Name

AdTech Holding

Legal name

Adtech Holding Ltd

Website

https://adtechholding.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Programmatic Display & Retargeting (DSP) (MPAAACAE), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Programmatic advertising
• Ad fraud prevention
• Push notifications
• Performance marketing
• Mobile app monetization

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Advertising Platform Fees (PropellerAds, Notix, Remoby, Propush): Monetization of advertising inventory through programmatic platforms. Revenue comes from advertisers paying to display ads to the platform's audience, with PropellerAds handling 2+ million requests per second and Notix offering push notification services with 30% higher delivery rates than competitors.
2. Fraud Prevention Services (ADEX): AI-powered real-time ad fraud detection and prevention platform that identifies and disrupts fraudulent advertising campaigns. Revenue generated from providing fraud protection services to advertisers and publishers.
3. Performance Marketing (Zeydoo): Performance marketing platform serving millions of conversions with fraud prevention and Smartlink functionality. Revenue from affiliate marketing and CPA (Cost Per Action) based arrangements.
4. Traffic Monetization (Propush): Automated platform for smart monetization of traffic with push subscriptions for affiliate marketers and website owners. Revenue share from traffic monetization.
5. Mobile App Services (Applabz): User acquisition, smart marketing engagement, and advanced monetization methods for mobile applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

AdTech Holding operates a portfolio of advertising and marketing technology platforms serving advertisers, publishers, and affiliate marketers globally. Its products span programmatic media buying (PropellerAds), push notifications (Notix), contextual mobile DSP (Remoby), traffic monetization (Propush), AI-driven ad fraud prevention (ADEX), performance marketing with Smartlinks (Zeydoo), and mobile app user acquisition (Applabz). The platforms are unified by machine learning, big data analysis, and applied AI processing over 2 million ad requests per second.

Product overview

AdTech Holding operates as an ecosystem of advertising and marketing technology products, unified by machine learning, big data analysis, and applied AI capabilities. The portfolio spans the full advertising value chain: PropellerAds serves as the flagship DSP for programmatic media buying and innovative ad formats; Notix and Propush provide push notification services for audience engagement and traffic monetization; Remoby offers privacy-focused mobile targeting without IDFA identifiers; ADEX delivers AI-driven ad fraud detection and prevention; Zeydoo enables performance marketing through Smartlinks with built-in fraud protection; and Applabz provides mobile app user acquisition and monetization solutions. The ecosystem collectively reaches 1.2 billion monthly audience impressions across 500+ experts.

Differentiator

Problem solved

Functional benefit

Products and services

• PropellerAds Machine learning-powered demand-side platform (DSP) handling over 2 million ad requests per second. Enables programmatic media buying with predictive targeting, real-time bidding, and innovative ad formats including push notifications, pop-under, and native advertising for advertisers worldwide.
• Notix Push notification service for websites and apps with user subscription and delivery rates 30% higher than comparable services. Provides audience segmentation, smart targeting, and real-time campaign management for re-engagement and traffic monetization.
• Remoby Contextual non-IDFA demand-side platform focused on e-commerce, driving direct sales through in-app ads targeted at mobile app users without relying on device identifiers. Enables audience targeting in cookieless and post-IDFA environments.
• Propush Automated platform for smart monetization of traffic through push subscriptions. Designed for affiliate marketers and website owners to monetize audiences with push notification inventory, featuring automated optimization and audience management tools.
• ADEX AI-powered real-time ad fraud detection and prevention platform with self-serve interface. Provides algorithmic fraud protection for advertising campaigns, documents threat investigations as case studies, and permanently integrates security findings into platform architecture.
• Zeydoo Performance marketing platform serving millions of conversions with integrated fraud prevention and data intelligence algorithms for CPA offer rotation. Features Smartlink functionality for automated optimization across multiple offers and verticals.
• Applabz Mobile application growth service providing expert user acquisition, smart marketing engagement, and advanced monetization methods. End-to-end mobile app growth solutions including UA campaigns, in-app advertising, and revenue optimization.

Quantifiable outcome

• 2+ million ad requests processed per second
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature10 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Cyprus Tennis FederationflagshipGTM or Marketing Partner · 9 December 2025AdTech Holding became the exclusive Platinum Sponsor for the 2026 season, supporting tennis and padel events. The deal includes sponsoring national teams, a high-performance fund, rebranding the national tennis center in Cyprus, and rebranding a major tournament. This represents the company's flagship sponsorship commitment in Cyprus.
• SumsubcoreTechnology or IntegrationSumsub is a leading user verification platform that automates KYC/AML compliance, helping AdTech Holding verify customer identities, prevent fraud, and meet regulatory requirements. Sumsub provides identity verification, deepfake detection, device telemetry, and behavioral analysis services across 220+ countries. AdTech Holding uses Sumsub for KYC verification at PropellerAds.
• City Friends Club (CFC)minorStrategic or Co-development PartnerCity Friends Club is an environmental charity in Cyprus that has collected over 267,000 kg of waste over three years and is working towards ISO 14001 certification. AdTech Holding engages with CFC for ESG sustainability initiatives and environmental projects in Cyprus.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Taboola: Taboola runs a large native/content-discovery advertising platform with a self-serve DSP, comparable to PropellerAds and AdTech Holding's broader native/in-app portfolio across advertisers and publishers.
• Outbrain: Outbrain is a native advertising and content-discovery network with programmatic buying capabilities, competing head-on with PropellerAds in the open-web performance/native market.
• MGID: MGID is a global native advertising network with self-serve tools, push monetization and traffic from similar emerging markets, making it one of the closest direct competitors to PropellerAds and Propush.
• Adsterra: Adsterra operates a popunder, push, native and direct-link ad network aimed at the same advertiser and affiliate segments as PropellerAds, Zeydoo and Propush.
• HilltopAds: HilltopAds is a multi-format ad network (popunder, push, in-page, video) serving the same SMB advertisers and affiliate marketers as AdTech Holding's core platforms.
• Clickadu: Clickadu is a self-serve ad network offering popunder, push, banner and video formats, with very similar advertiser profile and inventory mix to PropellerAds.

Broad incumbents

• DoubleVerify: DoubleVerify is a leading ad-fraud and verification vendor; ADEX competes directly in fraud detection while AdTech Holding benefits from the same tailwinds in fraud budgets.
• Integral Ad Science (IAS): IAS provides ad verification, viewability and fraud protection at a global, enterprise scale; a broader incumbent competing with ADEX in measurement and brand safety.
• Criteo: Criteo operates a large retargeting/performance DSP with first-party data focus; competes with PropellerAds/Remoby in performance display for e-commerce advertisers.

Emerging players

• OneSignal: OneSignal is a leading push and in-app messaging platform used by publishers and apps; overlaps with Notix in push delivery and segmentation for SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adtech-holding
• Facebookfacebook.com/adtech.holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdTech Holding