Brenton Productions

What Brenton Productions does

Brenton Productions, Inc. is a privately held, Tampa, Florida-based media production company founded in 1994 that produces branded automotive entertainment for the automotive aftermarket. Its core technology is a mixed-media content production suite generating video, audio, and image assets distributed across linear television (Discovery Turbo, formerly MotorTrend TV), subscription streaming (Discovery+, HBO Max), FAST channels (Pluto, Tubi), and major podcast networks (iHeartRadio, Apple Podcasts, Spotify, Stitcher). Flagship content franchises include Two Guys Garage, Truck U, Build for Off Road, Car Fix, All Girls Garage, FourWheeler, Helping Hands Garage, and Homefront for the Holidays, supplemented by the Two Guys Garage Podcast and recurring Build for Off Road Adventure Ride events.

The company's revenue model is sponsorship- and services-led. Automotive aftermarket brands pay for product integration within episodes (Integration Features, Tech Tip Features, Break Room Features, See It Made), podcast and TV advertising, and invite-only Adventure Ride event sponsorships. Pricing is quote-based with multi-year contracts and bundled multi-platform deliverables (linear airings, streaming, social media clips, podcast mentions). Complementary professional services include turn-key commercial production and corporate video. The company operates a sales-led go-to-market with a small direct sales team targeting enterprise aftermarket clients, supplemented by channel-partner distribution through iHeartMedia for podcasts and FAST aggregators for streaming reach. Sponsors include AMSOIL, PowerStop, WARN Industries, Eaton Performance, Revolution Gear & Axle, Carbon Offroad, Pedal Commander, onX Offroad, PEAK, Rock Tamers, Dupli-Color, and others across brakes, drivetrain, winches, fasteners, lubricants, navigation, and coatings sub-categories.

The company is founder-owned and operated with no disclosed institutional investment, parent company, or M&A activity. It maintains a single headquarters in Tampa with 11-50 employees and a deep audience moat: viewers are 83% male, 78% perform DIY automotive maintenance, 63% own three or more vehicles, and 75% watch at least monthly. Social media engagement runs over 3x the automotive industry average. No revenue, funding, or financial figures are publicly disclosed.

Name

Brenton Productions

Legal name

Brenton Productions, Inc.

Website

https://brentontv.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Brenton Productions is a Tampa-based, privately held media company that produces branded automotive TV shows, a podcast, and off-road events for enterprise aftermarket brands seeking access to a dedicated DIY enthusiast audience across linear, streaming, and FAST platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded TV Content Sponsorships: Automotive brands pay for product integration features within TV show episodes, reaching millions of viewers during weekend programming blocks on Discovery Turbo and streaming on Discovery+ and HBO Max.
2. Podcast Sponsorships: Two Guys Garage Podcast offers spotlight video interviews and 60-second commercial announcements voiced by hosts Kevin Byrd and Willie B, integrated into streaming episodes.
3. Commercial Production: Turn-key video commercial production services for TV, streaming, digital, social, and podcast advertising.
4. Corporate Video Production: Corporate video production services from script to screen, whether on-location at client headquarters or in studio.
5. Adventure Ride Sponsorships: Invite-only event sponsorships for the off-road industry providing category exclusivity, social media exposure, and TV brand exposures across Discovery Turbo, Discovery+, and HBO Max.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Brenton Productions is a branded automotive entertainment company that produces and distributes television shows (including Two Guys Garage, Truck U, and Build for Off Road), podcasts (Two Guys Garage Podcast), and event-based content series (Build for Off Road Adventure Rides) across cable, streaming, podcast, and social media platforms. The company sells custom sponsorship packages, product integration features, and branded content marketing solutions to automotive aftermarket brands seeking access to a highly engaged DIY enthusiast audience. It also offers turn-key commercial production and corporate video production services.

Product overview

Brenton Productions is a media production company operating as a multi-platform branded automotive content provider. The core offering consists of television shows (Two Guys Garage, Truck U, Build for Off Road) distributed on Discovery Turbo (formerly MotorTrend), Discovery+, and HBO Max, supplemented by the Two Guys Garage Podcast on major podcasting platforms. Marketing solutions include Integration Features, Tech Tip Features, Break Room Features, and See It Made branded content products that embed sponsor products within programming. The company also produces the Build for Off Road Adventure Ride event series and High Performance Road Trip specials, plus commercial and corporate video production services.

Differentiator

Problem solved

Functional benefit

Products and services

• Two Guys Garage Automotive how-to TV series hosted by Kevin Byrd and Willie B covering vehicle repair, customization, and restoration with DIY tips and aftermarket product demonstrations; airs on Discovery Turbo and streams on Discovery+.
• Truck U How-to TV show dedicated exclusively to trucks, 4x4s and SUVs, hosted by Matt Steele and Bruno Massel, featuring hands-on projects from DIY maintenance to off-road performance upgrades; airs on Discovery Turbo.
• Build for Off Road Off-road focused TV series hosted by Ian Johnson concentrating on aggressive purpose-built off-road builds tested in real-world extreme off-road environments.
• All Girls Garage Automotive TV show featuring female hosts working on vehicle projects; listed as part of Brenton Productions' show portfolio.
• Car Fix Automotive TV show hosted by Jared and Lou covering intake manifolds, superchargers, restorations, and high-end fabrication projects.
• FourWheeler Automotive TV show within Brenton Productions' show portfolio focused on four-wheel drive vehicles and off-road content.
• Two Guys Garage Podcast Standalone audio podcast hosted by Kevin Byrd and Willie B offering in-depth automotive discussions, industry interviews, and personal project sharing; distributed via iHeartRadio, Apple Podcasts, Spotify, and Stitcher.
• Build for Off Road Adventure Ride Multi-part off-road adventure event series hosted by Ian Johnson featuring invite-only excursions across challenging terrain (Moab, Johnson Valley, Tennessee), producing episodic content for Discovery Turbo and Discovery+ while providing category exclusivity sponsorships.
• High Performance Road Trip 3-episode action-packed road trip TV special featuring diverse drivers and vehicles from classic muscle to high-end sports cars, premiering on Discovery Turbo and streaming on Discovery+.
• Integration Features Standalone marketing solution placing sponsor products at the center of TV show action within episodes rather than commercial breaks, including 8 guaranteed airings on Discovery Turbo, on-demand streaming, social media posts, and digital video deliverables.
• Tech Tip Features Short problem-solution branded content product within TV episodes showcasing sponsor product problem-solving power to DIY and DIFM automotive enthusiasts.
• Break Room Features Branded product video content featuring trusted automotive experts explaining products to a dedicated audience, with close-up product, logo, and packaging shots for brand exposure across TV and social media.
• See It Made On-location content series showcasing manufacturing processes, providing brands the opportunity to tell their product stories to automotive fans on Discovery Turbo and Discovery+.
• Commercial Production Turn-key video commercial production services including scripting, shooting, and editing formatted for TV, streaming, digital, social, and podcast advertising.
• Corporate Video Production Visual brand storytelling and team training video production services produced on-location at client headquarters or in Brenton's studio space, from script through screen.

Quantifiable outcome

• Over 3x average automotive industry engagement rate on social media
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• iHeartMediacoreChannel Partner/ Reseller/ Distributor · 21 November 2019Strategic podcast distribution partnership making Two Guys Garage Podcast available across iHeartRadio platform, reaching 155 million monthly streams/downloads. iHeartMedia is America's #1 podcast publisher.
• Discovery TurbocoreChannel Partner/ Reseller/ DistributorPrimary TV distribution partner formerly known as MotorTrend TV. Rebranded to Discovery Turbo in January 2026. Brenton shows air on weekend programming reaching millions of cable and satellite households.
• Discovery+coreChannel Partner/ Reseller/ DistributorStreaming distribution partner offering on-demand access to Brenton shows. Content is viewable regardless of ad-supported or ad-free subscription tier.
• HBO MaxcoreChannel Partner/ Reseller/ DistributorStreaming platform partner for on-demand episode access.
• Carbon OffroadminorGTM or Marketing PartnerAustralian winch company sponsoring Build for Off Road Adventure Ride to showcase products in extreme US off-road conditions and gain American market awareness.
• AMSOILminorGTM or Marketing PartnerSynthetic lubricant sponsor powering Brad Lovell's vehicles on Adventure Ride. Long-time supporter of Brad Lovell Racing team.
• PowerStopminorGTM or Marketing PartnerBrake products sponsor for Adventure Ride vehicles including Willie's CJ7 brake upgrade project.
• Revolution Gear & AxleminorGTM or Marketing PartnerAxle and differential products sponsor providing Dana 60 and GM 14-bolt gear packages, chromoly axle kits, and diff covers for Adventure Ride vehicle builds.
• Eaton PerformanceminorGTM or Marketing PartnerPerformance products sponsor providing Eaton E-Locker for Adventure Ride vehicles.
• onX OffroadminorGTM or Marketing PartnerOff-road navigation app partner providing trail mapping and route planning for Adventure Ride events. Ian Johnson uses onX for color-coded trail scouting.
• WARN IndustriesminorGTM or Marketing PartnerWinch manufacturer sponsoring Build for Off Road Adventure Ride.
• PEAKminorGTM or Marketing PartnerAutomotive aftermarket products sponsor for Build for Off Road Adventure Ride.
• Pedal CommanderminorGTM or Marketing PartnerThrottle controller sponsor participating in Build for Off Road Adventure Ride Moab Meet and Greet.
• Rock TamersminorGTM or Marketing PartnerMud flap and fender trim sponsor participating in Build for Off Road Adventure Ride Moab Meet and Greet.
• Nate Pickel (Dirt Lifestyle)minorGTM or Marketing PartnerOff-road influencer and content creator representing PowerStop as brand ambassador on Adventure Ride with his custom Suzuki Samurai.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PowerNation Studios: PowerNation Studios produces a slate of automotive how-to TV shows (Engine Power, HorsePower, Xtreme Off Road, Truck Tech, Music City Trucks) on automotive-focused cable networks with branded content integration for aftermarket sponsors. It is the closest direct competitor to Brenton, operating in the same automotive enthusiast sponsored-content category with similar distribution model.

Broad incumbents

• MotorTrend Group: MotorTrend Group operates the flagship automotive media brand via MotorTrend TV/Discovery Turbo (Brenton's distributor), MotorTrend magazine, and digital properties. It is the broad incumbent in automotive enthusiast media and serves as both Brenton's distribution partner and a category competitor with vertically integrated content and editorial assets.
• Warner Bros. Discovery: Warner Bros. Discovery owns the Discovery networks (Discovery Turbo, Discovery+, HBO Max) on which Brenton distributes its shows. As the platform incumbent, WBD controls programming decisions, rebrand timelines, and distribution economics that directly determine Brenton's reach and the network's partnership terms.

Emerging players

• Donut Media: Donut Media is a digital-native automotive content brand producing automotive explainers, builds, and entertainment primarily for YouTube and social platforms. It competes with Brenton for automotive aftermarket sponsorship dollars with a lower-overhead, data-rich digital-first model targeting a younger enthusiast demographic.
• Throttle House: Throttle House is a YouTube-native automotive review and content channel producing enthusiast-focused videos with a brand-friendly, sponsor-supported model. It represents the digital-first creator model increasingly competing with Brenton's TV-led sponsored content for the same automotive brand sponsorship budgets.
• Hoonigan Industries: Hoonigan produces automotive lifestyle and motorsport content across YouTube and social platforms, including Gymkhana series and Festival content, with apparel and sponsorship revenue streams. It competes with Brenton for automotive aftermarket brand awareness and sponsorship spend via digital-native distribution rather than traditional TV.
• Petrolicious: Petrolicious produces premium automotive enthusiast video content focused on classic, exotic, and enthusiast cars with branded integrations for high-end automotive partners. It overlaps with Brenton's sponsored content model in the automotive enthusiast space but targets a more premium, aspirational segment.
• The Smoking Tire: The Smoking Tire is an automotive media brand producing video reviews and a long-running podcast with sponsor integrations targeting automotive enthusiasts. It is comparable to Brenton's Two Guys Garage Podcast in format and sponsorship model, though operating purely in digital/podcast channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TwoGuysGarage
• Facebookfacebook.com/brentonproductions
• LinkedInlinkedin.com/company/brenton-productions
• Instagraminstagram.com/brenton_tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brenton Productions