NOVASOL
NOVASOL is a Danish-headquartered, direct-to-consumer vacation rental marketplace within the Awaze Group, offering 50,000+ managed holiday homes across 18 European countries to leisure travelers and holiday home owners via its web platform and mobile apps.
- Company typePrivate
- Founded1968
- HeadquartersVirum, Denmark
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What NOVASOL does
NOVASOL is a Danish-headquartered, direct-to-consumer vacation rental marketplace operating under the Awaze Group (Awaze A/S). Founded in 1968 in Virum, Denmark, the company curates and manages more than 50,000 holiday homes, villas, and apartments across 18 European countries spanning Scandinavia, Western Europe, and the Mediterranean. It serves two primary customer segments: leisure travelers (families, couples, and groups seeking self-catering accommodations with amenities such as pools, pet-friendly options, and Wi-Fi) and holiday home owners seeking rental management and listing services.
The core product is a web- and mobile-based booking platform (novasol.com plus iOS/Android applications) that enables search, destination browsing, secure booking, and on-trip management of reservations. Underlying technology includes a property portfolio management system handling thousands of listings with detailed amenity, photo, pricing, and availability data, plus supporting features such as a Best Price Guarantee, flexible cancellation, last-minute deals (up to 30% off), and curated holiday collections (All Inclusive, pet-friendly, pool villas, island and winter holidays). Pricing is unit-based and varies by property, season, and duration, with weekly rates from approximately €300 to over €5,000; the standard commercial terms are a 99 EUR first payment and a 25% deposit.
NOVASOL earns revenue primarily through booking commissions and property management fees on transactions between homeowners and renters, a transaction-fee model characteristic of online travel agencies. Distribution is direct: customers transact through NOVASOL's own storefronts rather than via third-party OTAs. The company is part of Awaze Group's broader portfolio, which includes sister brands Hoseasons, cottages.com, and the recently revived James Villas (December 2025), giving NOVASOL access to shared services, capital, and operational scale across European managed vacation rentals. Historical inorganic activity includes the 2016 acquisitions of Wimdu and Friendly Rentals, both for undisclosed amounts.
NOVASOL firmographics
Firmographics- Name
- NOVASOL
- Legal name
- NOVASOL
- Website
- https://novasol.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NOVASOL is a Danish-headquartered, direct-to-consumer vacation rental marketplace within the Awaze Group, offering 50,000+ managed holiday homes across 18 European countries to leisure travelers and holiday home owners via its web platform and mobile apps.
- Ownership category
- akta.pro rank
NOVASOL industry classification
Industry- Product category
- Vacation Rentals
- NAICS
- Traveler Accommodation (7211), Consumer Goods Rental (5322)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)
- akta.pro secondary industries
- Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Villas & Luxury Estates (THAMAAAC)
Keywords
Where NOVASOL is headquartered
LocationHeadquarters
- HQ city
- Virum
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
NOVASOL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vacation Rental Booking Commission: NOVASOL earns revenue by facilitating bookings between property owners and travelers. The company connects holiday home owners with renters, taking a commission on completed transactions. Property owners list their homes on the NOVASOL platform in exchange for rental management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable property-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
NOVASOL product offering
Product offeringCore offering
NOVASOL operates a vacation rental marketplace connecting property owners with travelers across 18 European countries. The company lists over 50,000 holiday homes, villas, and apartments through its website (novasol.com) and mobile applications, providing direct booking, property management services for homeowners, last-minute deals, and themed collections such as pet-friendly and All Inclusive properties.
Product overview
NOVASOL operates as a unified vacation rental platform offering holiday home and villa rentals across 18 European countries. The portfolio includes over 50,000 unique properties spanning destinations from Scandinavia to the Mediterranean. The core offering centers on the holiday rental marketplace with the NOVASOL Mobile App providing mobile access. Additional services include property management for homeowners, a customer benefits program featuring flexible cancellation and best price guarantees, last-minute holiday deals, and themed collections such as pet-friendly homes, pool villas, and All Inclusive properties. NOVASOL is part of the Awaze Group, one of Europe's largest managed vacation rentals companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Home & Villa Rentals NOVASOL's primary offering is a marketplace for vacation rental properties, featuring thousands of unique holiday homes and apartments across 18 European countries, including options with pools, pet-friendly accommodations, and luxury villas. Targeted at leisure travelers, families, couples, and groups seeking self-catering accommodations.
- NOVASOL Mobile App A dedicated mobile application available on iOS and Android (via Google Play) that allows users to access holiday details, browse properties, and manage bookings anytime, anywhere.
- Property Management Services Services for homeowners to list and manage their properties with NOVASOL, offering access to 50,000 vacation homes across 18 countries with service offices throughout Europe and no booking fees. Targeted at property owners seeking to rent out holiday homes.
- Customer Benefits Program Extra benefits provided to customers booking with NOVASOL, including flexible cancellation policies, first payment starting at 99 EUR, and Best Price Guarantee.
- Last-Minute Holidays Spontaneous travel deals featuring discounted rates on holiday homes for last-minute bookings, with savings up to 30% on various properties.
- Holiday Collections Themed property collections including All Inclusive properties (with utilities included), pet-friendly homes, pool villas, island holidays, and winter holiday rentals, helping travelers browse curated selections.
Companies that use NOVASOL
Customer profileSegments2 records
Ideal customer profiles2 records
NOVASOL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NOVASOL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Awaze GroupcoreNOVASOL is part of the Awaze Group, one of Europe's largest managed vacation rentals companies. Awaze A/S, based in Denmark, operates NOVASOL alongside other brands including Hoseasons and cottages.com. The parent company provides operational support, financial backing, and shared services across its portfolio of vacation rental brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NOVASOL competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Largest European OTA with a growing vacation rental supply. Provides strong direct and indirect competition to NOVASOL across all 18 European countries where NOVASOL operates.
- TUI: European travel conglomerate with vacation rentals and holiday homes in its portfolio. Competes with NOVASOL on European self-catering family holidays, though TUI's model is broader across package tours and cruises.
- Wyndham Vacation Rentals: North American vacation rental brand historically part of the same business that became Awaze. Conceptually comparable in managed whole-home rentals, though primarily US-focused.
- Tripadvisor: Major travel platform with a vacation rental marketplace. Overlaps with NOVASOL on European short-term rental demand and competes for traveler attention.
Direct peers
- HomeToGo: Europe-based meta-search and vacation rental marketplace. Direct competitor to NOVASOL with overlapping European geography and a comparable full-home inventory model.
- Vrbo: Expedia-owned vacation rental platform focused on whole-home family rentals. Competes head-to-head with NOVASOL in Europe on inventory, particularly for family-friendly and large-group properties.
- Airbnb: Global vacation rental marketplace connecting travelers with whole-home rentals. Directly competes with NOVASOL in the European market, particularly for self-catering family and group stays, though Airbnb operates a lighter P2P model versus NOVASOL's managed inventory.
Others
- Hoseasons: UK-focused vacation rental brand owned by Awaze Group, NOVASOL's parent. Sister brand operating in similar managed holiday rentals space but with primary focus on the UK market and holiday parks.
- cottages.com: UK-based cottage holiday rental brand owned by Awaze Group. Sister brand to NOVASOL; comparable managed rental product but concentrated in UK destinations.
- James Villas: Awaze-owned villa holiday brand being revived in 2025. Direct concept overlap with NOVASOL's villa inventory and a sister brand within the same corporate group.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NOVASOL social profiles
Digital presenceNOVASOL financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVASOL leadership team
Management profileNumber of profiles
NOVASOL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVASOL M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVASOL
What does NOVASOL do?
NOVASOL operates a vacation rental marketplace connecting property owners with travelers across 18 European countries. The company lists over 50,000 holiday homes, villas, and apartments through its website (novasol.com) and mobile applications, providing direct booking, property management services for homeowners, last-minute deals, and themed collections such as pet-friendly and All Inclusive properties.
Is NOVASOL a public or private company?
NOVASOL is a private company. It is classified as corporate owned and is currently operating.
When was NOVASOL founded?
NOVASOL was founded in 1968. It employs 501 to 1,000 people.
Where is NOVASOL based?
NOVASOL is headquartered in Virum, Denmark, in the Europe region.
How does NOVASOL make money?
One revenue line is on record: vacation Rental Booking Commission.
Who are NOVASOL's main competitors?
Broad incumbents on record are Booking.com, TUI, Wyndham Vacation Rentals and Tripadvisor. Direct peers are HomeToGo, Vrbo and Airbnb. Others are Hoseasons, cottages.com and James Villas.
Does NOVASOL have an API?
No public API is recorded for NOVASOL.
What industry is NOVASOL in?
NOVASOL's product category is Vacation Rentals. Its primary akta.pro industry code is THAGANAA, Whole-Home Rentals (Houses, Villas, Cabins), with a secondary code of THAMALAL, Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms). Its NAICS code is 7211 and its SIC code is 7000.