Adalbert Zajadacz

Name

Adalbert Zajadacz

Legal name

Adalbert Zajadacz GmbH & Co. KG

Website

https://zajadacz.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)

Keywords

• Electrical wholesale distribution
• Industrial automation supplies
• Electrical installation materials
• Smart home solutions
• Cable and wiring distribution

Headquarters

HQ city

Neu Wulmstorf

HQ country

Germany

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Products Wholesale: Sale of electrical installation materials, tools, cables, lighting, smart home, security systems, multimedia, and industrial automation products to trade, crafts, and industry customers. Products sold via online shop, app, phone, and in-person at branches.
2. Custom Switchgear Manufacturing: Custom planning and realization of switchgear systems from single-family house distributors to low-voltage main distribution up to 6,300 amperes.
3. ProLog/z C-Parts Management: RFID-based kanban system for automated C-parts procurement. Customers receive C-parts automatically based on consumption.
4. Equipment Rental: Rental of equipment and tools to customers.
5. Consulting and Training Services: Training programs, consulting on product selection, and support with government subsidies for energy efficiency.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Adalbert Zajadacz is a German full-range electrical wholesaler (Vollsortiment-Elektrogroßhandel) distributing over 850,000 articles to specialist trade, electrical installation trade, and industry. Core offerings include electrical installation materials, cables and lines, lighting, smart home systems, industrial automation, security and multimedia products, plus custom switchgear manufacturing, RFID-based C-parts procurement (ProLog/z), and consulting through eight specialized competence centers.

Product overview

Adalbert Zajadacz is a full-range electrical wholesale company (Vollsortiment-Elektrogroßhandel) offering over 850,000 articles through multiple channels: the EVI customer portal, mobile app, telephone, and in-person sales. The core offering includes an extensive product portfolio spanning electrical installation materials, electromobility infrastructure, cables, industrial automation, Smart Home systems, multimedia, and consumer goods. Key service products include ProLog/z (RFID-based Kanban procurement), e-Life/z (renewable energy solutions), Schaltanlagen (custom switchgear), and eight specialized competence centers covering building systems, lighting, industrial automation, and more. The company operates an AutoStore automated warehouse system and offers customer programs like TECSELECT, Technik-Profi, and Lebensräume for Smart Home solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ProLog/z: RFID-supported Kanban system for efficient procurement of C-parts with automated delivery.
• Extrahour/z
• e-Life/z
• e-concept/z
• Haussystemtechnik
• Kabel und Leitungen (Kompetenzzentrum)
• KomSiTECH/z (Kommunikations- und Sicherheitstechnik)
• LiKoTECH/z (Lichttechnik)
• IsyTECH/z (Industrie- und Systemtechnik)
• Technik-Profi
• TECSELECT
• Lebensräume

Products and services

• EVI Customer Portal Online customer portal providing access to over 850,000 articles, 40,000+ stocked warehouse items, personalized ordering, favorites lists, and digital service functions. Built for trade, installation, and industry customers.

Quantifiable outcome

• 850,000 articles available in full product range
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DEHA GruppecoreStrategic or Co-development PartnerZajadacz is part of DEHA, a consortium of five electrical wholesalers that are market leaders in their regions. This alliance has existed for 50 years and generates over 1.5 billion Euro in turnover. Focus areas are building technology and industrial technology. The partnership ensures nationwide supply with quality products at market-competitive prices.
• DEHA CE (Consumer Electronics)minorChannel Partner/ Reseller/ DistributorDEHA consumer electronics is a consortium with two further regional electrical wholesale partners focused on consumer electronics distribution. The cooperation includes 90 CE specialists in inside and field sales at 60 locations.
• SiemenscoreChannel Partner/ Reseller/ DistributorZajadacz is a Siemens Value Added Reseller, specializing in industrial automation, switchgear systems, industrial connectors, switching technology, and drive technology.
• NexanscoreChannel Partner/ Reseller/ DistributorOfficial distributor for ships and marine cables of Nexans throughout Germany.
• Lapp Orange CircleminorChannel Partner/ Reseller/ DistributorPartner in the Lapp Orange Circle program for cables and connection technology.
• AutoStorecoreTechnology or IntegrationAutoStore is the robotic warehouse system provider used in Zajadacz's central logistics center, handling over 500,000 items with 52 robots.
• Technik-ProfiminorChannel Partner/ Reseller/ DistributorRetail cooperation for electrical appliances and consumer electronics. Over 1,700 members benefit from collective purchasing power while maintaining independence.
• TECSELECTminorGTM or Marketing PartnerPartner program where customers collect points when purchasing from 45+ TECSELECT suppliers in installation, lighting, building, industrial, and data/network technology, redeemable for training, marketing and advertising services.
• Lebensräume (Smart Home)minorGTM or Marketing PartnerSmart home concept with showrooms, online configurator, and qualified specialist trade partners. End customers experience smart home in showroom environments and can use online configurator for installations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Conrad Electronic: Large German catalog/online electronics and electrical distributor serving both B2B and B2C; overlaps with Zajadacz on electrical supplies and components but with a stronger digital-first posture.
• Würth: Global German leader in trade-focused distribution of fastening, tools, and electrical supplies; adjacent competitor in the installer/trade channel with broader category coverage.

Regional players

• Obeta (O.Beta Handelsgesellschaft): Regional German electrical wholesaler serving parts of western/central Germany; comparable full-range B2B distributor with similar trade and installer customer base.

Others

• Phoenix Contact: German manufacturer of industrial connectivity, automation, and electrical interface products; not a direct distributor competitor but a key upstream supplier and ecosystem participant alongside Zajadacz.

Emerging players

• Schukat electronic: German electronics distributor with a catalog-and-online model focused on semiconductors, passives, and components; partial overlap with Zajadacz's automation/industrial customers.

Direct peers

• Rexel: Global electrical distributor with a large German operation directly competing with Zajadacz across electrical installation, automation, and energy-efficiency products to trade, installer, and industry customers.
• EFG Elektro-Fachgroßhandel: Another DEHA consortium member and full-range electrical wholesaler; competes in overlapping categories with Zajadacz across trade and industry segments in Germany.
• Albert Hauck GmbH: DEHA member electrical wholesaler focused on Baden-Württemberg; comparable regional full-service model targeting electrical installers, trade, and industry customers.
• Sonepar: World's largest B2B electrical distributor with nationwide German branch coverage; competes head-to-head with Zajadacz on full-range electrical supply, project business, and digital procurement platforms.
• WECO (Wessels & Co.): Fellow DEHA member electrical wholesaler serving western Germany; directly comparable regional full-range competitor with similar product breadth and service-oriented model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zajadacz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adalbert Zajadacz