What CeDe does

CeDe (legally CeDe-Shop AG) is a Swiss e-commerce retailer founded in 1997 and headquartered in Mattenbachstrasse 8, 8401 Winterthur, Switzerland. The company operates a direct-to-consumer online platform at cede.ch that sells physical entertainment and lifestyle products across nine core categories: music (CDs, vinyl, and concert media), movies (DVDs, Blu-rays, and 4K Ultra HD), video games (across PC, PlayStation 5, PlayStation 4, Xbox Series X, Nintendo Switch, and Nintendo Switch 2), books, merchandise, toys, audio/video equipment, and CBD products. Two auxiliary offerings — an 18+ adult content category and "CeDe vouchers" gift cards — extend the catalog. CeDe runs parallel storefronts at cede.de for the German market and cede.com for international deliveries, with customer-facing content localised into German, French, and Italian. The company employs 51-100 staff and is privately held, with no disclosed parent, funding history, or external shareholders.

The business model is pure transactional retail: one-time product sales at unit prices set in Swiss Francs, with free shipping on all orders and same-day shipping for in-stock items ordered before 3:45 p.m. Payment options include invoice (up to CHF 150 for new customers, subject to credit check), Mastercard, Visa, TWINT (Swiss mobile payment), and PostFinance. CeDe generates no subscription or recurring revenue; the only non-product revenue mechanism is a fee-based "Research Service" that sources out-of-stock or rare items through distributor channels and resells them at premium prices (from approximately CHF 35), with delivery windows of 2-8 weeks. Debt collection for unpaid invoices is handled via Intrum under the Fairpay.ch framework. There are no disclosed third-party logistics or marketplace integrations outside CeDe's own properties, and no public API or SDK is offered.

CeDe's positioning rests on three pillars: breadth of catalog (including special editions, collector's items, and rare formats), free shipping as a stated differentiator since inception, and the ability to source rare and out-of-stock entertainment products via the Research Service. The company is a member of Verband des Schweizerischen Versandhandels (VSV), the Swiss Mail Order Association. No revenue, profitability, or transaction-volume figures are publicly disclosed in the available source material.

Name

CeDe

Legal name

CeDe-Shop AG

Website

https://cede.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

CeDe-Shop AG is a Swiss e-commerce retailer founded in 1997 selling physical music, movies, games, books, merchandise, toys, equipment, and CBD products via cede.ch (Switzerland), cede.de (Germany), and cede.com (international).

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: One-time transaction revenue from selling physical entertainment products including music (CD, vinyl), movies (DVD, Blu-ray, 4K Ultra HD), games (various consoles), books, merchandise, toys, equipment, CBD products, and software. Revenue is generated through individual purchase transactions at various price points in Swiss Francs.
2. Voucher Sales: Sale of CeDe vouchers/gift cards which can be loaded onto customer accounts for future purchases.
3. Research Service: Free research service for out-of-stock items. When items cannot be found through normal distribution channels, CeDe searches for them and offers them to customers at higher prices (from approx. CHF 35). This service is binding once an offer is accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

CeDe is a direct-to-consumer e-commerce retailer that sells physical entertainment and lifestyle products — including music (CDs, vinyl, concert DVDs/Blu-rays), movies (DVD, Blu-ray, 4K Ultra HD), video games across multiple platforms, books, merchandise, toys, audio/video equipment, CBD products, and software — through its own multi-country online storefronts (cede.ch, cede.de, cede.com). The company complements its catalog with free shipping, gift vouchers, and a research service that locates hard-to-find items for an additional fee.

Product overview

CeDe operates as a comprehensive online retail platform specializing in entertainment and lifestyle products. The core offering consists of eight main product categories: Music (CDs, vinyl, and concert media), Movies (DVDs, Blu-rays, and 4K Ultra HD), Games (video games across multiple console platforms), Books (fiction and non-fiction in multiple formats), Merchandise (collectibles and apparel), Toys (games and figures), Equipment (audio/video accessories), and CBD products. Additional services include gift vouchers and a research service for locating out-of-stock items. The platform serves primarily Swiss and German customers through cede.ch and cede.de respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Physical and digital music retail including CDs, vinyl records, Swiss music, classical music, children's music, and concert DVDs and Blu-rays sold to individual consumers via cede.ch.
• Movies Video entertainment retail offering DVDs, Blu-rays, 4K Ultra HD, TV series, documentaries, children's movies, music/concerts, and adult content for individual consumers via cede.ch.
• Games Video game retail across multiple platforms including PC, PlayStation 5, PlayStation 4, Xbox Series X, Nintendo Switch 2, and Nintendo Switch, including retro/equipment items such as Neo Geo AES+ sold to individual consumers via cede.ch.
• Books Book retail featuring fiction, non-fiction, paperback and hardcover formats, including subjects such as romance, thriller, literary fiction, and modern contemporary works sold to individual consumers via cede.ch.
• Merchandise Entertainment merchandise including clothing, collectible figures and statues, calendars, costumes, masks, patches, metal plates, and replicas sold to individual consumers via cede.ch.
• Toys Toys retail including board games, puzzles, dolls, figures and plush toys, party items, building and construction toys, sports and action toys, and vehicles sold to individual consumers via cede.ch.
• Equipment Audio and media equipment including headphones, game accessories, vinyl accessories (turntable accessories, record cleaning supplies, slipmats), and media storage (CD/DVD sleeves and boxes) sold to individual consumers via cede.ch.
• CBD CBD products including flowers, pre-rolls, and concentrates with various THC/CBD percentages sold to individual consumers via cede.ch.
• Software Software products for various platforms sold to individual consumers via cede.ch.
• CeDe Vouchers Gift cards/vouchers that can be purchased and loaded onto customer accounts for store credit and future purchases at CeDe.
• Research Service Special search service for out-of-stock items. Customers request hard-to-find items; CeDe searches distributors and offers found items at higher prices with longer delivery times (2–8 weeks). The offer becomes binding once accepted by the customer.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Verband des Schweizerischen Versandhandels (Swiss Mail Order Association)minorOthersCeDe is a member of the Swiss Mail Order Association (VSV), indicating compliance with industry standards and best practices for mail order/e-commerce in Switzerland.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon: Global e-commerce marketplace with extensive physical and digital media offerings (CDs, vinyl, DVDs, Blu-ray, books, games) plus Prime delivery. CeDe competes for the same entertainment-media buyer; Amazon is the dominant incumbent in this space across Switzerland and Germany.
• MediaMarkt: Large European consumer electronics and entertainment retailer with strong Swiss and German presence, selling games, movies (DVD/4K/Blu-ray), audio equipment, and games consoles — a significant overlapping assortment with CeDe.
• Saturn: Major German electronics and entertainment retailer (sister brand to MediaMarkt) offering games, movies, audio, and consumer electronics — competes with CeDe in Germany and overlaps on product categories.

Direct peers

• Fnac: French-headquartered entertainment and consumer electronics retailer with a strong Swiss and French presence, selling music, movies, books, and games — directly comparable categories to CeDe, including vinyl and special editions.
• Thalia: German-speaking online books and media retailer (books, e-books, DVDs, Blu-rays, games, vinyl). Operates across DACH including Switzerland, directly comparable assortment and regional footprint to CeDe's cede.ch and cede.de.
• Weltbild: German-language online retailer selling books, e-books, music, movies, games, and gifts; historically one of the largest DACH mail-order companies. Directly comparable product mix and customer base to CeDe in the DACH region.
• Zavvi: UK-based online entertainment retailer specializing in DVDs, Blu-rays, 4K UHD, games, and collectibles with strong emphasis on limited/special editions. Directly comparable in product mix and collector-focused positioning, though primarily serves the UK.

Regional players

• Bol.com: Leading Dutch/Belgian online marketplace with strong assortment in books, music, movies, games, and toys. Comparable category mix to CeDe, though primarily serves the Benelux region rather than the DACH market.
• Orell Füssli: Historic Swiss bookseller and stationer with a substantial online presence. Comparable to CeDe in the Swiss book and media retail market, though more focused on books and less on games/equipment/CBD.

Emerging players

• JPC (Johann Paulick): German online retailer specializing in music (CD, vinyl, DVDs) with deep catalog and collector focus. Directly comparable in product mix to CeDe's music and movie categories, though a smaller, more music-focused specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cedeshop
• LinkedInlinkedin.com/company/cede-shop-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CeDe