USA Gymnastics
USA Gymnastics is the National Governing Body for gymnastics in the United States, governing eight disciplines and serving athletes, coaches, clubs, and fans through membership programs, sanctioned competitions, and the FlipNow streaming platform.
- Company typePrivate
- Founded1963
- HeadquartersIndianapolis, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What USA Gymnastics does
USA Gymnastics is the National Governing Body (NGB) for the sport of gymnastics in the United States, operating as an Indiana-domiciled private non-profit under the Ted Stevens Olympic & Amateur Sports Act with accountability to the U.S. Olympic & Paralympic Committee. Founded in 1963 and headquartered in Indianapolis, the organization governs and sanctions eight disciplines: Women's Artistic, Men's Artistic, Rhythmic, Trampoline & Tumbling, Acrobatic, Parkour, Gymnastics for All, and College. It serves athletes, coaches, clubs, and fans, managing the elite-to-Olympic talent pathway and operating major annual competitions including the USA Gymnastics Championships, U.S. Classic, American Cup, Winter Cup, Xfinity U.S. Gymnastics Championships, and the Nastia Liukin Cup.
The organization's core technology consists of a membership management platform (members.usagym.org) for athlete, coach, and club registrations; FlipNow, a subscription-based streaming service ($64.99/year with pay-per-view options) distributing live and archived competition content across web, iOS, Android, Apple TV, and Roku; and a partnership with the National Center for Safety Initiatives (NCSI) for criminal background screening, sex offender registry checks, and identity verification of non-athlete members, employees, and Board members. The organization also operates the usagymstore.com e-commerce storefront and the USA Gymnastics Foundation as its fundraising arm.
USA Gymnastics generates revenue through membership fees (athletes, coaches, clubs), event registration fees, merchandise sales, the FlipNow subscription and pay-per-view stream, and corporate partnerships (including Xfinity title sponsorship and the Indiana Sports Corp / City of Noblesville partnership for the new Training & Wellness Center). It is currently preparing to relocate its headquarters and operations from Indianapolis to a new Training & Wellness Center in Noblesville, Indiana's Innovation Mile district, with construction planned to begin in 2026 and targeted completion by 2028 ahead of the LA28 Olympic cycle. The organization also faces ongoing reputational and litigation exposure tied to the U.S. Center for SafeSport and historical child protection cases.
USA Gymnastics firmographics
Firmographics- Name
- USA Gymnastics
- Legal name
- USA Gymnastics
- Website
- https://usagym.org
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- USA Gymnastics is the National Governing Body for gymnastics in the United States, governing eight disciplines and serving athletes, coaches, clubs, and fans through membership programs, sanctioned competitions, and the FlipNow streaming platform.
- Ownership category
- akta.pro rank
USA Gymnastics industry classification
Industry- Product category
- Sports Governance & Federation Services
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
Keywords
Where USA Gymnastics is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
USA Gymnastics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- FlipNow Streaming Subscription: Annual subscription service providing access to live and archived gymnastics events. Pay-per-view also available for select events.
- Membership Fees: Revenue generated from membership registrations for gymnasts, coaches, clubs, and other participants in USA Gymnastics programs.
- Event Registration: Fees collected from athletes and participants registering for national competitions including the USA Gymnastics Championships, U.S. Classic, American Cup, and other sanctioned events.
- Merchandise Sales: Online store selling USA Gymnastics apparel, including shirts, hoodies, and accessories.
- Fundraising and Partnerships: Revenue from fundraising campaigns for the Training & Wellness Center development, and corporate partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FlipNow Annual Subscription - Full access to all live and archived content |
Distribution channels4 records
Marketing channels6 records
USA Gymnastics product offering
Product offeringCore offering
USA Gymnastics is the National Governing Body (NGB) for gymnastics in the United States, sanctioning competitions across eight disciplines (Women's Artistic, Men's Artistic, Rhythmic, Trampoline & Tumbling, Acrobatic, Parkour, Gymnastics for All, and College). It operates a membership program for athletes, coaches, judges, and clubs; administers coach certification and background screening through NCSI; and sanctions major national events including the USA Gymnastics Championships, U.S. Classic, American Cup, and Winter Cup. It also runs FlipNow, a subscription streaming platform offering live and archived gymnastics competition content.
Product overview
USA Gymnastics operates as the National Governing Body (NGB) for gymnastics in the United States, offering a portfolio of programs, events, and services. The core offerings include: FlipNow, a streaming platform ($64.99/year) providing live and archived gymnastics competitions; a membership program with background screening through NCSI; and major sanctioned events including the USA Gymnastics Championships, U.S. Classic, American Cup, Winter Cup, Nastia Liukin Cup, and Xfinity U.S. Gymnastics Championships. Additional programs include the Development Program, Xcel Program, Gymnastics for All, Hall of Fame recognition, and the USA Gymnastics Foundation for fundraising. The organization supports all gymnastics disciplines: Women's Artistic, Men's Artistic, Rhythmic, Trampoline & Tumbling, Acrobatic, Parkour, and College gymnastics.
Differentiator
Problem solved
Functional benefit
Brands
- FlipNow: A subscription-based streaming platform offering live and archived gymnastics events, pay-per-view content, and athlete profiles.
Products and services
- FlipNow Streaming Platform
Companies that use USA Gymnastics
Customer profileSegments4 records
Ideal customer profiles4 records
USA Gymnastics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
USA Gymnastics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Indiana Sports CorpcoreUSA Gymnastics selected Noblesville, Indiana as the site for its Training & Wellness Center in partnership with Indiana Sports Corp's 'Innovation Mile' district and their 2050 Vision to make Indiana a global sports epicenter. The center will host national team camps, competitions, educational workshops, and community events, with estimated annual economic impact of 22,000 room nights for Hamilton County.
- City of NoblesvillecorePartnership with the City of Noblesville to relocate headquarters and build the Training & Wellness Center in the Innovation Mile district. The city estimates the center will generate 22,000 room nights annually for Hamilton County hospitality.
- National Center for Safety Initiatives (NCSI)coreUSA Gymnastics partners with NCSI to conduct comprehensive criminal background screening for all non-athlete members over age 18, employees, and Board members. The screening covers criminal background, sex offender registry, and identity verification. This partnership is central to USA Gymnastics' reform efforts following the Larry Nassar scandal.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
USA Gymnastics competitors and assessment
Company assessmentDirect peers
- USA Figure Skating: U.S. National Governing Body for figure skating. Comparable NGB structure, women-led participation base, Olympic-cycle revenue exposure, and similar event/membership/governance framework.
- USA Hockey: U.S. National Governing Body for ice hockey. Operates with same federal charter, membership-based revenue model, and major sanctioned event calendar as USA Gymnastics.
- USA Track & Field: U.S. National Governing Body for track and field, operating with the same federal charter, USOPC accountability, membership/competition revenue model, and event-hosting responsibilities as USA Gymnastics.
- USA Basketball: U.S. National Governing Body for basketball with comparable NGB structure, national team programs, and major event portfolio. Larger in scale due to NBA ecosystem but operationally analogous.
- USA Swimming: U.S. National Governing Body for swimming under the Ted Stevens Olympic & Amateur Sports Act, with comparable membership model, sanctioned competitions, NGB monopoly status, and Olympic-cycle revenue exposure. Most direct structural peer.
- USA Football: U.S. National Governing Body for amateur football, sharing the federal NGB charter, membership model, coach certification, and youth/athlete development responsibilities.
- USA Wrestling: U.S. National Governing Body for wrestling with parallel membership, sanctioned competition, and national-team pathway structure; similar size and Olympic-cycle exposure.
- USA Volleyball: U.S. National Governing Body for volleyball under the same Olympic/Amateur Sports Act framework, with parallel membership, event sanctioning, and athlete-development programs.
- USA Cheer: U.S. National Governing Body for cheerleading, with strong demographic and skill-set overlap with gymnastics. Comparable youth-athlete participation model, sanctioning authority, and event portfolio.
- International Gymnastics Federation (FIG): International federation that USA Gymnastics is affiliated with and accountable to under its Olympic charter. Sets global rules, sanctions international competitions, and governs the same 8+ disciplines USA Gymnastics operates nationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
USA Gymnastics social profiles
Digital presenceUSA Gymnastics financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Gymnastics leadership team
Management profileNumber of profiles
Profiles2 records
USA Gymnastics subsidiaries and ownership
Company hierarchySubsidiaries1 record
USA Gymnastics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Gymnastics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Gymnastics
What does USA Gymnastics do?
USA Gymnastics is the National Governing Body (NGB) for gymnastics in the United States, sanctioning competitions across eight disciplines (Women's Artistic, Men's Artistic, Rhythmic, Trampoline & Tumbling, Acrobatic, Parkour, Gymnastics for All, and College). It operates a membership program for athletes, coaches, judges, and clubs; administers coach certification and background screening through NCSI; and sanctions major national events including the USA Gymnastics Championships, U.S. Classic, American Cup, and Winter Cup. It also runs FlipNow, a subscription streaming platform offering live and archived gymnastics competition content.
Is USA Gymnastics a public or private company?
USA Gymnastics is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USA Gymnastics founded?
USA Gymnastics was founded in 1963. It employs 251 to 500 people.
Where is USA Gymnastics based?
USA Gymnastics is headquartered in Indianapolis, United States, in the North America region.
How does USA Gymnastics make money?
Five revenue lines are on record. FlipNow Streaming Subscription is the primary driver. The others are membership Fees, event Registration, merchandise Sales and fundraising and Partnerships.
Who are USA Gymnastics's main competitors?
Direct peers on record are USA Figure Skating, USA Hockey, USA Track & Field, USA Basketball, USA Swimming, USA Football, USA Wrestling, USA Volleyball, USA Cheer and International Gymnastics Federation (FIG).
Does USA Gymnastics have an API?
No public API is recorded for USA Gymnastics.
What industry is USA Gymnastics in?
USA Gymnastics's product category is Sports Governance & Federation Services. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs). Its NAICS code is 71121 and its SIC code is 7900.