Habys

What Habys does

Habys Sp. z o.o. is a Polish private limited company that designs and manufactures handmade professional massage tables, electric and stationary treatment tables, wooden therapy couches, massage chairs, and beauty salon equipment, serving physiotherapists, massage therapists, osteopaths, sports medicine practitioners, and cosmetologists across Europe. Founded in 1998 by Magdalena and Emil Kędrek and headquartered in Jasło, Poland, the company operates from a single integrated facility combining production, offices, and warehouses heated by renewable energy. Its technical differentiation rests on four named proprietary systems — Soft & Quiet (foam/joint acoustics and longevity), Strong & Safe (production quality process), Fast Lock (one-press height adjustment), and Triple Stabilo (three-pair leg stability supporting 450 kg working loads) — together with Vinyl Flex upholstery rated to 120,000 abrasion cycles and Oeko-Tex certification. The Aero portable table, weighing as low as 11.4 kg with 350 kg dynamic and 1,400 kg static load capacity, is the company's flagship mobile-therapist product.

Habys operates a dual-brand portfolio: the premium Habys brand targets professional therapists with products co-developed alongside Polish national team sports therapists and used at events including the Tokyo 2020 Olympics and the World Championship in Massage; the Aveno Life sub-brand, launched in 2013, addresses the economy segment for beginners and price-sensitive practitioners. The business sells primarily through a directly operated e-commerce platform on habys.com with custom quoting for enterprise orders, supplemented by factory-direct sales and event-driven visibility, with no disclosed external funding, distributor network, or enterprise sales channel. Habys holds CE certification under EU MDR 2017/745 and has sold approximately 100,000 massage tables over its 25-year history, employing around 50 professionals.

Name

Habys

Legal name

HABYS Sp. z o.o.

Website

https://habys.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Habys is a Polish manufacturer of handmade professional massage tables, treatment tables, and beauty equipment serving physiotherapists, massage therapists, and sports medicine practitioners across Europe under the Habys and Aveno Life brands.

Ownership category

akta.pro rank

Product category

Professional Massage and Therapy Equipment

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Portable massage tables
• Electric treatment tables
• Massage chairs
• Beauty salon equipment
• Therapy accessories

Headquarters

HQ city

Jaslo

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Product Sales: Sale of massage tables, treatment tables, chairs, accessories, and hygiene products through e-commerce and direct sales. One-time purchase model with varying quality tiers (Economy, Standard, Premium).
2. E-commerce Operations: Rapidly growing online store serving Polish market with professional tools, accessories and products for physiotherapy and massage professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Habys designs, manufactures, and sells handmade portable massage tables, stationary and electric treatment tables, wooden couches, massage chairs, beauty chairs, and a broad range of accessories (carry cases, bolsters, hot stones, stools, hygiene products). The company operates two brand tiers — the premium Habys brand for professional therapists and the Aveno Life economy brand launched in 2013 for beginners and budget-conscious professionals — sold primarily through its own e-commerce storefront and direct sales from its Polish production facility in Jasło.

Product overview

Habys is a Polish manufacturer of handmade massage tables and professional wellness equipment founded in 1998, operating two distinct brands: Habys (PREMIUM tier for professional therapists) and Aveno Life (economical tier launched in 2013 for beginners and professionals). The product portfolio includes portable massage tables (Habys brand: Aero, Aero Plus, Aero Stabila, Panda, Medmal, Smart, Chiro, Alba, Cranio-Sacral models; Aveno Life brand: Adele, Altus, Aura, Bianca, Eden, Elza, Estetic, Sofia, Nadia, Nina, Niro, Rico, Luna Light models), treatment tables (electric and stationary: Serenity ERGO, Eterna, Camilla ERGO, VIGO, Estella ERGO, Optima, Evero, Proxima, Fortis, Linea V3, Libra 4, Gemini Flex, Upright Chiro Z7, Agila), wooden couches (Nova, Nova Komfort, Primo, Alexa), massage chairs (Prestige-reh, Mobile Matt, Vital, Travello, Flexo), beauty chairs (Elara PRO, Leo PRO, Luxoria PRO, Selia PRO, Velora PRO, Laris, Alora, Tavia, Sorina PRO), beauty salon equipment (Vena lamps, Vexo/Vela trolleys), accessories (carry cases, bolsters, hot stones, heaters, stools, hygiene products, face pads, cushions), and proprietary technology systems (Soft & Quiet, Strong & Safe, Fast Lock, Triple Stabilo). Products serve both physiotherapy/sport and wellness/relaxation markets.

Differentiator

Problem solved

Functional benefit

Brands

• Aveno Life: Economy-line massage tables and equipment brand created in 2013, targeting beginners and professionals seeking affordable yet durable solutions for massage and physiotherapy.

Products and services

• Habys Portable Massage Tables Premium foldable and portable massage tables (Habys brand) including Aero, Aero Plus, Aero Stabila, Panda, Medmal, Smart, Chiro, Alba, Cranio-Sacral and related models designed for mobile therapists and professional use, featuring proprietary Soft & Quiet, Strong & Safe, Fast Lock and Triple Stabilo systems.
• Aveno Life Portable Massage Tables Economy-tier portable massage tables under the Aveno Life brand including Adele, Altus, Aura, Bianca, Eden, Elza, eSpirit, Estetic, Luna Light, Nadia, Nina, Niro, Rico, Sofia and Vera models targeting beginners and price-conscious professionals.
• Treatment Tables Stationary and electric treatment tables including Serenity ERGO, Eterna, Camilla ERGO, VIGO, Estella ERGO, Optima, Evero Cross, Evero, Proxima, Fortis, Linea V3, Libra 4, Gemini Flex, Upright Chiro Z7, Agila, and Bobath models for clinical and therapeutic practices.
• Wooden Couches Stationary wooden therapy couches including Nova, Nova Komfort, Primo and Alexa models designed for professional therapy practices.
• Massage Chairs Professional massage chairs including Prestige-reh, Mobile Matt, Vital, Travello and Flexo models for seated massage treatments in clinics, spas and mobile therapy settings.
• Beauty Chairs Electric and manual beauty chairs including Elara PRO, Leo PRO, Luxoria PRO, Selia PRO, Velora PRO, Laris, Alora, Tavia and Sorina PRO models for cosmetic and spa treatments.
• Beauty Salon Equipment Beauty salon equipment including Vena Light and Vena Dark cosmetic lamps, Vexo beauty trolley and Vela trolley for salons and spa environments.
• Carry Cases for Portable Tables Protective carry cases and bags for portable massage tables including City Carry Case, Standard Carry Case, Simply Carry Case and Aveno Life Carry Case.
• Bolsters Massage bolsters and cushions including round bolsters, cube bolsters, semi-round bolsters, neck cushions, wedges, pregnancy massage bolster sets, E-shaped bolsters for patient rotation and cosmetic cushions.
• Hot Stones & Heaters Hot stone massage equipment including multifunctional stone and oil heaters, professional and manual stone heaters in various capacities, basalt stone sets in multiple sizes, marble stone sets, mushroom-shaped pressure stones and electric massage oil heaters.
• Stools Practitioner stools including Stella Pro, Diana, Alma, Lumo, Lofi, Mobi, Lila, Timo, Sola and Tila models for therapist seating during treatments.
• Hygiene Products Disposable and reusable hygiene products including terry table covers, cellulose sheets, disposable face hole and face rest covers, waterproof bed sheets, protective covers and frotte and velour covers.
• Massage Table Accessories Massage table accessories including silicone face pads, crescent cushions, face rests, wooden roll holders, metal steps, paper roll holders, face cradles, electric heating mats and transportation trolleys.

Quantifiable outcome

• Tables maintain stability under high dynamic loads (up to 350kg dynamic, 1400kg static)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• International Massage AssociationflagshipStrategic or Co-development Partner · 1 January 2020Habys serves as the official supplier of massage tables and equipment for the World Championship in Massage organized by the International Massage Association. This partnership positions Habys as a recognized leader in the professional massage equipment industry and provides high-visibility exposure at international events.
• Polish National Sports TeamscoreStrategic or Co-development Partner · 1 January 2020Habys products were developed in cooperation with physical therapists representing Polish national teams in various sports disciplines including ski jumping, rowing, volleyball, and swimming. The Aero table is a bestseller among Polish national team therapists and was used at the Tokyo 2020 Olympics.
• Belgian Olympic TeamminorStrategic or Co-development Partner · 1 January 2020Sports physiotherapist for Belgian national Swimming Team, Triathlon Team and Belgian Olympic Team uses Habys Aero 60 for travel to training camps, competitions and championships worldwide.
• French Canoe-Kayak TeamminorStrategic or Co-development Partner · 1 January 2020Osteopath and physiotherapist for French Canoe-Kayak Team uses Aero table to treat champion athletes up to 2m height and 100kg weight, with unanimous positive feedback from all practitioners.
• British AthleticscoreStrategic or Co-development Partner · 1 January 2019British Athletics has ordered Habys Aero tables (3 units) for use with national track and field athletes. Professional osteopaths and physiotherapists working with British Athletics have provided testimonials praising the quality, lightness, stability and durability of Habys products for elite sports therapy applications.
• German School of OsteopathycoreChannel Partner/ Reseller/ Distributor · 1 January 2010The German School of Osteopathy in Milan, Italy purchased 20 Habys portable tables for teaching purposes, citing extremely good quality, very good stability and practicability, quick delivery times, and quality/price ratio difficult to find elsewhere in Europe.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Saloniture: Saloniture is an online-focused seller of portable massage tables, beauty equipment, and salon furniture. It competes with Habys' Aveno Life sub-brand in the economy and entry-level segment, particularly for beginner therapists and mobile practitioners shopping online.

Direct peers

• Master Massage Equipment: Master Massage Equipment is a US portable massage table manufacturer offering a wide range of professional and economy models. It competes directly with Habys in portable tables sold to massage therapists, students, and beauty professionals worldwide.
• Stronglite: Stronglite is a US-based manufacturer of portable massage tables and accessories serving massage therapists, schools, and spas. It directly competes with Habys in the portable table segment, including economy and professional tiers.
• Hill Laboratories: Hill Laboratories is a US manufacturer of medical, chiropractic, and massage treatment tables. It competes with Habys in electric and stationary treatment tables for physiotherapy, osteopathy, and chiropractic clinics, including specialized chiropractic tables.
• Custom Craftworks: Custom Craftworks produces handcrafted stationary and portable massage and treatment tables in the US. It overlaps directly with Habys' professional portable and treatment table lines, targeting similar licensed therapist and chiropractor customers.
• Earthlite: Earthlite is a major US-based manufacturer of portable and stationary massage tables, massage chairs, and spa equipment. It is the closest direct competitor to Habys in the professional massage table category, serving the same physiotherapist and massage therapist customer base with similar product lines.
• Oakworks: Oakworks manufactures professional massage tables, treatment tables, and medical/rehabilitation equipment. It competes with Habys in portable and stationary massage tables for therapists, chiropractors, and physiotherapists, particularly in the medical and spa channels.
• Lemi Group: Lemi Group is an Italian manufacturer of spa, wellness, and beauty furniture including treatment tables, massage tables, and beauty chairs. It is a direct European competitor to Habys in the beauty and spa equipment segment, particularly for high-end spa installations.

Broad incumbents

• Chattanooga (DJO Global): Chattanooga, part of DJO Global (Enovis), is a broad incumbent in physiotherapy and rehabilitation equipment including treatment tables. It overlaps with Habys' stationary and electric treatment tables for clinical physiotherapy settings, though its portfolio spans far beyond massage tables.

Regional players

• SpaEquip: SpaEquip is a US-based distributor and manufacturer of spa, massage, and beauty equipment including tables and chairs. It serves as a regional peer in the North American market with overlapping product categories to Habys' treatment and beauty equipment lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLlu-LYFS3HsdnS5vXNpOTZW_YXZgEG3oc
• Facebookfacebook.com/stolydomasazu
• LinkedInlinkedin.com/company/habys
• Instagraminstagram.com/habys_global
• Xx.com/HABYS_PL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habys