VNA Care

What VNA Care does

VNA Care is a Massachusetts-based 501(c)(3) nonprofit provider of home health, hospice, palliative, and private duty care services, formed in 2013 through the consolidation of three historic Visiting Nurse Associations (VNA Care Network, VNA of Boston — the oldest organized VNA in the United States, founded 1886 — and VNA Hospice & Palliative Care) and rebranded under its current name in 2016. The organization operates four service divisions: two certified home health agencies (VNA Care Network and VNA of Boston), VNA Hospice & Palliative Care (the first Medicare-certified hospice in Massachusetts, 1984), and At Home Private Care (acquired from Health Care Staffing, Inc. in 2021). Core services include skilled nursing, rehabilitation therapy, medical social work, wound/ostomy/continence care, IV therapy, and end-of-life care, delivered across 200+ communities in Eastern and Central Massachusetts to more than 25,000 patients annually. Supporting technology includes telehealth/telemonitoring for virtual nursing visits, an electronic patient record management system, and a 2021 partnership with SHL Telemedicine deploying FDA-cleared SmartHeart 12-Lead ECG diagnostics for home use. A residential inpatient facility, the Rose Monahan Hospice Home (opened 1997), provides short-term hospice care in Worcester.

VNA Care's revenue model is multi-stream and reimbursement-driven: Medicare covers certified home health and hospice services for eligible patients, commercial health insurance covers hospice and palliative care, private duty care is funded through private pay or long-term care insurance, and charitable donations underwrite programs for patients in need and capital equipment. The organization markets through healthcare professional referrals (with a centralized Referral Center, Physician Order Line, and embedded liaison nurses), direct patient/family outreach, community fundraising events (galas, golf tournaments, walk/runs), and an active donor relations program across Eastern and Central Massachusetts. Quality credentials include a CMS four-star hospice rating with a perfect 10/10 quality index score, four-star We Honor Veterans status, and the Home Care Alliance of Massachusetts Clinician of the Year (2023) and Emerging Leader (2024) recognitions.

VNA Care is governed by a volunteer Board of Directors (chaired by Smeeta Teckchandani) and led by President and CEO Salvatore (Sal) Perla, DrPH (effective April 6, 2026), supported by a C-suite including a CFO, Chief Growth Officer, Chief Quality and Compliance Officer / Interim COO, Chief Information / Information Security Officer, and Chief People Officer. The organization is independently held as a public charitable trust with no parent company, private equity, or venture capital ownership, and serves its mission across a Massachusetts-only footprint.

Name

VNA Care

Legal name

VNA Care Network Foundation, Inc.

Website

https://vnacare.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VNA Care is a Massachusetts nonprofit, founded in 1886, delivering home health, hospice, palliative, and private duty care across 200+ communities to over 25,000 patients annually through four integrated service divisions.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Home health services
• Hospice care
• Palliative care
• Private duty care
• Home healthcare

Headquarters

HQ city

Worcester

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medicare Reimbursement: Certified home health care services ordered by a physician requiring skilled care are paid for by Medicare. Hospice care is also primarily covered by Medicare with little or no cost to patients.
2. Health Insurance Coverage: Hospice and palliative care services are covered by health insurance plans. All appropriate medications and medical equipment related to terminal illness are provided at no cost.
3. Private Duty Care: At Home Private Care services are often paid for privately or through long-term care insurance. Services include personal care, companion services, housekeeping, and assistance with daily activities.
4. Donations and Fundraising: As a nonprofit organization, VNA Care relies on charitable donations to support patient care, develop new programs, provide staff training, purchase equipment, and offer care for patients in need.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

VNA Care is a nonprofit home health, hospice, palliative, and private care provider delivering skilled nursing, rehabilitation therapies, hospice, and palliative services to patients in their homes across Eastern and Central Massachusetts. The organization operates four divisions—VNA Care Network, VNA of Boston, VNA Hospice & Palliative Care, and At Home Private Care—serving over 25,000 patients annually across 200+ communities. Services include in-home clinical care, residential hospice at the Rose Monahan Hospice Home, telehealth/telemonitoring, and chronic disease management programs.

Product overview

VNA Care is a nonprofit home health, hospice, palliative care, and private care provider formed by merging three historic Massachusetts organizations (VNA Care Network, VNA of Boston, and VNA Hospice & Palliative Care) in 2013. The organization operates four divisions delivering a comprehensive continuum of care services: VNA Care Network and VNA of Boston (certified home health agencies providing skilled nursing and rehabilitation), VNA Hospice & Palliative Care (Medicare-certified end-of-life care), and At Home Private Care (private duty services). The core service portfolio includes Home Health Care, Hospice Care, Palliative Care, and Private Care, with facility-based care at the Rose Monahan Hospice Home. Technology-enabled services include Telehealth/Telemonitoring and SmartHeart 12 Lead ECG integration. VNA Care serves more than 200 communities in Eastern and Central Massachusetts, supporting over 25,000 patients annually.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Four-star CMS hospice rating with perfect 10/10 quality index score, outperforming state and national averages
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SHL TelemedicinecoreTechnology or Integration · 21 June 2021VNA Care collaborates with SHL Telemedicine to deploy SmartHeart 12 Lead ECG technology in home health care services. SmartHeart is the first device allowing transmission of full hospital-grade 12 Lead ECG using a smartphone or tablet. FDA-cleared for use by patients and providers with results transmitted to provider within 30 seconds. Technology helps individuals return home from hospital sooner and manage newly diagnosed illness at home.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bayada Home Health Care: Large private home health, hospice, and personal care services provider with a strong footprint in the Northeast U.S. Directly comparable to VNA Care in service mix (skilled nursing, hospice, adult/pediatric home care) and reliance on Medicare, Medicaid, and private-pay reimbursement.
• BrightSpring Health Services: Diversified home and community-based health platform spanning home health, hospice, and personal care. Comparable to VNA Care across the integrated care continuum and in serving complex, high-need populations in community settings.
• LHC Group: Home health, hospice, and home- and community-based services provider with a deep network of joint-venture partnerships with hospitals and health systems. Comparable to VNA Care in clinical service portfolio and emphasis on hospital referrals and care transitions.
• Amedisys: National home health, hospice, and high-acuity care provider operating across 30+ states. Directly comparable in core Medicare-certified home health and hospice service lines, care model, and patient populations.
• Aveanna Healthcare: Provider of home health, hospice, and private-duty nursing services across the U.S. Closely comparable to VNA Care's full continuum including private-duty/At Home Private Care and pediatric/adult skilled nursing.
• Compassus: National hospice, palliative, and home health provider operating in 30+ states. Directly comparable in hospice and palliative care service lines, with similar Medicare reimbursement model and emphasis on quality ratings and clinical outcomes.

Broad incumbents

• Encompass Health: Large national owner and operator of inpatient rehabilitation hospitals and (historically) home health and hospice services. Comparable to VNA Care in clinical care delivery to homebound/post-acute patients but operates primarily in facility-based rehab at much larger scale.
• CenterWell (Humana Home Health): Home health and primary care division of Humana with a national footprint formed from Kindred at Home. Comparable to VNA Care in core home health and hospice services but operates at significantly greater scale as part of a large payer-aligned platform.

Emerging players

• The Pennant Group: Provider of home health, hospice, and senior living services across the western and southern U.S. Comparable to VNA Care in the integrated home health and hospice operating model and CMS-quality-driven referral strategy.
• Help at Home: Leading personal care services provider focused on Medicaid-eligible seniors and individuals with disabilities. Comparable to VNA Care's At Home Private Care division in personal-care, companionship, and activities-of-daily-living services, particularly in payer-funded home care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vnacare
• Facebookfacebook.com/vnacare.org
• LinkedInlinkedin.com/company/vnacare
• Instagraminstagram.com/vna_care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNA Care