What Landwirtschaftsverlag does

Landwirtschaftsverlag GmbH is a privately held German media publishing group headquartered in Münster (Hülsebrockstraße 2-8) that operates more than 40 print, digital, and marketplace properties serving three interlocking verticals: agricultural professionals (via Wochenblatt für Landwirtschaft und Landleben and AgriDirect), the food industry value chain (via Lebensmittelpraxis, BBE media, CONVENIENCE SHOP, LP.economy, and essen & trinken), and rural lifestyle consumers (via Landlust, Living at Home, GartenFlora, flow, grün, and related titles). The current legal entity was established in 2021, though the publishing group's brands and traditions trace back further (firmographics cite 1946). The group reports more than 900 employees, revenue above €115 million, and operations across Germany, Poland, Austria, and the Netherlands, placing it among the 100 largest media companies in Germany.

The publishing group is organized through four wholly owned operating subsidiaries: Deutsche Medien-Manufaktur GmbH & Co. KG (food and lifestyle magazines), LPV GmbH (food trade B2B media), LV digital GmbH (digital platforms and marketplaces including traktorpool, baupool, karrero, rimondo, LandReise, Landverliebt, top farmplan, and Bullship), and AgriDirect Deutschland GmbH (agricultural directory services). Its technology stack comprises a multi-platform publishing system supporting print, ePaper, eMagazines, eAudios, downloads, and online access, plus CRM (Salesforce, HubSpot), chatbot-based customer support, a multi-provider newsletter infrastructure (Mailchimp, ActiveCampaign, Mailjet, CleverReach, CleverElements, Klick-Tipp, Rapidmail), and a wide consent-management stack for GDPR compliance. Distribution combines direct subscriptions, owned e-commerce, third-party platforms such as Readly, and traditional retail outlets.

Landwirtschaftsverlag derives revenue from a mix of recurring magazine subscriptions (print and digital), B2B advertising sales to agricultural and food-industry advertisers, transactional fees from online marketplaces (notably traktorpool for agricultural machinery), book publishing through the Landwirtschaftsverlag Buchverlag imprint, and professional services such as AgriDirect's agricultural directory offerings. Customer segments are diversified across B2C subscribers (rural lifestyle, food/cooking), enterprise advertisers in agriculture and food trade, and SMB buyers/sellers on its machinery marketplaces, reducing dependence on any single account or channel.

Name

Landwirtschaftsverlag

Legal name

Landwirtschaftsverlag GmbH

Website

https://lv.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Landwirtschaftsverlag GmbH is a German media publishing group operating more than 40 print and digital titles, marketplaces, and B2B services for agricultural professionals, the food industry, and rural lifestyle consumers across Germany, Poland, Austria, and the Netherlands.

Ownership category

akta.pro rank

Product category

Agricultural and Rural Lifestyle Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (513140)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Agricultural media publishing
• Rural lifestyle magazines
• Food industry trade press
• Agricultural digital marketplaces
• Print and digital publishing

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Magazine Subscriptions: Recurring revenue from print and digital magazine subscriptions including titles like Landlust, Wochenblatt für Landwirtschaft und Landleben, Lebensmittelpraxis
2. B2B Advertising: Revenue from advertising customers targeting agricultural professionals and rural lifestyle audiences across media properties
3. Digital Products and Services: Revenue from digital offerings including eMagazines, ePapers, online access, downloads, and digital services
4. Book Publishing: Revenue from book publishing through Landwirtschaftsverlag Buchverlag (lv-buch.de)
5. Marketplace and Listings: Revenue from online marketplaces such as traktorpool for agricultural equipment
6. Professional Services: Agricultural directory services through AgriDirect and related B2B services

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Landwirtschaftsverlag GmbH is a German media publishing group that produces newspapers, trade magazines, consumer lifestyle magazines, and books focused on agriculture, the food industry, and rural living. Its portfolio spans more than 40 media brands distributed across print, ePaper, eMagazine, eAudio, online, and marketplace channels, complemented by digital services such as the traktorpool agricultural equipment marketplace, AgriDirect directory, and top farmplan farm management tool.

Product overview

Landwirtschaftsverlag is a German media publishing group offering a diversified portfolio of over 40 media products and services. The core portfolio includes agricultural publications (Wochenblatt für Landwirtschaft und Landleben), lifestyle magazines (Landlust, essen & trinken, Living at home, GartenFlora), food industry trade publications (Lebensmittelpraxis), and digital platforms (traktorpool, AgriDirect, rimondo, LandReise, top farmplan). The publishing group operates through subsidiaries including Deutsche Medien-Manufaktur GmbH & Co. KG (lifestyle magazines), LV digital GmbH (digital platforms), LPV GmbH (food trade publications), and AgriDirect Deutschland GmbH (agricultural directories), providing media and services along the food value chain to professionals producing, processing, and marketing food, as well as readers interested in rural life.

Differentiator

Problem solved

Functional benefit

Brands

• Landlust: Leading German rural lifestyle magazine published by Deutsche Medien-Manufaktur, featuring content about country living, home, garden, and seasonal life.
• essen & trinken
• Lebensmittel Praxis
• traktorpool
• Wochenblatt für Landwirtschaft und Landleben

Products and services

• Wochenblatt für Landwirtschaft und Landleben Weekly newspaper delivering professional agricultural news, market information, and rural life content to farmers and agricultural workers in Germany.
• Landlust Flagship rural lifestyle magazine covering country living, gardening, home, and seasonal life, published by Deutsche Medien-Manufaktur.
• Lebensmittelpraxis Trade publication for the food processing, marketing, and retail industry, published by LPV GmbH, covering market trends and professional practices.
• traktorpool Online marketplace operated by LV digital GmbH for buying and selling agricultural machinery, tractors, and equipment through third-party listings.
• essen & trinken Food and cooking magazine offering recipes and culinary content, published by Deutsche Medien-Manufaktur and distributed in print, digital, and on the Readly platform.
• Living at Home Home decoration and interior design magazine covering household, design, and living topics for lifestyle consumers.
• GartenFlora Garden magazine covering horticulture, plant cultivation, and gardening for hobby and lifestyle readers.
• LandReise Digital travel platform focused on rural and agricultural destinations, operated by LV digital GmbH.
• rimondo Digital platform for equestrian enthusiasts covering horse-related content, community, and marketplace features, operated by LV digital GmbH.
• top farmplan Farm management planning digital tool supporting agricultural operations, operated by LV digital GmbH.
• AgriDirect Agricultural directory and contact service providing B2B data on farmers and agricultural businesses, operated by AgriDirect Deutschland GmbH.
• baupool Digital platform providing construction-related services and listings, operated by LV digital GmbH.
• Landwirtschaftsverlag Buchverlag (lv-buch.de) Book publishing imprint of Landwirtschaftsverlag producing print books on agricultural, food, and rural lifestyle topics available at lv-buch.de.
• BBE media B2B trade media for the food industry published by LPV GmbH, covering retail, category management, and consumer trends.
• CONVENIENCE SHOP B2B trade media targeting the convenience store and food retail sector, published by LPV GmbH.
• Landverliebt Digital platform for rural lifestyle content and community, operated by LV digital GmbH.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AVA-Agrar Verlag Allgäu GmbHminorOthers · 1 January 2026Former joint venture partner for 30 years; Landwirtschaftsverlag sold its stake in 2026 ending the partnership after three decades of successful collaboration
• ReadlyminorChannel Partner/ Reseller/ DistributorReadly is a digital magazine platform where Deutsche Medien-Manufaktur brands including LIVING AT HOME and ESSEN & TRINKEN are available, expanding digital reach to Readly subscribers
• Deutsche Medien-Manufaktur GmbH & Co. KGcoreStrategic or Co-development PartnerSubsidiary of the Landwirtschaftsverlag group publishing lifestyle magazines including Landlust, essen & trinken, LIVING AT HOME, GartenFlora, flow, grün, and related titles
• LV digital GmbHcoreStrategic or Co-development PartnerDigital subsidiary handling online platforms including traktorpool, baupool, Bullship, karrero, LandReise, Landverliebt, rimondo, and top Farmplan
• LPV GmbHcoreStrategic or Co-development PartnerSubsidiary publishing B2B publications Lebensmittel Praxis, BBE media, CONVENIENCE SHOP, and LP.economy for the food industry
• AgriDirect Deutschland GmbHcoreStrategic or Co-development PartnerSubsidiary providing agricultural directory and contact services for farmers and agricultural businesses
• AWIN AGminorChannel Partner/ Reseller/ DistributorAffiliate marketing network partner for performance-based marketing; AWIN and Landwirtschaftsverlag share responsibility for data processing under GDPR
• Oberbürgermeister Tilman FuchsminorOthersVisit by Mayor of Münster to learn about company operations; indicates good government relations and community presence

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landwirtschaftsverlag