Putman Media
Putman Media (operating as EndeavorB2B) is a private B2B media and marketing solutions company running 90 trusted media brands and 45 annual events across 10 specialized industrial verticals, serving roughly 7,500 B2B marketing customers with advertising, content, events, and lead-generation services.
- Company typePrivate
- Founded1938
- HeadquartersItasca, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Putman Media does
Putman Media, operating under the trade name Endeavor Business Media (dba EndeavorB2B), is a private B2B media and marketing solutions company founded in 1938 and headquartered in Nashville, Tennessee (with a legacy address in Itasca, Illinois). The company operates a vertically-specialized marketing platform built around a portfolio of 90 trusted media brands, 45 annual in-person events, and an integrated content, research, and demand-generation capability, serving B2B marketers targeting decision-makers across 10 specialized industry verticals: Buildings & Construction, Commercial Vehicle, Digital Infrastructure, Energy & Utilities, Engineering Design & Automation, Healthcare & Dental, Infrastructure & Aviation, Manufacturing & Processing, Security & Public Safety, and Vehicle Service & Repair.
The platform is structured around five core capabilities: Branding & Awareness, Content & Video, Demand & Lead Generation, Events, and Research & Intelligence. Revenue is generated through four primary streams — advertising across the owned media brand portfolio, event sponsorships and exhibitions, custom content and video production, and subscription/recurring demand and lead generation programs. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical. Distribution is delivered via direct enterprise field sales supplemented by an inside-sales/customer support function (phone: +1(800)547-7377), reaching an installed base of approximately 7,500 B2B customers.
Named enterprise customers include Daikin, Philips, Aerotech, Kaeser Compressors, Napco, and Autel, spanning HVAC/R, medical technology, aerospace, industrial compressors, security hardware, and automotive diagnostics end-markets. The company maintains owned marketing channels including its blog, a "Marketing Minds" email newsletter, and active LinkedIn and Facebook presences under the Endeavor Business Media brand.
Putman Media firmographics
Firmographics- Name
- Putman Media
- Legal name
- Endeavor Business Media
- Website
- https://putman.net
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Putman Media (operating as EndeavorB2B) is a private B2B media and marketing solutions company running 90 trusted media brands and 45 annual events across 10 specialized industrial verticals, serving roughly 7,500 B2B marketing customers with advertising, content, events, and lead-generation services.
- Ownership category
- akta.pro rank
Putman Media industry classification
Industry- Product category
- B2B Marketing Services and Trade Media
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Putman Media is headquartered
LocationHeadquarters
- HQ city
- Itasca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Putman Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising Services: B2B advertising solutions across their media brand portfolio, delivering targeted messaging to decision-makers in specialized vertical markets with performance reporting and transparency
- Event Sponsorships & Exhibitions: In-person event experiences that create meaningful connections between B2B marketers and decision-makers across 10 market sectors
- Content & Video Production: Custom content and video creation services to help B2B marketers tell stories that drive results and audience engagement
- Demand & Lead Generation: Lead generation programs that attract qualified buyers and convert demand into measurable business growth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising solutions for specialized B2B markets |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Putman Media product offering
Product offeringCore offering
Putman Media, operating as Endeavor Business Media (EndeavorB2B), provides integrated B2B marketing solutions for enterprise marketers targeting specialized industry verticals. The company monetizes a portfolio of 90 trusted trade media brands and 45 annual in-person events across 10 market sectors through advertising sales, event sponsorships and exhibitions, custom content and video production, and demand/lead generation programs. It serves roughly 7,500 B2B marketing customers with quote-based, multi-year engagements spanning branding, content, demand generation, events, and research services.
Product overview
EndeavorB2B is a unified B2B marketing platform offering integrated marketing solutions. The platform combines multiple service capabilities including Branding & Awareness, Content & Video, Demand & Lead Generation, Events, and Research & Intelligence. The company operates 90 trusted media brands across 10 market sectors, hosts 45 in-person events, and serves 7,500 customers, positioning itself as a comprehensive marketing partner for B2B marketers seeking to reach decision-makers and demonstrate ROI.
Differentiator
Problem solved
Functional benefit
Products and services
- EndeavorB2B Integrated B2B Marketing Solutions Platform Integrated B2B marketing solutions platform that connects marketers with decision-makers across 10 specialized industry verticals through trusted media brands, events, content/video production, demand and lead generation, and research and intelligence services, serving approximately 7,500 B2B marketing customers.
- Annual In-Person Industry Events Program A portfolio of 45 in-person events held annually across 10 specialized B2B market sectors that B2B marketers can sponsor and exhibit at to generate demand, build brand presence, and engage directly with industry decision-makers.
- Trusted B2B Media Brands Portfolio A portfolio of 90 trusted B2B media brands spanning 10 specialized market verticals that B2B marketers can advertise on to reach targeted decision-maker audiences in industries such as manufacturing, construction, healthcare, energy, digital infrastructure, and security.
- Content & Video Studio Custom content and video production service that creates marketing assets designed to educate, influence, and engage B2B audiences for enterprise marketers across the company's 10 specialized verticals.
- Research & Business Intelligence Market research and business intelligence service that delivers insights to inform B2B marketing strategies, sharpen market positioning, and support campaign planning across the company's 10 specialized verticals.
Quantifiable outcome
- 7,500 customers served across B2B market sectors
- +3 more outcomes
Companies that use Putman Media
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles1 record
Putman Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Putman Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Putman Media competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Largest global B2B events, media, and research operator (Informa plc). Directly comparable business model combining vertical media brands, large-scale in-person events, and B2B marketing services across many of the same industrial and infrastructure verticals.
- Reed Business Information (RELX): Large B2B information services and media business within RELX, operating vertical data, media, and events properties. Overlaps in the B2B trade media and vertical marketing solutions space, though with a heavier data/analytics tilt.
Direct peers
- Emerald (Emerald X): B2B media and events company operating owned brands and trade shows across multiple verticals. Closely comparable integrated B2B marketing platform with advertising, content, events, and demand-generation revenue streams.
- BNP Media: Privately-held B2B media company publishing trade magazines, hosting events, and producing content across mechanical/building, healthcare, food, and industrial verticals. Highly comparable niche-vertical B2B media portfolio and event mix.
- Randall-Reilly: B2B media and data company serving trucking, construction, and industrial verticals with media brands, events, and marketing solutions. Comparable business model with multi-brand portfolio and demand-gen offerings.
- Meister Media Worldwide: Family-owned B2B media company serving agriculture, horticulture, and specialty crop verticals through magazines, events, and digital channels. Comparable niche-vertical B2B publisher with owned brands and live events.
- WTWH Media: B2B media company operating vertical media brands and events in engineering, manufacturing, and life sciences. Closely comparable integrated platform combining advertising, content, and event-driven demand generation.
- 1105 Media: B2B media company covering public sector, technology, and industrial verticals through owned brands, events, and custom content. Comparable niche-vertical trade media and event portfolio serving specialized B2B audiences.
Emerging players
- Industry Dive: Digital-native B2B media company operating vertical newsletters and sponsored content across industrial and business verticals. Adjacent B2B vertical media model, though more digital-only and without the in-person events component.
Others
- B2B Media Company (Endeavor Business Media parent): Parent entity of the Putman Media brands and the operating EndeavorB2B platform itself. Included to acknowledge the structural relationship — EndeavorB2B is the integrated B2B marketing solutions entity under which Putman Media's brands are operated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Putman Media social profiles
Digital presencePutman Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Putman Media leadership team
Management profileNumber of profiles
Putman Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Putman Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Putman Media
What does Putman Media do?
Putman Media, operating as Endeavor Business Media (EndeavorB2B), provides integrated B2B marketing solutions for enterprise marketers targeting specialized industry verticals. The company monetizes a portfolio of 90 trusted trade media brands and 45 annual in-person events across 10 market sectors through advertising sales, event sponsorships and exhibitions, custom content and video production, and demand/lead generation programs. It serves roughly 7,500 B2B marketing customers with quote-based, multi-year engagements spanning branding, content, demand generation, events, and research services.
Is Putman Media a public or private company?
Putman Media is a private company. It is classified as unknown and is currently operating.
When was Putman Media founded?
Putman Media was founded in 1938. It employs 11 to 50 people.
Where is Putman Media based?
Putman Media is headquartered in Itasca, United States, in the North America region.
How does Putman Media make money?
Four revenue lines are on record. Advertising Services are the primary driver. The others are event Sponsorships & Exhibitions, content & Video Production and demand & Lead Generation.
Who are Putman Media's main competitors?
Broad incumbents on record are Informa Markets and Reed Business Information (RELX). Direct peers are Emerald (Emerald X), BNP Media, Randall-Reilly, Meister Media Worldwide, WTWH Media and 1105 Media. Industry Dive is listed as an emerging player. B2B Media Company (Endeavor Business Media parent) is listed as an others.
Does Putman Media have an API?
No public API is recorded for Putman Media.
What industry is Putman Media in?
Putman Media's product category is B2B Marketing Services and Trade Media. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.