Tructyre

What Tructyre does

Tructyre is a privately held UK commercial-vehicles company founded in 1992 and headquartered in Gateshead. Its business is the supply of tyres, the management of fleet tyre programmes, and the provision of emergency roadside response for trucks, trailers, buses and coaches — a narrow but operationally demanding vertical in which downtime directly affects fleet operator economics.

The company operates a dual go-to-market. Its own e-commerce storefront at tructyre.co.uk sells tyres and related services online, serving individual and small-business buyers on a direct-shipment model. In parallel, a B2B field-sales motion targets enterprise commercial fleet operators, with vertical-specific services spanning replacement tyres, ongoing maintenance support, and emergency response. The December 2025 appointment of Mark Holland as Operations Director is explicitly framed around deepening fleet support, indicating that the enterprise channel is the strategic centre of gravity. Founder and Managing Director Glenn Sherwood remains in overall leadership.

The business model combines product sales (tyres) with service revenue (fleet management and roadside response). Pricing is not publicly disclosed. The company is single-country (UK) in disclosed scope, has no parent company or funding rounds on record, and operates without stated subsidiaries or material M&A activity. No technology platform, IP portfolio, certifications, or AI/ML capabilities are described in the available data, indicating an operationally focused rather than technology-led business model.

Name

Tructyre

Website

https://tructyre.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tructyre is a UK private company, founded 1992 and based in Gateshead, that supplies tyres and provides tyre management and emergency roadside response for commercial fleets — trucks, trailers, buses and coaches.

Ownership category

akta.pro rank

Product category

Commercial Tyre Services

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Motor Vehicle Towing (48841)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industries

Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Commercial tyre supply
• Fleet tyre management
• Truck tyre services
• Roadside tyre assistance
• Commercial vehicle tyres

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Tyre Sales and Services: Tructyre generates revenue through online tyre sales and related services for fleet operators. The business model combines product sales with service support for commercial vehicle fleets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Tructyre supplies tyres for commercial vehicles — trucks, trailers, buses and coaches — and delivers tyre management and emergency roadside response services to commercial fleet operators. It combines direct online tyre sales through its own e-commerce platform (tructyre.co.uk) with dedicated field-based fleet support operations.

Product overview

Tructyre operates as a single unified offering focused on online tyre sales and services. The company serves fleet customers, with recent leadership investment in Operations Director Mark Holland specifically aimed at enhancing fleet support capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Tyre Sales and Services Direct online tyre sales and related services for commercial vehicle operators, combined with fleet support operations. Targeted at commercial fleet customers procuring tyres for trucks, trailers, buses and coaches.
• Commercial Vehicle Tyre Supply
• Tyre Management Services
• Emergency Roadside Tyre Response

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Kwik Fit: UK's largest automotive service chain offering tyres, MOT, servicing and repairs with broad consumer and light commercial reach. Larger and more generalist than Tructyre but overlaps on commercial tyre replacement.
• Bridgestone UK: Subsidiary of global tyre manufacturer with UK commercial fleet tyre programmes, retreading and service operations. Competes through manufacturer-aligned fleet solutions rather than independent service.

Direct peers

• Blackcircles.com: UK online tyre retailer with fitting network, providing e-commerce-led tyre sales comparable to Tructyre's online sales platform. Slightly more consumer-leaning but operates a similar digital-first tyre sales model.
• Tyre Pros: UK commercial tyre and fleet service provider covering trucks, vans and agricultural vehicles. Closely comparable to Tructyre in customer segment and service scope.
• ATS Euromaster: One of the UK's largest commercial and fleet tyre service networks, offering tyre supply, fitting, management and roadside response for trucks, vans and buses. Direct competitor to Tructyre across the commercial fleet tyre value chain.
• Viking Tyres: UK commercial tyre distributor and service provider focused on truck, agricultural and industrial tyres. Comparable to Tructyre's fleet-focused commercial vehicle offering.
• National Tyres and Autocare: UK-wide tyre and autocare service chain combining retail tyre sales with commercial fleet servicing. Competes with Tructyre across both consumer tyre sales and light commercial fleet work.

Others

• Goodyear Dunlop Tyres UK:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tructyre