What Vimcar does

Vimcar GmbH is a Berlin-based SaaS company founded in 2014 that provides digital vehicle logbooks (Fahrtenbuch) and GPS-based fleet management solutions primarily to small and medium-sized businesses, self-employed individuals, and fleet operators across the DACH region. The platform is built around two hardware form factors — an OBD2 plug-in device (Vimcar Stecker) and a battery-terminal GPS tracker (Vimcar Box for electric vehicles and trucks without OBD ports) — both containing integrated SIM cards that transmit trip data independently of any smartphone. The software layer is delivered via iOS, Android, and web applications, providing automatic trip detection, tax-compliant logbook generation, real-time GPS fleet tracking (Fleet Geo), Bluetooth-based driver identification, geofencing, and direct DATEV export for tax filing.

The company operates a recurring subscription model with hardware provided on a rental/bailment basis (€13.90–24.90 per vehicle per month for fleet products, plus tiered platform fees of €19.95–149.95), plus a separate annual individual subscription tier whose pricing is not publicly disclosed. Vimcar monetizes through three primary go-to-market motions: product-led growth via a free demo and 30-day Fleet Bundle trial, direct enterprise field sales for fleet accounts, and a tax-advisor channel program (Steuerberaterprogramm) with 12,000+ enrolled advisors. The customer base includes 60,000+ individual logbook users, an installed base of 140,000+ vehicles, and named enterprise accounts such as Wilhelm Hoyer, Stadtwerke Bochum Netz, Bergische Diakonie, Vesper, LUNIVO Sports, and Bienenlieb.

Vimcar's commercial position is anchored by third-party regulatory validations — TÜV certification, KPMG audit, and official recommendations from DATEV and the Deutscher Steuerberaterverband (DStV) — which collectively create a high-trust compliance moat in the German tax logbook category. The company is part of the Shiftmove mobility management group, which bundles Vimcar's fleet products with adjacent services including vehicle insurance, ESG compliance, driver's license checks, leasing, and travel management. To date, Vimcar has raised approximately $18.5 million in disclosed venture funding across a 2017 Series A ($5.5M led by UVC Partners) and a 2018 Series B ($13M led by Acton Capital), and has expanded into Austria and Switzerland with an additional Zurich office.

Name

Vimcar

Legal name

Vimcar GmbH

Website

https://vimcar.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Vimcar GmbH is a Berlin-based SaaS company founded in 2014 that provides tax-compliant digital vehicle logbooks and GPS fleet management software for SMBs, freelancers, fleet managers, and tax advisors across the DACH region.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management software
• Digital vehicle logbook
• GPS vehicle tracking
• Telematics solutions
• Fleet administration

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. VIMCAR Fahrtenbuch — Individual Subscription: Annual or multi-year subscription for the digital logbook (software license + OBD hardware provided on a rental/bailment basis). Pricing varies by contract length. Hardware remains property of Vimcar GmbH. The subscription includes the software app, hardware device, and SIM card data transmission.
2. VIMCAR Fleet — Fleet Management Subscription: Monthly subscription per vehicle for Fleet Fahrtenbuch and Fleet Geo fleet management products. Fleet Geo priced at €13.90/month per vehicle plus platform fee. Fleet Fahrtenbuch priced at €17.90/month per vehicle (year 1 promotional) then €24.90/month per vehicle. Platform fees scale by user count.
3. Hardware (OBD Stecker / Vimcar Box): Hardware devices (OBD Stecker valued at €119, Vimcar Box valued at €119) are provided via rental/bailment model as part of the subscription. Customers who do not return hardware within 14 days after contract termination are charged the device value.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Vimcar provides a digital vehicle logbook (Fahrtenbuch) and fleet management platform built around proprietary OBD2 plug hardware with integrated GPS and SIM card. The platform automatically records trips for tax-compliant documentation, and offers real-time GPS fleet tracking, geofencing, driver identification via Bluetooth, and DATEV integration for tax filing. Products are sold as subscription-based software bundled with rented hardware, targeting both individual company-car drivers and fleet operators across the DACH region.

Product overview

Vimcar is a German fleet management and vehicle logbook software company offering a portfolio of interconnected digital products. The core offering is the Vimcar Fahrtenbuch, a digital vehicle logbook (Fahrtenbuch) that comes in two variants: a standard version for individuals/self-employed users and a Fleet Fahrtenbuch for businesses. These are paired with Fleet Geo, a GPS live-tracking solution that provides real-time vehicle location, route documentation, geofencing, and driver identification. The entire suite integrates into the broader Shiftmove ecosystem, which additionally covers vehicle document management, driver's license control, ESG compliance, cost management, leasing, and travel management. Vimcar also offers a tax calculator (Firmenwagenrechner), a knowledge platform (Boxenstopp), a Bluetooth-based driver ID add-on, and a tax advisor partner program. Hardware is provided on a rental basis via OBD plug-in (OBD-Stecker) or battery-connected unit (Vimcar Box), both with integrated GPS and SIM. Pricing starts at €13.90/month per vehicle for Fleet Geo, with Fleet Fahrtenbuch at €17.90/month in year one (€24.90 from year two), plus a tiered platform fee.

Differentiator

Problem solved

Functional benefit

Brands

• Fleet Geo: GPS vehicle tracking solution for fleet management, providing live vehicle location and route documentation.
• Fleet Fahrtenbuch
• VIMCAR Fleet
• VIMCAR Fleet PRO
• VIMCAR Fleet ADMIN
• Boxenstopp

Products and services

• Vimcar Fahrtenbuch (Digitales Fahrtenbuch) Digital, automatic vehicle logbook for self-employed individuals, freelancers, and employees with company cars. Records every trip automatically via an OBD plug-in with built-in GPS and SIM card, producing a tamper-proof, tax-compliant logbook accepted by German financial authorities.
• Fleet Fahrtenbuch Fleet-oriented digital logbook for businesses managing multiple company vehicles. Offers automatic trip recording, driver management, group/branch administration, contact and address management, and central export functionality for tax-compliant reporting across an entire fleet.
• Fleet Geo GPS-based live vehicle tracking solution for fleet control. Provides real-time vehicle location, route documentation, geofencing, time-window alerts, and driver identification. TÜV-audited, developed under German GDPR guidelines, priced at €13.90/month per vehicle plus a tiered platform fee.
• Vimcar OBD-Stecker (Hardware) Plug-in OBD2 GPS tracking device that connects to the vehicle's diagnostic port, with built-in GPS module and integrated SIM card for automatic data transmission. Plug-and-play installation requiring no cables or workshop visit. Provided on a rental basis as part of the subscription; replacement value €119.
• Vimcar Box (Hardware) Alternative GPS tracking hardware unit that attaches to the vehicle battery via jump-start terminals, suitable for electric vehicles and trucks without OBD ports. Contains built-in GPS module and integrated SIM card. Provided on a rental basis; replacement value €119.

Quantifiable outcome

• Average annual tax savings of €2,758 per customer by using the logbook method instead of the 1% flat-rate rule
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• ShiftmovecoreStrategic or Co-development PartnerVimcar is a key part of the Shiftmove ecosystem, which bundles complex mobility processes into a single user-friendly application. Shiftmove is the parent company or sister brand that provides a broader mobility management platform. Vimcar's fleet management products are integrated into the Shiftmove ecosystem alongside other mobility services including vehicle insurance, ESG compliance, driver's license checks, leasing, and travel management.
• DATEVcoreTechnology or IntegrationDATEV, Germany's leading cooperative for tax advisors and accounting software, provides official integration with Vimcar's digital logbook. Vimcar data can be exported directly to DATEV for seamless tax filing. Vimcar is listed as a DATEV-compatible solution.
• Deutscher Steuerberaterverband (DStV)flagshipGTM or Marketing PartnerThe German Tax Advisor Association officially recommends Vimcar's digital logbook to its 12,000+ member tax advisors. This endorsement is a major GTM lever, with Vimcar actively enrolling tax advisors into its partner program.
• KPMGcoreOthersKPMG audited Vimcar's digital logbook system to verify its technical compliance with German financial authority requirements for digital logbooks. This provides third-party credibility for Vimcar's tax compliance claims.
• TÜVcoreOthersVimcar hardware (OBD Stecker and Vimcar Box) is TÜV-certified with an EU-wide valid E certificate, confirming it does not affect vehicle roadworthiness registration.
• ECOVISminorGTM or Marketing PartnerECOVIS, a top-10 consulting firm in Germany for mid-market companies, partners with Vimcar to recommend digital logbook solutions to their client base.
• ETL GruppeminorGTM or Marketing PartnerETL, Germany's market leader in tax advisory and a Top 5 auditing group, recommends Vimcar to its clients.
• LexwareminorChannel Partner/ Reseller/ DistributorLexware, a leading provider of business software for SMEs, freelancers, and self-employed individuals since 1989, resells Vimcar products as a licensed distributor.
• MediamarktminorChannel Partner/ Reseller/ DistributorMediamarkt, a major European consumer electronics retailer, is a licensed retail channel for Vimcar products in Germany.
• Auto dealerships (Autohäuser)minorChannel Partner/ Reseller/ DistributorVimcar distributes its products through car dealerships, allowing vehicle purchasers to add Vimcar hardware and subscription at point of vehicle sale.
• Bundesverband freier Kfz-Händler (BVfK)minorGTM or Marketing PartnerThe BVfK represents independent car dealers in Germany and partners with Vimcar to provide digital logbook solutions to their members.
• Verband der Automobilindustrie (VDA)minorGTM or Marketing PartnerVDA is the German automobile industry association. Vimcar is listed as a partner/sponsor, providing visibility in the automotive ecosystem.
• Deutsche Vermögensberatung (DVAG)minorGTM or Marketing PartnerDVAG, Germany's largest independent financial advisory company, partners with Vimcar to recommend vehicle logbook solutions to their financial advisor network.
• Lohnkonzept NetzwerkminorGTM or Marketing PartnerLohnkonzept Netzwerk is an association of tax advisory firms that recommends Vimcar to its member practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avrios: Berlin-based fleet management SaaS focused on SMB and mid-market fleets across DACH. Directly comparable to Vimcar in target customer, geography, and product scope (digital logbook + fleet administration).

Broad incumbents

• Geotab: Global market leader in fleet telematics with extensive GPS tracking, vehicle data, and analytics. Comparable in core fleet-tracking capability but addresses large enterprise fleets globally rather than DACH SMB logbook compliance.
• Webfleet (Bridgestone): European fleet management platform (formerly TomTom Telematics) acquired by Bridgestone. Offers GPS tracking, fleet optimization, and vehicle data — overlapping with Vimcar's Fleet Geo product at the telematics layer.
• Verizon Connect: Enterprise fleet telematics offering from Verizon, providing GPS tracking, driver behavior, and fleet optimization. Comparable in telematics core but oriented toward larger fleets and global deployments.

Emerging players

• Samsara: US-headquartered fleet operations platform with AI-enabled telematics, dashcams, and asset tracking. Comparable in fleet telematics and connected-vehicle analytics, with stronger enterprise orientation but limited DACH penetration.
• Fleetio: Fleet maintenance and management SaaS serving mid-market and enterprise fleets. Overlaps with Vimcar on fleet administration and vehicle management workflows, though lighter on GPS/hardware offerings.

Regional players

• Movolytics: European fleet tracking and vehicle management platform, primarily serving UK and Western European markets. Comparable in fleet telematics and SMB-to-mid-market targeting, but operating in different geographies.
• Quartix: UK-based fleet telematics provider offering GPS vehicle tracking, driver behavior, and fleet management. Comparable product offering to Vimcar Fleet Geo, but focused primarily on the UK and Irish markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/govimcar
• YouTubeyoutube.com/channel/UCWRajoA7OnWsAw-ezAahZPg
• Facebookfacebook.com/vimcar
• LinkedInlinkedin.com/company/vimcar
• Instagraminstagram.com/vimcar_official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vimcar