Foodbox.oficial
FoodBox is a Madrid-based, sponsor-backed multi-brand organized restaurant group that operates and franchises seven complementary restaurant concepts (Santagloria, Lateral, Vezzo, Papizza, Volapie, MásQMenos) across 315+ establishments in Spain, Portugal, and Latin America.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Foodbox.oficial does
FoodBox is a Madrid-headquartered, multi-brand organized restaurant group that operates and franchises seven complementary restaurant concepts across Spain, Portugal, and Latin America. Founded in 2015 and backed by private equity sponsor Bluegem Capital Partners, the group manages a portfolio that spans coffee & bakery (Santagloria), casual dining (Lateral), Italian fast casual (Vezzo), pizza al taglio (Papizza), Andalusian tapas (Taberna del Volapie), and Iberian tapas (MásQMenos), alongside the historical L'Obrador brand. As of mid-2026 the network comprises 315+ establishments supported by more than 3,000 professionals, with system sales of €163 million in 2025 (+11.2% YoY) and €86.6 million in H1 2026 (+9.3% YoY).
FoodBox distributes its concepts almost exclusively through a structured franchise model, recruiting operators via its website, dedicated phone lines, and a centralized commercial team. Investment tiers range from approximately €100,000 (Papizza) to €650,000+ (Lateral), with entry fees of €20,000–€40,000 + VAT, ongoing royalties (e.g., 5% + 1% marketing fund for Santagloria), and 10–15 year contract durations. The company also operates a portion of units directly as company-owned restaurants, contributing to system sales and serving as proofs of concept.
The group's revenue model combines franchise entry fees, recurring royalties and marketing-fund contributions, and direct sales from company-owned stores. Underlying technology consists of a centralized multi-brand portfolio management system, shared digital tools for franchisee operations, marketing, and purchasing, and group-level data analytics for market and consumer-trend analysis. FoodBox pursues a growth strategy of network expansion (70 new units planned in 2026 with up to €35 million of investment), geographic extension into Portugal and LATAM, and selective new service lines such as Santagloria's 2026 catering launch.
Foodbox.oficial firmographics
Firmographics- Name
- Foodbox.oficial
- Legal name
- FOODBOX, S.A.
- Website
- https://foodbox.es
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FoodBox is a Madrid-based, sponsor-backed multi-brand organized restaurant group that operates and franchises seven complementary restaurant concepts (Santagloria, Lateral, Vezzo, Papizza, Volapie, MásQMenos) across 315+ establishments in Spain, Portugal, and Latin America.
- Ownership category
- akta.pro rank
Foodbox.oficial industry classification
Industry- Product category
- Restaurant Franchising
- NAICS
- Restaurants and Other Eating Places (7225), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where Foodbox.oficial is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Foodbox.oficial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise fees and royalties: FoodBox generates revenue through franchise entry fees (ranging from €20,000 to €40,000 + VAT depending on brand), ongoing royalties (e.g., 5% + 1% marketing fund for Santagloria), and system sales performance across its 300+ establishments.
- Company-owned restaurant operations: The group operates a portion of its network as company-owned stores, contributing to total system sales of €163 million in 2025, with revenue generated through direct restaurant sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Santagloria Coffee & Bakery franchise: investment from €250,000, entry fee €24,000 + VAT, royalty 5% (+ 1% marketing fund), 12-year contract |
| Subscription | Annual | Lateral casual dining franchise: investment from €650,000, entry fee €40,000 + VAT, 15-year contract |
| Subscription | Annual | Vezzo fast casual Italian franchise: investment from €350,000, entry fee €28,000 + VAT |
| Subscription | Annual | Papizza pizza al taglio franchise: investment from €100,000, entry fee €20,000 + VAT |
| Subscription | Annual | Volapie Andalusian tapas franchise: investment from €200,000 |
| Subscription | Annual | MásQMenos Iberian tapas franchise: investment from €150,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Foodbox.oficial product offering
Product offeringCore offering
FoodBox is a multi-brand, multi-format organized restaurant group that sells franchise rights and operates company-owned restaurants across 7 complementary concepts (coffee & bakery, casual dining, Italian fast-casual, pizza al taglio, Andalusian and Iberian tapas) in Spain, Portugal, and LATAM. Revenue is generated through franchise entry fees (€20,000–€40,000+ VAT), ongoing royalties (e.g., 5% + 1% marketing fund), and direct sales from company-owned locations, with franchisees receiving integral support across location selection, training, operations, marketing, and purchasing.
Product overview
FoodBox operates as a multi-brand, multi-format organized restaurant group offering franchise opportunities across 7 complementary restaurant brands. The portfolio spans various consumption moments and segments: Coffee & Bakery (Santagloria), casual dining (Lateral), Italian fast-casual (Vezzo and Papizza), Spanish tapas (Volapie and MásQMenos), and historical concepts (L'Obrador). The group provides franchisees with integral support including location selection, design, opening, training, operations, marketing, and ongoing business follow-up. With 315+ operational establishments and 3,000+ professionals, FoodBox manages both company-owned and franchised locations across Spain, Portugal, and Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Santagloria: Coffee & Bakery concept combining quality coffee with artisanal sweet and savory products
- Lateral
- Vezzo
- Papizza
- Taberna del Volapie
- MásQMenos
Products and services
- Santagloria (Coffee & Bakery franchise) Santagloria is a Coffee & Bakery franchise concept offering quality coffee, hot and cold beverages, freshly baked pastries and bread, emblematic Glorias (mini croissants), salads, and options for various consumption moments including breakfast, lunch, take away, and catering services. Franchise investment from €250,000 with entry fee €24,000 + VAT, royalty 5% + 1% marketing fund, and 12-year contract.
- Lateral (Casual Dining franchise) Lateral is a contemporary casual dining restaurant franchise featuring modern bistro style with versatile Spanish and international gastronomy, non-stop kitchen service, and focus on social consumption. Offers brunch, afterwork, and events in premium urban locations with attractive terraces. Franchise investment from €650,000, entry fee €40,000 + VAT, 15-year contract.
- Vezzo (Italian Fast-Casual franchise) Vezzo is an Italian fast-casual restaurant franchise featuring cucina di mercato (market kitchen), combining Mediterranean gastronomy with operational agility. Designed for high-traffic urban environments and shopping centers, targeting families, young people, and groups. Franchise investment from €350,000, entry fee €28,000 + VAT.
- Papizza (Pizza al taglio franchise) Papizza is a Sicilian-origin pizza al taglio (by the slice) franchise offering hand-made dough fermented for 72 hours, resulting in lighter and crispier pizza. Features quick service, high rotation, and multiple channels including dine-in, take away, and delivery. Franchise investment from approximately €100,000, entry fee €20,000 + VAT; one of the most accessible models in the portfolio.
- Taberna del Volapie (Andalusian tapas franchise) Volapie is an Andalusian-inspired casual dining franchise based on tapas and traditional Spanish cuisine with updated recipes. Features themed spaces with Andalusian identity, strong social component, and accessible positioning oriented toward shared consumption. Franchise investment from €200,000, varying by size, location, and characteristics of the premises.
- MásQMenos (Iberian tapas franchise) MásQMenos is a Spanish casual dining franchise specializing in Iberian products and classic & contemporary tapas. Offers a versatile menu covering multiple consumption moments with agile service and competitive pricing positioning. Franchise investment from approximately €150,000, one of the most accessible options within the casual dining segment.
- Santagloria Catering Service Catering service under the Santagloria brand targeting primarily corporate events (70%) and private customers (30%), expanding the brand's sales channels beyond traditional restaurant operations.
Quantifiable outcome
- FoodBox closed 2025 with €163 million in system sales (+11.2% YoY) and 57 new openings, making it the organized restaurant group with the most openings in Spain that year.
- +2 more outcomes
Companies that use Foodbox.oficial
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Foodbox.oficial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Foodbox.oficial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ILUNIONsignificantILUNION and FoodBox signed an alliance to promote inclusive employment through Santagloria Coffee & Bakery locations. The collaboration starts with three projects already signed, combining business expansion with job creation and social inclusion. ILUNION is a leader in inclusive employment in Spain.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Foodbox.oficial competitors and assessment
Company assessmentDirect peers
- Restalia Group: Restalia is a Spanish multi-brand restaurant franchise group operating 100 Montaditos, The Good Burger (TGB), and other concepts. It is the most directly comparable peer to FoodBox as a domestic multi-brand franchise platform with comparable unit volumes and Spanish market focus.
- Comess Group: Comess Group is a Spanish multi-brand restaurant franchise operator managing Lizarrán, Doner Kebab, Pasta Roma, and ChinaWok across Spain and international markets. Comparable as a multi-brand franchise consolidator with similar unit economics and franchisee support model.
- Grupo Ibersol: Grupo Ibersol is a Portuguese multi-brand restaurant operator with Pizza Hut, KFC, Burger King, and Starbucks franchises in Iberia. Closely comparable multi-brand franchise structure across Iberian Peninsula with overlapping geographic expansion strategy.
- AmRest Holdings: AmRest is one of Europe's largest multi-brand restaurant franchise operators running KFC, Pizza Hut, Starbucks, and Burger King across Central and Eastern Europe. Comparable as a PE-influenced multi-brand franchise platform operating at significantly larger scale across multiple European geographies.
Broad incumbents
- Áreas (Elior Group): Áreas is a global food service and travel hospitality operator running restaurants in airports, highways, and train stations. Comparable as a large-scale food service operator in Spain but focused on captive-location B2B contracts rather than multi-brand franchise retail.
- Eurest (Compass Group): Eurest is the Iberian arm of Compass Group, one of the world's largest contract food service providers operating workplace, education, and healthcare dining. Comparable as a food service scale player in Spain but operating institutional contract catering rather than multi-brand franchise retail.
- Sodexo Iberia: Sodexo Iberia operates contract food services for corporate, education, healthcare, and government clients in Spain. Comparable as a large-scale food service incumbent in Spain but serves institutional clients rather than operating branded consumer restaurant franchise concepts.
Emerging players
- Honest Greens: Honest Greens is a Spanish healthy fast-casual restaurant chain expanding across Spain, Portugal, and major European cities. Comparable as an emerging Spanish restaurant brand operator with omnichannel operations and franchise-style scaling ambitions targeting urban premium casual segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foodbox.oficial social profiles
Digital presenceFoodbox.oficial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodbox.oficial leadership team
Management profileNumber of profiles
Profiles1 record
Foodbox.oficial subsidiaries and ownership
Company hierarchySubsidiaries6 records
Foodbox.oficial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodbox.oficial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodbox.oficial
What does Foodbox.oficial do?
FoodBox is a multi-brand, multi-format organized restaurant group that sells franchise rights and operates company-owned restaurants across 7 complementary concepts (coffee & bakery, casual dining, Italian fast-casual, pizza al taglio, Andalusian and Iberian tapas) in Spain, Portugal, and LATAM. Revenue is generated through franchise entry fees (€20,000–€40,000+ VAT), ongoing royalties (e.g., 5% + 1% marketing fund), and direct sales from company-owned locations, with franchisees receiving integral support across location selection, training, operations, marketing, and purchasing.
Is Foodbox.oficial a public or private company?
Foodbox.oficial is a private company. It is classified as private equity controlled and is currently operating.
When was Foodbox.oficial founded?
Foodbox.oficial was founded in 2015. It employs 251 to 500 people.
Where is Foodbox.oficial based?
Foodbox.oficial is headquartered in Madrid, Spain, in the Europe region.
How does Foodbox.oficial make money?
Two revenue lines are on record. Franchise fees and royalties are the primary driver. The others are company-owned restaurant operations.
Who are Foodbox.oficial's main competitors?
Direct peers on record are Restalia Group, Comess Group, Grupo Ibersol and AmRest Holdings. Broad incumbents are Áreas (Elior Group), Eurest (Compass Group) and Sodexo Iberia. Honest Greens is listed as an emerging player.
Does Foodbox.oficial have an API?
No public API is recorded for Foodbox.oficial.
What industry is Foodbox.oficial in?
Foodbox.oficial's product category is Restaurant Franchising. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 7225 and its SIC code is 5812.