Scalecom

What Scalecom does

Scalecom GmbH is a German performance marketing and paid social advertising agency founded in 2016 by Fabian Frieß and Tim Lehnert, operating from a 380 sqm headquarters in Neu-Isenburg near Frankfurt. The company delivers integrated services spanning creative strategy, in-house content production, and data-driven media buying across Meta, TikTok, Google, LinkedIn, and Pinterest, serving enterprise and mid-market clients primarily in the DACH region. Its documented customer base spans sports brands and events, e-commerce, FMCG, banking, and live entertainment, with named engagements including Sparkassenverband Hessen/Thüringen, Löwen Frankfurt, BigCityBeats, JuCad, Dr. Beckmann, Mera Tiernahrung, Lamy, and Eintracht Frankfurt Stadion.

The company's core operational technology is its Creative & Performance System, which combines audience analysis, platform-level data, and funnel-breakpoint diagnostics with systematic content production. Scalecom runs an in-house photo and video studio (Scalecom Studios) equipped with an infinity cove, podcast setup, and backdrop system, supplemented by a curated creator network for User Generated Content. Official partnerships with Meta and TikTok, alongside Google Partner and Shopify Partner status, underpin platform access and positioning.

Scalecom's revenue model is built on professional services fees—typically monthly retainers or project-based fees for performance marketing and creative production—augmented by hourly studio rental (€190–€790) at Scalecom Studios and a subscription-based digital education offering, Scalecom Academy, which provides lifetime access to over 150 training videos plus first-year live coaching. The go-to-market motion is sales-led, anchored by free 30-minute strategy consultations, case-study-driven content marketing across its website and social channels, and event-driven outreach through sports and entertainment partnerships.

Name

Scalecom

Legal name

Scalecom GmbH

Website

https://scalecom.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Scalecom GmbH is a German performance marketing and paid social advertising agency delivering integrated strategy, in-house creative production, and data-driven media buying across Meta, TikTok, Google, and other platforms for DACH-region sports, e-commerce, FMCG, and entertainment clients.

Ownership category

akta.pro rank

Product category

Performance Marketing Agency

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industries

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Measurement, Attribution & Brand Safety (Fraud/Compliance) (MPACAGAF)

Keywords

• Performance marketing agency
• Paid social advertising
• Creative production services
• Media buying
• Photo video studio

Headquarters

HQ city

Neu Isenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Full-service performance marketing including strategy, media buying, and campaign optimization across Meta, TikTok, Google, and other platforms. Revenue generated through service fees, typically structured as monthly retainer or project-based arrangements.
2. Creative Production: In-house content creation including video ads, UGC, static ads, and motion design. Can be bundled with media services or provided standalone.
3. Studio Rental: Scalecom Studios offers professional photo and video studio rental with equipment in Neu-Isenburg near Frankfurt. Hourly rental rates from €190-790 depending on duration.
4. Scalecom Academy: Educational platform offering digital training courses on performance marketing, paid social advertising, and creative optimization. Lifetime access to video content with first-year live calls included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Scalecom is a performance marketing and paid social advertising agency providing creative strategy, in-house content production, and data-driven media buying across Meta, TikTok, Google, and other platforms. It also offers studio rental, sport/event marketing, and an education academy.

Product overview

Scalecom is a performance marketing and paid social advertising agency offering a unified service portfolio centered on Performance Marketing as the core offering. The portfolio includes specialized advertising services for Facebook/Meta Ads and TikTok Ads, backed by in-house Creative Production capabilities for high-quality video ads, UGC content, and static imagery. Additional offerings include Sport & Event Marketing services for sports brands and events, Scalecom Academy as an educational add-on for training, a free ROAS Calculator tool, and Scalecom Studios for professional photo/video studio rental and production services.

Differentiator

Problem solved

Functional benefit

Brands

• Scalecom Studios: Professional photo and video studio in Neu-Isenburg near Frankfurt, also available for rent
• Scalecom Academy

Products and services

• Performance Marketing Full-service performance marketing agency offering paid social advertising, including strategy development, creative production, and data-driven media buying across multiple platforms for B2B and e-commerce clients.
• Facebook/Meta Ads Specialized Meta advertising service covering Facebook and Instagram ad campaigns, managed as part of the overall paid social offering.
• TikTok Ads TikTok advertising management service, positioning Scalecom as an official TikTok partner for campaign strategy and execution.
• Creative Production (Performance Creatives) In-house creative service producing high-quality ads including UGC content, video ads, motion design, and static imagery aligned with brand identity and performance goals.
• Sport & Event Marketing Specialized paid social marketing services for sports brands, clubs, and event organizers focused on increasing ticket sales, reach, and fan engagement.
• Scalecom Academy Digital education platform offering over 150 videos, checklists, and sheets across 5 modules teaching online advertising on Facebook/Instagram, TikTok, and Google, including live coaching calls.
• ROAS Calculator Free online calculator for estimating Return on Ad Spend, providing projections for service-based and e-commerce businesses based on ad spend, conversion rates, and customer value.
• Scalecom Studios (Foto- und Videostudio) Professional photo and video studio rental service in Neu-Isenburg near Frankfurt, featuring a large cyc wall, podcast setup, backdrop system, and offering production, post-production, and concept services.
• Social Media Content Social media content creation service including professional shoots, post-production, and user-generated content (UGC) production for social platforms.

Quantifiable outcome

• Ø 5.2 ROAS for luxury golf caddy campaigns
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Meta (Facebook/Instagram)coreGTM or Marketing PartnerOfficial partner of Meta platforms. Scalecom is an authorized Facebook and Instagram advertising partner, running campaigns and leveraging Meta's advertising infrastructure for client campaigns.
• TikTokcoreGTM or Marketing PartnerOfficial TikTok agency partner. Scalecom has direct partnership with TikTok for advertising and has been recognized for expertise in TikTok marketing and TikTok Shop integration.
• Hilt GriesbaumminorChannel Partner/ Reseller/ DistributorPartner agency that referred the Sparkassenverband Hessen/Thüringen project to Scalecom. Hilt Griesbaum acts as a strategic partner sending referrals for specialized performance marketing services.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• adformula: German performance marketing agency specializing in paid social, e-commerce, and conversion-focused campaigns. Closely comparable to Scalecom on size, DACH focus, and Meta/TikTok-centric service mix.
• Jung von Matt: Major German creative and performance agency with deep paid-social and brand-to-performance integration. Overlaps directly with Scalecom on performance creative and Meta/TikTok buying, but at substantially larger scale.
• dmc group: DACH digital agency group offering performance marketing and e-commerce services across multiple verticals. Comparable to Scalecom on DACH geography, paid-social capability, and mid-market/enterprise client mix.
• Performance One: Munich-based performance marketing agency focused on data-driven paid social and performance creative. Comparable to Scalecom in DACH focus, Meta/TikTok platform depth, and e-commerce client orientation.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group with full-service digital and performance marketing arms. Comparable to Scalecom on performance marketing and creative production but competes across a much wider portfolio.
• Scholz & Friends: One of Germany's largest full-service creative agencies with integrated performance and digital capabilities. Comparable through paid-social and creative production services but operates as a broad incumbent rather than a paid-social specialist.
• GroupM: WPP's global media investment arm operating agency brands (Mindshare, Mediacom, Wavemaker). Overlaps with Scalecom on paid-social planning and buying but as part of a much larger diversified media portfolio.
• Dept Agency: Global digital creative and performance agency with strong paid-social, creative production, and platform-partner credentials. Comparable to Scalecom's Meta/TikTok focus at broader scale and geographic reach.
• Grabarz & Partner: Hamburg-based German creative agency with full-service digital and performance marketing capabilities. Comparable to Scalecom on creative + performance integration and DACH client base at larger incumbent scale.

Regional players

• Ströer: Major DACH digital marketing and media company combining performance marketing with owned digital out-of-home inventory. Comparable to Scalecom on DACH digital marketing scale and enterprise clients but with much broader marketing-services scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/scalecom.studios
• Facebookfacebook.com/scalecom.de
• LinkedInlinkedin.com/company/scalecom-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scalecom