Tracie Giles London

What Tracie Giles London does

Tracie Giles London is a London-based premium permanent makeup, medical tattooing and aesthetics clinic founded in 2003 by Tracie Giles, operating a single 5-floor flagship at 24 Beauchamp Place, Knightsbridge — described as the first UK high-street clinic dedicated to permanent makeup and aesthetics. The business delivers three integrated service pillars: signature permanent makeup treatments (Hyper-Realism Brows, MaxReal Brows, Microblading, Gloss & Go Lip Blush, Whipshaded Eyeliner, Melanin-Rich Lip Neutralisation), medic-led aesthetics (anti-wrinkle injections, dermal fillers, skin boosters such as Profhilo and Polynucleotides, aesPlla collagen stimulator, Hydrafacial, microneedling, Aqualyx fat dissolving) and paramedical micropigmentation (3D areola reconstruction, alopecia brows, scar camouflage). A team of approximately 8 named director-level artists, led by Giles (Level 7 Aesthetics Practitioner, CPCP, VTCT Level 4 Assessor with 25+ years' experience), delivers treatments with celebrity and high-net-worth clientele.

The commercial model is direct-to-consumer services plus complementary verticals: a VTCT-accredited training academy (Rising Stars Training Programme), an online retail shop for professional PMU supplies (ID Liner), and a proprietary cosmeceutical aftercare line (Crème Rescue). Pricing is premium unit-based — microblading from £550, Rich PLLA from £500 across a 3-session course — with annual retouches creating recurring revenue, combo packages driving cross-sell, and finance options widening access. Marketing relies on earned media in UK press, organic social (Instagram, YouTube, Pinterest, Facebook), and the brand's celebrity client roster. The company sits within The Private Clinic Group, sharing its Knightsbridge site with medical and reconstructive surgery services, but operates no disclosed software product, AI capability, or external funding.

Name

Tracie Giles London

Legal name

Tracie Giles London

Website

https://traciegiles.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Tracie Giles London is a premium Knightsbridge clinic offering signature permanent makeup (brows, eyeliner, lips), medic-led aesthetics, and paramedical tattooing for affluent consumers, celebrities, and medical patients, with an in-house training academy and retail product lines.

Ownership category

akta.pro rank

Product category

Permanent Makeup & Aesthetics Clinic

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK)

Keywords

• Permanent makeup services
• Cosmetic tattooing clinic
• Aesthetic skin treatments
• Medical micropigmentation services
• PMU training academy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Permanent Makeup Treatments: One-time treatments for eyebrows, eyeliner, and lips with annual retouches recommended. Includes signature techniques like Hyperrealism Brows, Gloss & Go Lip Blush, and various brow methods.
2. Medical & Paramedical Tattooing: 3D Areola reconstruction, alopecia treatments, scar camouflage. 10% discount offered to those with alopecia, undergoing chemotherapy, or recovering from breast cancer.
3. Aesthetic Treatments: Anti-wrinkle injections, dermal fillers, skin boosters, chemical peels, fat dissolving, and other advanced aesthetic procedures performed by medic-led team.
4. Training Academy: Rising Stars Training Programme offering beginner, intermediate, and advanced PMU courses. VTCT Level 4 qualification available.
5. Product Sales: Sales of Crème Rescue Aftercare Serum, ID Liner professional PMU supplies, and gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tracie Giles London is a permanent makeup and aesthetics clinic operating from a five-floor flagship in Knightsbridge, London. It sells semi-permanent cosmetic tattooing services for brows, eyeliner, and lips; medic-led injectable aesthetics (anti-wrinkle injections, dermal fillers, skin boosters, chemical peels, fat dissolving, microneedling, hydrafacial); paramedical/medical tattooing (3D areola reconstruction, alopecia brows, scar camouflage); and runs a VTCT-accredited PMU training academy alongside retail product lines (ID Liner supplies, Crème Rescue serum).

Product overview

Tracie Giles London operates as a unified clinic offering three interconnected service pillars: Permanent Makeup (eyebrows, eyeliner, lips, scalp, beauty spots), Medic-Led Aesthetics (anti-wrinkle injections, dermal fillers, skin boosters, skin peels, body treatments), and Medical Tattooing (areola reconstruction, alopecia/hair loss brows, scar camouflage). The company also runs a Training Academy (Rising Stars Training Programme) offering VTCT-certified courses, and sells complementary retail products (ID Liner PMU Supplies, Crème Rescue Aftercare Serum). The signature offerings include Hyper-Realism Brows, Gloss & Go™ Lip Blush, and MaxReal Brows, paired with advanced aesthetic treatments like Profhilo™, Polynucleotides, and aesPlla® collagen stimulators. A Premium Diamond Package and My Face Project combine permanent makeup with aesthetics for comprehensive transformations.

Differentiator

Problem solved

Functional benefit

Brands

• ID Liner: Professional PMU & Microblading supplies from around the world for Artists that demand the best.
• Rising Stars Training Programme
• Gloss & Go

Products and services

• Hyper-Realism Brows Signature award-winning hyperrealistic brow tattooing technique producing ultra-natural hair-stroke results that mimic real eyebrow hairs. Created by Artist Miri and offered to individual clients at the Knightsbridge clinic.
• MaxReal Brows Advanced digital brow tattooing technique offering enhanced definition and a realistic brow appearance for individual clients.
• Microblading Manual micropigmentation technique using a super-fine blade to create cuts into the skin that mimic natural hair strokes; ideal for a soft, natural brow effect. Starting from £550, with two sessions typically required.
• Gloss & Go Lip Blush Trademarked semi-permanent lip colour treatment that adds bespoke pigment to lips, enhancing shape, improving definition, and creating the appearance of fuller lips without filler.
• Melanin-Rich Lip Neutralisation Specialised lip treatment for clients with darker skin tones, using neutralisation techniques to address hyperpigmentation and create balanced lip colour.
• Anti-Wrinkle Injections Injectable treatment using botulinum toxin to reduce dynamic wrinkles and fine lines, with options including Brow Lift, Nefertiti Neck Lift, Excess Sweat Injections, and Jawline Slimming. Performed by the medic-led aesthetics team.
• Dermal Fillers Hyaluronic acid injectable treatments for facial volumisation including Cheek, Jawline, Chin, Tear Trough, and Lip Fillers, plus Non-Surgical Rhinoplasty and 8-Point Liquid Facelift.
• Russian Lip Fillers Lip filler technique using hyaluronic acid to create a distinctive Russian doll aesthetic with defined peaks and valleys in the lip tissue.
• Profhilo Skin Booster Bio-remodelling injectable containing one of the highest concentrations of hyaluronic acid (64mg/2ml) for skin hydration, tightening, and rejuvenation.
• Polynucleotides Bio-stimulatory injectable treatment using Vitaran (PN) to rejuvenate skin, improve texture, and promote cellular regeneration.
• Seventy Hyal 2000 Skin booster injection containing high molecular weight hyaluronic acid for deep skin hydration and plumping effects.
• V-Tech Exosome System Exosome-based skin rejuvenation treatment for advanced skin repair, hydration, and anti-ageing results.
• Rich PLLA (aesPlla) Collagen Stimulator Bio-stimulatory PLLA injectable ('Liquid Thread Lift') that stimulates collagen production for gradual facial volumisation and rejuvenation, with results lasting up to 3 years. Starts from £500 across 3 sessions.
• Skin Peels Chemical peel treatments including VI Peel, VI Peel Precision Plus, VI Peel Purify, PRX-T33 Biorevitalisation, and Laser Carbon Peel for skin rejuvenation.
• Hydrafacial Multi-step hydradermabrasion treatment combining cleansing, extraction, and hydration with antioxidants and hyaluronic acid for comprehensive skin health.
• Microneedling SkinPen device-based collagen induction therapy creating micro-injuries to stimulate natural skin rejuvenation and improve texture, scars, and signs of ageing.
• Aqualyx Fat Dissolving Injections Injectable treatment using Aqualyx solution to target and reduce localised fat deposits in areas such as chin, jowls, and body contouring areas.
• 3D Areola & Nipple Tattooing Paramedical tattooing service creating 3-dimensional, realistic areola and nipple reconstruction following breast surgery, using colour-matched pigments. A 10% discount is offered to those with breast cancer history.
• Brow Tattooing for Alopecia & Hair Loss Specialised eyebrow tattooing to alleviate effects of alopecia, chemotherapy-related hair loss, and other conditions causing eyebrow loss. Includes a 10% discount for medical conditions.
• Stretch Mark & Scar Camouflage Tattooing Medical micropigmentation using custom pigment blends to camouflage scars, including cleft lip scarring, vitiligo, and stretch marks.
• Permanent Makeup Removal Laser and saline-based permanent makeup removal services to eliminate or lighten existing semi-permanent cosmetic treatments.
• The Diamond Package Luxury combination package offering comprehensive permanent makeup transformation with multiple treatments.
• My Face Project World-first combination of bespoke Permanent Makeup with Advanced Aesthetics, providing a complete facial transformation treatment plan.
• Rising Stars Training Programme Multi award-winning permanent makeup training academy offering VTCT Level 4 certification and courses from beginner to advanced levels for aspiring PMU artists. Includes beginner courses (e.g., Baby Hyper-Realism Brow Training, Gloss & Go Lip Blush Training, Microbladed Brows Training), intermediate courses (e.g., 3D Areola Tattooing, Scalp Tattooing), and advanced masterclasses.
• ID Liner PMU Supplies Professional PMU and microblading supplies product line for permanent makeup artists, distributed through the clinic's online shop.
• Crème Rescue Aftercare Serum Clinically proven cosmeceutical serum for post-PMU and aesthetic treatment care, designed to repair, reform, and renew damaged and ageing skin. Sold via a dedicated e-commerce site.
• Anti-Ageing Hand Treatment Specialised anti-ageing treatment for the hands. Starts from £250 per 30-minute session, with results lasting approximately 12 months.

Quantifiable outcome

• Over 600 positive reviews with 4.8/5 star rating
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Private Clinic GroupcoreStrategic or Co-development PartnerThe Private Clinic Group is the parent organization of Tracie Giles London. Provides medical and reconstructive surgery services alongside Tracie Giles' permanent makeup offerings at the Knightsbridge location.
• PhorestcoreTechnology or IntegrationPhorest provides the online booking and salon management software used by Tracie Giles London. Clients book appointments through the Phorest platform.
• ID LinercoreTechnology or IntegrationID Liner is a professional PMU supplies brand that Tracie Giles has partnered with to offer supplies through their shop. Also provides training academy resources and conference sponsorship.
• Alopecia UKminorStrategic or Co-development PartnerTracie Giles is registered with Alopecia UK, an organization supporting those with alopecia. The clinic offers 10% discount on treatments for alopecia sufferers.
• VTCT (Vocational Training Charitable Trust)coreStrategic or Co-development PartnerTracie Giles offers VTCT Level 4 qualifications in permanent makeup, providing accredited certification for students completing the training programme.
• HarrodsminorGTM or Marketing PartnerLocated near Harrods in Knightsbridge. The Prada Caffè at Harrods is mentioned as a nearby destination for clients, indicating proximity-based marketing association with the luxury department store.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Fresha: Global beauty and wellness marketplace used by Tracie Giles and thousands of similar UK clinics for online booking. Not a direct competitor to the clinic's services, but comparable as the dominant platform infrastructure layer for the kind of appointment-led, high-service PMU and aesthetics clinics Tracie Giles operates.
• The Private Clinic Group: Parent organization of Tracie Giles London and one of the UK's leading groups of private cosmetic and medical treatment clinics. Comparable in offering medic-led aesthetics and surgical services alongside Tracie Giles' PMU offerings at the Knightsbridge site, but operates as a portfolio of brands rather than a single-clinic specialist.

Direct peers

• Nouveau Lashes: UK semi-permanent lash and brow brand with a training academy and professional product range. Comparable to Tracie Giles London as a UK-headquartered, training-led beauty brand with proprietary techniques, professional products, and a strong practitioner certification model.
• Eve Lom: UK-founded premium skincare and treatment brand with a flagship treatment offering and a global retail product line. Comparable to Tracie Giles London in the combination of a high-end London clinic experience with a proprietary branded product range (Crème Rescue) sold direct to consumers.
• PhiBrows / Phi Academy: Global PMU training brand built around a proprietary brow technique (PhiBrows) with associated academies and product lines. Highly comparable to Tracie Giles' Rising Stars Training Academy and trademarked techniques (Hyper-Realism, MaxReal) — both monetize named PMU methods through training, products, and practitioner networks.
• HD Brows (No.1 Labs): UK-based brow treatment and product brand operating a network of trained brow stylists alongside a retail product line. Comparable in its mix of in-clinic brow services, branded training (HD Brows training courses), and consumer product sales — overlapping directly with Tracie Giles' brow, training, and product verticals.
• Karen Betts Professional: One of the UK's most established permanent makeup and medical tattooing practitioners, offering brow, lip, and areola tattooing plus a training academy. Directly comparable to Tracie Giles London in service mix, premium positioning, and the combination of clinical services with a PMU training programme.
• Cosmetic Couture (Toni & Guy-acquired training): UK-based aesthetics and PMU training provider offering accredited courses to beauty professionals. Comparable to the Rising Stars Training Programme as a competitor for aspiring PMU artists, with overlapping curriculum in microblading, brows, lips, and advanced aesthetic procedures.

Broad incumbents

• sk:n Clinics: Largest UK chain of doctor-led skin and aesthetics clinics offering injectables, laser, and skin treatments across multiple locations. Comparable as a UK aesthetics services incumbent, but operates at greater scale, multi-site, and at a more mid-market price point than Tracie Giles' premium Knightsbridge positioning.
• Dr. Rita Rakus Clinic: Harley Street-based premium non-surgical aesthetics clinic offering injectables, skin boosters, and body treatments to an affluent London clientele. Comparable to Tracie Giles London in target market (high-net-worth Knightsbridge/Harley Street consumers), medic-led service model, and premium pricing, though it does not focus on permanent makeup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tracie_giles
• YouTubeyoutube.com/channel/UCO2nPt50VSAtCTiFvhRr8jw
• Facebookfacebook.com/traciegilespermanentmakeup
• Instagraminstagram.com/traciegiles_permanentmakeup
• Pinterestpinterest.co.uk/tracie_giles_london

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracie Giles London