Aladinia

What Aladinia does

Aladinia is a Barcelona-based e-commerce platform operating a two-sided marketplace for experience gift vouchers. Founded in 2009 under the legal entity ALADINIA NETWORKS SL, the company curates and resells access to more than 5,000 experiences across seven categories: Vuelos (flights and aerial activities), Deportes de Aventura (adventure sports), Escapadas (getaways), Gastronomía (food and wine), Spa y Relax, Packs Regalo (bundled gift packs), and the open-format Vale Regalo (gift voucher). The platform aggregates supply from approximately 1,500 partner experience providers across Spain, with the catalog extending into France, Portugal, and Andorra. Recipients can redeem vouchers for any listed experience, and the platform's signature commercial feature is a 5-year validity guarantee with free unlimited exchanges, designed to eliminate the traditional dead-gift problem.

The technology stack is a standard e-commerce build integrated with Google Analytics, Google AdWords and DoubleClick for remarketing, Zopim for live chat customer support, Visual Website Optimizer for A/B testing, and Facebook for social authentication. The company operates a transaction-fee revenue model, taking a commission on every voucher sold, with a separate B2B sales channel for corporate clients offering custom-branded bulk vouchers delivered as PDF or physical gift boxes within 48 hours for orders up to 50 units. Distribution combines product-led self-serve e-commerce for individual consumers with a dedicated enterprise field-sales motion for corporate accounts.

The customer base spans two segments: high-volume B2C individual gift buyers (the primary segment, anchored by occasion-driven demand for birthdays, Valentine's Day, weddings, and Christmas) and B2B corporate clients including BBVA, CaixaBank, Coca-Cola, Orange, Barceló Hotel Group, and Santa Lucía for employee incentives and client gifts. Aladinia has reportedly sold over 1 million experiences cumulatively since 2009 and more than 50,000 annually, with 20 million+ page views per year and a 4.6/5 Trustpilot rating. The company is privately held with no disclosed external funding and a lean headcount of 1-10 employees.

Name

Aladinia

Legal name

ALADINIA NETWORKS SL

Website

https://aladinia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Aladinia is a Barcelona-based e-commerce marketplace founded in 2009 that sells experience gift vouchers redeemable across 5,000+ curated activities (adventure, wellness, flights, getaways, gastronomy) in Spain, France, Portugal, and Andorra, serving both individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Online Experience Gift Marketplace

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industry

Redemption Ecosystem (Flights, Partners, Non-Travel) (THABAKAE)

Keywords

• Experience gifts
• Gift vouchers
• Online marketplace
• Corporate gifting
• Experience platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Experience Gift Voucher Sales: Platform takes a commission on every experience voucher sold. Customers purchase vouchers at set prices and the partner experience providers deliver the actual services.
2. Corporate/B2B Gift Sales: Bulk sales to companies for employee rewards and incentives, with personalized branded vouchers and dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aladinia operates an online marketplace that sells gift experience vouchers redeemable for over 5,000 original experiences across Spain, including flights, adventure sports, getaways, gastronomy, spa, and bundled gift packs. Vouchers can be delivered digitally by email or as physical gift boxes, carry a 5-year validity with free unlimited exchanges, and are fulfilled by 1,500+ third-party experience providers. The company also runs a B2B corporate gifting program with custom-branded vouchers and bulk ordering.

Product overview

Aladinia is a gift experience marketplace and aggregator platform operating across Spain and France. The core product is the Vale Regalo (Gift Voucher) system that provides recipients with access to over 5,000 original experiences across seven main categories: Vuelos (Flights with 428 options), Deportes de Aventura (Adventure Sports with 1,456 options), Escapadas (Getaways with 1,181 options), Gastronomía (Gastronomy), Spa y Relax (with 550+ spa options), and Packs Regalo (Gift Packs). The platform operates a two-sided marketplace model connecting experience providers with individual and corporate gift buyers. Mi Bono provides the voucher management system for recipients to reserve, exchange, or check balances. Corporate gifts (Regalos de Empresa) adds B2B functionality with custom branding, while the Partner Program enables providers to list experiences on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vale Regalo Aladinia (Gift Voucher) A gift voucher (digital or physical) that lets the recipient choose from over 5,000 original experiences across Spain. Features 5-year validity, free unlimited exchanges, immediate email delivery, and open-date booking. Aimed at individual gift buyers and corporate gift purchasers.
• Vuelos (Flights) Browseable category of 428 aerial experience vouchers including hot air balloon rides, airplane/helicopter flights, skydiving, paragliding, wind tunnel, and pilot-for-a-day experiences, priced from €35 to €380.
• Deportes de Aventura (Adventure Sports) Browseable category of 1,456 adventure activity vouchers including driving experiences (Ferrari, Lamborghini), scuba diving, rafting, bungee jumping, sailing, jet skis, canyoning, horse riding, water sports, snow activities, and dolphin encounters, priced from €37 to €459+.
• Escapadas (Getaways) Browseable category of 1,181 overnight and weekend getaway vouchers including wine tastings, spa packages, dinner experiences, Paradores de España hotels, glamping, and romantic escapes, priced from €122 to €579.
• Gastronomía (Gastronomy) Browseable category of food and culinary experience vouchers including cooking classes, wine tastings, gourmet dinners, and dining experiences.
• Spa y Relax Browseable category of 550+ wellness and relaxation experience vouchers including spa treatments, massages, and thermal baths.
• Packs Regalo (Gift Packs) Bundled experience packages combining multiple activities or themes for gifting purposes, offered as ready-made gift pack options.
• Mi Bono (My Voucher) Online self-service portal that lets voucher recipients reserve experiences, exchange their voucher for a different experience, check their balance, and extend the voucher's validity.
• Regalos de Empresa (Corporate Gifts) B2B corporate gifting program letting companies personalize vouchers with their branding, with features including 5-year validity, free changes, ultra-fast PDF or physical gift box delivery within 48 hours, and dedicated corporate sales support (phone 931 000 525, personalized proposals within 24 hours).
• Programa de Partners (Partner Program) Platform offering for experience providers (hotels, activity organizers) to list and sell their experiences through Aladinia, with pay-per-customer pricing, no monthly fees, and no minimum commitments.

Quantifiable outcome

• More than 1 million experiences sold since 2009
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Skydive EmpuriabravaminorOthersParachuting experience provider in Girona. Provides tandem skydiving experiences sold through Aladinia platform.
• Hammam Al Andalus MadridminorOthersArab bath spa experience provider in Madrid. Offers traditional hammam experiences through Aladinia.
• H10 Marina BarcelonaminorOthers4-star hotel partner in Barcelona offering combined hotel and experience packages.
• L'Aquàrium de BarcelonaminorOthersAquarium in Barcelona offering shark diving and marine experiences through Aladinia.
• ParadorescoreOthersState-owned Spanish hotel chain with 98+ unique locations. Major partner offering 2-night getaway packages with breakfast across Spain.
• Barceló Hotel GroupcoreOthersMajor hotel chain offering premium hotel and experience packages through the platform.
• AireminorOthersBoutique bath spa chain offering Arabic bath experiences in various locations.
• CaldeaminorOthersThermal spa center in Andorra offering spa and wellness experiences.
• HospesminorOthersLuxury boutique hotel chain offering spa and gourmet experiences.
• Formula GTminorOthersMotorsport experience provider offering Formula 1 car driving experiences at racing circuits.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smartbox Group: Europe's largest experience-gift box operator, offering multi-category experience vouchers across many countries. Directly comparable to Aladinia on product mechanics (open vouchers, multi-category) and on the corporate gifting motion, but at materially larger pan-European scale.
• Wonderbox: French-headquartered experience-gift box company selling themed gift boxes for stays, gastronomy, and adventure. Operates a near-identical marketplace and voucher model to Aladinia and competes for the same consumer and corporate budgets in overlapping Southern European markets.
• DaklaPack (DaklaPack Gift Cards): European gift card and experience voucher operator with strong presence in the Netherlands and Belgium. Closely comparable voucher/marketplace mechanics and B2B corporate gifting focus.
• Bongo (formerly Bongo/BelCompany): Belgian-rooted experience-gift brand offering themed boxes for travel, gastronomy, and adventure across Benelux and beyond. Comparable two-sided marketplace model and corporate gifting motion.
• Tinggly: Global experience-gift brand selling open vouchers redeemable for experiences in 100+ countries. Closely comparable on 'gift an experience' value proposition and voucher flexibility, though focused on international rather than domestic experience selection.

Broad incumbents

• GetYourGuide: Major experiences and activities marketplace with global inventory. Adjacent competitor for the underlying supply of experiences Aladinia resells, and an indirect competitor for consumer discovery of bookable experiences.
• Airbnb Experiences: Global platform offering hosted experiences bookable by travelers. Competes for the same end-consumer experience-discovery wallet and for supplier attention, even though its primary use case is leisure travel rather than gifting.

Emerging players

• Dayuse.com: Hotel-day-experience marketplace offering microstays and spa packages. Comparable on the hotel/spa experience aggregation model, particularly relevant to Aladinia's Escapadas and Spa y Relax categories.

Others

• Cofidis (consumer credit / gift financing): Spanish consumer credit provider. Tangentially relevant as a potential financing partner for higher-ticket Aladinia vouchers and as an adjacent Spanish consumer-finance business sharing the same geography.
• Paradores: Spanish state-owned hotel chain and a core strategic supplier to Aladinia's getaway category. Adjacent relationship: competitor for direct experience bookings and a key dependency for Aladinia's overnight packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChOzFsGtWgEtSdqpkvuiuXw
• Facebookfacebook.com/Aladinia
• Instagraminstagram.com/aladinia
• Xx.com/Aladinia
• LinkedInlinkedin.com/company/826016

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aladinia