Industry Dive
- Company typePrivate
- Founded2012
- HeadquartersWashington, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
Industry Dive firmographics
Firmographics- Name
- Industry Dive
- Legal name
- Industry Dive, Inc.
- Website
- https://industrydive.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Industry Dive industry classification
Industry- Product category
- B2B Media and Journalism
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
- akta.pro secondary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Industry Dive is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Industry Dive business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Advertising: Advertising services targeting business audiences across Industry Dive's 30+ publications. Marketers can reach targeted professional audiences with branded content and display advertising.
- DiveAccess API Licensing: Subscription-based API access with tiered pricing based on API call volume (500 to 30,000 calls/month), with enterprise custom pricing available.
- DiveMarketplace Content Licensing: Content licensing hub allowing publishers to license articles from Industry Dive and other publications. Revenue from tiered plans (Starter $1,875, Basic $3,000, Plus $5,750) plus enterprise volume pricing.
- DiveLive Virtual Event Sponsorships: Virtual event sponsorship packages providing lead generation, brand visibility, and thought leadership opportunities. Events cover 18+ industries with 22+ events annually.
- DiveWire Press Release Service: Press release distribution service for companies targeting B2B audiences across Industry Dive's publication network.
- Studio by Informa TechTarget: Content studio services for marketers creating branded content, helping tell stories that create connections, enhance trust and drive leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier with 500 API calls per month |
| Subscription | Monthly | 5,000 API calls per month |
| Subscription | Monthly | 15,000 API calls per month |
| Subscription | Monthly | 30,000 API calls per month |
| Subscription | Multi-year contract | Enterprise custom pricing |
| Subscription | Multi-year contract | Starter - 3 articles with 30 days marketplace access |
| Subscription | Multi-year contract | Basic - 5 articles with 45 days marketplace access |
| Subscription | Multi-year contract | Plus - 10 articles with 60 days marketplace access |
| Subscription | Multi-year contract | Enterprise with volume-based pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Industry Dive product offering
Product offeringCore offering
Industry Dive operates a portfolio of 30+ specialized B2B publications delivering industry-specific journalism across sectors including HR, finance, healthcare, food, retail, manufacturing, and technology, reaching 18M+ readers. The company monetizes through media advertising, an API product (DiveAccess) providing programmatic access to 4M+ articles, content licensing (DiveMarketplace), virtual event sponsorships (DiveLive), press release distribution (DiveWire), and branded content studio services.
Product overview
Industry Dive operates as a multi-product business journalism platform offering a portfolio of products including its core publication platform (Industry Dive), an API product (DiveAccess) for programmatic content access, and several add-on services (DiveLive for virtual events, DiveMarketplace for content licensing, DiveWire for press releases, Media Advertising, and Studio by Informa TechTarget for content creation). The platform covers 30+ industries with 37 publications and reaches 18 million+ readers, serving both individual subscribers and business marketers seeking targeted B2B content and advertising solutions.
Differentiator
Problem solved
Functional benefit
Brands
- DiveAccess: Business news API providing access to Industry Dive's 4 million+ original B2B articles across 37 publications for developers and product teams
- DiveLive
- DiveWire
- DiveMarketplace
Products and services
- Industry Dive Publications Core business journalism platform providing in-depth, industry-specific news and analysis across 30+ publications covering HR, finance, healthcare, food, retail, manufacturing, and technology sectors. Delivers daily newsletters and deep-dive analysis to 18M+ readers.
- DiveAccess Business News API REST API providing programmatic access to 4M+ original B2B articles across 37 publications with structured JSON responses, metadata (sentiment scores, topics, categories, wordcount, author information), designed for RAG pipeline integration with LLMs. Tiered pricing from free (500 calls/month) to enterprise custom.
- DiveLive Virtual Events Virtual event sponsorship platform hosting 22+ events annually across 18+ industries (banking, payments, food manufacturing, cybersecurity, etc.). Provides sponsors with lead generation (300+ leads per event guaranteed), brand visibility, and thought leadership opportunities. Total registrants across 2024 events exceeded 10,000 with ~35% average attendance rate.
- DiveMarketplace Content Licensing Hub Content licensing marketplace providing access to 1,500+ leading publications across 31 industries. Enables marketers to scale content strategies by licensing professional curated articles with 6-month hosting licenses. Tiered plans: Starter ($1,875, 3 articles), Basic ($3,000, 5 articles), Plus ($5,750, 10 articles), plus enterprise volume pricing.
- DiveWire Press Release Distribution Press release distribution service enabling organizations to disseminate corporate announcements to targeted B2B audiences through Industry Dive's publication network.
- Media Advertising Targeted advertising solutions allowing marketers to reach specific business audiences across Industry Dive's 30+ publications and 18M+ readers, including branded content and display advertising.
- Studio by Informa TechTarget Global content studio service helping marketers create branded content marketing materials, telling stories that create connections, enhance trust, and drive leads through demand generation.
Quantifiable outcome
- 18M+ readers across all publications
- +4 more outcomes
Companies that use Industry Dive
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Industry Dive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
Industry Dive partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- SynovuscoreEvent sponsor for DiveLive 'Attacking fraud in the AI age' event. Presented session on AI-powered fraud threats for commercial banks and their customers.
- ModulatecoreEvent sponsor for DiveLive 'Attacking fraud in the AI age' event. Presented findings from 2026 survey on voice-based fraud with 150 security and fraud leaders.
- WEXcoreEvent sponsor for DiveLive 'Attacking fraud in the AI age' event. Presented session on AI's role in accounts payable and corporate card fraud.
- TwiliocoreEvent sponsor for DiveLive 'Attacking fraud in the AI age' event. Presented session on defending against Agentic AI threats in banking and payments.
- AdyencoreEvent sponsor for DiveLive 'Attacking fraud in the AI age' event. Presented session with On about data-driven fraud management.
- Auth0 (Okta)coreEvent sponsor for DiveLive 'Attacking fraud in the AI age' event. Presented session on securing AI agents and managing customer identity in financial services.
- American Bankers AssociationcoreEVP of Risk, Fraud and Cybersecurity participated as speaker at DiveLive event on AI and fraud prevention.
- Fifth Third BankcoreHead of Fraud Prevention participated as speaker at DiveLive event on AI and fraud prevention.
- GooglecoreHead of Payment Risk for Consumer Products participated as speaker at DiveLive event on AI and fraud prevention.
- IFT (Institute of Food Technologists)coreEvent sponsor for Food Manufacturing Summit 2026.
- CircanacoreEvent sponsor for Food Manufacturing Summit 2026.
- Ardent MillscoreEvent sponsor for Food Manufacturing Summit 2026.
- Werner EnterprisescoreEvent sponsor for Food Manufacturing Summit 2026. Presented session on dedicated capacity to solve food supply volatility.
- NexTeccoreEvent sponsor for Food Manufacturing Summit 2026. Presented session on operational resilience using modern ERP and supply chain technologies.
- GS1 UScoreEvent sponsor for Food Manufacturing Summit 2026. Presented session on regulatory changes affecting food supply chains.
- TraceGainscoreEvent sponsor for Food Manufacturing Summit 2026. Presented session on product, packaging, and artwork design integration.
- Bain & CompanycorePartner participated as speaker at Food Manufacturing Summit 2026.
- Deloitte ConsultingcorePrincipal from Retail and Consumer Products participated as speaker at Food Manufacturing Summit 2026.
- Blue YondercoreSVP of Solutions participated as speaker at Food Manufacturing Summit 2026.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Industry Dive competitors and assessment
Company assessmentEmerging players
- AlphaSense: AlphaSense is an enterprise market intelligence and search platform that aggregates business content for corporate strategy and research teams. It competes with DiveAccess as an AI-enabled content retrieval layer, though AlphaSense is much broader (not journalism-original) and has raised far more capital.
- Morning Brew: Morning Brew operates B2B newsletters and adjacent products (including Morning Brew Pro for B2B marketing) targeting professional audiences. It shares the newsletter-driven B2B advertising business model with Industry Dive's publication portfolio.
- The Information: The Information is a subscription-based B2B technology news outlet serving decision-makers with premium journalism. It overlaps with Industry Dive's model of paid, vertical-focused business journalism, though it is concentrated in tech and operates as a single paid subscription product.
Broad incumbents
- Informa: Informa is the ultimate corporate parent and one of the world's largest B2B events, media, and intelligence companies. Its breadth across verticals, events, and intelligence products makes Industry Dive a natural operating analog within Informa's broader portfolio.
- TechTarget: TechTarget is the parent entity of Industry Dive within Informa TechTarget and operates a parallel portfolio of technology-focused B2B publications and purchase intent data. Both share the same enterprise sales motion, advertiser base, and Informa corporate parent.
- S&P Global Market Intelligence: S&P Global Market Intelligence provides business intelligence, news, and data across multiple verticals to enterprise decision-makers. It competes with Industry Dive's content-led intelligence offering with much broader financial data and analytics capabilities.
Others
- Statista: Statista is a leading statistics and business data portal with an enterprise subscription model. Its data licensing and content aggregation approach is comparable to Industry Dive's DiveAccess API and DiveMarketplace content licensing offerings.
Direct peers
- Bisnow: Bisnow is a vertical B2B media company covering commercial real estate with newsletters, events, and sponsored content — directly mirroring Industry Dive's vertical-publication-plus-event sponsorship model in a different industry.
- EMARKETER: EMARKETER (an Insider Intelligence company) provides subscription-based B2B research, news, and forecasts to digital marketers, advertisers, and agencies. It overlaps with Industry Dive's vertical subscription model and advertiser audience targeting.
- Government Executive: Government Executive is a vertical B2B media brand covering the public sector with newsletters, events, and sponsored content. It mirrors Industry Dive's verticalized B2B journalism plus event sponsorship model in the government market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Industry Dive social profiles
Digital presenceIndustry Dive compliance and trust
Trust signalCompliance3 records
Industry Dive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industry Dive leadership team
Management profileNumber of profiles
Profiles6 records
Industry Dive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industry Dive M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industry Dive
What does Industry Dive do?
Industry Dive operates a portfolio of 30+ specialized B2B publications delivering industry-specific journalism across sectors including HR, finance, healthcare, food, retail, manufacturing, and technology, reaching 18M+ readers. The company monetizes through media advertising, an API product (DiveAccess) providing programmatic access to 4M+ articles, content licensing (DiveMarketplace), virtual event sponsorships (DiveLive), press release distribution (DiveWire), and branded content studio services.
Is Industry Dive a public or private company?
Industry Dive is a private company. It is classified as corporate owned and is currently operating.
When was Industry Dive founded?
Industry Dive was founded in 2012. It employs 251 to 500 people.
Where is Industry Dive based?
Industry Dive is headquartered in Washington, United States, in the North America region.
How does Industry Dive make money?
Six revenue lines are on record. Media Advertising is the primary driver. The others are diveAccess API Licensing, diveMarketplace Content Licensing, diveLive Virtual Event Sponsorships, diveWire Press Release Service and studio by Informa TechTarget.
Who are Industry Dive's main competitors?
Emerging players on record are AlphaSense, Morning Brew and The Information. Broad incumbents are Informa, TechTarget and S&P Global Market Intelligence. Statista is listed as an others. Direct peers are Bisnow, EMARKETER and Government Executive.
Does Industry Dive have an API?
Yes. DiveAccess is a REST API providing access to Industry Dive's business news content. The API allows developers to fetch articles from Industry Dive's 34+ publications using search filters, date ranges, and query parameters. Returns structured JSON responses containing articles with metadata including title, description, author information, publication date, categories, topics, and extracted features. The API is designed for integration with Large Language Models (LLMs) using Retrieval Augmented Generation (RAG), enabling AI systems to access real-time, high-quality, specialized business news content. Data is licensed for use in RAG as an enhancement provided to an LLM via the context window, not for standalone commercial resale or republishing. Cannot be used to train AI/ML models. Pricing tiers: Free (500 API calls/month), $20/month (5,000 calls), $50/month (15,000 calls), $100/month (30,000 calls), and Enterprise (custom). Developer documentation is at app.diveaccess.com/documentation.
What industry is Industry Dive in?
Industry Dive's product category is B2B Media and Journalism. Its primary akta.pro industry code is MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos), with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 5131 and its SIC code is 2711.