Benson's Building Supply

Name

Benson's Building Supply

Legal name

Benson's Building Supply

Website

https://bensonsbuildingsupply.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail and Distribution

NAICS

Building Material and Supplies Dealers (4441), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industries

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Building materials supply
• Lumber and roofing
• Siding and windows
• Construction supplies retail
• Contractor building supply

Headquarters

HQ city

Pontiac

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Building Materials Sales: Revenue generated from selling a wide variety of construction materials including roofing supplies, siding, windows, doors, lumber, decking, building materials, and fasteners. Products are sold directly to contractors and homeowners at physical retail locations.
2. Service Fees: Additional revenue streams from services including roof plan generation from aerial imagery, roof take-off estimates, lumber package preparation, seamless gutter fabrication, roof top delivery, propane filling, and Atticat insulation machine rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Benson's Building Supply is a multi-location retailer and distributor of construction materials serving Michigan and Florida. The company sells roofing, siding, windows and doors, lumber, decking, drywall, insulation, trim, stair parts, and fasteners through showrooms, and provides supporting services including roof take-offs, custom lumber packages, seamless gutter fabrication, roof-top delivery, propane filling, and insulation machine rentals.

Product overview

Benson's Building Supply is a building materials supplier and lumber yard offering a unified portfolio of construction supplies and related services. The core product lines include roofing (shingles, Brava composite tiles, metal and synthetic options), siding (vinyl, aluminum, cement, wood including Midnight Soffit), windows and doors, dimensional and treated lumber, plywood/OSB, decking (treated wood and composite), drywall, insulation, trim, stair parts, and fasteners. These are complemented by value-added services including roof take-offs/estimates from aerial imagery, custom lumber packages, seamless gutter fabrication, rooftop delivery, propane tank filling, and Atticat insulation machine rentals. The company serves both contractors and homeowners from three Michigan/Florida locations with a focus on quality materials and expert advice.

Differentiator

Problem solved

Functional benefit

Brands

• Midnight Soffit: A product brand featuring impact resistant vinyl soffit with positive locking system, available in solid and vented configurations with limited lifetime warranty.

Products and services

• Roofing Supplies Shingles and roofing materials stocked from multiple suppliers across asphalt, metal, and synthetic categories, marketed as the best selection and stock available in the Michigan market, including Brava composite tile as a premium alternative to clay, slate, and cedar shake.
• Siding Products Complete siding line covering vinyl, aluminum, cement, and wood siding in a wide variety of colors and sizes for residential and commercial buildings, including the proprietary Midnight Soffit vinyl soffit product line.
• Windows and Doors Wide variety of windows and doors in multiple sizes and styles for residential and commercial properties, with year-round energy-efficiency upgrade benefits.
• Lumber and Panels Stock dimensional white wood lumber in common sizes and lengths, treated select-cut pressure-treated lumber for outdoor use, plywood, and OSB panels for construction and remodeling projects.
• Decking Treated wood decking in various thicknesses and lengths plus long-lasting, low-maintenance composite decking in a variety of colors and textures for outdoor deck construction.
• Building Materials Drywall (standard and moisture-resistant) in various thicknesses, insulation (roll, blown-in, multiple R-values), trim in multiple styles and materials, special-ordered stair parts, and a large fastener selection covering nails, screws, bolts, and washers in standard and metric sizes.
• Roof Take-Offs and Roof Plans Service producing complete materials lists and estimates from roof blueprints or aerial imagery with 24-hour turnaround, including roof face areas, pitch, edge lengths, and flashing specifications.
• Custom Lumber Packages Custom service creating a complete list of every piece of wood needed to finish a construction project, prepared for the job site.
• Residential Seamless Gutters On-demand seamless gutter production in any length and color using coil machines, reducing leak points and providing a clean aesthetic finish.
• Roof-Top Delivery Delivery service placing shingles and roofing materials directly onto roofs using long-reach boom arms to reduce ladder trips and prevent property damage.
• Propane Filling Station Propane tank filling service at both locations, accommodating most tank sizes and providing tank inspections including out-of-date replacement notifications.
• Atticat Machine Rental Rental equipment for blown-in insulation installation, providing affordable and efficient attic insulation for homes.
• Sealin Hatch Insulated Attic Access Door Pre-built insulated attic hatch available in R39 and R26 versions, fitting standard 16-inch or 24-inch on-center framing with 1/4-inch gap for shimming.
• Midnight Soffit Brand-exclusive impact-resistant vinyl soffit with a positive locking system for simple installation, low-luster matte finish, solid and vented configurations, and limited lifetime warranty.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ABC Supply Co. The largest US wholesale distributor of roofing, siding, windows, and related exterior building products, serving professional contractors through branch showrooms. Closely comparable to Benson's in product mix (roofing/siding/windows/doors) and contractor-focused model, though at vastly larger scale.
• 84 Lumber: Privately held lumber yard and building materials retailer with ~250 locations serving contractors and DIY customers. Direct comparable on full-line lumber, engineered wood, and building materials retail to both pro and DIY segments.
• Carter Lumber: Family-owned regional lumber and building materials dealer operating across the Midwest and Southeast, offering lumber, windows, doors, and millwork to professional builders and remodelers. Highly comparable regional multi-branch model.
• Lansing Building Products: Specialty distributor of exterior building products — windows, siding, roofing, and millwork — to professional contractors across the eastern US. Comparable to Benson's for its contractor-distribution model and exterior-product focus.
• McCoy's Building Supply: Family-owned building materials retailer operating across the South and Southwest with a similar mix of lumber, roofing, siding, and hardware sold to contractors and DIY customers through showroom locations.
• Stock Building Supply: Specialty distributor of lumber, trusses, windows, doors, and millwork to professional homebuilders. Closely mirrors Benson's contractor-focused service model with an emphasis on engineered components and project packages.

Broad incumbents

• Builders FirstSource: Largest US supplier of structural building products, manufactured components, and value-added services (trusses, panels, millwork, windows/doors) to professional homebuilders. Comparable category but operates at national scale with manufacturing integration Benson's lacks.
• Home Depot: Largest US home improvement retailer with full assortment of lumber, roofing, siding, and building materials sold to both pros and DIY. Overlaps directly with Benson's product categories and customer base, but competes on scale, pricing, and digital rather than service.
• Lowe's: National home improvement chain with comprehensive lumber, roofing, siding, and building materials assortment for pros and DIY customers. Comparable product overlap; competes against Benson's on price, assortment depth, and omnichannel.
• Menards: Privately held Midwestern home improvement chain with strong presence in Michigan, offering the full building materials assortment Benson's carries. Closest regional big-box competitor given shared Michigan footprint and overlapping contractor/DIY customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BensonsBuildingSupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benson's Building Supply