Masia de la Vinya Winery

What Masia de la Vinya Winery does

Masia de la Vinya Winery is a privately held boutique winery located at 40230 De Portola Road on the De Portola Wine Trail in Temecula Valley, California. It operates a 10-acre estate vineyard planted with Chardonnay, Malbec, Syrah, and Cabernet Sauvignon, and produces handcrafted, fruit-forward wines with a deliberate Spanish-influenced winemaking style under winemaker Justin Knight. The winery sells exclusively through direct-to-consumer channels: an on-site tasting room, a national e-commerce wine shop, a no-fee wine club with six biannual two-bottle shipments, a premium seated tasting experience, and private event hosting managed through Tripleseat. Underlying technology consists of standard industry SaaS — Commerce 7 for e-commerce, Tock for reservations, Wine Pulse for wine-club data, FedEx Ground for shipping, and Accessible Web/RAMP for ADA/WCAG 2.2 AA compliance — with no proprietary software or AI components disclosed.

The company is owned by Ken and Tina Smith and operated as part of the Kentina Hospitality Group, alongside sister winery Danza del Sol Winery, Galway Downs equestrian center, Galway Spirits, Indian Oaks Campground, and Cross Creek Golf Club. Pricing is publicly disclosed and structured around pay-as-you-go tasting flights ($25 Sun-Fri, $28 Sat), premium seated tastings ($45 Mon-Thu, $85 Fri-Sun per person), flat-rate zoned shipping for DTC orders, and a no-fee recurring wine-club subscription with 20-25% member discounts and reciprocal benefits at Danza del Sol. Marketing relies on the company website, organic social, email newsletters, Saturday live-music events, and a referral network of six Temecula Valley tour and limousine operators, with no paid acquisition spend or institutional capital disclosed.

Name

Masia de la Vinya Winery

Legal name

Masia De La Vinya Winery

Website

https://masiadelavinya.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Masia de la Vinya Winery is a boutique, Spanish-influenced Temecula Valley winery that sells handcrafted estate wines through a tasting room, national DTC e-commerce, a no-fee wine club, and private event hosting. It operates under the Kentina Hospitality Group alongside sister winery Danza del Sol.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Boutique winery production
• Wine tasting experiences
• Wine club subscriptions
• Direct-to-consumer wine
• Temecula Valley vineyard

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct wine sales through online shop and tasting room. Products include white wines, red wines, sparkling wines, and sweet wines. Ships to most US states via FedEx Ground.
2. Wine Club Membership: Recurring subscription model with 6 shipments per year (January, March, May, July, September, November). Each shipment includes 2 bottles. Members receive 20-25% discount on wine purchases, complimentary tastings, access to limited production wines, and priority event reservations. No membership fee.
3. Tasting Room Experiences: Standard tasting flights ($25 Sun-Fri, $28 Sat) offering six 1oz pours. Premium private seated tasting experiences ($85/person Fri-Sun, $45/person Mon-Thu) featuring 7 premium wines paired with curated bites.
4. Private Events Hosting: Venue rental for celebrations including anniversaries, bridal showers, corporate meetings, and team-building outings. Professional in-house event planners assist with execution.
5. Merchandise and Gift Cards: Gift cards available for purchase. Merchandise sold in the gift shop located off the tasting room with 10% discount for wine club members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Masia de la Vinya Winery is a boutique Temecula Valley winery that produces and sells handcrafted, Spanish-influenced wines—including Chardonnay, Malbec, Syrah, Cabernet Sauvignon, sparkling, and sweet varietals—from its 10-acre on-site estate vineyard. Its core commercial offering combines a direct-to-consumer wine shop, a no-fee biannual wine club with 6 shipments per year, on-site tasting room experiences (standard $25–$28 and premium $45–$85), and private event venue hosting, supported by transportation partner referrals and reciprocal benefits with sister winery Danza del Sol.

Product overview

Masia de la Vinya Winery is a boutique winery offering a portfolio of handcrafted Spanish-influenced wines including white, red, sparkling, and sweet varietals, complemented by experiential hospitality services. The core offering consists of an online wine shop with direct-to-consumer shipping, a wine club membership with biannual shipments and reciprocal benefits at Danza del Sol Winery, and on-site tasting experiences including standard tasting room pours, the premium Masia Experience private tasting with food pairings, and private event hosting for celebrations. Additional services include group reservations coordination with transportation partnerships and Stay & Play lodging connections through Stay Kentina.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Shop Online wine shop offering white wine, red wine, sparkling wine, and sweet wine for purchase with shipping or pickup options, targeted at adult wine consumers nationwide.
• Wine Club Membership Biannual wine club membership with 2-bottle shipments every other month (January, March, May, July, September, November), featuring 20–25% discount on purchases, complimentary tastings, access to limited production wines, priority event reservations, and shared half-price tasting benefits at Danza del Sol Winery. Targeted at adult wine consumers seeking recurring wine delivery.
• Tasting Room Experience Daily on-site tasting room offering six 1oz pours for $25 Sunday–Friday and $28 on Saturdays, with no reservation needed. Vintners Lounge available exclusively for wine club members with complimentary tastings. Targeted at wine enthusiasts and tourists visiting Temecula Valley.
• The Masia Experience (Private Tasting) Intimate seated private tasting experience featuring 7 premium wines paired with curated bites. Available Friday–Sunday at $85/person and Monday–Thursday at $45/person. Wine club members receive member pricing. Targeted at premium wine tasting customers and small private groups.
• Private Events Hosting Venue rental service for celebrations including anniversaries, bridal showers, corporate events, team-building outings, and celebrations of life, with professional in-house event planners and access to award-winning wines. Managed through Tripleseat event software. Targeted at individuals and organizations hosting private events.
• Group Reservations Reserved group tasting experiences for groups of 8 or more guests with coordination services and partnerships with transportation companies including Tour del Vino, Grapeline Wine Tours, Toasted Corks, West Coast Limos, Destination Temecula, and Aall In Limo & Party Bus. Targeted at group visitors, corporate outings, and tour operators.
• Stay & Play Curated rental property offering through Stay Kentina connecting guests to the Temecula wine country area, with properties located on the 240-acre Galway Downs property surrounded by equestrian facilities, event spaces, and wedding venues. Targeted at winery visitors seeking overnight accommodations.
• Gift Cards Digital and physical gift cards available for purchase for use on wine and merchandise purchases at the winery. Targeted at gift-givers and visitors seeking flexible purchasing options.

Quantifiable outcome

• Six 1oz wine pours for standard tasting
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• Tour del VinominorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP. Provides wine country tour services bringing visitors to the winery.
• Grapeline Wine ToursminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP. Provides wine country tour services bringing visitors to the winery.
• Toasted CorksminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP. Provides wine country tour services bringing visitors to the winery.
• West Coast LimosminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP. Provides limousine services bringing visitors to the winery.
• Destination TemeculaminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP. Provides wine country tour services bringing visitors to the winery.
• Aall In Limo & Party BusminorChannel Partner/ Reseller/ DistributorTransportation company partner approved by Temecula Valley Wine Growers Association RPP. Provides limousine and party bus services bringing visitors to the winery.
• Kentina Hospitality GroupflagshipStrategic or Co-development PartnerParent company managing Masia de la Vinya along with other properties including Danza del Sol Winery, Galway Downs, Galway Spirits, Indian Oaks Campground, and Cross Creek Golf Club. Kentina's vision is to bring elevated guest experiences in entertainment and events to Temecula Valley.
• Danza del Sol WinerycoreStrategic or Co-development PartnerSister winery under Kentina Hospitality Group. Wine club members receive shared benefits including half-price tastings at Danza del Sol. Winemaker Justin Knight produces wines for both properties. Shared operations team.
• Stay KentinaminorGTM or Marketing PartnerRental property partner offering accommodations near the winery. Properties are on the 240-acre Galway Downs property surrounded by equestrian facilities, event spaces, and wedding venues. Provides lodging for winery visitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ponte Family Estate Winery: Temecula Valley estate winery with tasting room, wine club, restaurant, and event venue. Comparable multi-revenue-stream boutique winery targeting wine country tourists in the same region.
• Thornton Winery: Temecula Valley winery specializing in sparkling wines alongside still varietals, with tasting room, wine club, and on-site dining. Comparable boutique estate winery competing in the same regional tourism channel.
• Wilson Creek Winery & Vineyards: Established Temecula Valley winery with tasting room, wine club, live music events, and private event hosting. Highly comparable business model with overlapping customer segments and event-driven programming.
• South Coast Winery Resort & Spa: Largest winery in Temecula Valley with on-site resort, spa, tasting room, wine club, and event venues. Directly comparable to Masia de la Vinya as a Temecula-based DTC winery competing for the same tourist traffic and wine club members.
• Callaway Vineyard & Winery: Historic Temecula Valley boutique winery offering estate-grown wines, tasting room experiences, and wine club. Comparable scale and DTC-driven business model targeting the same regional visitors.
• Avensole Winery: Temecula Valley boutique winery with tasting room, wine club, restaurant, and event spaces. Comparable small-batch estate winery model with overlapping DTC and event-driven revenue streams.
• Europa Village: Temecula Valley themed wine estate with tasting rooms, wine club, dining venues, and private events. Comparable experiential winery model with similar tasting room and event-driven revenue mix.
• Danza del Sol Winery: Sister winery under Kentina Hospitality Group sharing winemaker and operations; offers wine club with reciprocal benefits to Masia de la Vinya. Closest operational and brand analog and direct internal competitor for wine club members.

Broad incumbents

• JUSTIN Vineyards & Winery: Larger Paso Robles boutique winery with estate vineyard, tasting room, wine club, restaurant, and inn. Useful comparable for premium estate winery positioning and DTC wine club economics at greater scale.
• St. Francis Winery & Vineyards: Established Sonoma County estate winery with tasting room, food-and-wine pairing experiences, wine club, and private events. Comparable food-friendly, estate-grown positioning and experiential DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/masiadelavinya
• Facebookfacebook.com/masiadelavinya
• LinkedInlinkedin.com/company/masia-de-la-vinya-winery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masia de la Vinya Winery