Towne Automotive Group

What Towne Automotive Group does

Towne Automotive Group is a privately held, family-run multi-franchise auto dealership group headquartered in Orchard Park, New York, serving the Buffalo metropolitan area and Western New York. Founded around 1969-1970, the group operates three locations across Orchard Park, Hamburg, and North Collins, NY, organized through wholly-owned subsidiaries that include Towne Chevrolet Buick GMC, Towne CDJR (Chrysler/Dodge/Jeep/RAM), Towne Ford, Towne Hyundai, Towne Mazda, and Towne Livery, collectively representing eight OEM franchises plus a commercial-vehicle sub-brand. The group retails new vehicles, used vehicles, and certified pre-owned units (with 984 new, 436 used, and 64 CPO units in stock at time of observation), and operates a full back-end including Service Center, Parts Center, Collision Center, and Finance Center capabilities.

The business monetizes through three primary streams: new and used vehicle sales (one-time gross profit on MSRP-negotiated transactions with a flat $175 documentation fee), finance and insurance income from lending partner referrals, and recurring service, parts, and collision revenue tied to the installed customer base. The technology stack is entirely third-party and consumer-retail oriented: Dealer Inspire powers the website, Botdoc handles encrypted document exchange, AudioEye provides accessibility compliance, and an Edmunds-powered Instant Cash Offer tool supports trade-in acquisition. Customer acquisition is sales-led through physical showrooms complemented by organic search, social media, and a QR-code-enabled test drive scheduling tool. The customer base is overwhelmingly individual consumers and families across Western New York, with a smaller commercial/fleet segment served via the Towne Livery division.

Name

Towne Automotive Group

Legal name

Towne Auto Group

Website

https://towneauto.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Towne Automotive Group is a family-owned, multi-franchise car dealership group founded in 1969, operating three Western New York locations selling eight OEM brands and offering full sales, service, parts, and collision operations to retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Orchard Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new vehicles from multiple manufacturers (Chevrolet, Chrysler, Dodge, Ford, Hyundai, Jeep, Mazda, RAM) and used vehicles including certified pre-owned programs. Revenue generated from vehicle MSRP with documentation fees and dealer add-ons.
2. Service and Parts: Service center, parts center, and collision center operations providing vehicle maintenance, repairs, and genuine parts to customers.
3. Finance and Insurance: Finance center offering vehicle financing options, payment calculators, and assistance with financing applications through lending partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Towne Automotive Group operates a multi-brand car dealership retailing new vehicles from eight manufacturers (Chevrolet, Chrysler, Dodge, Ford, Hyundai, Jeep, Mazda, RAM) along with used and certified pre-owned vehicles. The group also operates a service center, parts center, collision center, finance center, and a livery/fleet division, providing full vehicle ownership lifecycle services across three locations in Western New York.

Product overview

Towne Auto Group is a multi-brand car dealership offering new, used, and certified pre-owned vehicles across 8 automotive brands (Chevrolet, Chrysler, Dodge, Ford, Hyundai, Jeep, Mazda, RAM) plus a Livery division. The company operates as a full-service automotive retailer providing vehicle sales, financing, and after-sales services including a Service Center, Parts Center, Collision Center, and Finance Center. Additional offerings include an online Payment Calculator, Value Your Trade tool, and Instant Cash Offer service. The group serves the Western New York area from locations in Orchard Park, Hamburg, and North Collins, NY, with over 50 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Certified Pre-Owned Vehicles
• Service Center
• Parts Center
• Collision Center
• Finance Center
• Instant Cash Offer
• Livery Division

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• EdmundscoreTechnology or IntegrationEdmunds provides the Instant Cash Offer technology powering Towne Auto Group's vehicle valuation and cash offer service. Customers can enter their license plate or VIN to receive real-time vehicle valuations.
• BotdocsupportingTechnology or IntegrationBotdoc provides secure, end-to-end encrypted file sharing for the dealership's document handling and customer agreements.
• Chevrolet (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership offering new Chevrolet vehicles, parts, and service. Part of Towne Auto Group's multi-brand dealership network.
• Ford (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership offering new Ford vehicles, parts, and service.
• Hyundai (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership offering new Hyundai vehicles, parts, and service.
• Jeep (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealership offering new Jeep vehicles, parts, and service.
• Chrysler (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Chrysler dealership offering new Chrysler vehicles, parts, and service.
• Dodge (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Dodge dealership offering new Dodge vehicles, parts, and service.
• Mazda (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealership offering new Mazda vehicles, parts, and service.
• RAM (OEM)coreChannel Partner/ Reseller/ DistributorAuthorized RAM dealership offering new RAM trucks and commercial vehicles, parts, and service.
• Dealer InspiresupportingTechnology or IntegrationWebsite platform provider delivering the automotive dealer website solution used by Towne Auto Group.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: One of the largest U.S. automotive dealership groups, franchising dozens of brands across domestic and import OEMs. Directly comparable multi-brand retail and service/parts model, but operates nationally and is publicly traded.
• Asbury Automotive Group: U.S. franchise automotive retailer with new and used vehicle sales, F&I, parts, and service across multiple brands. Closely comparable full-stack dealership model at a smaller-than-Lithia national scale.
• Berkshire Hathaway Automotive: Privately held (Berkshire-owned) U.S. automotive retailer operating franchised dealerships across many domestic and import brands. Comparable as a large multi-brand franchise dealer group with full-service operations.
• Group 1 Automotive: Multi-brand, multi-rooftop U.S. and U.K. auto retailer with new vehicle sales, used cars, F&I, and parts/service. Highly comparable franchise-based business model, though operating at national scale.
• Penske Automotive Group: International premium and luxury automotive retailer plus commercial truck retail. Comparable multi-OEM franchise model; differs by skew toward premium brands and commercial truck exposure.
• Hendrick Automotive Group: Largest privately held U.S. automotive dealership group, operating multi-brand franchised dealerships with full service/parts operations. Closely comparable privately held, multi-brand, multi-rooftop model.
• Sonic Automotive: Multi-brand U.S. auto retailer with franchised dealerships and EchoPark used-vehicle stores. Comparable in franchise breadth and used-car exposure, with national footprint.
• AutoNation: Largest U.S. auto retailer operating new and used vehicle franchises across many OEMs nationwide. Comparable as a multi-brand, multi-rooftop dealer group with full F&I and service operations, though at vastly larger scale.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with integrated F&I. Directly comparable on the used-vehicle side of Towne's business (436 used vehicles, 64 CPO) and increasingly competitive in the same customer segment.

Emerging players

• Carvana: Online used-vehicle retailer with home delivery and no-haggle pricing. Competes for the same digitally native used-car shoppers Towne targets, particularly in suburban and secondary markets like Western New York.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/towneauto
• Facebookfacebook.com/towneauto
• LinkedInlinkedin.com/company/towne-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towne Automotive Group