Alpina Sports

What Alpina Sports does

Alpina Sports, legally ALPINA SPORTS GmbH, is a German sports protective equipment manufacturer founded in 1980 and headquartered in Sulzemoos, Bavaria. The company designs and sells helmets (bike and ski), sports and lifestyle eyewear, ski goggles, body protectors (knee and back), and ski locks. Its product technology centers on safety innovations including MIPS (Multi-directional Impact Protection System) for rotational impact protection integrated in helmets such as the Taunus Gravel MIPS and Ximo 2 MIPS, Q-LITE quick-change lens technology in eyewear such as the RAM 2.0 Q-LITE, and proprietary lens and helmet technologies documented on a dedicated 'Technologies' platform. Pricing spans €39.95 for entry-level kids helmets up to €99.95 for premium MIPS-equipped adult helmets and knee protectors.

Alpina operates through a dual-channel distribution model: direct-to-consumer e-commerce via localized domains serving Germany and Austria (operated by Protecting People GmbH, registered in Fürth) and exclusive distribution through specialized sports and bike retailers across DACH, Switzerland, Italy, the UK, and international markets (operated by ALPINA SPORTS GmbH). A dedicated B2B portal (shop.alpina-sports.de) serves dealer partners with wholesale access. End customers are segmented by use case — mountain bikers and enduro riders, gravel cyclists, urban/tour cyclists, alpine skiers and freeriders, and children — with marketing executed across Facebook, Instagram, TikTok, YouTube, Vimeo, LinkedIn, and Komoot.

The company is a wholly-owned subsidiary within the uvex group, a German conglomerate specializing in protective equipment, sharing corporate resources, data protection infrastructure, and sustainability initiatives with parent entities including UVEX SPORTS GmbH and UVEX WINTER HOLDING GmbH. Revenue model is unit-based hardware sales (helmets, eyewear, goggles, protectors) supplemented by gift voucher sales, with no subscription or recurring revenue component. Alpina reports no disclosed revenue figures, headcount, or external funding, operating as a privately-held, mature brand entity within a larger corporate group.

Name

Alpina Sports

Legal name

ALPINA SPORTS GmbH

Website

https://alpina-sports.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpina Sports, founded in 1980 in Bavaria, manufactures and sells sports protective equipment including bike and ski helmets, eyewear, ski goggles, and body protectors across DACH, Italy, Switzerland, and the UK via D2C e-commerce and specialty retailers. It is a subsidiary of the uvex group.

Ownership category

akta.pro rank

Product category

Sports Protective Equipment

NAICS

Sporting Goods Retailers (45911), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Sports protective equipment
• Cycling helmets
• Ski helmets
• Ski goggles
• Sports eyewear

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce Sales: Direct-to-consumer online sales through alpina-sports.com for German (.de) and Austrian (.at) markets, offering full product range including helmets, eyewear, protectors, and accessories with pricing from €39.95 to €99.95+
2. B2B Dealer/Distribution Sales: Exclusive distribution of high-grade products through sports and bike retailers via dedicated B2B shop portal (shop.alpina-sports.de)
3. Gift Vouchers: Sale of gift vouchers through online shop, redeemable for merchandise

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alpina Sports designs, manufactures, and sells sports protective equipment including bike helmets, ski helmets, ski goggles, sports and lifestyle eyewear, and body protectors. The company offers its portfolio through its own D2C online shop in DACH markets and through exclusive distribution via specialized sports and bike retailers across Europe, supported by a B2B dealer portal.

Product overview

Alpina Sports is a sports protective equipment manufacturer offering a multi-category product portfolio centered around helmets and eyewear. The core product lines include bike helmets (available in enduro/MTB, gravel, tour, urban, and kids categories), ski helmets (allmountain, freeride, visor, and kids), ski goggles, and body protectors (back protectors for various demographics). The eyewear division encompasses sports glasses, lifestyle glasses, glacier glasses, and optical glasses. These products are supported by a dedicated Technologies platform focused on safety, ergonomics, and comfort innovations. The company operates as part of the uvex group and primarily sells through sports and bike retail channels, with direct-to-consumer online sales available in select markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Helmets

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and moderate.

• HiplokminorOthersAlpina links to Hiplok (hiplok.com) on their main website footer under the company section, indicating a partnership or brand association for cycling locks/accessories.
• DHL Paket GmbHcoreTechnology or IntegrationDHL is the primary shipping partner for order delivery, handling package logistics including delivery to Packstation/post offices, neighbor delivery, and return shipments. Integration includes DHL Parcel Management API for shipping labels and tracking services.
• PAYONE GmbHcoreTechnology or IntegrationPAYONE (formerly BS PAYONE) serves as the payment service provider, providing the interface between the online shop and various payment systems including credit card processing.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationPayPal is offered as a payment option in the online shop, enabling customers to pay using their PayPal accounts or PayPal credit options.
• SOFORT GmbH (Klarna Group)coreTechnology or IntegrationSOFORT (Sofortüberweisung) is offered as a bank transfer payment option, part of the Klarna Group, enabling direct bank transfers for German customers.
• Google (Google Pay, Google Maps, Google Tag Manager, Google Analytics, YouTube)coreTechnology or IntegrationGoogle ecosystem integrations including Google Maps for store locator, Google Tag Manager for tag management, Google Analytics for web analytics, YouTube for video content, and Google Pay as a payment option on international sites.
• Meta / Facebook, InstagramcoreGTM or Marketing PartnerFacebook and Instagram serve as primary social media marketing channels, with Facebook Pixel integration for advertising and conversion tracking.
• TikTokmoderateGTM or Marketing PartnerTikTok integration for social media marketing presence, targeting younger demographics with short-form video content.
• uvex groupcoreOthersALPINA SPORTS GmbH is part of the uvex group (Protecting People GmbH family), sharing corporate resources, data protection infrastructure, and operational synergies including joint HR/career portal and group-wide sustainability initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• POC: Swedish premium sports protective equipment brand offering bike and ski helmets with proprietary safety technologies (SPIN, Whole Head Concept) and MIPS integration. Highly comparable as a premium European cycling/winter sports helmet brand targeting performance-oriented consumers.
• Smith Optics: US-based premium helmet, goggle, and sunglasses brand with strong presence in skiing, snowboarding, and cycling. Comparable through overlapping product categories (ski helmets, goggles, sports sunglasses) and MIPS-based safety positioning.
• ABUS: German family-owned manufacturer of bike helmets, locks, and security products. Comparable as a German heritage brand with overlapping bike helmet product lines at mid-range price points and similar European retail distribution focus.
• Giro: Major cycling and snow sports helmet/eyewear brand owned by Vista Outdoor. Competes directly with Alpina across bike helmets (road, MTB, gravel), ski helmets, and goggles with overlapping MIPS-equipped product lines at similar price points.
• KASK: Italian premium helmet manufacturer specializing in cycling, skiing, mountaineering, and safety helmets. Comparable as a European premium helmet maker emphasizing design, Italian engineering, and similar B2B retail distribution.
• Bollé Safety / Bollé: French protective eyewear and helmet brand covering safety, sports, and lifestyle segments. Comparable through overlapping sports sunglasses, ski goggles, and helmet products with similar mid-market pricing.
• Lazer: Belgian cycling helmet brand with deep heritage (since 1919) covering road, MTB, gravel, and urban cycling. Comparable as a European cycling helmet specialist with similar price band, MIPS-equipped models, and broad retail distribution.

Emerging players

• Sweet Protection: Norwegian premium sports protection brand with bike helmets, ski helmets, and protective gear. Comparable as a design-forward challenger brand targeting performance cyclists and skiers with MIPS-integrated helmets at premium price points.

Broad incumbents

• UVEX Sports: Direct sibling brand within the uvex group, offering ski helmets, bike helmets, and goggles globally. Most directly comparable peer as it shares corporate resources, distribution, and competitive positioning against Alpina under common ownership.
• Oakley: Global premium sports eyewear and helmet brand owned by EssilorLuxottica. Comparable in the sports eyewear and ski goggle categories, though operating at a significantly larger scale with stronger US/global brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiy6wx--9McYjycyzWdOfWA
• Facebookfacebook.com/ALPINASports
• LinkedInlinkedin.com/company/alpinasportsgmbh
• Instagraminstagram.com/alpina_sports
• TikToktiktok.com/@alpina_sports
• Xx.com/alpina_sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpina Sports