AdEx Media
ADEX is an ad fraud and invalid traffic prevention platform, built by AdTech Holding, that detects bots, policy violations, cloaking, and account abuse for advertisers, publishers, and ad networks through four integrated products processing 50B+ monthly checks via a unified data backbone.
- Company typePrivate
- Founded2011
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdEx Media does
AdEx Media (legally Samoukale Enterprises Limited, registered in Cyprus) operates the ADEX ad fraud and invalid traffic prevention platform, a subsidiary of AdTech Holding, a group that has been building advertising technologies since 2011. The platform is built around four integrated products: ProQuality for real-time traffic and inventory quality scoring, ProModeration for AI-powered content and ad campaign moderation, ProShield for fraud and account abuse protection, and ProIntel for threat intelligence. A unified data backbone connects all four products, so that threats detected in one layer strengthen detection across the platform; the company states it processes 50B+ monthly checks using 200+ detection signals at sub-50ms latency, and has flagged more than $250M in ad fraud over a rolling 12-month window.
The core technology combines pre-bid and post-bid integrations, behavioral and device fingerprinting, network and link analysis, cloaking and conditional content detection, and adaptive detection updated from emerging threat data. Distribution is API-first with flexible cloud, on-prem, or hybrid deployment, a self-serve path at app.adex.com (JS tag or intermediary redirect integration), and an enterprise sales motion via 'Book a Demo' / 'Request a demo' CTAs followed by an account-manager phone call. Revenue is a non-exclusive, non-transferable subscription license billed monthly on tariff plans with defined limits and volumes; pricing is not publicly disclosed, plans auto-renew monthly, and payment is non-refundable once processed.
AdEx targets advertisers, publishers, and platform operators across the use cases of AdTech, Lead Generation, E-Commerce, SaaS & Platforms, and Social & Streaming. The company holds IAB Hellas membership and participates in the IAB Europe Transparency and Consent Framework, and is GDPR-aligned via data transfers to Isle of Man (an EC-adequacy jurisdiction). The three publicly named customers — PropellerAds, Notix, and Zeydoo — are all sister platforms within AdTech Holding, and the firm is bootstrapped with no disclosed venture funding rounds.
AdEx Media firmographics
Firmographics- Name
- AdEx Media
- Legal name
- Samoukale Enterprises Limited
- Website
- https://adex.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADEX is an ad fraud and invalid traffic prevention platform, built by AdTech Holding, that detects bots, policy violations, cloaking, and account abuse for advertisers, publishers, and ad networks through four integrated products processing 50B+ monthly checks via a unified data backbone.
- Ownership category
- akta.pro rank
AdEx Media industry classification
Industry- Product category
- Ad Fraud Prevention Software
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
Keywords
Where AdEx Media is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdEx Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software License Subscription: AdEx provides a non-exclusive, non-transferable, non-sublicensable, revocable, limited license to utilize the AdEx Software and Service. Access is subject to subscription plan fees paid at regular intervals per reporting period (calendar month). The subscription auto-renews each reporting period unless cancelled or payment fails. The License is granted only upon receipt of actual Access following registration, account manager phone call, and full payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription license with tariff plans containing defined limits and volumes for Service utilization |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AdEx Media product offering
Product offeringCore offering
ADEX is an API-first SaaS platform that detects and prevents ad fraud, invalid traffic, policy-violating ads, account abuse, cloaking, subdomain takeovers, and malvertising across advertising ecosystems. It delivers four integrated products—ProQuality (traffic/inventory quality scoring), ProModeration (AI ad and content moderation), ProShield (fraud and account abuse protection), and ProIntel (threat intelligence)—on a unified data backbone serving advertisers, publishers, and platform operators globally.
Product overview
ADEX is an Ad Fraud and Invalid Traffic Prevention Platform developed by AdTech Holding since 2011. The platform consists of four integrated products that work standalone and stronger together through shared intelligence. ProQuality provides traffic and inventory quality control with real-time scoring and 200+ detection signals. ProModeration offers AI-powered content and ad campaign moderation to catch policy violations before campaigns go live. ProShield detects fraud and account abuse including multi-account, affiliate, and lead abuse. ProIntel delivers threat intelligence with custom feeds, emerging threat monitoring, and infrastructure profiling. The platform processes over 50 billion monthly checks and has flagged over $250 million in ad fraud.
Differentiator
Problem solved
Functional benefit
Brands
- ADEX ProQuality: Traffic and inventory quality solution that identifies and filters non-human traffic before it wastes budget and distorts data.
- ADEX ProModeration
- ADEX ProShield
- ADEX ProIntel
Products and services
- ADEX ProQuality Traffic and inventory quality solution that identifies and filters non-human traffic before it wastes budget and distorts data. Provides real-time scoring of impressions, clicks, and conversions with 200+ detection signals and automated blocking, and supports pre-bid and post-bid integrations for advertisers, publishers, and platform operators.
- ADEX ProModeration AI-driven content and ad campaign moderation solution that analyzes ads, landing pages, and redirects to detect cloaking, conditional content, and policy violations before campaigns go live. Combines custom policy rules with human review for complex cases.
- ADEX ProShield Fraud and account abuse protection solution that detects multi-account, affiliate, and lead abuse across advertising ecosystems using identity signals, behavioral and device intelligence, and network and link analysis.
- ADEX ProIntel Threat intelligence solution that delivers custom threat feeds aligned to customer domains, monitors emerging abuse techniques, and performs infrastructure and actor profiling, with integration-ready APIs and analyst support.
Quantifiable outcome
- 50B+ monthly checks processed
- +2 more outcomes
Companies that use AdEx Media
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
AdEx Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
AdEx Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AdTech HoldingcoreAdTech Holding is the parent company of AdEx. A group building advertising technologies since 2011. The ADEX platform was created from hands-on work in traffic quality and policy enforcement at scale. AdEx operates alongside sister platforms PropellerAds, Notix, and Zeydoo within the AdTech Holding group, sharing threat intelligence and defense capabilities across all group companies.
- PropellerAdscoreOne of the largest global multisource ad platforms, supported by AdEx for ad fraud prevention and detection services. PropellerAds draws on the same family of defenses as AdEx and reported in its 2025 Ads Safety Report on infrastructure-heavy cloaking patterns detected across the year. AdEx's anti-fraud platform supports PropellerAds' campaign quality monitoring.
- NotixminorSister platform within AdTech Holding group, part of the family of defenses for ad fraud detection and threat intelligence sharing.
- ZeydoominorSister platform within AdTech Holding group, part of the family of defenses for ad fraud detection and threat intelligence sharing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AdEx Media competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AdEx Media social profiles
Digital presenceAdEx Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdEx Media leadership team
Management profileNumber of profiles
AdEx Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdEx Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdEx Media
What does AdEx Media do?
ADEX is an API-first SaaS platform that detects and prevents ad fraud, invalid traffic, policy-violating ads, account abuse, cloaking, subdomain takeovers, and malvertising across advertising ecosystems. It delivers four integrated products—ProQuality (traffic/inventory quality scoring), ProModeration (AI ad and content moderation), ProShield (fraud and account abuse protection), and ProIntel (threat intelligence)—on a unified data backbone serving advertisers, publishers, and platform operators globally.
Is AdEx Media a public or private company?
AdEx Media is a private company. It is classified as corporate owned and is currently operating.
When was AdEx Media founded?
AdEx Media was founded in 2011. It employs 11 to 50 people.
Where is AdEx Media based?
AdEx Media is headquartered in Mountain View, United States, in the North America region.
How does AdEx Media make money?
One revenue line is on record: software License Subscription.
Does AdEx Media have an API?
Yes. ADEX is described as 'API-first' with flexible deployment options including cloud, on-prem, or hybrid integration. ProIntel specifically mentions 'Integration-ready APIs and analyst support' as a key feature. Documentation is available at https://adex.com/docs. Specific API types (REST, GraphQL, webhooks), authentication methods, rate limits, and versioning details are not explicitly stated in the available source content. Developer documentation is at adex.com/docs.
What industry is AdEx Media in?
AdEx Media's product category is Ad Fraud Prevention Software. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its NAICS code is 54181 and its SIC code is 7310.