Peak
Peak (now a UiPath subsidiary) builds agentic AI software for inventory and pricing optimization, serving enterprise retailers and manufacturers through a subscription platform with pre-built AI applications and direct enterprise sales.
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Peak does
Peak (legally Peak AI Ltd.) is a UK-headquartered enterprise AI software company that builds agentic AI solutions for inventory and pricing optimization, serving primarily retail and manufacturing customers. The company's platform combines a cloud AI infrastructure (hosted on AWS, integrated with Snowflake) with a suite of pre-built but configurable AI products: Inventory AI (covering dynamic inventory, production planning, rebuy, reorder, replenishment, scenario planning, and service level prediction), Pricing AI (markdown, promotions, list price optimization, quote pricing), and Customer AI (audiences, recommender). In 2025, Peak extended its core products with an Agentic AI suite (Agentic Commercial Pricing, Agentic Inventory Management, Agentic Merchandising) and the Autopilot assistant, designed to predict, decide, and act autonomously rather than merely advise. A Data Bridge connector enables customers to bring data into the platform without moving or duplicating it, and Peak maintains ISO 27001 certification, SOC 2 Type 2 audits, and UK GDPR compliance.
Peak monetizes through a subscription-based commercial model with three pricing components — Platform license, Applications (number of AI applications activated), and Services (implementation, integration, customization, support) — sold on annual contracts via direct enterprise sales. The company targets mid-market and enterprise customers without large in-house AI teams, deploying via a structured six-step onboarding process staffed by data scientists and AI adoption managers. Verified customers include Nike, PepsiCo, MolsonCoors, Boohoo, Driscoll's, Heidelberg Materials, B&M, Speedy Hire, Village Super Market, The Body Shop, Eurocell, Debenhams, Footasylum, PrettyLittleThing, and CMOStores.com, with documented outcomes such as 4% inventory savings at Speedy Hire, 73% AOV lift at CMOStores.com, and 8,400% ROAS improvement at Footasylum.
Founded in 2014 in Manchester, Peak raised approximately $117.7M across five venture rounds (2016–2021), with the $75M Series C led by SoftBank Vision Fund. In March 2025, Peak was acquired by UiPath Inc. for an undisclosed sum to combine its decision intelligence capabilities with UiPath's global agentic automation platform, after which Peak operates as a UiPath subsidiary while continuing to serve its existing retail and manufacturing customer base.
Peak firmographics
Firmographics- Name
- Peak
- Legal name
- Peak AI Ltd.
- Website
- https://peak.ai
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Peak (now a UiPath subsidiary) builds agentic AI software for inventory and pricing optimization, serving enterprise retailers and manufacturers through a subscription platform with pre-built AI applications and direct enterprise sales.
- Ownership category
- akta.pro rank
Peak industry classification
Industry- Product category
- AI Decision Intelligence Software
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Peak is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Peak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Peak operates on a subscription-based commercial model with three pricing components: Platform (license and access to Peak's platform), Applications (number of AI applications activated), and Services (implementation, data integration, customizations, support). The model is designed to ensure every deployment delivers commercially viable results.
- Professional Services: Peak offers implementation, data integration, customizations to applications, insight generation, premium and standard support services as part of its service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with platform, applications, and services tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Peak product offering
Product offeringCore offering
Peak provides an AI-powered decision intelligence platform that enables retailers and manufacturers to autonomously optimize inventory, pricing, and customer decisions. Its pre-built AI applications (Inventory AI, Pricing AI, Customer AI) and newer agentic AI solutions predict, decide, and act without manual intervention. The platform is delivered as a subscription-based cloud service on AWS with implementation, integration, and support services.
Product overview
Peak offers a platform-plus-modules architecture built around its core AI Platform. The platform enables businesses to build, run and monetize AI applications, with pre-built but configurable products deployed on top. The main product suite includes Inventory AI (with 7 sub-products for demand forecasting, purchasing, and supply chain optimization), Pricing AI (with 4 sub-products for markdown, promotion, and quote optimization), and Customer AI (with Audiences and Recommender sub-products). Peak has recently launched new Agentic AI solutions (Agentic Commercial Pricing, Agentic Inventory Management, Agentic Merchandising) that extend the core products with autonomous decision-making capabilities. Additional offerings include Autopilot (agentic AI assistant), Data Bridge (data connectivity connector), and professional AI Services. The company was acquired by UiPath in March 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Inventory AI AI-powered inventory optimization product enabling optimal inventory decisions across purchasing, production, and fulfillment. Designed for retailers and manufacturers to forecast demand, manage replenishment, and avoid stockouts/overstock.
- Pricing AI Price optimization product for retail and manufacturing that covers markdown, promotions, list price, and quote pricing to maximize revenue and profitability while reducing manual decision-making.
- Customer AI AI personalization product for marketing and customer teams that powers personalized communications at scale, including audience segmentation and product/customer recommendations.
- Peak AI Platform Cloud AI platform that enables businesses to build, run, and monetize AI applications, providing tooling, infrastructure, integrations, extensibility, and data management/security capabilities. Hosted on AWS.
- Agentic Commercial Pricing Agentic AI solution that transforms the entire quote-to-order process by predicting, deciding, and acting autonomously on pricing decisions to balance margin and sales propensity.
- Agentic Inventory Management Agentic AI solution that optimizes inventory decisions across purchasing, production, and fulfillment by predicting, deciding, and acting autonomously.
- Agentic Merchandising Agentic AI solution that optimizes every merchandising decision from supplier to store shelf through intelligent automation and autonomous action.
- Autopilot Agentic AI assistant that turns complex processes into smarter, faster business decisions by enabling faster, more informed decisions.
- Data Bridge Connector that enables data to be connected to the Peak platform without moving, duplicating, or losing ownership of the data, using the customer's own data storage security policies so they control the security key.
- AI Services Professional services including Insights (addressing specific business problems at pace), implementation, data integration, customizations to applications, insight generation, and premium/standard support services.
Quantifiable outcome
- 10,000+ hours saved and 2% conversion rate increase (Heidelberg Materials)
- +4 more outcomes
Companies that use Peak
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
Peak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Peak partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- UiPathcoreUiPath acquired Peak in March 2025 to enhance its Agentic Automation Platform with vertical-specific decision intelligence for inventory-heavy industries. Peak's AI-driven decisioning capabilities were combined with UiPath's global automation platform, enabling retailers to shift from reactive to continuous, agentic retail optimization.
- AWScorePeak's platform is hosted on AWS cloud infrastructure with partnerships with cloud data infrastructure providers like Snowflake. Data on the platform is encrypted at rest and in transit using security best practices.
- SnowflakecorePeak is recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack report and integrates with Snowflake's cloud data infrastructure for data management and analytics.
- Debenhams GroupflagshipDebenhams Group and Peak collaborated on cutting-edge AI technology aimed at managing holiday demand. The partnership was shortlisted for the Retail Technology Innovation Hub's 'Best Retailer/Technology Supplier Relationship of the Year' award at the AI in Retail Awards.
- GymsharkminorPeak AI participated in Gymshark's Innovation Lab programme focused on sustainability and supply chain goals. Peak was one of five startups selected from 164 applications for the 10-week programme.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Peak competitors and assessment
Company assessmentDirect peers
- o9 Solutions: o9 offers an AI-powered integrated business planning platform for retail and manufacturing, covering demand sensing, inventory and pricing — a close functional peer to Peak's agentic decision intelligence.
- RELEX Solutions: RELEX delivers AI-driven retail planning including inventory optimization, demand forecasting and promotion planning, targeting many of the same enterprise retailers as Peak.
- Kinaxis: Kinaxis provides concurrent supply chain planning with AI-assisted demand and supply balancing, competing with Peak's Production Planning, Rebuy and Replenishment capabilities.
- ToolsGroup: ToolsGroup offers AI-enabled supply chain planning and inventory optimization, particularly for manufacturers and retailers with complex multi-echelon inventory problems — a focused competitor to Peak's Inventory AI.
- Blue Yonder: Blue Yonder provides AI-driven supply chain, inventory and pricing optimization solutions for retail and manufacturing, directly overlapping with Peak's Inventory AI and Pricing AI suites.
Broad incumbents
- Manhattan Associates: Manhattan Associates is a large incumbent supply chain, inventory and omnichannel commerce platform with AI capabilities that overlap Peak's retail decision intelligence from a broader portfolio position.
- C3.ai: C3.ai is an enterprise AI platform that serves retail and manufacturing with inventory, pricing and supply chain applications, positioning it as a horizontal incumbent rather than Peak's vertical specialist.
- SAP: SAP Integrated Business Planning and SAP Retail cover demand planning, inventory and pricing as part of a much larger ERP suite, competing with Peak primarily through bundling rather than depth.
- Oracle Retail: Oracle Retail offers merchandising, planning and pricing software used by large grocers and retailers, overlapping with Peak's Pricing AI and Customer AI offerings.
Emerging players
- Hypersonix: Hypersonix provides an AI decision intelligence platform for retail and consumer products with pricing, inventory and customer analytics — a smaller, focused peer with significant overlap with Peak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Peak social profiles
Digital presencePeak compliance and trust
Trust signalCompliance4 records
Peak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak leadership team
Management profileNumber of profiles
Profiles10 records
Peak funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak
What does Peak do?
Peak provides an AI-powered decision intelligence platform that enables retailers and manufacturers to autonomously optimize inventory, pricing, and customer decisions. Its pre-built AI applications (Inventory AI, Pricing AI, Customer AI) and newer agentic AI solutions predict, decide, and act without manual intervention. The platform is delivered as a subscription-based cloud service on AWS with implementation, integration, and support services.
Is Peak a public or private company?
Peak is a private company. It is classified as corporate owned and is currently acquired.
When was Peak founded?
Peak was founded in 2014. It employs 101 to 250 people.
Where is Peak based?
Peak is headquartered in Manchester, United Kingdom, in the Europe region.
How does Peak make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services.
Who are Peak's main competitors?
Direct peers on record are o9 Solutions, RELEX Solutions, Kinaxis, ToolsGroup and Blue Yonder. Broad incumbents are Manhattan Associates, C3.ai, SAP and Oracle Retail. Hypersonix is listed as an emerging player.
Does Peak have an API?
No public API is recorded for Peak.
What industry is Peak in?
Peak's product category is AI Decision Intelligence Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51 and its SIC code is 7372.