Ascentage Group
Ascentage Group is a privately held business development and M&A advisory firm founded in 2012, serving technology companies in the built environment, engineering, and manufacturing markets through retainer-based strategic advisory, M&A, capital raising, and due diligence services delivered by former industry executives.
- Company typePrivate
- Founded2012
- HeadquartersPortsmouth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ascentage Group does
Ascentage Group, LLC is a privately held business development and M&A advisory firm headquartered in Portsmouth, New Hampshire, founded in 2012 and focused exclusively on technology companies serving the built environment, engineering, and manufacturing markets. Its coverage spans four vertical segments — Design/Analysis (CAD, BIM, PLM, CAM, CAE), Build (construction collaboration, estimating, scheduling, workforce and project management), Operate/Maintain (building controls, facility, energy, environment, safety and asset management software) and Manufacture (enterprise manufacturing, engineering, quality and supply-chain software) — across software, location-based technologies (GIS, LiDAR), hardware (robotics, drones, IIoT sensors) and data/analytics.
The firm offers four core service lines: Business Growth and Development Services (retainer-based strategic advisory), Mergers, Acquisitions and Strategic Transactions Services, Funding Strategies Services (capital raising advisory), and Due Diligence Services. It does not develop proprietary technology products; its 'platform' is a bench of approximately 10-13 senior operators and former executives of public and private technology companies (including alumni of Autodesk, Bentley Systems, Trimble, Siemens via VISTAGY, Turner Construction, and Google via @Last Software/SketchUp), with securities-related transaction work executed through its affiliated broker-dealer Pickwick Capital Partners LLC (FINRA/SIPC member).
Revenue is generated through a mix of monthly retainers, project-based fees, success fees tied to transaction size, equity participation (typically on a three-year vesting schedule), and board/advisory board fees. The firm is sales-led, engages directly with technology company executives, founders and investors via long-term advisory relationships (often three or more years), and supports deal flow internationally through partnerships (Madison Park Group, Pickwick Capital Partners) and senior coverage in EMEA and Asia-Pacific. Ascentage has no disclosed external institutional investors, funding rounds, or parent company.
Ascentage Group firmographics
Firmographics- Name
- Ascentage Group
- Legal name
- Ascentage Group, LLC
- Website
- https://ascentagegroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ascentage Group is a privately held business development and M&A advisory firm founded in 2012, serving technology companies in the built environment, engineering, and manufacturing markets through retainer-based strategic advisory, M&A, capital raising, and due diligence services delivered by former industry executives.
- Ownership category
- akta.pro rank
Ascentage Group industry classification
Industry- Product category
- M&A Advisory Services
- SIC
- Services-Management Consulting Services (8742), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Ascentage Group is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ascentage Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- M&A Advisory Services: Ascentage provides mergers, acquisitions, and strategic transaction advisory services. Revenue is generated through success fees based on transaction size for the sale of company securities or assets, as well as fees for acquisitions of target companies.
- Business Development Consulting: The firm provides business growth and development advisory services, including strategic planning, channel expansion, licensing, international business, and strategic partnerships facilitation. Revenue is generated through monthly retainers, project-based fees, and vesting equity typically on a three-year vesting schedule.
- Board and Advisory Services: The firm may serve on clients' boards of directors or advisory boards, generating revenue through board member fees and stock options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly retainer or project-based fees for business development engagements |
| Transaction based/ take rate | Multi-year contract | Success fee structure for M&A transactions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ascentage Group product offering
Product offeringCore offering
Ascentage Group is a business development and M&A advisory firm providing strategic advisory services to technology companies serving the built environment, engineering, and manufacturing markets. The firm offers four core services: Business Growth and Development consulting, Mergers & Acquisitions and Strategic Transactions advisory, Funding Strategies, and Due Diligence support. Securities-related transaction work is performed through affiliated Pickwick Capital Partners LLC, a FINRA and SIPC member.
Product overview
Ascentage Group operates as a business development and M&A advisory firm for technology companies, not a software product company. The firm offers three core service offerings: Business Growth and Development Services (strategic advisory and consulting to help technology firms scale), Mergers, Acquisitions and Strategic Transactions Services (full M&A advisory from planning through execution), and Funding Strategies Services (capital raising and investor alignment). The firm also provides Due Diligence Services as part of its engagement approach. All services are delivered by experienced principals who have operated at senior levels in technology companies, with securities-related transaction work performed through Pickwick Capital Partners, a FINRA/SIPC member. The firm specializes in technology companies serving the built environment (architecture, engineering, construction, manufacturing) and manufacturing software markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Growth and Development Services
Quantifiable outcome
- Over 50 transactions completed by Managing Director Jeff Herriman on buy- and sell-side
- +1 more outcomes
Companies that use Ascentage Group
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Ascentage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ascentage Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Madison Park GroupcoreMadison Park Group (MPG) formed a strategic partnership with Ascentage Group in November 2020. MPG is a strategic M&A and capital raising advisor to the global software economy. The partnership enhances MPG's industrial technology advisory practice with Ascentage's domain expertise in design, construction, infrastructure, and asset management technologies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ascentage Group competitors and assessment
Company assessmentDirect peers
- Generational Equity: Generational Equity is a lower middle market M&A advisory firm handling sell-side, buy-side, and recapitalization transactions. Comparable to Ascentage in advising founder-led technology and industrial businesses on exits, growth capital, and strategic transactions at similar deal sizes.
- Woodbridge International: Woodbridge International is a global lower middle market M&A advisor working with companies typically in the $10M-$300M range. Comparable to Ascentage in advising founder-led technology and industrial companies on sell-side processes and cross-border transactions.
- FMI Corporation: FMI is a management consulting and investment banking firm dedicated to the built environment, including construction, engineering, and infrastructure. Overlap with Ascentage is direct: both serve AEC/built environment software and services companies with strategy consulting, M&A advisory, and capital raising, and FMI even incubated a technology and innovation practice (founded by Jay Snyder, now an Ascentage Director).
- Berkery Nyes & Co. Berkery Nyes is an investment bank focused on M&A and strategic advisory for software, SaaS, and tech-enabled services. Comparable to Ascentage in serving founder-led and PE-backed software companies across vertical markets, including similar transaction sizes and retainer-plus-success-fee engagements.
- Software Equity Group: Software Equity Group (SEG) is an M&A advisor focused exclusively on software companies, providing sell-side and buy-side advisory. It is comparable to Ascentage on the software M&A side, particularly for AEC, manufacturing, and vertical SaaS clients that form Ascentage's core segments.
- Madison Park Group: Madison Park Group is a strategic M&A and capital raising advisor to the global software economy, with a dedicated industrial technology practice. Ascentage's 2020 strategic partnership with MPG makes it both a partner and a directly comparable peer targeting software companies in design, construction, infrastructure, and asset management.
Broad incumbents
- Lincoln International: Lincoln International is a global mid-market investment bank with active technology, industrials, and business services M&A practices. Comparable as an incumbent competitor for upper-end construction-tech and manufacturing-software mandates where Ascentage might otherwise be lead advisor.
- Harris Williams: Harris Williams is a global M&A advisor focused on middle-market transactions across technology, business services, and industrial sectors. Comparable to Ascentage as a broader incumbent with a dedicated technology group that pursues many of the same software and tech-enabled services clients.
- Houlihan Lokey: Houlihan Lokey is a global investment bank with deep TMT and industrials M&A practices. Comparable to Ascentage as a potential competitor on larger construction-tech and manufacturing-software deals, but operating at much broader scale with a full bulge-bracket-style offering.
Others
- Pickwick Capital Partners: Pickwick Capital Partners LLC is the FINRA/SIPC broker-dealer affiliate through which Ascentage principals execute securities transactions. Listed as OTHERS rather than a competitor because Pickwick provides execution infrastructure for Ascentage rather than competing for the same advisory mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ascentage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascentage Group leadership team
Management profileNumber of profiles
Profiles4 records
Ascentage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascentage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascentage Group
What does Ascentage Group do?
Ascentage Group is a business development and M&A advisory firm providing strategic advisory services to technology companies serving the built environment, engineering, and manufacturing markets. The firm offers four core services: Business Growth and Development consulting, Mergers & Acquisitions and Strategic Transactions advisory, Funding Strategies, and Due Diligence support. Securities-related transaction work is performed through affiliated Pickwick Capital Partners LLC, a FINRA and SIPC member.
Is Ascentage Group a public or private company?
Ascentage Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ascentage Group founded?
Ascentage Group was founded in 2012. It employs 1 to 10 people.
Where is Ascentage Group based?
Ascentage Group is headquartered in Portsmouth, United States, in the North America region.
How does Ascentage Group make money?
Three revenue lines are on record. M&A Advisory Services are the primary driver. The others are business Development Consulting and board and Advisory Services.
Who are Ascentage Group's main competitors?
Direct peers on record are Generational Equity, Woodbridge International, FMI Corporation, Berkery Nyes & Co., Software Equity Group and Madison Park Group. Broad incumbents are Lincoln International, Harris Williams and Houlihan Lokey. Pickwick Capital Partners is listed as an others.
Does Ascentage Group have an API?
No public API is recorded for Ascentage Group.
What industry is Ascentage Group in?
Ascentage Group's product category is M&A Advisory Services. Its primary akta.pro industry code is BPAHAOAG, Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs). Its SIC code is 8742.