DGS-9.9’s.

What DGS-9.9’s. does

Deary's Gymnastics Supply (DGS) is a privately held, full-service gymnastics equipment retailer and distributor founded in 1993 and headquartered in Danielson, Connecticut. The company sells a comprehensive catalog of gymnastics, preschool, ninja warrior, parkour, and cheerleading equipment — including competitive apparatus, mats, floors, trampolines, grips, chalk, and training aids — primarily through a direct-to-consumer e-commerce storefront (gymsupply.com) built on BigCommerce. It operates as an AAI Platinum Dealer and maintains partnerships with USA Gymnastics, the World Acrobatics Society, the International Gymnastics Hall of Fame, and the US Gymnastics Supplier Association, alongside a dedicated DGS Ninja sub-brand at dgsninja.com.

Beyond catalog retail, DGS provides custom gym design and professional installation services for commercial and institutional clients, supported by 100% equipment financing through partner providers and an EZ Pay installment option powered by Nickel Payments. Pricing spans small $10-$100 consumables to $11,000+ competitive apparatus, with multi-year contract quotes for facility design and build projects. The company serves competitive gymnastics programs, collegiate facilities (e.g., University of Minnesota), preschool and recreational programs, ninja and parkour training facilities, cheerleading programs, and individual home users, operating primarily across North America with a global footprint for financing partners.

The business is family-owned (Deary family) with 11-50 employees, no disclosed external funding, and no M&A activity. Revenue is not publicly disclosed. Its competitive positioning rests on multi-brand catalog breadth, 30+ years of installed-base credibility, and bundled design-plus-financing services rather than proprietary technology or data assets.

Name

DGS-9.9’s.

Legal name

Deary's Gymnastics Supply

Website

https://gymsupply.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Deary's Gymnastics Supply (DGS) is a privately held, full-service gymnastics equipment retailer and installer founded in 1993, selling apparatus, mats, grips, and training aids via e-commerce to gyms, schools, ninja/parkour facilities, and home users across North America.

Ownership category

akta.pro rank

Product category

Gymnastics Equipment Supply

NAICS

Amusement Parks and Arcades (7131)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro industry

PRIMARYMPAEANAK

Gaming Machine Parts & Repair Supply Chain (Spare Parts, Refurbishment, Field Service Kits)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Equipment, Manufacturing & Supplies (Tables, Chips, Terminals)

SECONDARYMPAEAJAJ

Parts, Refurbishment, Maintenance & Field Service for Machines

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

• Gymnastics equipment supply
• Gym design installation
• Training mats apparatus
• Ninja parkour equipment
• Preschool gymnastics gear

Headquarters

HQ city

Danielson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of gymnastics equipment including mats, apparatus, grips, chalk, and accessories to gyms, schools, and individuals. Products range from small accessories to large competitive equipment.
2. Gym Design & Installation: Custom gym design and installation services for commercial and institutional clients. Over 30 years of experience in facility planning and equipment installation.
3. Equipment Financing: Partnership with financing providers to offer 100% financing options for gym equipment purchases.
4. Affiliate Program: Commission-based affiliate program offering up to 5% commission for referred sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Deary's Gymnastics Supply (DGS) is a full-service gymnastics supply company that retails and distributes gymnastics equipment, mats, floors, grips, chalk solutions, trampolines, preschool and ninja training equipment from multiple brands. The company also provides custom gym design and professional installation services for new gymnastics facilities, along with equipment financing options and an affiliate program.

Product overview

Deary's Gymnastics Supply (DGS) is a comprehensive gymnastics equipment retailer and distributor offering a broad portfolio of products across multiple categories. The core offering spans gymnastics equipment (vaults, bars, beams, floors, trampolines), training mats (competition landing mats, training mats, incline mats), grips and accessories from multiple brands, chalk solutions for air quality management, preschool and ninja training equipment, and Tumbl Trak-branded training products. The company serves competitive gymnastics programs, recreational facilities, preschools, and home users. Key product lines include the AAI/Elite Kids apparatus for beginning gymnastics, Tumbl Trak equipment for skill development and injury prevention, and specialized equipment for ninja and parkour athletic programs. The company also offers gym design and installation services alongside equipment sales.

Differentiator

Problem solved

Functional benefit

Brands

• DGS Ninja: A sub-brand focused on ninja warrior-style training equipment and obstacle courses, with its own dedicated website at dgsninja.com.

Products and services

• Gymnastics Equipment Complete lineup of competitive and training gymnastics apparatus including vaults, uneven bars, balance beams, floors, pommel horses, rings, parallel bars, and horizontal bars for gyms, schools, and competitive programs.
• Mats Full range of gymnastics mats including competition landing mats, training mats, incline mats, carpet bonded foam, and specialty mats for gymnastics facilities and training programs.
• Gymnastics Floors Gymnastics flooring systems including spring floors, rod floors, carpet bonded foam, carpet & foam, and air floors for competitive and training environments.
• Grips and Accessories Gymnastics grips and accessories from multiple leading brands including uneven bar grips, high bar grips, ring grips, beginner grips, grip bags, wristbands, and wrist supports for gymnasts of all levels.
• Chalk Solutions Complete chalk management system including chalk, chalk holders, chalk filters, and chalk cleaners designed to maintain clean gym air quality and proper grip for gymnasts.
• Trampolines Competition and training trampolines including competition trampolines and tumbling trampolines for gymnastics skill development in training facilities.
• Preschool Equipment Age-appropriate gymnastics equipment for preschool and early childhood programs including fundamentals, poly pads, skill shapes, preschool beams, preschool mats, recreational equipment, Elite Kids apparatus, and Sensory Ninja products.
• Tumbl Trak Training Products Tumbl Trak branded training equipment including Classics, Recreational, and Xtreme models, tumbling mats, vault blocks, and bar systems designed to enhance gymnastics training by minimizing spotting needs and preventing overuse injuries.
• Ninja Equipment Obstacle courses, ninja rigs, warped walls, strap and pipe obstacles, and training equipment for ninja athletic programs including steel and aluminum rig packages and Little Ninjas equipment.
• Parkour Equipment Parkour training equipment including parkour packages, pop up parkour, soft equipment, and integrated obstacle systems for parkour training facilities.
• Training Aids Specialized gymnastics training aids including tumbling aids, training essentials, bar trainers, and men's training equipment for skill development.
• Performance Products Athletic performance products including athletic tape, athletic supports, apparel, strength and conditioning equipment, self care products, and ice and heat wraps.
• Gym Design and Installation Services Custom gym design and professional installation services for commercial and institutional gymnastics facilities. Includes facility planning, equipment specification, and professional installation with over 30 years of experience.
• Equipment Financing 100% equipment financing for gym equipment purchases through trusted financing partners, plus EZ Pay installment payment plans powered by Nickel Payments to make larger purchases accessible.
• Home Use Equipment Home use bundles, scaled equipment, portable training aids, home use mats, and home use air floors designed for residential gymnastics training areas with space and budget constraints.

Quantifiable outcome

• 100% equipment financing available through financing partners
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AAIcoreChannel Partner/ Reseller/ DistributorDGS is an AAI Platinum Dealer, offering AAI's complete line of gymnastics equipment including Elite Kids apparatus and competitive training systems.
• USA GymnasticscoreStrategic or Co-development PartnerOfficial partnership with USA Gymnastics, the national governing body for the sport of gymnastics in the United States.
• World Acrobatics SocietyminorStrategic or Co-development PartnerPartnership with World Acrobatics Society, supporting acrobatic gymnastics programs.
• International Gymnastics Hall of FameminorStrategic or Co-development PartnerPartnership supporting the preservation and celebration of gymnastics history through the International Gymnastics Hall of Fame.
• US Gymnastics Supplier AssociationminorStrategic or Co-development PartnerMembership in industry association representing gymnastics equipment suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tumbl Trak: Manufacturer of gymnastics training equipment designed to reduce spotting and overuse injuries. Tumbl Trak is sold by DGS as a sub-brand but also operates its own DTC channel and dealer network, competing head-to-head.
• Carolina Gym Supply: Manufacturer of preschool gymnastics equipment (e.g., vinyl hook-and-loop beams referenced in DGS product detail). Directly competes in the preschool and recreational gymnastics segment.
• American Athletic, Inc. (AAI): Manufacturer of competition-grade gymnastics apparatus (vaults, bars, beams, Elite Kids line). AAI is both DGS's primary supplier and a direct competitor when selling DTC through its own channels.
• Norberts Athletic Products: Long-established gymnastics and athletic equipment manufacturer offering competitive apparatus and installations. Competes for the same collegiate and club-gym customers DGS serves.
• Cover All Athletic Products: Manufacturer of preschool and training aids such as 'The Original Block' cited in DGS product listings. Competes in the preschool/early-childhood gymnastics equipment subsegment.
• Resilite Sports Products: Specialty manufacturer of athletic and gymnastics mats, landing mats, and training surfaces. Competes directly with DGS's mat category across competitive and training use cases.
• Sasaki Sports: Japanese-origin gymnastics apparel and equipment manufacturer with global distribution. Overlaps with DGS in competition apparatus and accessories for competitive gymnastics programs.

Broad incumbents

• BSN Sports: Largest US team sporting goods distributor serving schools, leagues, and athletic programs. Covers gymnastics tangentially through team-sport equipment and apparel, and competes for the same school-budget dollars.
• GK Elite Sportswear: Dominant gymnastics apparel and leotard manufacturer with expanding equipment offerings. Operates across the broader gymnastics ecosystem and overlaps with DGS's institutional customer base.
• Varsity Spirit: Largest US cheerleading and spirit industry company. Competes with DGS's cheerleading segment for tumbling equipment, mats, and accessories supplied to schools and gyms.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DearysGymnasticsSupply
• Xx.com/GymSupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DGS-9.9’s.