Office Brands
- Company typePrivate
- Founded1999
- HeadquartersPymble, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Office Brands firmographics
Firmographics- Name
- Office Brands
- Legal name
- Office Brands Limited
- Website
- https://officebrands.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Office Brands industry classification
Industry- Product category
- Office Supplies Retail
- NAICS
- Office Supplies and Stationery Retailers (45941), Office Equipment Merchant Wholesalers (42342)
- SIC
- Computer & Office Equipment (3570)
- akta.pro primary industry
- General Office Supplies Retail (CRALABAA)
- akta.pro secondary industries
- Office Supplies Wholesale Distribution (CRAOALAF), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)
Keywords
Where Office Brands is headquartered
LocationHeadquarters
- HQ city
- Pymble
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Office Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Sale of office supplies and products to business customers and consumers through physical stores and online e-commerce platform. Products include over 35,000+ items across office supplies, business equipment, and workplace solutions.
- Membership Program: Independent office supply stores pay to become members of the Office National network, receiving access to collective buying power, rebates, marketing support, IT solutions, business support, and sales training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B Corporate Account Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Office Brands product offering
Product offeringCore offering
Office Brands operates Office National Australia, the country's largest independent office products group. It provides a business supplies corporate catalogue of over 35,000 products distributed through 160+ member-owned retail stores nationwide and an e-commerce online shop. Independent office supply retailers join a membership program that grants collective buying power, rebates, marketing, IT, and business support.
Product overview
Office Brands (Office National) operates as Australia's largest independent office products group with a platform-plus-services architecture. The core offering consists of a Business Supplies Corporate Catalogue with over 35,000+ products available through both an online shop and 160+ physical stores nationwide. The company supports independent office product retailers through a Membership Program offering benefits including rebates, marketing support, IT solutions, business support, and sales training. The Member Portal provides members with login access to exclusive resources and tools. The company is structured as a collective of independent retailers rather than a single unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Supplies Corporate Catalogue Comprehensive catalogue of more than 35,000 office supply products available to business customers through the online shop and 160+ physical retail stores across Australia.
- Membership Program Recurring membership for independent office products retailers that delivers collective buying power, supplier rebates, marketing support, IT solutions, business support, and sales training under the Office National brand.
- Online Shop E-commerce storefront at officenational.com.au where customers browse and purchase 35,000+ office products online, with enquiry routing to local member stores for fulfilment.
- Member Portal Online portal where member retailers log in to access exclusive resources, rebate information, and business support tools tied to the Membership Program.
Companies that use Office Brands
Customer profileSegments3 records
Ideal customer profiles3 records
Office Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Office Brands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Supplier PartnerscoreOffice National partners with various supplier partners to stock and distribute office products across its 160+ store network. These supplier relationships enable the extensive product range of 35,000+ items available to customers.
- Affiliate PartnersminorOffice National maintains affiliate partnerships for marketing and referral purposes, supporting the overall go-to-market strategy and customer acquisition for the member store network.
- Member StorescoreIndependent office supply stores join as members of the Office National network. Members receive access to collective buying power, rebates, marketing support, IT solutions, business support, and sales training to operate their stores under the Office National brand.
Scale indicators3 records
Office Brands competitors and assessment
Company assessmentDirect peers
- Officeworks: Australia's largest dedicated office supplies retail chain, owned by Wesfarmers. Directly competes across the same product categories, customer segments (SMB, consumer, education), and channels (physical stores plus online) that Office National serves through its 160+ stores.
- Winc Australia: Major Australian B2B office products and workplace solutions distributor (formerly Staples Australia). Closely comparable in product range, B2B catalogue model, and target customer base of mid-to-large enterprise accounts.
- COS (Complete Office Supplies): Australian B2B office supplies and workplace solutions provider with a national distribution network. Comparable in catalogue breadth, B2B contract model, and focus on enterprise procurement customers.
- Boomers (Independent Buying Group): Australian independent retail buying group for stationery, newsagent, and office products retailers. Directly comparable membership-based model that pools independent retailers' buying power — a structural analogue to Office National's membership program.
Broad incumbents
- Lyreco: Global office supplies and workplace solutions distributor with operations across Europe and Asia-Pacific. Comparable product catalogue, B2B contract model, and workplace solutions positioning, though operating at significantly larger scale and breadth.
- Staples: Global office products retailer and distributor (now privately held). Closely comparable category mix and B2B/B2C split; relevant as the historical parent/incumbent whose Australian operations became Winc, which now competes directly with Office Brands.
- Office Depot: Global office supplies retailer and contract distributor. Comparable product mix, B2B contract business, and omnichannel model, though operating at much larger scale and primarily in North America.
- Bunnings (Wesfarmers): Australian home improvement and trade retailer owned by Wesfarmers (sister to Officeworks). Overlaps with Office National in workplace/facility consumables and SMB trade customers, though its core assortment is home-and-trade rather than office-focused.
Emerging players
- Amazon Business: E-commerce-native B2B procurement platform competing directly for office supplies spend. Increasingly relevant as an alternative channel for the same SMB and enterprise customers Office National serves via its corporate catalogue.
Regional players
- JB Hi-Fi: Australian consumer electronics and office equipment retailer. Comparable in physical-store footprint model and inclusion of office/technology equipment in the assortment, though its core category is consumer electronics rather than office supplies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Office Brands social profiles
Digital presenceOffice Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office Brands leadership team
Management profileNumber of profiles
Office Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office Brands
What does Office Brands do?
Office Brands operates Office National Australia, the country's largest independent office products group. It provides a business supplies corporate catalogue of over 35,000 products distributed through 160+ member-owned retail stores nationwide and an e-commerce online shop. Independent office supply retailers join a membership program that grants collective buying power, rebates, marketing, IT, and business support.
Is Office Brands a public or private company?
Office Brands is a private company. It is classified as unknown and is currently operating.
When was Office Brands founded?
Office Brands was founded in 1999. It employs 11 to 50 people.
Where is Office Brands based?
Office Brands is headquartered in Pymble, Australia, in the Oceania region.
How does Office Brands make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are membership Program.
Who are Office Brands's main competitors?
Direct peers on record are Officeworks, Winc Australia, COS (Complete Office Supplies) and Boomers (Independent Buying Group). Broad incumbents are Lyreco, Staples, Office Depot and Bunnings (Wesfarmers). Amazon Business is listed as an emerging player. JB Hi-Fi is listed as a regional player.
Does Office Brands have an API?
No public API is recorded for Office Brands.
What industry is Office Brands in?
Office Brands's product category is Office Supplies Retail. Its primary akta.pro industry code is CRALABAA, General Office Supplies Retail, with a secondary code of CRAOALAF, Office Supplies Wholesale Distribution. Its NAICS code is 45941 and its SIC code is 3570.