Southern Tire Mart
Southern Tire Mart is the largest commercial tire dealer and retread manufacturer in North America, operating 200+ retail and service locations, 19 Bandag retread plants, and 150+ truck care centers co-located at Pilot Flying J travel centers, serving commercial fleets, retail consumers, government, and wholesale dealers across 15+ U.S. states.
- Company typePrivate
- Founded1973
- HeadquartersColumbia, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Southern Tire Mart does
Southern Tire Mart (STM) is the largest commercial tire dealer and retread manufacturer in North America, founded in 1973 in Columbia, Mississippi by Ernest Duff and now controlled by his sons Jim and Tommy Duff as a privately held family-owned LLC. The company holds the #1 industry ranking continuously since 2007 (truck retreading) and 2008 (commercial tire dealer) per Tire Business and Modern Tire Dealer, with $3.08 billion in commercial sales reported for full year 2023 and operations spanning 200+ retail and commercial service locations across 15+ U.S. states, 19 Bandag retread manufacturing facilities, and 150+ Southern Tire Mart at Pilot Flying J (STMP) truck care centers co-located at Pilot/Flying J travel centers.
STM operates three core business lines: retail tire sales and auto services for passenger vehicles, commercial and fleet services (new tire sales, 24/7 roadside assistance, preventive maintenance, fleet management, and Bandag retreading offering 30-50% cost savings vs. new tires), and wholesale tire distribution to other dealers via the Tireweb platform and nine distribution centers acquired from Friend Tire. Its product portfolio spans 14+ tire brand partnerships including Bridgestone, Michelin, Continental, Yokohama, Firestone, BF Goodrich, Toyo, General Tire, Falken, and Nexen. The company also pursues government fleet contracts and offers private-label financing through Credit First National Association.
Revenue mechanics combine hardware sales (new and retreaded tires), professional services (installation, repair, alignment, TPMS, nitrogen inflation, computer spin balancing), managed fleet maintenance contracts, and wholesale distribution, with pricing quote-based and varying by vehicle, brand, and service. GTM is multi-channel: direct retail storefronts, dedicated commercial account representatives with a 24/7 call center and roadside fleet, wholesale dealer supply, government sales team, and the co-branded STMP truck care network operated under a strategic alliance with Pilot Company since January 2021. Recent growth has been driven by a programmatic M&A roll-up (GCR, Redburn, Heintschel, Friend Tire, Dorsey Tire) combined with greenfield openings into Idaho, Florida, Nevada, and Georgia.
Southern Tire Mart firmographics
Firmographics- Name
- Southern Tire Mart
- Legal name
- Southern Tire Mart LLC
- Website
- https://stmtires.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Southern Tire Mart is the largest commercial tire dealer and retread manufacturer in North America, operating 200+ retail and service locations, 19 Bandag retread plants, and 150+ truck care centers co-located at Pilot Flying J travel centers, serving commercial fleets, retail consumers, government, and wholesale dealers across 15+ U.S. states.
- Ownership category
- akta.pro rank
Southern Tire Mart industry classification
Industry- Product category
- Commercial Tire Sales, Service and Retreading
- NAICS
- Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130), Tire Retreading (326212), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)
- akta.pro secondary industries
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Southern Tire Mart is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Southern Tire Mart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tire Sales (New): Sales of new commercial, retail, agricultural, industrial, and OTR tires. Major brands include Continental, Bridgestone, Firestone, Michelin, BF Goodrich, Toyo, Yokohama, General Tire, Falken, Nexen, and others.
- Retread Tire Sales: Sales of retreaded tires using Bandag technology. Retread tires provide 30-50% cost savings compared to new tires while maintaining comparable performance. The company operates 19 Bandag retread manufacturing facilities.
- Tire Service and Installation: Professional installation services, tire rotations, flat tire repairs, alignments, TPMS service, and other maintenance services for commercial and retail vehicles.
- Fleet Maintenance Services: Comprehensive fleet maintenance programs including state inspections, diagnostics, preventive maintenance, 24/7 roadside assistance, and wheel refinishing.
- Wholesale Distribution: Wholesale tire distribution to other dealers and businesses through Tireweb online platform. Expanded through Friend Tire acquisition providing access to nine additional distribution centers.
- Government Contracts: Tire and repair services for municipal and state government fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Southern Tire Mart Credit Card Financing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Southern Tire Mart product offering
Product offeringCore offering
Southern Tire Mart is a commercial tire dealer and retread manufacturer selling new commercial, retail, agricultural, industrial and off-the-road tires, manufacturing retreaded tires through Bandag, Pre-Q Galgo and Marangoni Ringtread processes, and providing tire installation, fleet maintenance, 24/7 commercial roadside assistance, nitrogen inflation, TPMS service and wholesale tire distribution. The company serves trucking fleets, owner-operators, retail consumers, government and municipal fleets, agricultural and industrial operators through 200+ service locations, 19 retread manufacturing facilities and 150+ STMP locations inside Pilot Travel Centers.
Product overview
Southern Tire Mart operates as a multi-segment tire and automotive service company with three core business lines: (1) Retail Tire Sales for cars, trucks, and SUVs; (2) Commercial & Fleet Services including wholesale distribution, retreading, 24/7 roadside assistance, and government contracts; and (3) Southern Tire Mart at Pilot Flying J (STMP), a strategic joint venture with Pilot Company operating truck care centers at travel center locations. The company offers an extensive portfolio of tire brands including Bridgestone, Firestone, Michelin, Continental, Yokohama, Bandag (retread), BF Goodrich, Toyo Tire, General Tire, Falken, Nexen, Double Coin, Gladiator, RoadOne, Duraturn, and Zenna. Services include tire sales, installation, repairs, maintenance, wheel refinishing, nitrogen inflation, TPMS service, and commercial fleet account management through online portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Tire Sales (Cars, Trucks & SUVs)
Companies that use Southern Tire Mart
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Southern Tire Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Southern Tire Mart partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core, strategic and minor.
- Pilot CompanyflagshipSouthern Tire Mart at Pilot Flying J is a strategic alliance where Southern Tire Mart manages Pilot Flying J's truck care maintenance facilities. Starting January 1, 2021, STM assumed management of 35 Pilot Flying J Truck Care maintenance facilities with plans to build over 100 more locations over 18 months, growing the network to 200 points of service over 36 months. The partnership leverages Pilot's 750+ travel center locations across 44 states.
- BandagcoreBandag is the leading global retread tire brand with a 50+ year reputation. Southern Tire Mart operates 19 Bandag retread manufacturing facilities. Retread tires are made to perform like new tires at a fraction of the cost.
- BridgestonecoreMajor tire brand partner for commercial and retail tires. Southern Tire Mart features Bridgestone tires and acquired Bridgestone-owned GCR Tires & Service locations (26 locations) in 2022.
- FirestonecoreMajor tire brand partner offering competitive pricing, national warranty, and 30-day Buy and Try guarantee.
- MichelincorePremium tire brand partner featured at Southern Tire Mart locations.
- ContinentalcoreMajor tire brand partner known for over 100 years in automotive supplies with sustainability focus.
- YokohamacoreYokohama Tire Corp sold Friend Tire subsidiary to Southern Tire Mart in April 2023. STM now distributes Yokohama brand tires through acquired Friend Tire locations.
- General TirecoreMajor tire brand partner for commercial and passenger vehicles.
- Toyo TirecoreTire brand committed to safe performance and improved stability.
- FalkenstrategicTire brand acquired through Friend Tire acquisition, expanding product lines STM did not previously carry.
- NexenstrategicTire brand acquired through Friend Tire acquisition, expanding product lines STM did not previously carry.
- Modern Tire DealerminorLeading tire industry publication that featured Southern Tire Mart acquisitions and awarded Jim and Tommy Duff Tire Dealer of the Year 2021.
- Pilot Flying J Travel CentersflagshipPilot Company operates 750+ travel center locations with restaurants, truck parking, showers, and diesel lanes. STMP truck care centers are built on Pilot and Flying J properties.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Southern Tire Mart competitors and assessment
Company assessmentBroad incumbents
- Continental Conti360: Continental's Conti360 commercial tire program offers fleet tire management, retreading, and roadside service through an authorized dealer network, comparable to STM's commercial fleet offering with Continental brand alignment.
- Michelin Commercial Service Network: Michelin's Michelin Commercial Service Network (formerly Michelin Retread Technologies) is a fleet-focused dealer and retread network selling Michelin, BF Goodrich, and Uniroyal tires with multi-brand service coverage and roadside support.
- Goodyear Commercial Tire & Service Centers: Goodyear's commercial tire and service network is the largest OEM-aligned alternative to STM, offering new commercial tires, retreading (Goodyear Authorized Retreader), and 24/7 roadside service for fleet customers across North America.
- TBC Corporation (Midas, Big O Tires, NTB): TBC Corporation is a large-scale tire and automotive service retailer operating Midas, Big O Tires, and NTB, with wholesale distribution (Tire Kingdom) that overlaps STM's retail and wholesale channels though with a less commercial-truck-skewed mix.
- Bridgestone Americas (GCR / Bandag): Bridgestone operates GCR Tires & Service commercial locations (26 of which STM acquired in 2022) and owns Bandag, the dominant retread brand STM partners with at 19 facilities. It is both a major supplier and a direct competitor to STM's commercial network.
Direct peers
- Pete's Tire Barns: Pete's Tire Barns operates as a commercial and retail tire dealer with retreading, 24/7 roadside service, and wholesale distribution across the Northeast, mirroring STM's full-service commercial-plus-retread model in a different region.
- Pomp's Tire Service: Pomp's Tire is a large independent commercial tire dealer and retreader serving fleets across the Midwest and beyond, with similar service mix (new tires, retreading, 24/7 roadside, fleet management) that puts it in direct competition with STM in overlapping geographies.
- Bauer Built: Bauer Built is a Midwest-based commercial and retail tire dealer with retread manufacturing, fleet service, and wholesale operations, comparable in business mix to STM though smaller in scale and more regionally concentrated.
- Best One Tire & Service: Best One Tire & Service is a commercial and agricultural tire dealer with retreading and fleet service; formerly independent (acquired by Continental in 2022), it competes head-to-head with STM in commercial and OTR/agricultural segments.
- McCarthy Tire Service: McCarthy Tire is a multi-regional commercial and retail tire dealer with retreading capabilities, fleet service programs, and wholesale distribution, directly comparable to STM's commercial-plus-retread model in the Mid-Atlantic and Southeastern US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Tire Mart social profiles
Digital presenceSouthern Tire Mart compliance and trust
Trust signalCompliance1 record
Southern Tire Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Tire Mart leadership team
Management profileNumber of profiles
Profiles6 records
Southern Tire Mart subsidiaries and ownership
Company hierarchySubsidiaries6 records
Southern Tire Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Tire Mart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Tire Mart
What does Southern Tire Mart do?
Southern Tire Mart is a commercial tire dealer and retread manufacturer selling new commercial, retail, agricultural, industrial and off-the-road tires, manufacturing retreaded tires through Bandag, Pre-Q Galgo and Marangoni Ringtread processes, and providing tire installation, fleet maintenance, 24/7 commercial roadside assistance, nitrogen inflation, TPMS service and wholesale tire distribution. The company serves trucking fleets, owner-operators, retail consumers, government and municipal fleets, agricultural and industrial operators through 200+ service locations, 19 retread manufacturing facilities and 150+ STMP locations inside Pilot Travel Centers.
Is Southern Tire Mart a public or private company?
Southern Tire Mart is a private company. It is classified as family owned and is currently operating.
When was Southern Tire Mart founded?
Southern Tire Mart was founded in 1973. It employs 5,001 to 10,000 people.
Where is Southern Tire Mart based?
Southern Tire Mart is headquartered in Columbia, United States, in the North America region.
How does Southern Tire Mart make money?
Six revenue lines are on record. Tire Sales (New) is the primary driver. The others are retread Tire Sales, tire Service and Installation, fleet Maintenance Services, wholesale Distribution and government Contracts.
Who are Southern Tire Mart's main competitors?
Broad incumbents on record are Continental Conti360, Michelin Commercial Service Network, Goodyear Commercial Tire & Service Centers, TBC Corporation (Midas, Big O Tires, NTB) and Bridgestone Americas (GCR / Bandag). Direct peers are Pete's Tire Barns, Pomp's Tire Service, Bauer Built, Best One Tire & Service and McCarthy Tire Service.
Does Southern Tire Mart have an API?
No public API is recorded for Southern Tire Mart.
What industry is Southern Tire Mart in?
Southern Tire Mart's product category is Commercial Tire Sales, Service and Retreading. Its primary akta.pro industry code is TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR), with a secondary code of TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 44134 and its SIC code is 5010.