VNA Care
VNA Care is a Massachusetts nonprofit, founded in 1886, delivering home health, hospice, palliative, and private duty care across 200+ communities to over 25,000 patients annually through four integrated service divisions.
- Company typePrivate
- Founded1886
- HeadquartersWorcester, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What VNA Care does
VNA Care is a Massachusetts-based 501(c)(3) nonprofit provider of home health, hospice, palliative, and private duty care services, formed in 2013 through the consolidation of three historic Visiting Nurse Associations (VNA Care Network, VNA of Boston — the oldest organized VNA in the United States, founded 1886 — and VNA Hospice & Palliative Care) and rebranded under its current name in 2016. The organization operates four service divisions: two certified home health agencies (VNA Care Network and VNA of Boston), VNA Hospice & Palliative Care (the first Medicare-certified hospice in Massachusetts, 1984), and At Home Private Care (acquired from Health Care Staffing, Inc. in 2021). Core services include skilled nursing, rehabilitation therapy, medical social work, wound/ostomy/continence care, IV therapy, and end-of-life care, delivered across 200+ communities in Eastern and Central Massachusetts to more than 25,000 patients annually. Supporting technology includes telehealth/telemonitoring for virtual nursing visits, an electronic patient record management system, and a 2021 partnership with SHL Telemedicine deploying FDA-cleared SmartHeart 12-Lead ECG diagnostics for home use. A residential inpatient facility, the Rose Monahan Hospice Home (opened 1997), provides short-term hospice care in Worcester.
VNA Care's revenue model is multi-stream and reimbursement-driven: Medicare covers certified home health and hospice services for eligible patients, commercial health insurance covers hospice and palliative care, private duty care is funded through private pay or long-term care insurance, and charitable donations underwrite programs for patients in need and capital equipment. The organization markets through healthcare professional referrals (with a centralized Referral Center, Physician Order Line, and embedded liaison nurses), direct patient/family outreach, community fundraising events (galas, golf tournaments, walk/runs), and an active donor relations program across Eastern and Central Massachusetts. Quality credentials include a CMS four-star hospice rating with a perfect 10/10 quality index score, four-star We Honor Veterans status, and the Home Care Alliance of Massachusetts Clinician of the Year (2023) and Emerging Leader (2024) recognitions.
VNA Care is governed by a volunteer Board of Directors (chaired by Smeeta Teckchandani) and led by President and CEO Salvatore (Sal) Perla, DrPH (effective April 6, 2026), supported by a C-suite including a CFO, Chief Growth Officer, Chief Quality and Compliance Officer / Interim COO, Chief Information / Information Security Officer, and Chief People Officer. The organization is independently held as a public charitable trust with no parent company, private equity, or venture capital ownership, and serves its mission across a Massachusetts-only footprint.
VNA Care firmographics
Firmographics- Name
- VNA Care
- Legal name
- VNA Care Network Foundation, Inc.
- Website
- https://vnacare.org
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- VNA Care is a Massachusetts nonprofit, founded in 1886, delivering home health, hospice, palliative, and private duty care across 200+ communities to over 25,000 patients annually through four integrated service divisions.
- Ownership category
- akta.pro rank
VNA Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Hospice Agencies (HLAFAEAC)
- akta.pro secondary industries
- Home Hospice (Routine Home Care) (HLADAHAA), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)
Keywords
Where VNA Care is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
VNA Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medicare Reimbursement: Certified home health care services ordered by a physician requiring skilled care are paid for by Medicare. Hospice care is also primarily covered by Medicare with little or no cost to patients.
- Health Insurance Coverage: Hospice and palliative care services are covered by health insurance plans. All appropriate medications and medical equipment related to terminal illness are provided at no cost.
- Private Duty Care: At Home Private Care services are often paid for privately or through long-term care insurance. Services include personal care, companion services, housekeeping, and assistance with daily activities.
- Donations and Fundraising: As a nonprofit organization, VNA Care relies on charitable donations to support patient care, develop new programs, provide staff training, purchase equipment, and offer care for patients in need.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare-covered hospice care with medications and equipment provided at no cost to patients |
| Other | Pay-as-you-go | Private duty care services paid out-of-pocket or through long-term care insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
VNA Care product offering
Product offeringCore offering
VNA Care is a nonprofit home health, hospice, palliative, and private care provider delivering skilled nursing, rehabilitation therapies, hospice, and palliative services to patients in their homes across Eastern and Central Massachusetts. The organization operates four divisions—VNA Care Network, VNA of Boston, VNA Hospice & Palliative Care, and At Home Private Care—serving over 25,000 patients annually across 200+ communities. Services include in-home clinical care, residential hospice at the Rose Monahan Hospice Home, telehealth/telemonitoring, and chronic disease management programs.
Product overview
VNA Care is a nonprofit home health, hospice, palliative care, and private care provider formed by merging three historic Massachusetts organizations (VNA Care Network, VNA of Boston, and VNA Hospice & Palliative Care) in 2013. The organization operates four divisions delivering a comprehensive continuum of care services: VNA Care Network and VNA of Boston (certified home health agencies providing skilled nursing and rehabilitation), VNA Hospice & Palliative Care (Medicare-certified end-of-life care), and At Home Private Care (private duty services). The core service portfolio includes Home Health Care, Hospice Care, Palliative Care, and Private Care, with facility-based care at the Rose Monahan Hospice Home. Technology-enabled services include Telehealth/Telemonitoring and SmartHeart 12 Lead ECG integration. VNA Care serves more than 200 communities in Eastern and Central Massachusetts, supporting over 25,000 patients annually.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Four-star CMS hospice rating with perfect 10/10 quality index score, outperforming state and national averages
- +2 more outcomes
Companies that use VNA Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
VNA Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VNA Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SHL TelemedicinecoreVNA Care collaborates with SHL Telemedicine to deploy SmartHeart 12 Lead ECG technology in home health care services. SmartHeart is the first device allowing transmission of full hospital-grade 12 Lead ECG using a smartphone or tablet. FDA-cleared for use by patients and providers with results transmitted to provider within 30 seconds. Technology helps individuals return home from hospital sooner and manage newly diagnosed illness at home.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
VNA Care competitors and assessment
Company assessmentDirect peers
- Bayada Home Health Care: Large private home health, hospice, and personal care services provider with a strong footprint in the Northeast U.S. Directly comparable to VNA Care in service mix (skilled nursing, hospice, adult/pediatric home care) and reliance on Medicare, Medicaid, and private-pay reimbursement.
- BrightSpring Health Services: Diversified home and community-based health platform spanning home health, hospice, and personal care. Comparable to VNA Care across the integrated care continuum and in serving complex, high-need populations in community settings.
- LHC Group: Home health, hospice, and home- and community-based services provider with a deep network of joint-venture partnerships with hospitals and health systems. Comparable to VNA Care in clinical service portfolio and emphasis on hospital referrals and care transitions.
- Amedisys: National home health, hospice, and high-acuity care provider operating across 30+ states. Directly comparable in core Medicare-certified home health and hospice service lines, care model, and patient populations.
- Aveanna Healthcare: Provider of home health, hospice, and private-duty nursing services across the U.S. Closely comparable to VNA Care's full continuum including private-duty/At Home Private Care and pediatric/adult skilled nursing.
- Compassus: National hospice, palliative, and home health provider operating in 30+ states. Directly comparable in hospice and palliative care service lines, with similar Medicare reimbursement model and emphasis on quality ratings and clinical outcomes.
Broad incumbents
- Encompass Health: Large national owner and operator of inpatient rehabilitation hospitals and (historically) home health and hospice services. Comparable to VNA Care in clinical care delivery to homebound/post-acute patients but operates primarily in facility-based rehab at much larger scale.
- CenterWell (Humana Home Health): Home health and primary care division of Humana with a national footprint formed from Kindred at Home. Comparable to VNA Care in core home health and hospice services but operates at significantly greater scale as part of a large payer-aligned platform.
Emerging players
- The Pennant Group: Provider of home health, hospice, and senior living services across the western and southern U.S. Comparable to VNA Care in the integrated home health and hospice operating model and CMS-quality-driven referral strategy.
- Help at Home: Leading personal care services provider focused on Medicaid-eligible seniors and individuals with disabilities. Comparable to VNA Care's At Home Private Care division in personal-care, companionship, and activities-of-daily-living services, particularly in payer-funded home care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VNA Care social profiles
Digital presenceVNA Care compliance and trust
Trust signalCompliance3 records
VNA Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
VNA Care leadership team
Management profileNumber of profiles
Profiles14 records
VNA Care subsidiaries and ownership
Company hierarchySubsidiaries4 records
VNA Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VNA Care M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VNA Care
What does VNA Care do?
VNA Care is a nonprofit home health, hospice, palliative, and private care provider delivering skilled nursing, rehabilitation therapies, hospice, and palliative services to patients in their homes across Eastern and Central Massachusetts. The organization operates four divisions—VNA Care Network, VNA of Boston, VNA Hospice & Palliative Care, and At Home Private Care—serving over 25,000 patients annually across 200+ communities. Services include in-home clinical care, residential hospice at the Rose Monahan Hospice Home, telehealth/telemonitoring, and chronic disease management programs.
Is VNA Care a public or private company?
VNA Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VNA Care founded?
VNA Care was founded in 1886. It employs 1,001 to 5,000 people.
Where is VNA Care based?
VNA Care is headquartered in Worcester, United States, in the North America region.
How does VNA Care make money?
Four revenue lines are on record. Medicare Reimbursement is the primary driver. The others are health Insurance Coverage, private Duty Care and donations and Fundraising.
Who are VNA Care's main competitors?
Direct peers on record are Bayada Home Health Care, BrightSpring Health Services, LHC Group, Amedisys, Aveanna Healthcare and Compassus. Broad incumbents are Encompass Health and CenterWell (Humana Home Health). Emerging players are The Pennant Group and Help at Home.
Does VNA Care have an API?
No public API is recorded for VNA Care.
What industry is VNA Care in?
VNA Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HLAFAEAC, Home Hospice Agencies, with a secondary code of HLADAHAA, Home Hospice (Routine Home Care). Its NAICS code is 62161 and its SIC code is 8082.