SMSF Loan Experts
SMSF Loan Experts is an Australian specialist mortgage brokerage that arranges Limited Recourse Borrowing Arrangements and related SMSF property loans for individual trustees and business owners across Australia.
- Company typePrivate
- Founded2010
- HeadquartersSouth Yarra, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SMSF Loan Experts does
SMSF Loan Experts is an Australian specialist mortgage brokerage focused exclusively on lending solutions for self-managed super fund (SMSF) trustees. Founded around 2010 by Yannick Ieko and headquartered in South Yarra, Melbourne, the firm operates with 1-10 employees across five physical offices (Melbourne, Sydney, Adelaide, Perth and Gold Coast) and serves clients Australia-wide. The firm holds its own Australian credit licence and is MFAA accredited, giving it direct access to a broad panel of SMSF lenders (banks and non-banks) that most competing brokers and many banks cannot reach.
The core product is the Limited Recourse Borrowing Arrangement (LRBA) — the specialised borrowing structure mandated under the Superannuation Industry (Supervision) Act 1993 — packaged into residential and commercial SMSF property loans, refinancing, SMSF setup assistance, and lending strategy advisory. Adjacent offerings address niche segments: Bad Credit SMSF Loans, Low Doc SMSF Loans for self-employed borrowers, NDIS Specialist Disability Accommodation investment, Co-Living property finance, Division 293 tax planning for high-income earners, and One-Part Contract services for house-and-land packages. Loans are available with LVRs up to 80% and offset accounts at no rate loading.
The business model is commission-based brokerage: SMSF Loan Experts earns transaction fees from lenders for loan placements while offering free, no-obligation initial consultations to clients. Distribution combines direct field sales across the five offices, inside sales via phone (1300 781 680), website enquiry forms, and a partner referral pipeline from SMSF administrators, accountants, financial planners and specialist lawyers. Marketing is driven by content (blog, SEO), podcast appearances, social media and earned media in Australian financial publications, with a limited-time refinance special (residential from 6.19% p.a., commercial from 6.69% p.a. until 28 February 2026) currently being used to capture refinancing volume.
SMSF Loan Experts firmographics
Firmographics- Name
- SMSF Loan Experts
- Legal name
- SMSF Loan Experts
- Website
- https://smsfloanexperts.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SMSF Loan Experts is an Australian specialist mortgage brokerage that arranges Limited Recourse Borrowing Arrangements and related SMSF property loans for individual trustees and business owners across Australia.
- Ownership category
- akta.pro rank
SMSF Loan Experts industry classification
Industry- Product category
- SMSF Lending Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Non-Qualified Mortgage (Non-QM) & Specialty Product Brokers (FSALABAG)
- akta.pro secondary industries
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Hard Money / Private Mortgage Brokers (FSALABAH)
Keywords
Where SMSF Loan Experts is headquartered
LocationHeadquarters
- HQ city
- South Yarra
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
SMSF Loan Experts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- SMSF Loan Origination and Brokerage: The company earns revenue by facilitating SMSF property loans through their network of lenders. They act as mortgage brokers specializing in SMSF lending, earning commissions from lenders for loan placements. The company emphasizes 'No fees & charges. No obligation' for initial consultations, suggesting they earn primarily through lender commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential SMSF Refinance Special |
| Other | Pay-as-you-go | Commercial SMSF Refinance Special |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
SMSF Loan Experts product offering
Product offeringCore offering
SMSF Loan Experts is an Australian financial services brokerage that arranges property investment loans for trustees of self-managed super funds (SMSFs). The firm structures Limited Recourse Borrowing Arrangements (LRBAs) so SMSFs can borrow to acquire residential, commercial, NDIS, and co-living property, holding its own Australian credit licence to access a broad panel of specialist SMSF lenders.
Product overview
SMSF Loan Experts operates as a specialized SMSF lending brokerage offering a comprehensive suite of loan products and advisory services for self-managed super fund trustees seeking property investments. The core offering centers on Limited Recourse Borrowing Arrangements (LRBAs) enabling SMSFs to borrow for property acquisition. The product portfolio includes Residential SMSF Loans and Commercial SMSF Loans as primary offerings, complemented by SMSF Setup services, SMSF Refinance, and SMSF Lending Strategy for tailored investment approaches. Specialized products include Bad Credit SMSF Loans, Low Doc SMSF Loans, NDIS Property Investment, and Co-Living Property Investment. Additional services cover Division 293 Tax Planning and One-Part Contract Services for house-and-land packages. The company holds its own Australian credit licence, providing access to multiple SMSF lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential SMSF Loans
Quantifiable outcome
- Potential savings of up to 2% per annum on interest repayments through refinancing - $10,000 per year on a $500,000 loan
- +3 more outcomes
Companies that use SMSF Loan Experts
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
SMSF Loan Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SMSF Loan Experts partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- C2 LendingminorC2 Lending is a financial services company that refers their SMSF clients to SMSF Loan Experts for specialized lending services. CEO John Collignon stated: 'We choose to use SMSF Loan Experts for our clients because their knowledge in this specialised field is outstanding.'
- SMSF Accountants NetworkcoreSMSF Loan Experts maintains close relationships with SMSF specialist accountants, enabling coordinated SMSF setup and lending services. They partner with accountants to ensure funds are structured correctly from day one.
- Financial Advisors and PlannerscoreRecommended finance provider for a large number of SMSF administrators and financial planners due to specialized knowledge and experience. These professionals refer clients seeking SMSF property loans to SMSF Loan Experts.
- SMSF Specialist LawyerscoreExtended team includes lawyers who provide expert advice on SMSF legislation, LRBA structures, Bare Trust establishment, and compliance with ATO and ASIC requirements.
- SMSF AuditorscorePartnership with SMSF audit specialists to ensure funds are correctly established and remain compliant throughout their lifecycle.
- SMSF Lenders NetworkcoreDue to holding their own Australian credit licence, SMSF Loan Experts has access to a wide array of SMSF lenders, providing more loan options than banks and most competitors. Includes both banks and non-bank SMSF loan providers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SMSF Loan Experts competitors and assessment
Company assessmentBroad incumbents
- Loan Market Group: Major Australian mortgage broker aggregator. Overlaps with SMSF Loan Experts on residential and investment property lending, including SMSF scenarios, but operates a generalist franchise model rather than a single specialist brand.
- Astute Financial: Large Australian mortgage broker aggregator with a network of brokers, including some specialising in SMSF lending. Comparable in product breadth and SMSF capability, though Astute's franchise model contrasts with SMSF Loan Experts' specialist in-house team.
- Mortgage Choice: ASX-listed Australian mortgage broker and aggregator with a national franchise network. Comparable as a competitor for residential and SMSF property loans, though it operates a much broader generalist model rather than an SMSF-exclusive one.
- Connective Broker Services: Australia's largest mortgage aggregator, providing panel access, compliance, and technology to thousands of brokers. Comparable as the upstream infrastructure that most SMSF-lending competitors rely on, in contrast to SMSF Loan Experts' own credit licence.
- Aussie Home Loans: One of Australia's largest mortgage broker brands, with a national branch network. While not exclusively focused on SMSF lending, Aussie originates SMSF loans and competes for the same trustee customers — making it the most direct large-scale incumbent benchmark.
Others
- Pepper Money: Non-bank lender active in specialist and non-conforming Australian mortgage markets, including SMSF loans. Not a competitor broker but a key supplier on the firm's lender panel — directly relevant as a counterparty and as the namesake of the firm's award category.
Direct peers
- Yellow Brick Road: Australian wealth management and mortgage business with explicit SMSF lending and advisory offerings. Comparable as a competitor in SMSF property finance while also providing adjacent financial planning services that overlap with the firm's referral ecosystem.
- Capital Finance Australia: Australian commercial and SMSF-focused finance broker, often highlighted in industry lists of SMSF lending specialists. Direct competitor for commercial SMSF property loans and complex SMSF lending scenarios.
- Fitzpatricks Private Wealth: Australian boutique financial advisory and accounting firm with an SMSF specialisation. Comparable as an SMSF-trustee-focused service provider that intersects with lending referrals and complementary advisory services.
- Resolve Finance: Australian mortgage brokerage with a strong focus on SMSF lending, investment loans, and complex borrower scenarios. A direct competitor on SMSF property finance, particularly for self-employed and high-net-worth trustees.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SMSF Loan Experts social profiles
Digital presenceSMSF Loan Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMSF Loan Experts leadership team
Management profileNumber of profiles
Profiles3 records
SMSF Loan Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMSF Loan Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMSF Loan Experts
What does SMSF Loan Experts do?
SMSF Loan Experts is an Australian financial services brokerage that arranges property investment loans for trustees of self-managed super funds (SMSFs). The firm structures Limited Recourse Borrowing Arrangements (LRBAs) so SMSFs can borrow to acquire residential, commercial, NDIS, and co-living property, holding its own Australian credit licence to access a broad panel of specialist SMSF lenders.
Is SMSF Loan Experts a public or private company?
SMSF Loan Experts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMSF Loan Experts founded?
SMSF Loan Experts was founded in 2010. It employs 1 to 10 people.
Where is SMSF Loan Experts based?
SMSF Loan Experts is headquartered in South Yarra, Australia, in the Oceania region.
How does SMSF Loan Experts make money?
One revenue line is on record: SMSF Loan Origination and Brokerage.
Who are SMSF Loan Experts's main competitors?
Broad incumbents on record are Loan Market Group, Astute Financial, Mortgage Choice, Connective Broker Services and Aussie Home Loans. Pepper Money is listed as an others. Direct peers are Yellow Brick Road, Capital Finance Australia, Fitzpatricks Private Wealth and Resolve Finance.
Does SMSF Loan Experts have an API?
No public API is recorded for SMSF Loan Experts.
What industry is SMSF Loan Experts in?
SMSF Loan Experts's product category is SMSF Lending Brokerage. Its primary akta.pro industry code is FSALABAG, Non-Qualified Mortgage (Non-QM) & Specialty Product Brokers, with a secondary code of FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial). Its NAICS code is 522310 and its SIC code is 6163.