Danza del Sol Winery

What Danza del Sol Winery does

Danza del Sol Winery is a privately held, single-estate winery operating on a 40-acre vineyard on the De Portola Wine Trail in Temecula Valley, California. The estate was originally planted in 1972 and contains the oldest Sauvignon Blanc vines in Temecula Valley; the winery brand itself was founded by Bob Olson in 2010 and acquired by Ken and Tina Smith through Kentina Hospitality Group in 2022. Annual production stands at 15,000 cases across red, white, and sweet Mediterranean-style varietals, including Tempranillo, Sangiovese, Albariño, Vermentino, and the only Orange Muscat produced in Temecula. Distribution is exclusively direct-to-consumer via the on-site tasting room, a Commerce7-powered online store, and a four-tier wine club delivering quarterly shipments to most US states. Winemaking is led by Justin Knight, a 15-year industry veteran who apprenticed under three established Temecula winemakers.

Revenue is generated across seven distinct streams: direct wine sales, wine club subscriptions ($85-$110 per quarterly shipment with a 4-shipment minimum), walk-in wine tastings ($25-$28/person), the proprietary Grapes & Gears UTV Vineyard Tour ($90/person, the only UTV wine tour in Temecula), winemaker blending classes, wedding and private event hosting through a Wedgewood Weddings partnership, and ancillary merchandise and gift cards. The go-to-market blends direct-to-consumer wine sales, event-driven tourism (Live Music Under the Stars, wine cruises with sister winery Masia de la Vinya), and experiential group bookings. Customer segments span individual wine enthusiasts and tourists, multi-year wine club members, wedding and corporate event clients, and group/adventure seekers, all served through a hybrid segmentation approach anchored in on-site hospitality.

The business operates within a broader Kentina Hospitality Group ecosystem that includes Galway Downs, Cross Creek Golf Club, Native Falls Campground, Masia de la Vinya winery, and Stay Kentina vacation rentals, enabling cross-property visitor flow and bundled wine-country stays. The winery has earned industry recognition including a Gold Medal at the 2023 San Francisco International Wine Competition, three Silver Medals at the 2021 Toast of the Coast, and a 4.8/5.0 Google rating placing it in the top 10% of Temecula wineries, supporting a brand reputation that underpins its member-retention and event-pricing power.

Name

Danza del Sol Winery

Legal name

Danza del Sol Winery

Website

https://danzadelsolwinery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Danza del Sol Winery is a privately held, single-estate Temecula Valley winery producing 15,000 cases annually of Mediterranean-style wines and selling exclusively direct-to-consumer through its tasting room, online store, four-tier wine club, UTV vineyard tours, blending classes, and a Wedgewood Weddings venue partnership.

Ownership category

akta.pro rank

Product category

Estate Winery and Wine Hospitality

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Production & Winemaking (AFAFAAAB), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Estate winery production
• Mediterranean-style wines
• Wine club membership
• Vineyard tasting room
• Winery events venue

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Wines are sold exclusively direct to customers through the tasting room, Wine Club, and online store. The winery produces 15,000 cases annually and offers a wide selection of red, white, and sweet wines.
2. Wine Club Membership: Quarterly shipments (March, June, September, December) of 3 bottles. 20% discount on wine purchases, 25% off cases, complimentary tastings, and access to exclusive events. Typical shipment price $85-$110 plus shipping.
3. UTV Vineyard Tours: 1.5-hour guided UTV tour through vineyards for up to 10 people. Includes 7 wines tasted, sparkling greeting, artisanal pairings, and vineyard education. $90/person general public, $70/person wine club members.
4. Wine Tastings: Standard tastings available walk-in daily. Sunday-Friday: $25, Saturday: $28. Includes guided winery tours and group reservation options.
5. Events & Private Functions: Weddings hosted through Wedgewood Weddings partnership. Private events, wine club events, live music concerts, blending classes, and corporate gatherings.
6. Merchandise Sales: Danza branded merchandise including logo apparel and accessories sold through online store and tasting room.
7. Gift Cards: Gift cards available in online and physical versions, redeemable at tasting room or online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Danza del Sol Winery produces and sells estate-grown, hand-crafted Mediterranean-style wines (reds like Tempranillo, Syrah and Sangiovese; whites like Viognier, Vermentino and Albariño; and the regionally unique Orange Muscat) directly to consumers through its tasting room, online store, and a four-tier quarterly wine club. The winery complements its core product with hospitality experiences including walk-in tastings, the proprietary Grapes & Gears UTV vineyard tour, winemaker blending classes, and wedding and private event hosting on its 40-acre estate.

Product overview

Danza del Sol Winery operates as a single-estate winery offering a portfolio of handcrafted Mediterranean-style wines alongside experiential hospitality services. The core product is the wine collection (red, white, and sweet varietals) sold through the tasting room, online store, and wine club. Adjacent offerings include the Grapes & Gears UTV Vineyard Tour (the only UTV wine tour in Temecula), Winemaker's Blending Class, and standard wine tasting. The winery also provides wedding venue services through a partnership with Wedgewood Weddings. Additional revenue streams include branded merchandise, gift cards, and vacation rental partnerships via Stay Kentina and Native Falls Campground.

Differentiator

Problem solved

Functional benefit

Brands

• Barrel Select Club: Wine club option featuring 3 bottles of red wines every 3 months.
• Cellar Select Club
• Winemaker's Select Club
• Sweet Select Club

Products and services

• Estate Wine Collection (Red, White, Sweet) Hand-crafted Mediterranean-style estate wines sold via tasting room, online store, and wine club, including reds (Syrah, Petite Sirah, Tempranillo, Barbera, Sangiovese, Cabernet Franc, Cabernet Sauvignon), whites (Viognier, Vermentino, Chardonnay, Albariño, Sauvignon Blanc, Gewürztraminer), and sweet wines (notably Orange Muscat — the only winery in Temecula producing this varietal).
• Wine Club Membership (Barrel Select, Cellar Select, Winemaker's Select, Sweet Select) Subscription wine club offering four tiers each delivering three bottles per quarter (March, June, September, December) with member benefits including 20% discount on wine purchases, 25% discount on cases, 10% discount on merchandise, two complimentary tastings per visit plus 50% off for two additional guests, and access to exclusive events.
• Grapes & Gears UTV Vineyard Tour 1.5-hour guided UTV tour through estate vineyards for groups of up to 10 aboard six-seater UTVs, including a sparkling welcome, six curated wine pours plus a reserve tasting, artisanal food pairings, vineyard education, and Temecula Valley views. Priced at $90/person general public and $70/person for wine club members.
• Standard Wine Tasting Walk-in wine tasting experience available daily in the main tasting room, priced at $25 per person Sunday through Friday and $28 on Saturday, offering samples of estate wines with group reservation options for parties of 8 or more.
• Winemaker's Blending Class By-appointment blending experience where participants create a custom wine blend under winemaker guidance, including all materials, a step-by-step class, a glass of the finished blend, a take-home bottle with custom label, and a light lunch.
• Wedding & Private Event Venue Wedding and private event venue with vineyard backdrop and mountain views, offering hilltop and valley ceremony and reception spaces managed through Wedgewood Weddings' all-inclusive yet customizable packages.
• Danza Branded Merchandise Danza del Sol logo apparel and accessories sold through the online store and tasting room for fan engagement and gift purchases.
• Danza del Sol Gift Cards Gift cards available in online and physical versions that can be redeemed for wine, merchandise, tastings, tours, or other offerings at the tasting room or online store.
• Stay & Play Vacation Rentals Vacation rental accommodations including fully furnished cabins, RV sites, and tent camping through Stay Kentina at Galway Downs and Native Falls Campground, enabling multi-day Temecula wine country itineraries.

Quantifiable outcome

• 4.8/5.0 Google rating, consistently ranked in top 10% of Temecula wineries
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Masia de la VinyacoreStrategic or Co-development Partner · 8 March 2026Sister winery hosting joint events including blind tastings and pick-up parties. Both wineries are part of the Kentina Hospitality Group and share wine cruise experiences. Winemaker Justin Knight oversees production at both wineries.
• Wedgewood WeddingscoreStrategic or Co-development PartnerDanza Del Sol Winery has joined Wedgewood Weddings' family of venues. Wedgewood Weddings is the largest family-owned provider of special events in the US, managing outstanding venues from coast-to-coast. The partnership provides all-inclusive yet customizable wedding packages for Danza del Sol's hilltop and valley ceremony and reception spaces.
• Kentina Hospitality GroupcoreStrategic or Co-development PartnerKentina Hospitality Group manages Danza del Sol Winery along with other Temecula properties including Galway Downs equestrian center, Cross Creek Golf Club, Native Falls Campground, and Masia de la Vinya winery. Kentina's vision is to bring elevated guest experiences in entertainment and events to Temecula Valley.
• Tour del VinominorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP program for wine country tours.
• Aall In Limo & Party BusminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP program for wine country tours.
• Grapeline Wine ToursminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP program for wine country tours.
• Temecula Black CarminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP program for wine country tours.
• Diamond LimosminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP program for wine country tours.
• Wine Country Trails by HorsebackminorGTM or Marketing PartnerTrusted partner offering horseback riding experiences through the vineyard. Allows guests to explore the estate from a different perspective before returning to the tasting room.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ponte Winery: Large Temecula estate winery with restaurant, inn, and event venue plus wine club. Competes for tastings, weddings, and wine club sign-ups with overlapping tourism customers.
• Monte De Oro Winery: Temecula estate winery with on-site restaurant and event venues, emphasizing estate-grown wine and hospitality. Direct overlap in DTC, food/wine pairing, and event-driven revenue.
• Callaway Vineyard & Winery: Long-tenured Temecula Valley winery operating a tasting room, winery tours, and DTC channels. Targets the same wine enthusiast and tourist segments on the De Portola and neighboring trails.
• Lorimar Winery: Temecula winery combining estate vineyard production with a tasting room and a substantial concert/event calendar, similar event-driven GTM motion to Danza del Sol.
• South Coast Winery Resort & Spa: Temecula Valley winery with a full resort, spa, and on-site dining, operating a wine club and DTC program of similar scale. Competes directly for tasting room traffic, events, and wine club acquisition.
• Masia de la Vinya Winery: Sister winery in Temecula Valley under the same Kentina Hospitality Group ownership and the same winemaker (Justin Knight). Operates the same DTC, wine club, and tasting room model, making it the closest direct comparable.
• Wilson Creek Winery: Temecula Valley estate winery with a comparable DTC/wine club model, large tasting room, and active events calendar. One of the most-visited wineries in the valley, competing directly for the same tourist and wine club member pool.
• Miramonte Winery: Temecula Valley boutique winery with a tasting room, small-lot production, and DTC focus. Competes in the experiential, estate-grown segment alongside Danza del Sol.
• Thornton Winery: Temecula winery with a tasting room, restaurant, and concert/event series; known for sparkling and still wines. Direct competitor for tasting room visits and on-site event-driven revenue.

Others

• Wedgewood Weddings: Strategic partner rather than a competitor; the largest family-owned wedding/event venue operator in the US that books weddings at Danza del Sol. Included to contextualize the partnership economics and comparable wedding venue scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/danzadelsolwinery
• Instagraminstagram.com/danzadelsolwinery
• Xx.com/DanzaDelSolWine
• LinkedInlinkedin.com/company/danza-del-sol-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danza del Sol Winery