What miete24 does

Miete24 (legal entity: Miete24 P4Y GmbH) is a German online rental platform founded in 2015 and headquartered in Velten, Germany. The company operates a self-serve e-commerce website at miete24.com where business customers, individual consumers, and channel partners browse, configure, and digitally contract for the rental of technology equipment, office furniture, household appliances, vehicles, medical technology, and photovoltaic systems. Its core technology is a digital rental platform with online contract execution and integrated payment processing (PayPal, SEPA direct debit, credit card), with a stated catalog of over 10,000 rental products.

The platform is backed by logistics and refurbishment infrastructure referenced as "cutting-edge, high-performance, high-availability logistics centres," and it embeds a GDPR-compliant AI voice assistant ('Mia') built on the Fonio.ai platform to automate inbound customer service call intake and summarization. Miete24 also operates a dedicated partner portal — the grenke-PartnerHub — serving resellers and Managed Service Providers who sub-rent equipment to their own customers, and it offers multi-tier repair and replacement service included in the rental price.

Miete24 generates revenue primarily through fixed monthly rental subscriptions on 12, 24, or 36-month contracts (with month-to-month extensions thereafter), supplemented by end-of-lease purchase options and residual-value sales of refurbished equipment. Pricing is publicly disclosed on the website with no processing fees or deposits. Following Grenke AG's April 2023 acquisition of a 25% strategic stake, Miete24 operates as an associated company (Beteiligungsunternehmen) of the publicly-listed German lessor, gaining access to Grenke's financing and partner-reseller infrastructure across Germany. The company reports more than 1,000 B2B customers and operates exclusively within Germany.

Name

miete24

Legal name

Miete24 P4Y GmbH

Website

https://miete24.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Miete24 is a German online rental platform offering self-serve subscriptions for IT hardware, vehicles, office equipment, household appliances, medical technology, and photovoltaic systems to B2B customers, consumers, and reseller partners, operating exclusively within Germany as an associated company of Grenke AG.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210), Consumer Electronics and Appliances Rental (53221), Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Consumer Goods Rental (5322)

SIC

Services-Computer Rental & Leasing (7377), Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Rent-to-Own (RTO) & Lease-to-Own Consumer Financing (FSAKAOAC)

Keywords

• Equipment rental
• Technology rental
• Vehicle subscription
• IT hardware leasing
• Office equipment rental

Headquarters

HQ city

Velten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Equipment Rental Subscriptions: Miete24 generates revenue through monthly rental fees charged to customers for technology and office equipment. Customers choose between 12, 24, or 36-month rental contracts and pay fixed monthly rates. After the rental period, customers can choose to continue renting (contract extends by one month), return the product, or purchase it.
2. Auto Abos (Vehicle Subscriptions): The company also offers automobile subscriptions (Auto Abos) with various vehicle types including electric, plug-in hybrid, petrol, and diesel vehicles across brands such as Audi, BMW, BYD, Mercedes-Benz, Toyota, and others.
3. End-of-lease Purchase: After the rental period, customers have the option to purchase the rented equipment at a residual value, providing an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

miete24 operates an online rental platform that enables businesses and individuals to rent technology hardware (notebooks, smartphones, tablets, monitors, servers, networking equipment), vehicles (Auto-Abos across electric, hybrid, and combustion brands), office furniture, household appliances, medical technology, and photovoltaic systems on monthly subscription contracts of 12, 24, or 36 months. Contracts are completed digitally with no processing fees, free repair/replacement included, and options to return, extend month-to-month, or purchase at end of term.

Product overview

Miete24 operates as a B2B rental marketplace offering over 10,000 rental products across technology, vehicles, and office equipment categories. The core offering consists of three main product lines: (1) Technology Rental covering IT hardware like MacBooks, smartphones, tablets, monitors, servers, and networking equipment; (2) Auto-Abos (Car Subscriptions) providing flexible vehicle rentals across multiple brands including electric, hybrid, and conventional options; and (3) Supplementary categories including office furniture, household appliances, medical technology, and photovoltaic systems. The platform integrates with Grenke-PartnerHub for partner operations and offers ITK-Partner-Programm enabling managed service providers to rent hardware to their customers. All rentals include complimentary repair services with multiple SLA tiers, and contracts run 12-36 months with monthly fixed payments. The company is a subsidiary of grenke AG.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Rental (Technik mieten)

Quantifiable outcome

• More than 1,000 businesses already rent from Miete24
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Various Manufacturers and BrandscoreTechnology or IntegrationMiete24 works closely with manufacturers of products it rents, enabling lower rental fees through negotiated pricing. Featured brands include Apple, Bosch-Siemens (BSH), Microsoft, Lenovo, HP, Samsung, LG, Sony, ASUS, and many others. The company receives product data, support, and preferential pricing from these partners.
• Transport and Logistics ProvidersminorOthersMiete24 works with transport/supplier companies to deliver ordered products to customers. Customer data (name, address) is shared with these logistics partners for the purpose of delivery and shipment notification.
• Repair and Service PartnersminorImplementation/ SI/ Consulting PartnerMiete24 works with repair and service companies (including manufacturers) to provide telephone support and on-site repairs for rented equipment. Customer data including name, address, phone, email, and contract details are shared with these service partners for fault diagnosis and repair coordination.
• Creditreform Stuttgart Strahler KGminorOthersFor customers purchasing on account (invoice payment), Miete24 obtains creditworthiness information from Creditreform Stuttgart Strahler KG to assess the statistical probability of payment default before entering into a rental contract.
• SCHUFA Holding AGminorOthersMiete24 P4Y GmbH transmits personal data about contract applications, execution, and termination, as well as data about non-contractual or fraudulent behavior, to SCHUFA Holding AG for creditworthiness assessment purposes in accordance with German law.
• Serverhero GmbHminorOthersServerhero GmbH provides consultation services for server purchases referenced on the Miete24 platform. Markus Blatt serves as Sales Manager Server & Storage for Serverhero. Serverhero handles support and inquiries related to servers on behalf of Miete24.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grover: Grover is a Berlin-based tech subscription/rental company offering monthly subscriptions on smartphones, laptops, and consumer electronics. It is the most direct competitor to Miete24's technology-rental core, operating in the same German market with a similar monthly-subscription, return-or-buy model.
• Otto Now: Otto Now is the electronics subscription service run by Otto Group, one of Germany's largest retailers. It directly competes with Miete24 in consumer-tech and small-business hardware rentals, leveraging Otto's brand and customer base.
• Allane Mobility Group: Allane (formerly ALD Automotive / Sixt Leasing) is a major German vehicle leasing and subscription provider. It is the most direct comparable for Miete24's Auto-Abos product line, offering flexible vehicle subscriptions across German corporates.
• LeasePlan Deutschland: LeasePlan is one of Europe's largest fleet leasing and vehicle subscription operators, with a substantial German presence. It overlaps with Miete24's Auto-Abos offering at the higher-end corporate and SME fleet segments.

Broad incumbents

• Grenke AG: Grenke AG is the publicly-listed German leasing company that owns 25% of Miete24. It offers SME equipment leasing across IT, office, and other categories — overlapping with Miete24's core offering but as a broader leasing business serving larger enterprise customers.
• Apple Financial Services: Apple's own installment, trade-in, and business leasing programs allow enterprises and consumers to acquire Apple hardware on subscription-like terms. It competes with Miete24 for the same premium hardware rentals (MacBook, iPhone).
• Mediamarkt Saturn (MediaMarkt) subscription offers: MediaMarktSaturn is Germany's largest consumer electronics retailer and has piloted rental/subscription offers on consumer electronics. As a mass-market retailer with extensive distribution, it is a broad incumbent competing for the same consumer-tech rental demand as Miete24.

Others

• Finanzcheck.de: Finanzcheck is a German online comparison portal for consumer loans, leasing, and insurance. It is adjacent ecosystem infrastructure that captures some of the same SME/consumer demand seeking alternative-to-purchase financing that Miete24 also serves.
• DFV (Deutsche Familienversicherung) / simplesurance: simplesurance (Berlin) offers embedded device insurance and subscription-style device protection products for electronics sold through retailers. It sits in the broader ecosystem of subscription and protection products for consumer electronics where Miete24 also operates.

Emerging players

• Vimcar: Vimcar is a Berlin-based fleet management and vehicle subscription company targeting SMEs. It overlaps with Miete24's Auto-Abos offering specifically in the SME fleet segment, though with stronger telematics/fleet management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/miete24

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about miete24