Creative Eateries
Creative Eateries is a Singapore-based multi-brand F&B group founded in 1992, operating 11 restaurant brands across Japanese, Western, Thai, Taiwanese, and halal cuisines, plus two catering brands, serving individual diners, families, and corporate event customers in Singapore.
- Company typePrivate
- Founded1992
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Creative Eateries does
Creative Eateries Pte Ltd is a Singapore-based multi-brand restaurant group founded in 1992, operating 11 restaurant brands across Japanese (Suki-Ya shabu shabu, Tajimaya Yakiniku charcoal grill, JUU Don donburi), Western (Barossa Steak & Grill, Tanglin Cookhouse, Vineyard at HortPark French), Thai (Sarai Fine Thai, Bangkok Jam, Halal-certified Siam Kitchen), Taiwanese (Typhoon Cafe), and Halal hotpot (Suki-Suki Hotpot) cuisines, plus two catering brands (Creative Eateries Catering and Shiok Kitchen Catering). The portfolio spans price points from S$12.90++ lunch sets to S$88++ omakase, with dine-in locations across Singapore malls and lifestyle destinations (VivoCity, Tanglin Mall, Paya Lebar Quarter, HortPark, ONE°15 Marina), an islandwide delivery platform at order.creativeeateries.com.sg, and a Creative Circle cross-brand loyalty programme integrated with Singapore Airlines Kris+ for KrisFlyer miles earning.
The company is a direct-to-consumer F&B operator with limited enterprise exposure through its catering arm. Revenue mechanics are primarily transactional: per-cover dine-in pricing, delivery/takeaway transaction fees, and per-person catering buffet pricing (from S$60+). Customer acquisition is driven by content marketing, email, the Creative Circle loyalty programme, and credit card partnerships with Citibank and OCBC. The group is registered as Creative Eateries Pte Ltd (Reg. 199605714E) at 211 Henderson Road #05-03, Singapore, and operates 101-250 employees. In November 2025, Creative Eateries was acquired by Asia White Knight Group, which appointed Adam Tan as the new CEO and set a five-year revenue target of S$100 million under a three-phase growth plan covering operational optimisation, customer loyalty, and new concept development. There is no disclosed AI/ML capability, no public API, and no mobile app; the technology stack is described as a standard restaurant and food service operations platform.
Creative Eateries firmographics
Firmographics- Name
- Creative Eateries
- Legal name
- Creative Eateries Pte Ltd
- Website
- https://creativeeateries.com.sg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creative Eateries is a Singapore-based multi-brand F&B group founded in 1992, operating 11 restaurant brands across Japanese, Western, Thai, Taiwanese, and halal cuisines, plus two catering brands, serving individual diners, families, and corporate event customers in Singapore.
- Ownership category
- akta.pro rank
Creative Eateries industry classification
Industry- Product category
- Restaurant and Catering Services
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK), Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Creative Eateries is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Creative Eateries business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dine-In: Revenue from 11 restaurant brands operating across multiple cuisine types (Japanese, Thai, Western, Taiwanese, French). Customers pay for meals consumed on-premises at varying price points depending on the brand and concept.
- Delivery and Takeaway: Islandwide delivery and takeaway services through individual brand websites and a central Creative Eateries delivery platform at order.creativeeateries.com.sg. Customers order food for home delivery or pickup.
- Catering Services: Corporate and event catering services including Christmas buffets, corporate events, weddings, and private events. Creative Eateries Catering and Shiok Kitchen Catering brands offer buffet catering with menus starting from $60+ per person.
- Loyalty Programme: Creative Circle rewards programme offering member-exclusive deals, promotions, and benefits across all 11 restaurant brands. Members earn KrisFlyer miles through the Kris+ programme with Singapore Airlines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Suki-Ya Japanese Hot Pot |
| Unit Pricing | Pay-as-you-go | Tanglin Cookhouse Set Lunch |
| Unit Pricing | Pay-as-you-go | Siam Kitchen Set Lunch |
| Unit Pricing | Pay-as-you-go | Vineyard at HortPark Set Lunch |
| Unit Pricing | Pay-as-you-go | JUU Don Donburi Bowls |
| Unit Pricing | Pay-as-you-go | Vineyard Ala Carte French Buffet |
| Unit Pricing | Pay-as-you-go | Catering Buffet Packages |
| Unit Pricing | Pay-as-you-go | Tajimaya Omakase |
| Unit Pricing | Pay-as-you-go | Sarai Rediscovery Set Menus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Creative Eateries product offering
Product offeringCore offering
Creative Eateries operates a portfolio of 11 restaurant brands spanning Japanese, Thai, Western, Taiwanese, and French cuisines across Singapore, alongside corporate and event catering services. The group provides dine-in, islandwide delivery, takeaway, and buffet/event catering, unified by a cross-brand loyalty programme (Creative Circle). Its brands range from affordable casual concepts (e.g., Suki-Ya hotpot) to premium experiences (e.g., Tajimaya Omakase, Sarai Fine Thai).
Product overview
Creative Eateries is a Singapore-based Food & Beverage group founded in 1992, operating a portfolio of 11 restaurant brands and catering services. The portfolio spans Western cuisine (Barossa Steak & Grill, Tanglin Cookhouse, Vineyard at HortPark), Japanese dining (Suki-Ya shabu shabu hotpot, Tajimaya Yakiniku charcoal BBQ, Juu-Don donburi), Thai cuisine (Bangkok Jam, Sarai Fine Thai, Siam Kitchen Halal Thai), Taiwanese dining (Typhoon Cafe), and Halal hotpot (Suki-Suki Hotpot). The group also operates Creative Eateries Catering and Shiok Kitchen Catering for corporate and event catering. A Creative Circle loyalty programme provides cross-brand membership benefits. The group was acquired by Asia White Knight Group in November 2025 with a five-year revenue target of S$100 million.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Circle: Rewards programme offering member benefits across all Creative Eateries restaurants
Products and services
- Barossa Steak & Grill A premium steakhouse offering charcoal-grilled meats including dry-aged Australian beef and Josper grilled dishes, located at VivoCity, targeting diners seeking premium Western grilled cuisine.
- Tanglin Cookhouse A British-Singaporean restaurant featuring colonial-era inspired comfort food with Asian influences, located at Tanglin Mall and Paya Lebar Quarter.
- Vineyard at HortPark A French-inspired garden restaurant within HortPark featuring farm-to-table dining with locally sourced ingredients and views of an infinity pool, positioned as a wedding and event venue.
- Suki-Ya A Japanese shabu shabu hotpot restaurant offering unlimited chilled beef, pork, and chicken with a fresh vegetable bar at affordable buffet prices (lunch sets from $12.90++).
- Tajimaya Yakiniku An authentic Japanese charcoal grill BBQ restaurant offering interactive yakiniku dining with premium Wagyu beef and a selection of sake and shochu; omakase experience from $88++ per person.
- Juu-Don A Japanese donburi restaurant featuring rice bowls with three unique flavoured rice bases (Shoyu, Beef Fat, and Traditional Sushi Rice) and premium toppings including Wagyu beef and sashimi.
- Typhoon Cafe A Taiwanese-inspired cafe restaurant bringing the taste of Taiwan with artisan fruit teas, larger-than-life desserts, and cafe-style comfort food.
- Suki-Suki Hotpot An affordable communal Halal hotpot dining experience with 7 soup bases and over 40 ingredients including thinly sliced beef, fresh chicken, and homemade fish paste.
- Sarai Fine Thai A refined Thai restaurant led by Chef Lisa featuring classical Thai dishes well-loved by the royal family with modern embellishment, located within ONE°15 Marina Club.
- Bangkok Jam A modern urban Thai restaurant offering a contemporary twist on traditional Thai fare with regularly refreshed menus (weekday set lunch from $11.90++).
- Siam Kitchen A Halal-certified Thai restaurant with Thai-born chefs preparing authentic homestyle Thai cooking, offering traditional Thai flavours without compromise on Muslim dietary requirements.
- Creative Eateries Catering Corporate and event catering services offering buffet menus (International and Western options) with live cooking stations for office gatherings, Christmas buffets, weddings, and celebrations, with packages starting from $60+ per person.
- Shiok Kitchen Catering A catering brand under Creative Eateries offering event and party catering services for corporate and private events.
- Creative Circle Rewards Programme A membership rewards programme offering member-exclusive deals, 2-for-2 voucher promotions, and benefits across all 11 Creative Eateries restaurant brands, with KrisFlyer miles earning through Singapore Airlines Kris+.
Quantifiable outcome
- Targeting S$100 million in annual revenue within five years
Companies that use Creative Eateries
Customer profileSegments4 records
Ideal customer profiles4 records
Creative Eateries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Eateries partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Singapore Airlines Kris+minorCreative Eateries participates in the Singapore Airlines Kris+ programme, allowing diners to earn KrisFlyer miles on their dining bills at Suki-Ya and Tajimaya Yakiniku. This partnership provides additional rewards for frequent flyers who dine at Creative Eateries restaurants.
- CitibankminorCitibank cardholders receive exclusive dining privileges and promotions at Creative Eateries restaurants including Siam Kitchen and Tanglin Cookhouse.
- OCBCminorOCBC cardholders receive exclusive dining privileges and promotions at Creative Eateries restaurants including Siam Kitchen and Tanglin Cookhouse.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Creative Eateries competitors and assessment
Company assessmentDirect peers
- JUMBO Group: Singapore-listed multi-brand F&B group operating seafood and casual dining restaurant chains domestically and regionally. Closely comparable to Creative Eateries in operating a portfolio of owned restaurant brands serving Singapore consumers across multiple cuisine and price tiers.
- Paradise Group: Singapore-headquartered multi-brand restaurant group operating Paradise Dynasty, Canton Paradise, and other Chinese/Asian dining concepts across multiple price points. Direct peer given comparable multi-brand strategy, Singapore focus, and similar cuisine breadth.
- Tung Lok Group: Established Singapore restaurant group operating multiple Chinese and Asian fine-dining and casual concepts (Tung Lok Signatures, Tung Lok Heen, etc.). Highly comparable in operating a multi-brand F&B portfolio in Singapore with premium and mid-tier positioning.
- RE&S Group: Singapore-listed restaurant operator running Japanese-focused chains (Kuriya Japanese Market, Shimbashi Soba) and other F&B concepts. Direct peer given similar portfolio approach, Singapore-centric operations, and emphasis on Japanese cuisine within a multi-brand structure.
- Crystal Jade Group: Singapore-based multi-brand Chinese restaurant group with casual and fine dining formats (Crystal Jade Kitchen, Crystal Jade Golden Palace). Comparable to Creative Eateries as a multi-concept operator running several restaurant brands targeting different price tiers and occasions in Singapore.
- Les Amis Group: Singapore restaurant group operating fine dining establishments including Les Amis, Odette, and others. Comparable to Creative Eateries' premium-tier brands (Tajimaya, Sarai, Vineyard) and relevant for benchmarking the high-end of Creative Eateries' portfolio strategy.
- Soi Social / ThaiExpress Group: Multi-brand Thai and Asian casual dining operator in Singapore and regionally. Comparable to Creative Eateries' three Thai brands (Bangkok Jam, Sarai, Siam Kitchen) and provides a benchmark for Thai cuisine portfolio management in Singapore.
Broad incumbents
- Minor International: Thailand-listed F&B and hospitality conglomerate operating brands like The Pizza Company, Dairy Queen, Swensen's, and Benihana across Asia. Larger incumbent relevant as a benchmark for regional multi-brand F&B roll-ups of the type Asia White Knight Group may pursue with Creative Eateries.
- BreadTalk Group: Singapore-listed F&B group operating bakery, restaurant, and food retail brands (BreadTalk, Toast Box, Food Republic, Din Tai Fung franchise). Comparable as a Singapore-headquartered multi-brand F&B operator with both restaurant and broader food retail exposure.
Regional players
- Imperial Treasure Group: Singapore-rooted Chinese fine dining group with restaurants in Shanghai, Hong Kong, and other Asian cities. Comparable for benchmarking premium restaurant operations and catering, while operating a more regional footprint than Creative Eateries' Singapore-only base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Creative Eateries social profiles
Digital presenceCreative Eateries compliance and trust
Trust signalCompliance1 record
Creative Eateries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Eateries leadership team
Management profileNumber of profiles
Profiles1 record
Creative Eateries subsidiaries and ownership
Company hierarchySubsidiaries2 records
Creative Eateries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Eateries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Eateries
What does Creative Eateries do?
Creative Eateries operates a portfolio of 11 restaurant brands spanning Japanese, Thai, Western, Taiwanese, and French cuisines across Singapore, alongside corporate and event catering services. The group provides dine-in, islandwide delivery, takeaway, and buffet/event catering, unified by a cross-brand loyalty programme (Creative Circle). Its brands range from affordable casual concepts (e.g., Suki-Ya hotpot) to premium experiences (e.g., Tajimaya Omakase, Sarai Fine Thai).
Is Creative Eateries a public or private company?
Creative Eateries is a private company. It is classified as private equity controlled and is currently operating.
When was Creative Eateries founded?
Creative Eateries was founded in 1992. It employs 101 to 250 people.
Where is Creative Eateries based?
Creative Eateries is headquartered in Singapore, Singapore, in the Asia region.
How does Creative Eateries make money?
Four revenue lines are on record. Restaurant Dine-In is the primary driver. The others are delivery and Takeaway, catering Services and loyalty Programme.
Who are Creative Eateries's main competitors?
Direct peers on record are JUMBO Group, Paradise Group, Tung Lok Group, RE&S Group, Crystal Jade Group, Les Amis Group and Soi Social / ThaiExpress Group. Broad incumbents are Minor International and BreadTalk Group. Imperial Treasure Group is listed as a regional player.
Does Creative Eateries have an API?
No public API is recorded for Creative Eateries.
What industry is Creative Eateries in?
Creative Eateries's product category is Restaurant and Catering Services. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.