What Dansommer does

Dansommer A/S is a Danish privately-held vacation home rental company founded in 1976 by Niels Nymark as Jydsk Sommerhusudlejning and renamed dansommer in 1979. The company operates a direct-to-consumer booking platform with more than 8,000 summer houses in Denmark and access to over 50,000 holiday homes across 19 European countries. Dansommer is a subsidiary of NOVASOL A/S, which in turn is owned by Awaze — described as Europe's leading provider of vacation rentals and holiday parks — and operates alongside sister brands Ardennes-Etape, Friendly Rentals, and Fincallorca under a shared group infrastructure of 57+ service offices across 22 countries and more than 2,300 employees and freelancers. The company's website displays 'dansommer is now NOVASOL' redirect messaging, indicating ongoing brand consolidation into the unified group platform.

The platform supports property search, filtering, and a ranking-based recommendation system that scores listings by star rating, photo count, location match, and availability proximity. It is delivered in six languages (Danish, Dutch, Norwegian, German, Swedish, English) across country-specific domains and integrates with third-party marketing and analytics tools (Google Analytics, Facebook, Criteo, Bing, YouTube, Feefo). Local service offices across Denmark handle key handover, on-site support, and property owner acquisition through a dedicated 'Ny udlejer' (Become a landlord) program. The compliance posture includes GDPR data handling (with Awaze A/S as data controller) and EU Digital Services Act transparency reporting, including disclosed average monthly active EU recipients of 6,868,744.

The revenue model is commission-based on rental transactions between property owners and holiday renters, supplemented by fees for optional services such as end-of-stay cleaning, bed linen rental, baby equipment, and utility consumption charges (electricity, water). Pricing is variable by property, season, and duration with no standardized tiers. Value-add differentiators include the Tryghedspakke (security package) with cancellation protection, a money-back guarantee for pool properties, and a best-price guarantee. Distribution is multi-channel: self-serve website booking, phone-based inside sales, and physical service offices.

Name

Dansommer

Legal name

dansommer A/S

Website

https://dansommer.dk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dansommer is a Danish privately-held vacation home rental platform offering 8,000+ Danish summer houses and access to 50,000+ holiday homes across 19 European countries, operating as part of the Awaze/NOVASOL group alongside sister brands for European leisure travelers and property owners.

Ownership category

akta.pro rank

Product category

Vacation Home Rentals

NAICS

General Rental Centers (5323), Consumer Goods Rental (5322)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Vacation home rental
• Holiday home booking
• Summer house rental
• European vacation rentals
• Property rental platform

Headquarters

HQ city

Risskov

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Property Rental Commissions: Commission-based revenue from renting out vacation properties on behalf of property owners. Revenue generated from rental transactions between property owners and holiday renters.
2. Consumer Service Fees: Additional fees for optional services such as end-of-stay cleaning, bed linen rental, baby cribs, high chairs, and other amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Dansommer is a vacation home rental platform that rents out more than 8,000 summer houses in Denmark and provides access to 50,000+ holiday homes across 19 European countries on behalf of third-party property owners. The platform offers online property search, filtering, secure booking, and payment, supported by 20+ local service offices in Denmark and 57+ across Europe for key handover and customer service. Additional consumer services include end-of-stay cleaning, bed linen rental, baby equipment, and bundled protections such as a free security package (Tryghedspakke), best price guarantee, and money-back guarantees on pool properties.

Product overview

Dansommer operates as a vacation home rental platform and is now part of the NOVASOL Group. The core offering consists of vacation home rentals across Denmark (with more than 8,000 properties) and throughout Europe (access to 50,000+ properties in 19 countries). The platform provides property search, booking, and payment services. Additional services include a free Tryghedspakke (Security Package) with cancellation options and money-back guarantees for pool properties, Best Price Guarantee for Danish properties, and local service offices across Europe. The platform complies with EU Digital Services Act requirements including recommendation system transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Home Rental (Feriehusudlejning) Core rental offering providing access to 8,000+ summer houses in Denmark and 50,000+ holiday homes across 19 European countries. Targeted at individual travelers, families, and groups booking leisure accommodations via the dansommer.dk platform with online search, secure payment, and local service office support.
• Summer House Rental in Denmark (Sommerhus i Danmark) Danish summer house rental offering with 8,000+ properties and 20+ local offices across the country providing key handover, local area tips, and on-site support. For travelers seeking holiday accommodations within Denmark.
• European Holiday Home Rental (Ferieboliger i Europa)

Quantifiable outcome

• 50,000+ holiday homes available
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NOVASOLcoreStrategic or Co-development PartnerNOVASOL, dansommer, Ardennes-Etape, Friendly Rentals and Fincallorca form NOVASOL A/S with headquarters in Virum, Denmark. NOVASOL has subsidiaries in 18 European countries and more than 57 service offices.
• Ardennes-EtapeminorChannel Partner/ Reseller/ DistributorPart of the NOVASOL group, operating in the Ardennes region.
• Friendly RentalsminorChannel Partner/ Reseller/ DistributorPart of the NOVASOL group, offering city apartments and urban rentals.
• FincallorcaminorChannel Partner/ Reseller/ DistributorPart of the NOVASOL group, specializing in vacation rentals in Mallorca and the Balearic Islands.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NOVASOL: Direct sister brand and platform within the Awaze group offering the same 50,000+ holiday-home inventory across 19–22 European countries; Dansommer's homepage now redirects to NOVASOL.
• Friendly Rentals: Sister brand within Awaze focused on city apartments and urban short-stay rentals; overlaps with Dansommer's European booking flow and shares back-office infrastructure.
• Ardennes-Etape: Awaze sister brand specialised in holiday rentals in the Belgian Ardennes; operates on the same property-management platform and owner acquisition model as Dansommer.
• Fincallorca: Awaze sister brand focused on vacation rentals in Mallorca and the Balearic Islands; same business model, booking technology and parent group as Dansommer.

Broad incumbents

• Airbnb: Global short-term rental marketplace that competes head-on with Awaze for European holiday-home demand, with vastly larger consumer brand reach and technology investment.
• Vrbo (Expedia Group): Major vacation-rental platform within Expedia Group, focused on whole-home rentals in Europe and North America; directly comparable on product, target customer and use case.
• Booking.com: Largest European OTA with a rapidly expanding short-term rental inventory; competes for the same family/group vacation bookings that Dansommer targets in Scandinavia and Europe.
• TUI Musement / TUI Holidays: European travel conglomerate with vacation-rental and holiday-resort offerings; competes for family/group Mediterranean and Northern-European holiday bookings alongside Dansommer/Awaze.

Emerging players

• Vacasa: Tech-enabled vacation-rental management company operating in the US and expanding into Europe; comparable full-service property-management model competing for the same owner supply.

Regional players

• Sykes Holiday Cottages: UK-focused holiday-cottage rental agency with a comparable full-service property-management model; not directly competing in Scandinavia but a strong analogue for European regional rental specialists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dansommer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dansommer