Bob Sumerel Tire

What Bob Sumerel Tire does

Bob Sumerel Tire Company is a privately held, founder-led commercial truck tire and fleet service company headquartered in Erlanger, Kentucky, operating 24 service locations across the Midwest in Ohio, Kentucky, Pennsylvania, and West Virginia. Founded in 1968 by Bob Sumerel from a vacant Cincinnati-area gas station, the company has reorganized around commercial trucking over the past 15-plus years and now serves long-haul, line-haul, regional, construction, aggregate, OTR mining, industrial, agricultural, waste, and government fleets with new tire distribution (Bridgestone, Firestone, Yokohama, Falken, GoodYear, Continental, and others), tire retreading via the Bandag process, in-house wheel reconditioning (IMI MILCURE/ALUMINATOR systems at Wooster, OH), mechanical services including multi-axle alignment, and a large mobile trailer service fleet that brings preventive maintenance and DOT inspections to customer sites.

The core technology stack is industrial rather than digital: Bandag retreading processes with SmartWay and CARB-compliant outputs, baked-on powder coating wheel reconditioning, and specialized commercial multi-axle alignment equipment. Service delivery depends on TIA-, MSHA-, OSHA-, and PPE-certified technicians operating from physical sites and mobile units. The company does not disclose proprietary software, AI/ML systems, APIs, or digital fleet platforms in the available data, and offers no mobile application; its intellectual property is concentrated in standardized retreading/reconditioning processes and accumulated fleet-service know-how.

Commercially, Bob Sumerel operates a B2B enterprise field-sales model with a General Manager at each of the 24 locations managing direct relationships with commercial fleet operators. Revenue is generated through a mix of hardware (new commercial tire sales), transaction fees (retreading, wheel refinishing), and professional services (fleet maintenance, mobile trailer servicing, mechanical work). Pricing is quote-based per fleet and not publicly disclosed, with each location producing custom quotes based on fleet size and contract terms. Customer concentration data is undisclosed, but the customer base spans multiple fleet segments and trailer counts from 1 to 1000, suggesting a distributed regional book of business anchored by long-standing Midwest fleet relationships.

Name

Bob Sumerel Tire

Legal name

Bob Sumerel Tire Company

Website

https://bobsumereltire.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Bob Sumerel Tire is a privately held commercial truck tire and fleet service company operating 24 locations across Ohio, Kentucky, Pennsylvania, and West Virginia, providing new tire distribution, Bandag retreading, wheel reconditioning, mechanical, and mobile trailer services to commercial fleets, OTR, construction, and industrial customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Tire Services

NAICS

Tire Retreading (326212), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (44134)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Commercial tire services
• Tire retreading
• Commercial fleet maintenance
• Wheel reconditioning
• Trucking tire solutions

Headquarters

HQ city

Erlanger

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fleet Services: Preventive maintenance programs, onsite solutions, fleet repair including alignment, brakes, suspension, electrical, and mobile trailer services for commercial trucks and trailers.
2. Tire Retreading: Multiple retread facilities offering Bandag retreading with efficient turnaround times, casing management, and inventory minimization. SmartWay and CARB-compliant options available.
3. Wheel Reconditioning: DOT compliance verification, wheel refinishing, powder coating (white, black, silver, custom colors) for aluminum wheels in matte or gloss finishes.
4. Mechanical Services: Alignment, steering and suspension, brakes, bearings, trailer overhauls, custom spring packs for commercial trucks.
5. Commercial Tire Sales: New commercial tire distribution including Bridgestone, Firestone, Yokohama, Falken, and other major brands for trucking and transportation industry.
6. Mobile Trailer Services: Onsite services including preventive maintenance, DOT inspections, brake repairs, suspension repairs, lighting repairs, tire servicing, bearing and hub maintenance, door and interior repairs at customer locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bob Sumerel Tire distributes new commercial tires from major brands (Bridgestone, Firestone, Yokohama, Falken, GoodYear, Continental, etc.) and provides commercial truck tire services including Bandag tire retreading, wheel reconditioning, mechanical services (alignment, brakes, suspension), fleet maintenance programs, and mobile trailer services across 24 Midwest locations. The company primarily serves commercial trucking fleets, construction and aggregate operators, mining and OTR customers, and industrial/agricultural operations.

Product overview

Bob Sumerel Tire is a commercial truck and tire service company operating as a single unified service provider with multiple specialized product categories and service offerings. The company distributes commercial tire brands (Bridgestone, Firestone, Yokohama, Falken, Carlisle, Maxam, GoodYear, Continental, General Tire, Trelleborg, Hankook, Cooper, Mastercraft, Michelin, BFG) alongside its own service operations. The product portfolio centers on Commercial Tires, OTR Tires, Industrial & AG Tires, and Passenger & Light Truck Tires as the core tire product lines, supported by five service offerings: Fleet Services, Tire Retreading (using Bandag process), Wheel Reconditioning, Mechanical Services, and Mobile Trailer Services. The company operates 24 locations across the Midwest (Ohio, Kentucky, Pennsylvania, and West Virginia) and is positioned as one of the industry's largest truck tire retreaders and solutions providers to the transportation industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Tires High-mileage commercial truck tires distributed from major brands such as Bridgestone, Firestone, Yokohama, and Falken. Designed for specific applications with varied tread patterns, depths, and load/weather capabilities for trucking and transportation fleet operators.
• OTR (Off-the-Road) Tires Off-the-road tires for rugged environments including mining, quarrying, and large-scale construction operations. Services include site inspections, tire tracking, flat repairs, weight studies, air checks, and air monitoring systems.
• Industrial & AG Tires Specialized tires for industrial and agricultural sectors, including foam filling and pressing of industrial tires. Serves mining, construction, industrial, and farming applications requiring puncture resistance and durability.
• Passenger & Light Truck Tires Premium tires for passenger vehicles and light trucks with high-mileage options. Includes light-duty mechanical services such as alignments, brakes, oil changes, and tire rotations.
• Fleet Services Comprehensive fleet maintenance and repair programs for commercial fleets including alignment, brake, custom U-bolt and spring work, electrical systems, suspension, steering, trailer accident repair, and preventive maintenance. Serves aggregate, construction, corporate, dump trailer, government, long-haul, line-haul, waste, and vocational fleets.
• Tire Retreading (Bandag) Industry-leading Bandag retreading process that maximizes tire casing lifespan and reduces cost per mile for fleet operators. Multiple retread facilities across the Midwest offer SmartWay and CARB-compliant solutions with efficient turnaround times and effective casing management to minimize tire inventory.
• Wheel Reconditioning Wheel reconditioning services at the Wooster, OH facility using IMI MILCURE and ALUMINATOR systems. Includes baked-on powder coating (white, black, silver, and custom colors) and aluminum wheel refinishing in matte or gloss finishes. DOT compliance verification with crack-free wheels and legible DOT identification.
• Mechanical Services Mechanical services for commercial trucks using specialized commercial wheel alignment equipment, including front-end alignment and tandem axle adjustments. Also covers steering, suspension, brakes, bearings, trailer overhauls, and custom spring packs. Alignments recommended every 60-80k miles.
• Mobile Trailer Services Onsite mobile trailer services for fleets ranging from 1 to 1,000 trailers. Includes preventive maintenance, DOT inspections, brake, suspension, lighting, tire servicing, bearing and hub maintenance, and door/interior repairs performed at customer locations throughout the Midwest.

Quantifiable outcome

• Reduced cost per mile through retreading
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, primary and secondary.

• Tire Industry Association (TIA)coreOthersBob Sumerel Tire is a proud, active member of TIA. Their technicians are trained to uphold TIA's world-class standards in tire safety and service for Automotive, Commercial, Earthmover, Farm, and Industrial Tire applications.
• Truckers Against Trafficking (TAT)coreStrategic or Co-development PartnerBob Sumerel Tire is an active participant supporting Truckers Against Trafficking, joining fellow tire dealers and tire manufacturers such as Bridgestone in the fight against human trafficking.
• BandagcoreTechnology or IntegrationIndustry-leading Bandag retreading process that maximizes casing lifespan, reducing cost per mile. All locations offer retread services with SmartWay and CARB-compliant solutions, backed by Bandag's warranty for quality assurance. Bob Sumerel is one of the industry's largest Bandag retreaders.
• BridgestoneprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner. Bob Sumerel Tire sells Bridgestone commercial truck and OTR tires.
• FirestoneprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner. Bob Sumerel Tire sells Firestone commercial truck tires.
• YokohamaprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner and OTR tire partner with video content resources.
• FalkenprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner sold through Bob Sumerel Tire locations.
• GoodYearprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner sold through Bob Sumerel Tire locations.
• ContinentalprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner sold through Bob Sumerel Tire locations.
• General TireprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner sold through Bob Sumerel Tire locations.
• TrelleborgprimaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner sold through Bob Sumerel Tire locations.
• CarlislesecondaryChannel Partner/ Reseller/ DistributorTire brand partner sold through Bob Sumerel Tire locations.
• MaxamsecondaryChannel Partner/ Reseller/ DistributorTire brand partner sold through Bob Sumerel Tire locations.
• ACTNsecondaryChannel Partner/ Reseller/ DistributorCommercial tire brand partner sold through Bob Sumerel Tire locations.
• HankooksecondaryChannel Partner/ Reseller/ DistributorPassenger and light truck tire brand partner (displayed on Passenger & Light Truck page).
• Cooper TiressecondaryChannel Partner/ Reseller/ DistributorPassenger and light truck tire brand partner displayed on Passenger & Light Truck page.
• MastercraftsecondaryChannel Partner/ Reseller/ DistributorPassenger and light truck tire brand partner displayed on Passenger & Light Truck page.
• MichelinsecondaryChannel Partner/ Reseller/ DistributorPassenger and light truck tire brand partner displayed on Passenger & Light Truck page.
• BFGoodrichsecondaryChannel Partner/ Reseller/ DistributorPassenger and light truck tire brand partner (BFG) displayed on Passenger & Light Truck page.
• IMI (Innovative Machinery Inc.)primaryTechnology or IntegrationProvider of MILCURE Wheel Refinishing System and ALUMINATOR Wheel Cleaning System used in Bob Sumerel's state-of-the-art wheel reconditioning facility in Wooster, OH.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marcum's Tire & Auto Care: Ohio-based commercial and consumer tire dealer with multiple service locations offering commercial tires, retreading, fleet services, and mechanical repairs — directly comparable geographic and product overlap.
• Best One Tire & Service: Network of independent commercial tire dealers across the Midwest and Southeast offering new tires, retreading, mechanical service, and fleet maintenance — directly overlapping with Bob Sumerel's product and service portfolio.
• McCarthy Tire Service: Multi-location commercial tire dealer and Bandag retreader serving fleets across the Mid-Atlantic and Midwest with tire sales, retreading, mechanical services, and 24/7 emergency response — comparable service mix and regional footprint.
• Purcell Tire & Rubber Company: Privately held commercial tire dealer and retreader with multiple Midwest and national locations offering new tires, retreading, fleet services, and mechanical work — directly comparable business model to Bob Sumerel.
• Southern Tire Mart: One of the largest commercial tire dealers and retreaders in North America, providing new tires, retreading, fleet services, and roadside assistance; comparable in retread scale and fleet-customer focus though larger and more geographically diverse.

Broad incumbents

• Pilot Flying J (Berkshire Hathaway): Largest U.S. travel-center operator, owned by Berkshire Hathaway, with expanding roadside tire and maintenance offerings for commercial trucking fleets — national-scale incumbent competing for the same fleet-services wallet share.
• TravelCenters of America (BP): National network of full-service truck stops acquired by BP, offering truck care, tire sales/service, and mechanical work as part of a broader fuel and hospitality portfolio — competes directly for commercial truck tire and maintenance spend at scale.
• Goodyear Commercial Tire & Service Network: Goodyear's dealer-network and Company-owned commercial truck tire centers providing new tires, retreading, and fleet service nationwide — broad incumbent with overlapping commercial tire and retreading capabilities at much larger scale.
• Love's Travel Stops (Love's Truck Care): National travel-stop chain with growing Truck Care tire and maintenance service centers across the U.S. highway system, offering commercial tire sales, mounting, and mechanical services — multi-location competitor with materially larger capital base.
• GCR Tires & Service (Bridgestone): Bridgestone's owned commercial tire dealer and retreader network operating Company-owned and authorized locations across North America — provides the same commercial tire sales, retreading, and service offering while being vertically integrated with Bob Sumerel's largest brand partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BobSumerel_Tire

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Sumerel Tire