Orcières Tourist Office

Name

Orcières Tourist Office

Legal name

SEMILOM (SAEM)

Website

https://orcieres.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mountain Resort Services

NAICS

Skiing Facilities (713920), Travel Agencies (56151)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Mountain resort operations
• Alpine ski services
• Ski pass sales
• Mountain activity bookings
• Tourist office services

Headquarters

HQ city

Orcières

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Lift Passes: Sale of ski lift passes across multiple durations (day, multi-day, and season passes) for the Orcières Merlette ski area and the broader Champsaur valley multi-resort Mon Pass Vallée.
2. Accommodation Bookings: The resort facilitates and/or manages accommodation bookings including apartments, chalets, hotels, and holiday villages through its reservation platform.
3. Activity and Leisure Revenue: Revenue from paid leisure activities including Aqua parc, ski school (ESF), ski equipment rental, Bike Park, sled dog rides, spa treatments, bowling, cinema, and dining at resort restaurants and bars.
4. Multi-Activity Passes: The Horizon Pass (summer) bundles lift access, outdoor pool, and multi-activity attractions into a single multi-day pass.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Office de Tourisme d'Orcières, operated by SEMILOM (SAEM), manages the Orcières Merlette 1850 ski resort in the Southern French Alps. Its core offerings include the sale of ski lift passes and multi-activity passes, accommodation booking services, and access to mountain activities such as the Bike Park, Palais des Sports, Aquaparc, and O2 Area outdoor activity hub. The resort operates year-round, providing 52 alpine ski slopes in winter (1850–2725m altitude) and a range of summer activities (mountain biking, hiking, trail running).

Product overview

Orcières Merlette 1850 is a family-oriented ski resort in the Southern Alps offering a comprehensive mountain vacation experience. The resort provides ski and snowboard access across 52 alpine slopes at 1850-2725m altitude (winter season December-April), a Bike Park for downhill mountain biking (summer season July-August), and diverse recreational facilities including the Palais des Sports (swimming pool, ice rink, bowling, spa, cinema) and the O2 Area outdoor activity hub at 1280m. The core products include multi-activity passes (Pass Horizon, Mon Pass Vallée), various events (MTB Games, Tour de France, Trails des Lacs, Odyssée Urcinia), and the Orcières Quality Comfort Accommodation Label for verified lodging. Additional services include concierge, laundry, equipment rental, and a mobile app for real-time resort information.

Differentiator

Problem solved

Functional benefit

Products and services

• Orcières Merlette Ski Area (Domaine Skiable) The 52-slope alpine ski domain at Orcières Merlette 1850, with guaranteed snow coverage at 1850–2725m altitude and modern lift infrastructure, sold via day, multi-day, and season lift passes and accessible on-site through ESF ski schools and rental partners.
• Bike Park Downhill mountain biking facilities and trails at Orcières Merlette for individual riders and groups during the summer season, served by lift access.
• Pass Horizon Multi-activity pass combining ski lifts (for VTT and pedestrian access), outdoor pool, and multi-activity adventure park access for stays of 2+ days, sold directly via the resort's online store.
• Mon Pass Vallée Ski pass product bundling access to six stations in the Champsaur valley (Ancelle, Chaillol, Laye, St Léger, Serre Eyraud, and Orcières Merlette 1850) with 20–30% discounts on lift tickets, sold directly via the resort's online store.
• Palais des Sports On-site sports and leisure complex offering swimming pool, ice rink, bowling, spa, beauty institute, cinema (Le Poom), and bar services to resort visitors.
• O2 Area (Orcières Outdoor Activity Hub) Nature and outdoor activity hub at 1280m altitude featuring water activities, water games, picnic areas, a lake-view restaurant, and family entertainment (paddle, paragliding, pedalos, beach volleyball, VTT, mini golf, accrobranche, paintball, laser game, water bubbles, trampolines, pony rides), with on-site chalet, camping, and hotel accommodation.
• Aquaparc Water-based leisure facility in a natural mountain setting, located at the Palais des Sports complex and offering paid aquatic activities to resort visitors.
• Orcières Mobile Application Resort mobile application for iOS and Android providing live webcams, weather, snow conditions, real-time piste and lift opening status, interactive maps, and access to resort information and bookings.
• Orcières Conciergerie Laverie Concierge and laundry service for second-home owners and renters at Orcières Merlette, providing key delivery, inventory management, linen rental, bed-making, and property cleaning using virus-killing disinfectants.
• Sogestour Résidence (Accommodation and Seasonal Rentals) On-site real estate agency and seasonal rental service offering studio flats for 4 people to three-bedroom flats for 8 people, with all-inclusive packages including full or half board during the winter season.
• 05 Service Rentals Equipment rental service for chalets and apartments at Orcières Merlette providing household linen, baby equipment, multimedia devices, and small appliances with free home delivery.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Champsaur ValgaudemarcoreStrategic or Co-development PartnerRegional tourism development organization for the Champsaur Valgaudemar valley. Orcières Merlette is featured prominently on the organization's website and shares joint marketing initiatives to promote the broader regional destination.
• Hautes-Alpes DepartmentcoreStrategic or Co-development PartnerThe departmental tourism authority (www.hautes-alpes.net) co-markets Orcières as part of the Hautes-Alpes destination portfolio and provides institutional support.
• SEMC (Société d'Exploitation des Remontées Mécaniques du Champsaur)coreTechnology or IntegrationThe ski lift operating company (SEMC) manages the mechanical lift infrastructure at Orcières and other Champsaur resorts, enabling the Mon Pass Vallée cross-resort ski access.
• ESF Orcières Merlette 1850 (Ecole du Ski Français)coreChannel Partner/ Reseller/ DistributorThe French Ski School provides ski lessons, group courses, and activities for all ages and skill levels, distributed through the resort's booking platform and on-site sales.
• VölklminorGTM or Marketing PartnerSki equipment brand and official partner of the resort, appearing in the partner logo section of the website.
• Alpina SportsminorGTM or Marketing PartnerSki equipment brand and official partner of the resort.
• HaribominorGTM or Marketing PartnerConfectionery brand and official partner of the resort, appearing in the partner logo section.
• Snake GlissminorChannel Partner/ Reseller/ DistributorSnake Gliss sled experience operator. The company provides an iconic group sled activity featured prominently in the resort's winter offerings.
• France MontagnesminorGTM or Marketing PartnerNational French mountain tourism association (www.france-montagnes.com) that promotes French ski resorts collectively.
• SparminorGTM or Marketing PartnerGrocery retailer with a presence in the resort, appearing in the partner logo section.
• Les Commerçants d'Orcières (Shopkeepers Association)minorGTM or Marketing PartnerLocal shopkeepers' association that co-markets the resort's commercial offering and participates in events like the annual braderie (sale).
• AlpitraineauminorChannel Partner/ Reseller/ DistributorDog sled operator (alpitraineau) providing husky rides and sled dog experiences at Orcières, referenced in the resort's winter activities and Instagram content.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Avoriaz: Family-focused, car-free alpine ski resort with strong summer activity programming — comparable target customer (French and European families) and similar integration of ski + non-ski activities, though in the Northern Alps.
• Puy-Saint-Vincent: Southern Alps family ski resort in the same Hautes-Alpes department as Orcières, with comparable scale, family-friendly positioning, and integrated village/resort structure — a direct competitor in the family-Southern-Alps segment.
• Risoul: Southern Alps ski resort paired with Vars (Forêt Blanche) — directly comparable in size, family positioning, and Southern Alps weather profile, and a near-substitute for Orcières in the Alpes du Sud competitive set.
• Chamrousse: Mid-sized family ski resort in the Belledonne range (Isère) competing in the same accessible-from-major-city family niche as Orcières, with comparable mid-tier infrastructure and lift-pass pricing.
• Les 2 Alpes: Major French ski resort operating both winter skiing and a summer glacier ski/bike product — directly comparable on the four-season mountain-resort model Orcières is pursuing, though at significantly larger scale.
• Serre Chevalier Vallée: Mid-to-large ski resort in the Southern French Alps (Hautes-Alpes) with similar family-friendly positioning, year-round activity mix, and shared regional feeder markets. Comparable altitude and climate profile make it the closest geographic peer to Orcières Merlette 1850.
• Vars / Risoul (Forêt Blanche): Interconnected Southern Alps ski domain marketed to family and intermediate skiers at similar altitude and scale to Orcières — overlapping catchment and comparable lift-pass economics in the Alpes du Sud market.
• Isola 2000: Family-oriented ski resort in the Southern French Alps (Mercantour) targeting the same family and beginner/intermediate segments as Orcières, with a similar altitude range and Mediterranean feeder market.

Broad incumbents

• Val Thorens: Highest-altitude resort in the 3 Vallées and a benchmark for premium French ski destinations — competes with Orcières for French and international family skiers, albeit at a very different scale and price point.
• Compagnie des Alpes (CDA): Largest operator of French ski resorts (Paradiski, 2 Alpes, Tignes, etc.) and a leading European mountain tourism group. Publicly listed; competes with Orcières via portfolio scale, capex capacity, and bundled package economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orcieres
• Facebookfacebook.com/orcieres
• LinkedInlinkedin.com/company/ot-orcieres-semilom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orcières Tourist Office