What Fresha does

Fresha operates an AI-powered dual-sided marketplace and B2B software platform for the global beauty and wellness industry. The consumer-facing marketplace connects individuals with over 140,000 partner businesses, 450,000+ professionals, and 823,000+ staff profiles across 120+ countries, facilitating more than 35 million appointments per month and $15 billion+ in annual GMV. The professional-facing platform provides appointment scheduling, point-of-sale payments, staff scheduling, inventory management, customer relationship management, and marketing tools at no upfront software cost, monetizing instead through transaction fees on bookings processed through the platform.

The technology stack combines a consumer marketplace with vertically-tuned B2B SaaS and an embedded AI layer. Proprietary components include AI Agent Nova (autonomous customer support resolving 80%+ of tickets at 4.6/5 satisfaction), AI Concierge (unified digital front desk for calls, messaging, and team chat), Dynamic Reassignment (real-time optimization recovering up to 11% of lost booking demand), AI Security Agents (99% fraud detection), and deep integration with Google Gemini that drives one in four bookings platform-wide. Supporting infrastructure includes RCS messaging via Twilio, embedded lending via Adyen, and integrations with J.P. Morgan for venture debt and KKR for growth equity.

Fresha generates revenue primarily through transaction fees on bookings processed through the platform, supplemented by enterprise-tier revenue from multi-location operators (growing 67% year-on-year), embedded finance revenue share from Fresha Capital, and platform revenue from large business segments. The company is already profitable on a $140 million+ annualized revenue run-rate, growing at 60%+ year-on-year, and achieved unicorn status in May 2026 following an $80 million Series C led by KKR that brought total funding to $285 million.

Name

Fresha

Legal name

Fresha.com SV Ltd

Website

https://fresha.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Fresha is an AI-powered marketplace and B2B software platform for the global beauty and wellness industry, connecting over 140,000 businesses and 450,000+ professionals with consumers across 120+ countries via free software monetized through transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Fees: Fresha operates on a transaction-fee model rather than charging businesses for software access, generating revenue by taking a percentage of bookings processed through the platform.
2. Embedded Lending (Fresha Capital): In partnership with Adyen, Fresha offers embedded working capital loans to SMBs on its platform, generating revenue from the embedded finance offering without exposure to credit losses.
3. Enterprise Software Services: Revenue from large multi-location operators adopting the unified platform, with platform revenue from large business segments increasing 67% year-on-year.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fresha operates a dual marketplace and B2B software platform for the beauty and wellness industry. It provides a free consumer-facing marketplace for discovering and booking salon, spa, barber, and wellness appointments alongside a free business management software suite covering booking, payments, scheduling, CRM, marketing, and inventory. Revenue is generated primarily through transaction fees on bookings processed through the platform, supplemented by embedded lending (Fresha Capital) via Adyen and growth in enterprise multi-location contracts.

Product overview

Fresha is an AI-powered marketplace and business management platform for the beauty and wellness industry, operating a dual marketplace and B2B software model. The platform combines a consumer-facing marketplace (Fresha Marketplace) with B2B software including Intelligent Scheduling, Fresha Connect (AI-powered digital front desk), and AI Agent Nova for customer support. The ecosystem also includes Fresha Capital, an embedded lending product powered by Adyen. The platform serves over 140,000 businesses across 120+ countries, facilitating 35+ million appointments monthly with $15 billion+ in annual GMV. Fresha offers both consumer-facing mobile apps and professional-facing apps on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresha Marketplace
• Fresha Connect
• Fresha Capital
• Fresha Mobile App (Consumer)

Quantifiable outcome

• 83% client retention rate after third appointment
• +8 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• HairConflagshipStrategic or Co-development Partner · 7 April 2026Landmark five-year exclusive Premier Partnership creating 'HairCon Powered by Fresha', embedding Fresha's booking and commerce infrastructure into the UK's premier hair and barbering industry event through 2030.
• HAIRFESTcoreStrategic or Co-development Partner · 7 April 2026Multi-year global partnership with Europe's HAIRFEST, embedding Fresha's technology into another flagship industry event as part of the company's broader event ecosystem strategy.
• GooglecoreTechnology or IntegrationDeep integration with Google enabling AI-driven booking referrals; Google Gemini drives one in four bookings on the platform with over 1.2 million appointments per month from Google integration alone.
• Toronto Barbers ExpominorGTM or Marketing PartnerFresha sponsoring Toronto Barbers Expo Chapter IV Powered by Fresha on June 28, 2026, bringing together over 50 internationally recognized educators and 130+ vendors for live competitions and networking.

Scale indicators18 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Square Appointments (Block): Square Appointments is a scheduling and appointment management product from Block (formerly Square), bundled with payment processing and broader commerce tools. It is a direct competitor to Fresha's B2B software, especially for SMB beauty and wellness businesses, with the advantage of integrated payments and a much larger parent company.

Direct peers

• Mindbody: Mindbody is a leading SaaS booking and business management platform for fitness, beauty, and wellness businesses, owned by Mindbody/Gympass. It competes directly with Fresha across salon, spa, and wellness verticals, with comparable features including appointment scheduling, payments, and client management.
• Booksy: Booksy is a marketplace and SaaS platform for beauty and wellness professionals, offering appointment booking, payments, and business management tools. It is one of the closest direct competitors to Fresha, operating in similar verticals with a similar SMB-focused, transaction-fee-adjacent model across Europe and North America.
• Treatwell: Treatwell is a European beauty and wellness booking marketplace, headquartered in London, connecting consumers with salons, barbers, and spas. It is a direct competitor to Fresha's consumer marketplace, particularly strong in UK and continental Europe, with comparable booking and discovery functionality.
• Vagaro: Vagaro is a cloud-based booking, payment, and business management platform for salons, spas, and fitness studios with over 200,000 businesses. It is a direct competitor to Fresha, offering similar appointment scheduling, POS, and marketplace features with a stronger US salon market position.
• StyleSeat: StyleSeat is an online booking platform focused on beauty professionals including hair stylists, barbers, and nail technicians, primarily in the US. It is a direct competitor to Fresha's marketplace in the North American beauty segment with similar consumer discovery and professional SaaS offerings.
• GlossGenius: GlossGenius is a beauty business management and payment platform serving salons, barbers, and beauty professionals with a software-plus-payments model. It is a direct competitor to Fresha in the US, particularly targeting independent beauty and hair professionals with a subscription-based pricing model.
• Phorest: Phorest is a salon and spa software platform headquartered in Ireland, serving thousands of hair and beauty salons globally with management, marketing, and client retention tools. It is a direct competitor to Fresha in the salon software category with strong presence in UK, Ireland, and North America.
• Boulevard: Boulevard is a premium salon and spa management software platform focused on self-care businesses with strong client experience and checkout features. It is a direct competitor to Fresha, particularly in the US self-care and upscale salon segment with comparable booking and POS capabilities.

Regional players

• Salonized: Salonized is a cloud-based salon and beauty business management software primarily serving the UK and European market. It is a regional competitor to Fresha, offering comparable booking, POS, and client management features for hair and beauty salons, particularly in the Benelux region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heyfresha
• YouTubeyoutube.com/channel/UCh5Zc6l0t5l0l0l0l0l0l0w
• Facebookfacebook.com/TeamFresha
• LinkedInlinkedin.com/company/heyfresha
• Instagraminstagram.com/fresha_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds9 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresha