LUBING

What LUBING does

LUBING Maschinenfabrik GmbH & Co. KG is a privately held, family-controlled German manufacturer of agricultural livestock equipment, founded by Ludwig Bening in May 1949 in Barnstorf, Lower Saxony, and today registered as a GmbH & Co. KG with the personally liable partner Bening Beteiligungsgesellschaft mbH. The company designs and produces three core equipment systems for commercial poultry and pig farming: drinking systems (nipple drinkers, combinipple with patented plastic housing, pressure-regulated lines), conveyor systems (cross, curve, steep, and vertical conveyors for automated egg transport), and climate systems (TOP-Climate high-pressure cooling and Pad-Klima evaporative cooling). Adjacent product lines include CleaningCubes exhaust-air purification for pig housing (DLG-certified), UltraFlush ultrasonic water-line hygiene, Optima E-Control electronic pressure regulation, and various barn-equipment accessories such as brooder guards and chain-break monitoring.

The business operates a direct B2B enterprise sales model targeting poultry and pig breeders and fatteners globally, channeled through nine wholly-owned subsidiaries (France 1971, England, Spain 1976, BARKU Kunststofftechnik 1977, USA 1988, China 1993, Italy 1994, India JV 1995, Mexico 1998, Brazil 1999) plus 34 foreign representative agencies covering 87 countries, with extensive trade-show participation (EuroTier, VIV Europe/Asia, SIAVS, CAHE, FESTA DO OVO) as a primary customer-acquisition channel. Pricing is quote-based and not publicly disclosed. Manufacturing is anchored at a 70,800 m² Barnstorf headquarters with 16,500 m² of production halls and vertically integrated plastic-component production via BARKU, supporting cumulative output of more than 1 billion drinking nipples since 1967.

The company is led by Managing Directors Markus von der Assen (Commercial, in role since 2006) and Michael Abeln (Technical, appointed April 2022), with former long-tenured MD Egon Schumacher serving as Chairman of the Advisory Board. With over 500 employees worldwide (250+ in Germany), an active apprenticeship pipeline, and recurring product launches (vertical conveyor, UltraFlush, CleaningCubes, Optima E-Control) through 2024–2025, LUBING presents as a stable, internationally scaled Mittelstand industrial-equipment specialist with a 77-year track record and no external shareholders or public listing.

Name

LUBING

Legal name

LUBING Maschinenfabrik GmbH & Co. KG

Website

https://lubing.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

LUBING Maschinenfabrik is a German family-owned manufacturer of drinking, conveyor, and climate systems for commercial poultry and pig farming. The company sells globally through 9 subsidiaries and 34 representative agencies in 87 countries, with over 500 employees and more than 1 billion drinking nipples produced since 1967.

Ownership category

akta.pro rank

Product category

Agricultural Livestock Equipment

SIC

Farm Machinery & Equipment (3523), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Watering Systems (Troughs, Waterers, Monitoring) (AFAAAIAF)

akta.pro secondary industry

Barn Environmental Control & Ventilation (Fans, Curtains, Cooling, Heating) (AFAAAIAJ)

Keywords

• Livestock drinking systems
• Poultry drinking equipment
• Egg conveyor systems
• Agricultural climate control
• Livestock ventilation equipment

Headquarters

HQ city

Barnstorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware/Equipment Sales: Sale of agricultural livestock equipment including drinking systems, conveyor systems, climate systems, and accessories. Products are industrial equipment sold directly to farming operations through subsidiaries and representatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LUBING manufactures and sells specialized agricultural livestock equipment systems for commercial poultry and pig farming operations. Its three core product categories are drinking systems (nipple drinkers, pressure regulators, ultrasonic water hygiene), conveyor systems (cross, curve, steep, and vertical conveyors for egg transport), and climate systems (high-pressure and evaporative cooling). The company also offers modular exhaust air purification for pig housing and accessories for house equipment.

Product overview

LUBING Maschinenfabrik is a German manufacturer of specialized agricultural livestock technology systems, established in 1949 and headquartered in Barnstorf, Germany. The company operates globally with nine subsidiaries and 34 foreign representatives serving 87 countries. LUBING's product portfolio centers on three core system categories for poultry and pig farming: Drinking-Systems (including nipple drinkers, pressure regulators, and the Optima E-Control electronic control system), Conveyor-Systems (egg transport systems including curve conveyors, steep conveyors, vertical conveyors with accessories like chain break monitoring and electrically adjustable guide units), and Climate-Systems (TOP-Climate-Systems for high-pressure cooling and Pad-Clima-Systems for evaporative cooling). Additional offerings include CleaningCubes exhaust air purification for pig housing, UltraFlush ultrasonic cleaning for drinking water hygiene, ComfortLine 2.0 duck drinkers, and various house equipment accessories including brooder guards and enclosures.

Differentiator

Problem solved

Functional benefit

Brands

• LUBING GreenTec: Green technology products division of LUBING
• BARKU Kunststofftechnik

Products and services

• Drinking-Systems (Tränke-Systeme) Nipple drinking systems for poultry and pigs, including pressure-regulated lines, nipple drinkers, and water distribution equipment for livestock watering in commercial poultry and pig houses.
• Conveyor-Systems (Förder-Systeme) Egg conveyor and transport systems including cross-conveyor, curve, steep, and vertical conveyors for automated egg handling in commercial poultry operations.
• Climate-Systems (Klima-Systeme) Climate control systems for poultry and pig housing including TOP-Climate high-pressure cooling and Pad-Climate evaporative cooling systems for temperature management.
• CleaningCubes Exhaust Air Purification Modular two-stage exhaust air purification system for pigsties that efficiently reduces ammonia, odour and dust emissions. DLG-certified for straw-free pig housing.
• Optima E-Control Electronic pressure regulator system that automatically controls water column in drinking lines using the LUBING Touch Control interface with CAN bus and touchscreen, adjusting based on demand, time of day, temperature, and external factors.
• UltraFlush Ultrasonic Cleaning Ultrasonic cleaning system for drinking water hygiene in poultry systems. Ultrasonic transducer installed in water pipe via T-piece or attached externally to tanks, connected to controller for automated cleaning.
• ComfortLine 2.0 Duck Drinker Pendulum-operated duck drinking system with bowl and nipple mechanism featuring improved water supply and easier nipple access with side-positioned end nipples for extended service life.
• Vertical Conveyor for Egg Transport Vertical conveyor unit for egg transport premiered at EuroTier 2024 as the first of its kind, complementing the existing rod, curve, and steep conveyor portfolio.
• Pad-Klima-Systeme (Pad Climate System) Evaporative cooling climate systems using pad technology with clip-profile mounting, PVC or stainless steel construction, integrated water channels, centrifugal pumps, and plastic pads with patented design.
• TOP-Klima-Systeme (TOP Climate System) High-pressure climate systems for poultry with 70 bar water pressure capability for intensive cooling applications.

Quantifiable outcome

• Over 1 billion drinking nipples produced since 1967
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jansen Poultry Equipment: Dutch manufacturer of poultry housing equipment including aviary, cage, and floor systems along with egg transport and drinking systems. Directly comparable to LUBING in product categories (drinking, egg handling, housing accessories) and customer base of commercial egg producers.
• Fancom: Dutch specialist in climate control and automation systems for poultry and pig houses. Competes head-to-head with LUBING's TOP-Klima and Pad-Klima product lines and increasingly overlaps in electronic control platforms for livestock housing.
• Big Dutchman: Global market leader in poultry and pig housing equipment, offering drinking, feeding, climate control and egg collection systems. Directly competes with LUBING across all three of LUBING's product pillars and serves the same commercial poultry and pig farm customers worldwide.
• Vencomatic Group: Dutch supplier of poultry housing systems including aviary systems, egg conveyor and collection, and climate control. Competes with LUBING's Conveyor-Systems and Climate-Systems lines in the European layer-hen market and shares the same enterprise B2B GTM through dealer and direct sales networks.
• Hartmann Lebensmitteltechnik: German manufacturer of egg grading, packaging, and conveying equipment. Comparable to LUBING in the egg-handling category and targets the same European poultry producers for downstream egg logistics and automation solutions.
• Hotraco Agri: Dutch provider of automation and climate control systems for livestock houses, including controllers for ventilation, feeding, and weighing. Comparable to LUBING's Climate-Systems and Optima E-Control product lines in pig and poultry housing automation.

Regional players

• SKIOLD: Danish supplier of pig and poultry housing equipment including feeding, climate, and digital farm management. Strongly comparable to LUBING's pig housing offering and complementary climate/digital controls, though primarily focused on Northern European markets.

Broad incumbents

• Marel: Iceland-based global leader in poultry, meat, and fish processing equipment. Adjacent rather than direct since Marel focuses on slaughtering and processing, but its poultry division overlaps with LUBING's egg-handling conveyor systems at the downstream end of the egg value chain.
• AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) with growing exposure to livestock housing and smart farming. A broad incumbent whose GSI and poultry-related product lines touch the same commercial farming customers as LUBING, but with a much wider portfolio scope.
• CTB (Chore-Time): US-based supplier of poultry and egg production equipment including feeding, drinking, climate, and egg handling systems. Direct overlap with LUBING's drinking and conveyor systems, owned by Berkshire Hathaway and serving the North American commercial poultry market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUBING