Officeworks
Officeworks is an Australian omnichannel retailer and Wesfarmers subsidiary operating 160+ stores and a national e-commerce platform, selling office supplies, technology, furniture, and education products to households, SMEs, and schools.
- Company typePrivate
- Founded1994
- HeadquartersBentleigh East, Australia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Officeworks does
Officeworks is an Australian omnichannel retailer and wholly-owned subsidiary of Wesfarmers Limited, operating 160+ stores and a national e-commerce platform under the brand positioning of Australia's leading office supplies and technology retailer. Founded in 1994 and headquartered in Melbourne, the company sells a catalogue of approximately 40,000 SKUs spanning office supplies, stationery, technology (laptops, phones, tablets, printers, accessories), office furniture, art and craft materials, education products, and workplace supplies. Layered on top of the core retail business are service offerings including Geeks2U (acquired on-site IT support), Box of Books (digital textbook and e-learning platform), in-store Print & Copy services, and the OnePass membership programme integrated with the Flybuys loyalty scheme.
The business operates a direct-to-consumer and direct-to-business go-to-market model, targeting four primary customer segments: households and individual consumers, small-to-medium businesses (serviced via Officeworks for Business), schools and educational institutions (serviced via Officeworks for Education), and community and nonprofit organisations. Pricing follows an everyday-low-price model reinforced by a Price Beat Guarantee, with revenue generated predominantly through one-time transactional sales supplemented by subscription revenue from Box of Books and professional services revenue from Geeks2U. Wesfarmers parentage provides capital backing, shared services, and strategic direction.
In 2025-2026, Officeworks is executing a material operating model transformation: it is making hundreds of customer service and back-office roles redundant, offshoring functions to Manila and the Philippines while establishing a Bengaluru global capability centre, and substituting affected roles with AI, automation, and data analytics systems. The restructuring is generating $15M of one-off costs in H1 2026 with a further $25M expected in H2, while the company continues to expand its exclusive technology partnerships (Plaud AI devices, Edifier audio, Nothing smartphones) and invest in retail media monetisation. Underlying FY2025 revenue was $3.5B AUD (+3.8% YoY) with profit of $212M AUD (+1.9% YoY).
Officeworks firmographics
Firmographics- Name
- Officeworks
- Legal name
- Officeworks Ltd.
- Website
- https://officeworks.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Officeworks is an Australian omnichannel retailer and Wesfarmers subsidiary operating 160+ stores and a national e-commerce platform, selling office supplies, technology, furniture, and education products to households, SMEs, and schools.
- Ownership category
- akta.pro rank
Officeworks industry classification
Industry- Product category
- Office Supplies Retail
- NAICS
- Office Supplies and Stationery Retailers (45941), Office Supplies and Stationery Retailers (459410)
- SIC
- Retail-Computer & Computer Software Stores (5734), Office Furniture (2520)
- akta.pro primary industry
- General Office Supplies Retail (CRALABAA)
- akta.pro secondary industries
- Office Furniture & Workspace Accessories Retail (CRALABAE), School Office & Administrative Supplies/Equipment (Copiers, Mailroom, Office Furniture) (EDAEAIAI), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), School Supplies Retail (CRALABAF)
Keywords
Where Officeworks is headquartered
LocationHeadquarters
- HQ city
- Bentleigh East
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Officeworks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Consumer: Primary revenue from retail sales of office supplies, stationery, technology products, furniture, and art supplies through physical stores and e-commerce platform targeting households and individual consumers.
- Business & Institutional Sales: B2B sales and bulk purchasing support for small-to-medium businesses, schools, educational institutions, and community/nonprofit organisations.
- Print & Copy Services: Printing, copying, laminating, custom promotional products, signage, photo products, business cards, and stamps services offered in-store.
- Tech Support Services (Geeks2U): On-site IT and technology support services provided through the Geeks2U acquisition.
- Digital Education Content: Revenue from Box of Books digital educational platform providing e-textbooks and learning resources to educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Officeworks product offering
Product offeringCore offering
Officeworks is an Australian omnichannel retailer that sells office supplies, stationery, technology, furniture, art & craft materials, workplace supplies and educational products through 160+ physical stores nationwide and an e-commerce platform. The company layers services onto its merchandise offering, including on-site IT support (Geeks2U), print and copy services, tech help, and digital educational content (Box of Books), with dedicated B2B divisions for businesses and educational institutions.
Product overview
Officeworks is an Australian retail business offering a broad portfolio of office supplies, technology products, furniture, and educational resources through physical stores and online channels. The core offering spans multiple product categories including technology (laptops, phones, tablets, printers, accessories), office supplies (stationery, paper, filing), furniture (desks, chairs, storage), and education products (student stationery, STEM kits, teaching resources). Services are layered on top of retail through Geeks2U (on-site IT support), Box of Books (digital education platform), Print & Copy services (printing, laminating, custom products), and loyalty programs (OnePass, Flybuys). The business operates as a subsidiary of Wesfarmers and positions itself as a 'category killer' in office supplies with omni-channel presence.
Differentiator
Problem solved
Functional benefit
Brands
- Geeks2U: On-site IT support and technology services acquired by Officeworks
- Box of Books
- Kadink
- People & Planet Positive
Products and services
- Geeks2U On-site technology and IT support service providing in-home and on-site technical assistance for customers' devices and technology needs, available to both consumers and business customers.
- Box of Books Digital educational content platform providing digital textbooks, learning resources and educational content for students, teachers and educational institutions.
- Print & Copy Services In-store document printing, copying, binding and related services offered at Officeworks store locations for walk-in consumer, business and education customers.
- Tech Help Technology support service provided by Officeworks covering device setup, troubleshooting and consumer technology advice in-store and online.
- OnePass Customer loyalty membership program providing exclusive offers, discounts and rewards to enrolled Officeworks shoppers across consumer, business and education channels.
Companies that use Officeworks
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Officeworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Officeworks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- PlaudminorPlaud AI note-taking devices (Note Pro and NotePin S) launched in Australia through Officeworks as a retail distribution partner alongside Amazon and Harvey Norman.
- EdifierminorEdifier MR5 Studio Speakers launched exclusively at Officeworks in Australia at $399, targeting home studios and living rooms with professional-grade audio equipment.
- WesfarmerscoreOfficeworks is a subsidiary owned by Wesfarmers Limited, part of the Wesfarmers retail portfolio which also includes Bunnings, Kmart Group, and other retail businesses. Wesfarmers provides corporate backing and strategic direction.
- FlybuyscoreLoyalty programme partnership allowing Officeworks customers to earn Flybuys points on purchases. Officeworks participates in the Flybuys rewards programme with special promotions including 5x Flybuys points on qualifying purchases.
- Geeks2UcoreAcquired technology support service providing on-site IT support and tech services to Officeworks customers. Integrated into Officeworks service offerings.
- Box of BookscoreDigital educational content platform acquired and integrated into Officeworks offerings. Provides e-textbooks and digital learning resources for educational institutions.
- NothingminorNothing Phone 3a Lite launched exclusively through Officeworks in Australia from November 4th, priced at $439 (128GB) and $489 (256GB).
- MumbrellaminorOfficeworks executive participated in Mumbrella Remade conference line-up combining retail media and retail marketing events, discussing topics on brand assets and retail media growth.
- AsusminorAsus recognised Officeworks as a retail partner at their 2026 Asia-Pacific Partner Summit in Sydney, where Asus outlined targets for 30% consumer notebook market share.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Officeworks competitors and assessment
Company assessmentDirect peers
- Staples: Staples is one of the world's largest office supplies retailers, operating superstores and online channels selling stationery, technology, furniture, and business services. It is the closest international analogue to Officeworks' category-killer model in office supplies.
- Office Depot: Office Depot is a major US-based office supplies retailer serving consumers and businesses with stationery, technology, furniture, and print services through retail stores and e-commerce. Directly comparable on range, business model, and customer segments.
- COS (Complete Office Supplies): COS is an Australian B2B office supplies and workplace solutions provider focused on business and government accounts. It competes with Officeworks for Business and Officeworks for Education contracts in the same Australian market.
Broad incumbents
- Wesfarmers (Bunnings): Bunnings is Officeworks' sister business under Wesfarmers and Australia's leading home improvement and DIY retailer. While not an office supplies direct competitor, it shares the same Wesfarmers retail DNA, omnichannel scale advantage, and Australian category-killer playbook.
- JB Hi-Fi: JB Hi-Fi is Australia's largest specialty consumer electronics retailer, competing with Officeworks across laptops, tablets, printers, headphones, and tech accessories. Comparable on Australian tech retail scale, click-and-collect, and everyday-low-pricing positioning.
- Harvey Norman: Harvey Norman is an Australian and international furniture, technology, and home goods retailer. It overlaps with Officeworks' furniture and tech categories and is also a Plaud AI device distribution partner, making it a relevant Australian omnichannel competitor.
- Kmart (Wesfarmers): Kmart is a Wesfarmers-owned discount general merchandise retailer in Australia competing for household and back-to-school spend. While broader than office supplies, it overlaps with Officeworks on stationery, kids' art/craft, and education products at lower price points.
Emerging players
- Amazon Australia: Amazon Australia is the leading pure-online marketplace selling office supplies, stationery, technology, and furniture. It is the primary digital threat to Officeworks' commodity categories and forces the price-beat guarantee dynamic described in the company's value proposition.
Regional players
- The Warehouse (NZ) / Warehouse Stationery: The Warehouse Group operates Warehouse Stationery in New Zealand as a direct office and stationery retail concept. Closely comparable in store model and category mix, but operates in the New Zealand rather than Australian market.
Others
- Smyths Toys / Zuru / educational toy retailers: Specialty toy and education product retailers overlap with Officeworks' education and kids' art segment in Australia. They are not direct competitors overall but compete on the education and art-and-craft shelf at back-to-school peaks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Officeworks social profiles
Digital presenceOfficeworks compliance and trust
Trust signalCompliance3 records
Officeworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Officeworks leadership team
Management profileNumber of profiles
Profiles5 records
Officeworks subsidiaries and ownership
Company hierarchySubsidiaries3 records
Officeworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Officeworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Officeworks
What does Officeworks do?
Officeworks is an Australian omnichannel retailer that sells office supplies, stationery, technology, furniture, art & craft materials, workplace supplies and educational products through 160+ physical stores nationwide and an e-commerce platform. The company layers services onto its merchandise offering, including on-site IT support (Geeks2U), print and copy services, tech help, and digital educational content (Box of Books), with dedicated B2B divisions for businesses and educational institutions.
Is Officeworks a public or private company?
Officeworks is a private company. It is classified as corporate owned and is currently operating.
When was Officeworks founded?
Officeworks was founded in 1994. It employs 5,001 to 10,000 people.
Where is Officeworks based?
Officeworks is headquartered in Bentleigh East, Australia, in the Oceania region.
How does Officeworks make money?
Five revenue lines are on record. Retail Sales - Consumer is the primary driver. The others are business & Institutional Sales, print & Copy Services, tech Support Services (Geeks2U) and digital Education Content.
Who are Officeworks's main competitors?
Direct peers on record are Staples, Office Depot and COS (Complete Office Supplies). Broad incumbents are Wesfarmers (Bunnings), JB Hi-Fi, Harvey Norman and Kmart (Wesfarmers). Amazon Australia is listed as an emerging player. The Warehouse (NZ) / Warehouse Stationery is listed as a regional player. Smyths Toys / Zuru / educational toy retailers is listed as an others.
Does Officeworks have an API?
No public API is recorded for Officeworks.
What industry is Officeworks in?
Officeworks's product category is Office Supplies Retail. Its primary akta.pro industry code is CRALABAA, General Office Supplies Retail, with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 45941 and its SIC code is 5734.