McCarty Law

What McCarty Law does

McCarty Law LLP is a privately held, Wisconsin-based limited liability partnership founded in 1949 by Neil McCarty in Kaukauna, Wisconsin, and currently headquartered at 2401 East Enterprise Avenue in Appleton. The firm operates as a full-service regional law practice organized around 16 distinct practice areas, including business and corporate law, commercial litigation, construction law, creditor law and debt collection, elder law and special needs planning, employment and labor law, estate planning, family law, foreclosures, health care law, mediation and dispute resolution, personal injury law, probate and estate settlement, real estate law, Title IX investigations, and trademark and intellectual property.

The firm serves a diversified client base across Northeast Wisconsin and the broader Fox Valley region (Appleton, Kaukauna, Little Chute, Kimberly, Green Bay, Oshkosh, Neenah, Menasha, and Fond du Lac), with one practice — Title IX investigations for educational institutions — extending nationally. Primary client segments include small and medium businesses, individuals and families seeking estate and family law counsel, healthcare providers, financial institutions, construction firms, and nonprofit organizations. Four descendants of the firm's original founders (Gregg Curry, Mike Curry, Reg Wydeven, Katrina Hochholzer) currently practice at the firm, supporting multigenerational continuity.

Revenue is generated through a traditional professional services model based on hourly billing, flat fees for specified services, and contingency arrangements for certain litigation matters; specific pricing is not publicly disclosed. The firm employs approximately 18 attorneys and more than 15 legal staff, reaches clients via community involvement, professional referrals, content marketing (including a weekly column in The Post Crescent), and online presence, and operates a team-based service model in which multiple attorneys collaborate on each matter. The firm is independently owned, has no outside institutional investment, and commemorated its 75th anniversary in 2024-2025.

Name

McCarty Law

Legal name

McCarty Law LLP

Website

https://mccartylaw.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

McCarty Law LLP is a privately held Appleton, Wisconsin law firm founded in 1949, operating 16 practice areas with 18 attorneys serving SMBs, individuals, healthcare providers, and institutions across Northeast Wisconsin and nationally in Title IX work.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Personal Injury & Insurance Defense (BPAHAAAM), Legal Collections & Litigation Support (Judgments, Garnishments) (FSAKAJAD)

Keywords

• Commercial litigation services
• Estate planning law
• Construction law firm
• Business legal counsel
• Elder law services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Services Billing: Traditional law firm billing model with hourly rates, flat fees for specific services, and contingency arrangements for certain litigation matters. Services are provided to individual clients, small business owners, large corporations, non-profits, and government entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McCarty Law is a full-service law firm providing legal counsel across 16 practice areas, including business and corporate law, commercial litigation, construction law, estate planning, elder law, family law, employment and labor law, health care law, real estate law, and intellectual property. Services are delivered by 18 attorneys plus 15+ legal staff serving businesses, individuals, healthcare providers, financial institutions, nonprofits, and educational institutions throughout Northeast Wisconsin. The firm operates on a team-based collaborative model combining specialized expertise across business and personal legal matters.

Product overview

McCarty Law is a full-service law firm offering 16 distinct legal practice areas organized as individual service modules. The firm provides integrated legal counsel spanning business and corporate matters (including business formation, M&A, and commercial litigation), personal legal services (estate planning, elder law, probate, family law), employment and labor law, health care law, real estate law, and specialized services including Title IX investigations and intellectual property protection. The practice areas are delivered through a team of attorneys working collaboratively, with individual attorneys often specializing across multiple practice areas to provide comprehensive client service.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Corporate Law

Quantifiable outcome

• Over 100 years of combined service by founding partners; 75+ years of continuous operation

Named customers8 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Community Foundation for the Fox Valley Region, Inc.coreStrategic or Co-development PartnerMcCarty Law maintains a donor-advised fund with the Community Foundation for the Fox Valley Region, which awards grants to eligible non-profit organizations. This partnership enables the firm to contribute to community giving and nonprofit support.
• Associated BankminorStrategic or Co-development PartnerMcCarty Law attorney serves on the Associated Bank Advisory Board, representing the firm in financial services sector relationships.
• Fox Valley Technical CollegecoreStrategic or Co-development PartnerMultiple partnerships including the Fox Valley Technical College Foundation, Small Business Entrepreneurship Advisory Committee, and Starting Point Program. Attorneys serve as directors and advisors, supporting workforce development and entrepreneurship.
• University of Wisconsin Oshkosh FoundationminorStrategic or Co-development PartnerScott C. Barr serves as Director of the UW-Oshkosh Foundation, supporting higher education initiatives.
• Boys & Girls Clubs of the Fox ValleycoreStrategic or Co-development PartnerSarah J. Knutson serves as Director and Chair of the Personnel, Legal and Insurance Committee, supporting youth development organizations.
• National Academy of Elder Law Attorneys - Wisconsin ChaptercoreStrategic or Co-development PartnerMultiple attorneys including Jon L. Fischer serve as Directors; Reg Wydeven is Past President. Partnership supports continuing education and advocacy in elder law.
• State Bar of WisconsincoreStrategic or Co-development PartnerMcCarty Law attorneys hold leadership positions on multiple State Bar sections including Construction & Public Contract Law Section and Elder Law and Special Needs Planning Section.
• Home Builders Association of the Fox CitiesminorStrategic or Co-development PartnerKristy A. Christensen serves on the Board and Executive Committee; Jacquelyn Adamicki is a member. Partnership supports construction industry legal services.
• Medical College of WisconsinminorStrategic or Co-development PartnerCommunity partnership supporting healthcare education and initiatives in the region.
• Banks, Credit Unions and Finance CompaniescoreChannel Partner/ Reseller/ DistributorRegular representation of financial institutions in foreclosure cases, creditor law matters, and commercial litigation. Steven Cerasoli specializes in advising banks, credit unions, and finance companies.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Davis|Kuelthau, s.c. Wisconsin-based full-service business and litigation firm of comparable mid-size scale serving Northeast and Central Wisconsin. Directly comparable regional full-service competitor with overlapping practice areas (business, litigation, real estate, healthcare).
• Herrling Clark Law Firm Ltd. Appleton-based regional full-service law firm with similar Fox Valley market footprint. Closest geographic direct competitor, offering comparable business, estate, family, and litigation services to the same Northeast Wisconsin client base.
• von Briesen & Roper, s.c. Wisconsin full-service business law firm serving SMBs, healthcare providers, and high-net-worth families. Comparable multi-generational Wisconsin practice with overlapping healthcare, estate, business, and litigation capabilities.
• Ruder Ware, L.L.S.C. Wisconsin-based full-service law firm serving businesses, financial institutions, and individuals. Comparable regional practice with significant overlap in business transactions, creditor/banking law, and estate planning.
• Reff Baivier Bellman & Fletchall LLP: Wisconsin-based mid-size full-service firm with overlapping practice areas in business, real estate, and litigation. Comparable regional full-service competitor targeting Wisconsin SMB and middle-market clients.
• O'Neil, Cannon, Hollman & DeJong, S.C. Mid-size Wisconsin-based law firm with comparable full-service practice including business, litigation, real estate, and family law. Directly comparable regional competitor with similar client segments and Fox Valley-area presence.
• Everson, Whitney, Everson & Brehm, S.C. Fox Valley / Northeast Wisconsin-based law firm offering comparable business, real estate, family, and litigation services. A nearby direct competitor serving overlapping SMB and individual clients in the same regional market.

Broad incumbents

• Godfrey & Kahn, s.c. Largest Wisconsin-based full-service business law firm with broad statewide and national capabilities. Larger incumbent offering overlapping business, M&A, healthcare, and litigation services but serving enterprise clients McCarty Law does not pursue.
• Foley & Lardner LLP: Major Milwaukee-headquartered law firm with national practice. Larger incumbent competitor for corporate transactions, healthcare regulation, and IP work overlapping with McCarty Law's practice areas.
• Quarles & Brady LLP: Major Midwest full-service law firm headquartered in Milwaukee with national footprint. Larger incumbent competitor for high-end business, healthcare, and litigation matters in the Wisconsin market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mccarty-law-llp
• Facebookfacebook.com/mccartylawllp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCarty Law