subscription is the primary driver. The others are business Membership Subscription and custom Training.
Who are RealPars's main competitors?
Direct peers on record are Pluralsight, Udemy Business, Siemens SITRAIN, Rockwell Automation University and Festo Didactic. Broad incumbents are Coursera and LinkedIn Learning. Emerging players are Control.com / Control Engineering Training and Skillshare. AutomationDirect Training / Interconnecting Automation is listed as a regional player.
Does RealPars have an API?
No public API is recorded for RealPars.
What industry is RealPars in?
RealPars's product category is Industrial Automation Online Training. Its primary akta.pro industry code is EDAOAHAD, PLC, HMI & SCADA Automation, with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 6114 and its SIC code is 8200.