F.P. Horak
F.P. Horak is a privately held, woman-owned operational marketing services company integrating commercial print, enterprise eCommerce company stores, branded gifting, and fulfillment logistics for enterprise and mid-market B2B clients across education, healthcare, financial services, manufacturing, and property management.
- Company typePrivate
- Founded1940
- HeadquartersBay City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What F.P. Horak does
F.P. Horak is a privately held, woman-owned operational marketing services company headquartered in Saginaw, Michigan, founded approximately in 1940 and operating for over 80 years. The company delivers four integrated service lines under a single contract relationship: commercial print and direct mail, enterprise company stores and eCommerce portals, branded gifting programs, and fulfillment plus tradeshow logistics. Its core technical platform consists of branded company stores with single sign-on, role-based permissions, budget controls, order approvals, real-time reporting dashboards, and integrations with ERP, CRM, Yardi Marketplace, SIS/LMS, and Amazon fulfillment systems. This platform enables decentralized ordering by employees and distributed locations while maintaining centralized brand and budget control for client organizations.
The company targets enterprise and mid-market B2B customers across five stated verticals — education and publishing, healthcare, financial services, manufacturing, and property management — with the platform structured to address the buying centers of marketing, HR, procurement, and operations within each client. F.P. Horak's revenue model blends transactional print and fulfillment fees with subscription-based company store access and managed services for ongoing program execution. Customer acquisition is primarily consultative direct enterprise sales supported by content marketing via The Grit Factor blog, SEO-optimized vertical landing pages, seasonal lookbooks, and a standalone promotional products storefront.
F.P. Horak is ISO/IEC 27001 certified for information security and WBENC-certified as a Woman-Owned Business Enterprise, both of which support sales into regulated industries and supplier-diversity programs. Leadership includes Marisa Horak Belotti (President & CEO), Kristy Schafer (CFO), and several family members in director-level roles, indicating continued founding-family control. There is no evidence of private equity ownership, venture capital funding, or acquisition activity in the source data, suggesting an independently operated, mature business.
F.P. Horak firmographics
Firmographics- Name
- F.P. Horak
- Legal name
- F.P. Horak
- Website
- https://fphorak.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- F.P. Horak is a privately held, woman-owned operational marketing services company integrating commercial print, enterprise eCommerce company stores, branded gifting, and fulfillment logistics for enterprise and mid-market B2B clients across education, healthcare, financial services, manufacturing, and property management.
- Ownership category
- akta.pro rank
F.P. Horak industry classification
Industry- Product category
- Operational Marketing & Commercial Printing Services
- NAICS
- Advertising Material Distribution Services (54187)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- Homeowners Association (HOA) Management (BPAJAHAB), Purchase Order (PO) Management & Processing (BPAAAJAF)
Keywords
Where F.P. Horak is headquartered
LocationHeadquarters
- HQ city
- Bay City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
F.P. Horak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Print Production Services: Commercial printing, direct mail, variable data printing, and large-format graphics production. Revenue generated through per-project print orders with variable quantities and finishing requirements.
- Company Store & Portal Subscriptions: Enterprise eCommerce portals with role-based permissions, budget controls, and approval workflows. Generates recurring subscription revenue based on platform access and transaction volume.
- Fulfillment & Logistics Services: Warehousing, pick-pack-ship, kitting, and distribution services. Revenue from storage fees, fulfillment per-order charges, and logistics coordination.
- Branded Gifting Programs: Strategic employee, customer, and event gifting programs powered by premium sourcing, personalization, and fulfillment. Revenue from product procurement and program management.
- Promotional Products: Branded merchandise including apparel, drinkware, and promotional items. Revenue generated through product sales with customization and branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Solutions - Custom Quote |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
F.P. Horak product offering
Product offeringCore offering
F.P. Horak is an operational marketing partner that produces commercial print, direct mail, branded gifting merchandise, and tradeshow/fulfillment logistics for enterprise and mid-market organizations. Its service lines are connected through a proprietary company store and eCommerce portal platform that lets clients manage inventory, budgets, approvals, and distributed ordering across locations and departments.
Product overview
F.P. Horak is a solutions-driven partner offering four integrated core service lines — Print & Mail, Company Stores & eCommerce, Branded Gifting Solutions, and Fulfillment & Tradeshow Services — under one roof. The company combines technology-enabled infrastructure with operational execution to streamline branded programs at scale. Its platform integrates print production, enterprise eCommerce portals, branded merchandise sourcing, warehousing and inventory management, kitting and assembly, direct mail, and multi-location fulfillment and tradeshow logistics. The product portfolio is built around a centralized company store/eCommerce platform that connects to inventory, print-on-demand, apparel, promotional products, and fulfillment services, enabling organizations to manage brand consistency, budget controls, and distributed ordering across multiple locations and departments.
Differentiator
Problem solved
Functional benefit
Products and services
- Print & Mail High-quality commercial printing, direct mail campaigns, variable data personalization, and large-format graphics — including commercial printing, digital printing, direct mail, wide-format, and fulfillment — for organizations running marketing, communications, and direct-response programs at scale.
- Company Stores & eCommerce Enterprise-ready branded portals featuring SSO, role-based budget controls, order approvals, inventory integration, and pop-up shops, supporting inventory-based products, print-on-demand, branded apparel, promotional products, custom kits, and direct mail fulfillment for distributed teams.
- Branded Gifting Solutions Strategic employee, customer, and event gifting programs powered by premium sourcing, personalization, apparel on demand, and curated experiences — covering employee programs, customer growth campaigns, events and experiences, and stores and choice portals.
- Fulfillment & Tradeshow Services Warehousing, kitting, pick-pack-ship, asset management, booth logistics, and event deployment — including warehousing and inventory management, kitting and assembly, tradeshow and event management, and marketplace and retail fulfillment — fully integrated and tracked.
- Promotional Products Shop Online storefront for browsing and ordering branded merchandise including apparel, drinkware, and accessories, supporting direct promotional product purchases.
Quantifiable outcome
- Eliminates vendor fragmentation and reduces administrative burden for marketing, HR, procurement, and operations teams
- +1 more outcomes
Companies that use F.P. Horak
Customer profileSegments9 records
Ideal customer profiles6 records
F.P. Horak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
F.P. Horak partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YardicoreIntegration partnership with Yardi property management system allowing seamless procurement workflows, budgeting, and reporting within Yardi Marketplace. Enables property-level financial visibility, ERP and accounting alignment, and simplified reconciliation for property management clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
F.P. Horak competitors and assessment
Company assessmentBroad incumbents
- Taylor Corporation: Taylor Corporation is one of the largest privately held print and integrated marketing services companies in the U.S., offering commercial print, direct mail, branded merchandise, and digital marketing execution. Direct functional overlap with F.P. Horak across all four service lines, but at substantially greater scale and national footprint.
- Cimpress (Vistaprint / workflowOne): Cimpress operates large-scale printing and marketing services platforms including workflowOne for enterprise print marketing execution. Overlaps with F.P. Horak's print and direct mail capabilities but at significantly greater scale and with a more technology-led delivery model.
- PCNA (Polyconcept): PCNA is one of the largest suppliers of promotional products in North America, distributing to the promotional products industry through a broad reseller network. Comparable on the branded merchandise side, though distribution-led rather than direct-to-enterprise.
- alphabroder / Prime Line: alphabroder is a leading wholesale distributor of imprintable apparel and promotional products. Comparable to F.P. Horak's apparel and promotional product sourcing capabilities, though operating at the wholesale layer rather than integrated end-to-end service delivery.
Direct peers
- HALO Branded Solutions: HALO is a major direct competitor in branded merchandise, recognition programs, and integrated marketing services for enterprise clients. Highly comparable to F.P. Horak's branded gifting and company store offerings, with a similar consultative B2B sales motion.
- Proforma: Proforma is a leading franchise network combining promotional products, printing, and eCommerce store solutions for mid-market and enterprise clients. Closely mirrors F.P. Horak's mix of print, branded merchandise, and company store capabilities.
- WebbMason: WebbMason provides integrated marketing execution services including print, direct mail, branded merchandise, and marketing technology platforms to mid-market and enterprise customers. Closely comparable in size, B2B focus, and integrated service model.
- American Solutions for Business: American Solutions for Business delivers print, promotional products, apparel, and marketing execution services through a distributed sales-rep model. Comparable to F.P. Horak in serving enterprise procurement, marketing, and HR teams with integrated branded programs.
- Allegra Network: Allegra is a franchise-based network offering commercial printing, direct mail, signage, and marketing services to SMB and mid-market clients. Comparable mix of print and marketing services, though typically serves smaller customers than F.P. Horak's enterprise focus.
- Impact Networking: Impact is a leading branded merchandise and promotional products distributor with integrated marketing services and technology platforms. Comparable to F.P. Horak's branded merchandise and company store offerings for enterprise clients.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
F.P. Horak social profiles
Digital presenceF.P. Horak compliance and trust
Trust signalCompliance2 records
F.P. Horak financial estimates
Financial estimateRevenue estimate
Valuation estimate
F.P. Horak leadership team
Management profileNumber of profiles
Profiles9 records
F.P. Horak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F.P. Horak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F.P. Horak
What does F.P. Horak do?
F.P. Horak is an operational marketing partner that produces commercial print, direct mail, branded gifting merchandise, and tradeshow/fulfillment logistics for enterprise and mid-market organizations. Its service lines are connected through a proprietary company store and eCommerce portal platform that lets clients manage inventory, budgets, approvals, and distributed ordering across locations and departments.
Is F.P. Horak a public or private company?
F.P. Horak is a private company. It is classified as family owned and is currently operating.
When was F.P. Horak founded?
F.P. Horak was founded in 1940. It employs 101 to 250 people.
Where is F.P. Horak based?
F.P. Horak is headquartered in Bay City, United States, in the North America region.
How does F.P. Horak make money?
Five revenue lines are on record. Print Production Services are the primary driver. The others are company Store & Portal Subscriptions, fulfillment & Logistics Services, branded Gifting Programs and promotional Products.
Who are F.P. Horak's main competitors?
Broad incumbents on record are Taylor Corporation, Cimpress (Vistaprint / workflowOne), PCNA (Polyconcept) and alphabroder / Prime Line. Direct peers are HALO Branded Solutions, Proforma, WebbMason, American Solutions for Business, Allegra Network and Impact Networking.
Does F.P. Horak have an API?
No public API is recorded for F.P. Horak.
What industry is F.P. Horak in?
F.P. Horak's product category is Operational Marketing & Commercial Printing Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAJAHAB, Homeowners Association (HOA) Management. Its NAICS code is 54187 and its SIC code is 5090.