OrthoBethesda

What OrthoBethesda does

OrthoBethesda is a private, multi-site orthopedic medical practice headquartered in Bethesda, Maryland, serving the Washington D.C. metropolitan area (DMV) across six clinical locations in Bethesda, Rockville, Germantown, Arlington, McLean/Tysons, and Washington D.C. The practice organizes care around six branded "Centers of Excellence" — Washington Joint Institute, Washington Shoulder Institute, Washington Spine & Scoliosis Institute, Washington Sports Medicine Institute, OrthoTraumaBethesda, and Physical Therapy (operating as Aligned Orthopedic and Sports Therapy) — supported by on-site diagnostic imaging (X-ray, ultrasound) and orthobiologics including PRP therapy.

The clinical model centers on board-certified, fellowship-trained surgeons performing minimally invasive and arthroscopic procedures, with adoption of robotic and navigation-assisted platforms such as the ROSA Knee system, Mazor Robotics for spine, and a mixed-reality navigation system for hip replacement. Patient access is enabled via physician referrals, direct self-referrals, sports-medicine partnerships, and a digitized front door (Phreesia self-scheduling, FollowMyHealth patient portal, online bill pay).

Revenue is generated entirely from professional medical services — consultations, imaging, surgical procedures, and physical therapy — billed through insurance or patient self-pay. The practice distributes via its own clinics (direct sales to individual patients) with physician referrals acting as the primary demand-generation channel. Strategic activity in recent years has centered on consolidation, including the January 2022 acquisition of WOSM (Washington Orthopaedic and Sports Medicine) backed by an ambulatory surgery center partnership, alongside ongoing adoption of advanced surgical technology and expansion of integrated physical therapy.

Name

OrthoBethesda

Legal name

OrthoBethesda

Website

https://orthobethesda.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

OrthoBethesda is a private, multi-site orthopedic medical practice in the Washington D.C. metro area operating six clinic locations across six subspecialty centers of excellence, serving individual patients with surgical, imaging, and rehabilitation services using robotic-assisted and minimally invasive techniques.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic Trauma (HLAKALAD), Spine (Orthopedic Spine) (HLAKALAE), Foot & Ankle (HLAKALAG)

Keywords

• Orthopedic services
• Joint replacement surgery
• Sports medicine
• Physical therapy
• Spine surgery

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Medical Services: Revenue generated from providing orthopedic medical services including consultations, diagnostic imaging (X-Ray & Ultrasound), surgical procedures, and follow-up care. Billed through insurance or patient directly based on coverage.
2. Physical Therapy Services: Revenue from physical therapy and rehabilitation services provided at multiple locations including Aligned Orthopedic and Sports Therapy brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OrthoBethesda is a multi-specialty orthopedic medical practice that diagnoses, treats, and rehabilitates musculoskeletal conditions across six centers of excellence covering joint replacement, shoulder, spine and scoliosis, sports medicine, orthopedic trauma, and physical therapy. It serves patients in the Washington D.C., Maryland, and Virginia (DMV) metropolitan area through six physical clinic locations, supported by on-site diagnostic imaging (X-ray and ultrasound) and regenerative medicine (PRP) services, with advanced surgical capabilities including robotic-assisted and minimally invasive procedures.

Product overview

OrthoBethesda is an orthopedic medical practice providing comprehensive musculoskeletal care through a multi-specialty, center-of-excellence model. The practice operates six specialized centers: Washington Joint Institute (joint replacement), Washington Shoulder Institute, Washington Spine & Scoliosis Institute, Washington Sports Medicine Institute, OrthoTraumaBethesda (trauma care), and Physical Therapy Services. These centers are supported by diagnostic imaging and regenerative medicine (PRP) services. The practice serves the DMV area (DC, Maryland, Virginia) with multiple locations, providing care from diagnosis through treatment and rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• Washington Joint Institute: Center of excellence specializing in hip and knee joint replacement procedures
• Washington Shoulder Institute
• Washington Spine & Scoliosis Institute
• Washington Sports Medicine Institute
• OrthoTraumaBethesda
• Aligned Orthopedic and Sports Therapy

Products and services

• Washington Joint Institute Specialized center focused on joint replacement and reconstruction, including hip, knee, and shoulder joint procedures delivered by board-certified orthopedic surgeons.
• Washington Shoulder Institute Specialized center for shoulder conditions, treatments, and surgeries including rotator cuff repair, shoulder replacement, and stabilization procedures.
• Washington Spine & Scoliosis Institute Specialized center for spine conditions including artificial disc replacement, spinal fusion, decompression surgery, and scoliosis treatment.
• Washington Sports Medicine Institute Specialized center for sports-related injuries and conditions, providing treatment for athletes and active individuals across all experience levels.
• OrthoTraumaBethesda Specialized trauma center providing emergency orthopedic care for fractures, traumatic injuries, and complex reconstructive problems.
• Physical Therapy Services Comprehensive rehabilitation services including manual therapy, exercise programs, aquatic therapy, balance training, and post-surgical rehabilitation offered across multiple clinic locations.
• Diagnostic Imaging On-site diagnostic imaging services including X-ray and ultrasound for accurate diagnosis of orthopedic conditions.
• Regenerative Medicine Orthobiologics treatments including Platelet-Rich Plasma (PRP) therapy for arthritis and soft tissue injuries, offered as conservative treatment options.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• WebFXminorOthersWebFX is credited for providing Internet marketing services and website redesign for OrthoBethesda's website. WebFX is a leading Internet marketing services agency located in Harrisburg, PA.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OrthoVirginia: Virginia-based independent orthopedic group with multiple clinic and surgery locations offering joint, spine, sports medicine, and physical therapy — directly comparable multi-site specialty model, partially overlapping with the OrthoBethesda footprint.
• Rothman Orthopaedic Institute: Large independent, multi-subspecialty orthopedic group operating dozens of locations in the Mid-Atlantic and Southeast — comparable in scale, subspecialty Centers-of-Excellence structure, and growth-via-acquisition playbook.
• Resurgens Orthopaedics: Independent multi-specialty orthopedic group with numerous clinic locations across the Atlanta metro area offering joint, spine, sports medicine, hand, and physical therapy — directly comparable multi-site specialty delivery model.
• Centers for Advanced Orthopaedics: Large independent multi-specialty orthopedic group operating across the DMV region with multiple Centers of Excellence — the closest direct competitor to OrthoBethesda on geography, scale, and center-based delivery model.

Broad incumbents

• Hospital for Special Surgery (HSS): National orthopedic specialty hospital and care network — broad incumbent benchmark for orthopedic brand equity, sub-specialization, and robotic/mixed-reality surgical adoption that OrthoBethesda emulates at regional scale.
• Johns Hopkins Orthopaedic Surgery: Academic orthopedic department within Johns Hopkins Medicine serving the greater Baltimore/Washington corridor — broad incumbent with deep subspecialty depth and integrated hospital infrastructure competing for similar patients.
• Georgetown University Orthopaedics / MedStar Georgetown: Academic orthopedic service line serving the DC market through MedStar Georgetown University Hospital — broader incumbent competing for spine, sports medicine, and joint replacement patients in OrthoBethesda's primary geography.
• MedStar Orthopaedic Institute: Orthopedic service line of the MedStar Health regional health system covering the DMV — broader incumbent competing with OrthoBethesda across joint, spine, sports, and hand orthopedics with integrated hospital-based delivery.

Regional players

• Nirschl Orthopaedic Center: Arlington, VA-based independent orthopedic and sports medicine practice — regional peer operating from the same Northern Virginia footprint as OrthoBethesda's Arlington location.
• Anderson Orthopaedic Clinic: Long-established independent orthopedic practice headquartered in Sterling/Centreville, Virginia with subspecialty clinics — regional peer in the Northern Virginia corridor that overlaps with OrthoBethesda's Arlington and Tysons locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OrthoBethesda
• YouTubeyoutube.com/channel/UCCPoEqoXCJQzP5GpUDIperQ
• Facebookfacebook.com/OrthoBethesdaMD
• LinkedInlinkedin.com/company/orthobethesda
• Instagraminstagram.com/orthobethesda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrthoBethesda